Abstract: Systems and methods are disclosed for planning an advertisement campaign. In one implementation, a processing device provides one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions. Sign-up information is received from one or more users via the one or more advertisements. One or more messages are sent, based on the sign-up information, to each of the one or more users. One or more responses to the one or more messages are received. Based on the one or more responses, a user engagement level of the first advertising campaign is determined. Based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign is forecasted.

Abstract: One or more embodiments of the present invention relate to method, system and apparatus for presenting advertising on a mobile device within mobile device applications running thereon, collecting a user's response to the advertising, and distributing the responses to advertisers.

Abstract: One or more embodiments of the present invention relate to method and apparatus for displaying multiple Advertisers' offers within a single banner Ad Unit, and for collecting consumers' responses and self-reported personal information within that Ad Unit.