Abstract: Embodiments of the present invention provide a method and apparatus for searching for an online advertisement resource. The method includes: setting at least one label for each of online advertisement resources; categorizing the at least one label according to a categorizing rule; categorizing a keyword inputted by a user when searching for an online advertisement resource according to the categorizing rule; and if a category to which the keyword belongs has a label, transmitting the online advertisement resource corresponding to the label to the user. The embodiments of the present invention increase success rate and accuracy for finding the online advertisement resource, and lower the requirement for searching conditions. Compared with the prior art, the problem that it is difficult to find a matching result and that a potential online advertisement resource may be missed is solved.

Abstract: The present disclosure discloses a method for publishing an online advertisement, including: downloading a raw advertisement creative file needed for publishing an advertisement; updating an advertisement target file according to the downloaded raw advertisement creative file; and displaying the advertisement according to the updated advertisement target file. The present disclosure further provides a system for publishing an online advertisement, an advertisement processing apparatus and an advertisement service apparatus. The solution enables dynamic advertisement publication in online games. Furthermore, an advertisement index file can be adopted in the solution to contain advertisement management parameters adapted to manage the advertisements displayed in online games, therefore the advertisement publication can be more flexible and the advertisements can be more effective.

Abstract: The embodiments of the present invention disclose a method for delivering network information, including: generating or updating user attribute information of a user according to user behavior data of the user; acquiring the user attribute information when the user uses a network service; and delivering network information to the user according to the user attribute information. The embodiments of the present invention further disclose an apparatus for delivering network information. The technical scheme of the embodiments of the present invention improves the precision of information targeting and saves network bandwidth and server resources.