Abstract: A method for generating comparison pairs and distributing them to individual comparison requests for experiment participants for subjective individual ratings of pair comparisons. The method includes: providing a data set comprising sensory samples; identifying potentially promising comparison samples for each sample based on a metric, wherein the metric is based on a relationship between a possible estimation of the rating by experiment participants and at least one quantitative characteristic of the sample; distributing a predetermined number of overall comparisons to the potentially promising comparison pairs; generating the comparison requests for experiment participants by assigning the comparison pairs to the comparison requests, taking into account the following conditions to the effect that each sample is not provided more frequently than once in a comparison request, each sample is equally often provided for predetermined subgroups of the entirety of all experiment participants.