Abstract: A method is provided that includes receiving, in a server, a request from a service provider, the request including a consumer identification code associated with a consumer, and obtaining a personalized list of universal product codes based on the consumer identification code and a purchase history log in a database. The method also includes providing the personalized list of universal product codes to the service provider, and receiving a tracking pixel indicative that the consumer has interacted with a consumer payload, wherein the consumer payload is associated with at least one product from the personalized list of universal product codes. A system and a non-transitory, computer-readable medium storing instructions which cause the system to perform the above method are also disclosed.

Abstract: A method for redeeming multiple digital offers with a digital code is provided. The method includes retrieving one or more consumer identification values, forming an offer for the consumer, the offer including a digital incentive associated with a product or service of interest for the consumer, and creating, in a persistent record, an offer monitor to update the offer for the consumer and include the offer, the offers associated with multiple products and services of interest for the consumer. The persistent record includes multiple offers for the consumer and is stored at a network address associated with the consumer. The method also includes associating a digital code with the persistent record, and integrating the persistent record with a wallet application installed in the user device. A system and a non-transitory, computer-readable medium storing instructions to cause the system to perform the above method are also provided.

Abstract: A method to select in-store or e-commerce channels for optimized delivery of creative media to consumers includes selecting, based on a prior purchasing behavior for a consumer, a targeted offer, wherein the targeted offer includes at least one of a coupon, a discount, or an advertisement for a retail product. The method also includes selecting a channel for the consumer to redeem the targeted offer, wherein the channel for the consumer to redeem the targeted offer includes one of an in-store redemption of the targeted offer or an online redemption in a shopping basket, providing the targeted offer for display in a client device used by the consumer, and indicating, in the display, the channel for the consumer to redeem the targeted offer. A non-transitory, computer-readable medium storing instructions and a system to perform the above method are also provided.

Abstract: A method for redeeming multiple digital offers with a digital code is provided. The method includes retrieving one or more consumer identification values, forming an offer for the consumer, the offer including a digital incentive associated with a product or service of interest for the consumer, and creating, in a persistent record, an offer monitor to update the offer for the consumer and include the offer, the offers associated with multiple products and services of interest for the consumer. The persistent record includes multiple offers for the consumer and is stored at a network address associated with the consumer. The method also includes associating a digital code with the persistent record, and integrating the persistent record with a wallet application installed in the user device. A system and a non-transitory, computer-readable medium storing instructions to cause the system to perform the above method are also provided.

Abstract: A method to form an interactive digital payload for consumers is provided. The method includes selecting, based on a prior purchasing behavior for a consumer, a digital payload including a sponsored advertisement and at least one of a targeted advertisement, a coupon or a discount, for a branded product, selecting a slot for the sponsored advertisement within the digital payload, providing the targeted advertisement, the coupon or the discount for the branded product in a second slot within the digital payload, and providing the digital payload to a publishing server for insertion in a media content that is delivered to a client device with the consumer. A system including a memory storing instructions and a processor to execute the instructions and cause the system to perform the above method are also provided.

Abstract: A method is provided that includes receiving, in a server, a request from a service provider, the request including a consumer identification code associated with a consumer, and obtaining a personalized list of universal product codes based on the consumer identification code and a purchase history log in a database. The method also includes providing the personalized list of universal product codes to the service provider, and receiving a tracking pixel indicative that the consumer has interacted with a consumer payload, wherein the consumer payload is associated with at least one product from the personalized list of universal product codes. A system and a non-transitory, computer-readable medium storing instructions which cause the system to perform the above method are also disclosed.

Abstract: A method including receiving data including an impression value and an attribution value for a list item in an advertising campaign is provided. The method includes correlating the data with multiple advertising attributes of the advertising campaign to identify a salient attribute for an expected result of the advertising campaign. The method also includes modifying the salient attribute in an advertisement payload for the list item and providing the advertisement payload including the salient attribute to a server in a network for distribution among users communicatively coupled to the network. A system and a non-transitory, computer-readable medium storing instructions to cause the system to perform the above method are also provided.

Abstract: A method including receiving, in a first service provider, a request for downloading a first application from a user, including an authorization for the first service provider to track data activity from the first application is provided. The method includes transmitting, to a second service provider, a user identifier, wherein the second service provider is enabled to place an advertisement in a display for the first application, placing the advertisement from the second service provider in the first application, wherein the advertisement entices the user to download a second application when the user identifier indicates that the user is a former subscriber to the second application, and rewarding a user account in the first service provider when the user allows tracking data activity by the second service provider from the second application. A system and a non-transitory, computer-readable medium storing instructions to perform the above method are also provided.

Abstract: A method for providing, to a consumer in a mobile device, a digital content to be displayed on the mobile device, is disclosed. The method includes requesting non-personally identifiable information from a consumer in a pixel script of the advertisement payload, tracking an event trigger in the pixel script, the event trigger configured to fire upon completion of a selected portion of the advertising payload, and modifying a consumer account based on the event trigger and the non-personally identifiable information. The method also includes providing an updated feature of the consumer account to a retail store when a configured rule in the pixel script is satisfied. A system including a memory storing instructions to cause the system to execute the above method is also provided.

Abstract: A method for providing, to a consumer in a mobile device, a digital content to be displayed on the mobile device, is disclosed. The method includes requesting non-personally identifiable information from a consumer in a pixel script of the advertisement payload, tracking an event trigger in the pixel script, the event trigger configured to fire upon completion of a selected portion of the advertising payload, and modifying a consumer account based on the event trigger and the non-personally identifiable information. The method also includes providing an updated feature of the consumer account to a retail store when a configured rule in the pixel script is satisfied. A system including a memory storing instructions to cause the system to execute the above method is also provided.

Abstract: A method for providing survey consumer data to a centralized server via a consumer panel application is provided. The method includes receiving in a server, from an application installed in a mobile device of a consumer, a transaction data linking a consumer identification with a selected retailer and associating a consumer segment with the transaction data based on a demographic attribute shared between a server account for the consumer and the consumer segment. The method also includes determining a sales lift factor for the consumer segment based on an adjustment factor and the transaction data, and updating a scalable measurement protocol in the application installed in the mobile device of the consumer based on the sales lift factor. A system and a non-transitory, computer-readable medium storing instructions to perform the above method are also provided.

Abstract: A method to solicit a user generated response to determine if a consumer made a purchase is provided. The method includes retrieving a transaction information when a consumer is in a point of sale at a retail store. The transaction information is indicative of a purchase of one or more items identified with a unique product code. The method also includes providing, to the consumer, a transaction card indicative of at least a portion of the transaction information; requesting, from the consumer, a validation of the purchase and providing the transaction information to a server when the purchase is validated by the consumer. The method also includes allowing the consumer to modify the transaction information upon request. A system and a non-transitory, computer-readable memory storing instructions to perform the above method are also provided.

Abstract: A method to create advertisement and sales trackability is provided. The method includes collecting a consumer data and retrieving, from a publishing server, a media data linking an audience with a content provided by the publishing server, the content including an advertisement for a product, and retrieving a retailer data indicative of a purchase track record of the product. The method also includes identifying one or more attributes of a population segment associated with the consumer data, the media data, and the retailer data, determining an adjustment factor indicative of a statistical data associated with the population segment, and generating, based on the adjustment factor, a measurement scheme to support a decision to modify, improve, or cancel a campaign. A system and a non-transitory, computer-readable medium storing instructions to perform the above method are also provided.

Abstract: A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.

Abstract: A method including receiving a digital promotion payload from a brand manufacturer for at least one branded consumer packaged good, the digital promotion payload including a digital promotion value associated with the branded consumer packaged good, is provided. The method includes receiving a bid request to the digital promotion engine, providing a bid response to the bid request, the bid response including the digital promotion payload, and receiving, from the supply side platform, a confirmation that the bid response has been selected from one or more bids from different digital advertising entities. The method includes providing a command to the supply side platform to deliver the digital promotion payload to a mobile device accessing a resource from the mobile display publisher, and loading the digital promotion value to a frequent shopper identification in response to a consumer interaction with the digital promotion payload detected from the mobile device.

Abstract: A method for preventing fraud in incentive transactions is provided that includes receiving metadata from a brand manufacturer for an incentive associated with a selected product, the metadata including a product identifier and a redemption rule. The method includes requesting a host to create a record in a distributed ledger for the incentive using the metadata, providing the incentive to a consumer via a mobile device, assigning a public address to the incentive, receiving from the host a first private key associated with the public address in the record, providing the first private key to the consumer, and receiving a second private key indicative of a redemption of the incentive at a retailer. The method includes validating redemption of the incentive and recording the redemption of the incentive at a retailer in the distributed ledger record when the redemption of the incentive is validated. A system to perform the above method is also provided.

Abstract: A method is provided that includes receiving, in a server, a request from a service provider, the request including a consumer identification code associated with a consumer, and obtaining a personalized list of universal product codes based on the consumer identification code and a purchase history log in a database. The method also includes providing the personalized list of universal product codes to the service provider, and receiving a tracking pixel indicative that the consumer has interacted with a consumer payload, wherein the consumer payload is associated with at least one product from the personalized list of universal product codes. A system and a non-transitory, computer-readable medium storing instructions which cause the system to perform the above method are also disclosed.

Abstract: A method is provided that includes receiving, in a server, a request from a service provider, the request including a consumer identification code associated with a consumer, and obtaining a personalized list of universal product codes based on the consumer identification code and a purchase history log in a database. The method also includes providing the personalized list of universal product codes to the service provider, and receiving a tracking pixel indicative that the consumer has interacted with a consumer payload, wherein the consumer payload is associated with at least one product from the personalized list of universal product codes. A system and a non-transitory, computer-readable medium storing instructions which cause the system to perform the above method are also disclosed.

Abstract: A method is provided that includes collecting a first party data from a client device associated with a consumer and storing the first party data in a database. The method also includes comparing the first party data with a second party data in the database to identify a consumer profile associated with the first party data and with the second party data and providing, to the client device, a digital advertisement based on the consumer profile in the database and on the first party data. A system for performing the above method is also provided.

Abstract: A method is provided that includes prompting a consumer to input an authentication credential in a network application to access an account in a server, the network application operating in a client device. The method also includes validating the authentication credential in a database and providing, for display by the network application in the client device, a personalized consumer item, the personalized consumer item associated with the account in the server. The method also includes receiving, from the network application in the client device, a print request from the consumer for a selected portion of the personalized consumer item and transmitting a print command to a printer for printing the selected portion of the personalized consumer item. A system to perform the above method is also provided.