Abstract: The present application discloses a video distribution timeliness determining method and an apparatus. A specific implementation scheme is: parsing a video to be distributed to obtain video-related information of the video to be distributed; determining a timeliness period of the video to be distributed according to the video-related information, where the timeliness period is used to indicate an effective duration corresponding to the video to be distributed; and determining timeliness end time of the video to be distributed according to initial time of the video to be distributed and the timeliness period. Compared with the prior art, it does not dependent on timeliness labeling experience of a reviewer. Therefore, it is not interfered by subjective factors of the reviewer, and a labeling quality is stable. In addition, there is no need to train the reviewer, which saves manpower and material resources and also improves a determining efficiency of video timeliness.