Abstract: A method and a system for processing network media information are provided. The method includes: collecting historical distribution effect data of network media information; performing attribute improvement processing on the historical distribution effect data by using population attribute data and network media information management data to obtain characteristic attribute data; constructing an effect parameter estimation model corresponding to each attribute of the characteristic attribute data, and training the effect parameter estimation model; estimating an effect parameter value of each audience for target network media information according to the effect parameter estimation model; and selecting an audience whose estimated effect parameter value is greater than or equal to a specified threshold value to form an audience population package to be extracted.

Abstract: A method for allocating an information display amount includes: determining an estimated display amount of unallocated information according to a total original display amount of all information display units and a displayed amount of allocated information; acquiring a predetermined display amount of the unallocated information according to the estimated display amount of the unallocated information; and allocating information displayed by each information display unit and a display amount according to the predetermined display amount of the unallocated information and a remaining display amount of the allocated information.

Abstract: A method for allocating an information display amount includes: determining an estimated display amount of unallocated information according to a total original display amount of all information display units and a displayed amount of allocated information; acquiring a predetermined display amount of the unallocated information according to the estimated display amount of the unallocated information; and allocating information displayed by each information display unit and a display amount according to the predetermined display amount of the unallocated information and a remaining display amount of the allocated information.

Abstract: A method and a system for processing network media information are provided. The method includes: collecting historical distribution effect data of network media information; performing attribute improvement processing on the historical distribution effect data by using population attribute data and network media information management data to obtain characteristic attribute data; constructing an effect parameter estimation model corresponding to each attribute of the characteristic attribute data, and training the effect parameter estimation model; estimating an effect parameter value of each audience for target network media information according to the effect parameter estimation model; and selecting an audience whose estimated effect parameter value is greater than or equal to a specified threshold value to form an audience population package to be extracted.

Abstract: The present application provides method of searching information. The method comprises: performing a searching request based on a searching request including one or more query words from a user terminal and initially ranking all the searched items; evaluating the position click ratio of each ranking position with respect to the query words; calculating a compensation factor of respective ranking position by dividing the evaluated position clicks ratio of each ranking position by the evaluated position clicks ratio of the first ranking positions; obtaining a ranking score of each initially ranked item by dividing the item clicks ratio of each initially ranked item by the compensation factor corresponding to the ranking positions of the initially ranked item; and re-ranking all the initially ranked items in descending order based on the ranking scores and then returning the re-ranked items to the user terminal.

Abstract: The present application provides method of searching information. The method comprises: performing a searching request based on a searching request including one or more query words from a user terminal and initially ranking all the searched items; evaluating the position click ratio of each ranking position with respect to the query words; calculating a compensation factor of respective ranking position by dividing the evaluated position clicks ratio of each ranking position by the evaluated position clicks ratio of the first ranking positions; obtaining a ranking score of each initially ranked item by dividing the item clicks ratio of each initially ranked item by the compensation factor corresponding to the ranking positions of the initially ranked item; and re-ranking all the initially ranked items in descending order based on the ranking scores and then returning the re-ranked items to the user terminal.