Abstract: A social networking system selects a set of contacts for presentation to a user of the social networking system. A contact is an additional user or a group of users maintained by the social networking system. To select the set of contacts, the social networking system generates scores associated with additional users of the social networking system and groups of users based on interactions between the user and various additional users and between the user and groups of users. Based on the scores associated with additional users and with groups of users, the social networking system selects a set of contacts from the additional users and the groups of users. Information identifying the set of contacts is communicated from the social networking system to a client device for presentation to the user.

Abstract: Techniques introduced here include a system and method for determining whether to provide a user of a social networking system with candidate users (i.e., potential contacts) with whom the user does not already have any connections with. In some embodiments, the system generates a set of candidate users based on a value (e.g., to the social networking system) associated with each potential connection formed between the user and the set of candidate users. In one or more embodiments, the system ranks the candidate users based on their connection-value to the social networking system and provides the ranked candidate users as suggested new connections to the user.

Abstract: Techniques to increase engagement with a social networking system. In one embodiment, activities are prioritized based on relatedness to a user. References associated with at least a portion of the prioritized activities are created. The references are categorized into a plurality of types. The reference types may include notifications, friend identifications, and top stories. The references are embedded in digest communications for the user. Descriptive information about the activities are omitted from the digest communications. Digest communications for the user are provided during a time period when the user is not engaged with the social networking system. Notifications for a user are ceased when a level of engagement of the user with the social networking system is less than a threshold value.

Abstract: A social networking system selects a set of contacts for presentation to a user of the social networking system. A contact is an additional user or a group of users maintained by the social networking system. To select the set of contacts, the social networking system generates scores associated with additional users of the social networking system and groups of users based on interactions between the user and various additional users and between the user and groups of users. Based on the scores associated with additional users and with groups of users, the social networking system selects a set of contacts from the additional users and the groups of users. Information identifying the set of contacts is communicated from the social networking system to a client device for presentation to the user.

Abstract: A social networking system selects a set of contacts for presentation to a user of the social networking system. A contact is an additional user or a group of users maintained by the social networking system. To select the set of contacts, the social networking system generates scores associated with additional users of the social networking system and groups of users based on interactions between the user and various additional users and between the user and groups of users. Based on the scores associated with additional users and with groups of users, the social networking system selects a set of contacts from the additional users and the groups of users. Information identifying the set of contacts is communicated from the social networking system to a client device for presentation to the user.

Abstract: A social networking system selects a set of contacts for presentation to a user of the social networking system. A contact is an additional user or a group of users maintained by the social networking system. To select the set of contacts, the social networking system generates scores associated with additional users of the social networking system and groups of users based on interactions between the user and various additional users and between the user and groups of users. Based on the scores associated with additional users and with groups of users, the social networking system selects a set of contacts from the additional users and the groups of users. Information identifying the set of contacts is communicated from the social networking system to a client device for presentation to the user.

Abstract: In one embodiment, a social networking system, in response to receiving an action request from a user, expands the portion of a social networking web site with which the user interacted to initiate the action request, and populates the expanded portion with object suggestions of the same type as the target object of the action request. In particular embodiments, the object suggestions are based at least in part on the characteristics of the target object of the action request. Such embodiments capitalize on the transitory mood of the user and facilitate and promote the chaining of subsequent action requests.

Abstract: Techniques to increase engagement with a social networking system. In one embodiment, activities are prioritized based on relatedness to a user. References associated with at least a portion of the prioritized activities are created. The references are categorized into a plurality of types. The reference types may include notifications, friend identifications, and top stories. The references are embedded in digest communications for the user. Descriptive information about the activities are omitted from the digest communications. Digest communications for the user are provided during a time period when the user is not engaged with the social networking system. Notifications for a user are ceased when a level of engagement of the user with the social networking system is less than a threshold value.

Abstract: Techniques to increase engagement with a social networking system. In one embodiment, activities are prioritized based on relatedness to a user. References associated with at least a portion of the prioritized activities are created. The references are categorized into a plurality of types. The reference types may include notifications, friend identifications, and top stories. The references are embedded in digest communications for the user. Descriptive information about the activities are omitted from the digest communications. Digest communications for the user are provided during a time period when the user is not engaged with the social networking system. Notifications for a user are ceased when a level of engagement of the user with the social networking system is less than a threshold value.

Abstract: A social networking system generates a newsfeed for a user to view when accessing the social networking system. Candidate stories associated with users of the social networking selection are selected for inclusion in the newsfeed. Based on data associated with users associated with candidate stories, the social networking system determines a neediness value for the users associated with the candidate stories. The neediness value of a user indicates a degree of assistance by the social networking system to distribute content associated with the user. For users indicated as “needy users” based on their neediness values, the social networking system modifies the location of candidate stories associated with needy users in a ranking of the candidate stories.

Abstract: Techniques introduced here include a system and method for determining whether to provide a user of a social networking system with candidate users (i.e., potential contacts) with whom the user does not already have any connections with. In some embodiments, the system generates a set of candidate users based on a value (e.g., to the social networking system) associated with each potential connection formed between the user and the set of candidate users. In one or more embodiments, the system ranks the candidate users based on their connection-value to the social networking system and provides the ranked candidate users as suggested new connections to the user.

Abstract: Techniques to increase engagement with a social networking system. In one embodiment, activities are prioritized based on relatedness to a user. References associated with at least a portion of the prioritized activities are created. The references are categorized into a plurality of types. The reference types may include notifications, friend identifications, and top stories. The references are embedded in digest communications for the user. Descriptive information about the activities are omitted from the digest communications. Digest communications for the user are provided during a time period when the user is not engaged with the social networking system. Notifications for a user are ceased when a level of engagement of the user with the social networking system is less than a threshold value.

Abstract: In one embodiment, a social networking system, in response to receiving an action request from a user, expands the portion of a social networking web site with which the user interacted to initiate the action request, and populates the expanded portion with object suggestions of the same type as the target object of the action request. In particular embodiments, the object suggestions are based at least in part on the characteristics of the target object of the action request. Such embodiments capitalize on the transitory mood of the user and facilitate and promote the chaining of subsequent action requests.

Abstract: Aspects of the subject matter described herein relate to a reverse proxy architecture. In aspects, a client that seeks to access a Web document via a proxy sends a request to the reverse proxy. The reverse proxy obtains the Web document from a server indicated by the request and modifies links therein so that if the links are clicked on or otherwise fetched by the client, the communication goes back to the reverse proxy. The reverse proxy may also modify cookies, if needed, so that the cookies refer to a domain or hostname associated with the reverse proxy.