Abstract: A method, apparatus and computer program product for providing flexible booking of a shared vehicle is presented. An application for a mobile device is provided having an interface to allow a user of the mobile device to make a reservation of a shared vehicle by selecting a date the user desires to reserve the shared vehicle. The user is further able to select a location to locate at least one shared vehicle on the date. The user receives a list of vehicles proximate the location selected by the user, and an indication of available times for each of the vehicles. The user can then make a reservation of a particular shared vehicle for a particular time period on the date.