Abstract: Disclosed is a holder for a roll of sheet material, having a pair of support levers rotatable only in one vertical plane pivotally attached in the forward portions of lateral walls projecting from the opposed ends of a rear wall and normally protruding inwardly toward each other. When said roll of sheet material is pushed upwardly in the holder from below said pair of support levers, said pair of support levers are brought into contact with the corners of the roll and are consequently rotated divergently. They presently ride over the corners of the roll and begin to slide over the lateral sides of the roll. When the forward tips of the support levers reach the open ends of the tubular core at the center of the roll, said pair of support levers return to their horizontal position, with the result that the roll will be set stably in position in the holder.