Abstract: Techniques for controlling information push within an application platform comprising a plurality of functional modules are described herein. The disclosed techniques include obtaining custom information associated with a group of users; determining a second content to be displayed in at least one second interface and a format of displaying the second content in the at least one second interface based at least in part on the custom information and at least one predetermined rule; generating the at least one second interface comprising the determined second content displayed in the determined format; determining a location of displaying the at least one second interface above a first interface associated with the first functional module based at least in part on a first content displayed in the first interface; and pushing the at least one second interface so as to display the at least one second interface above the first interface at the determined location.

Abstract: Techniques for automatically grouping users in a network community are described herein. The disclosed techniques include receiving at least one virtual resource from a user; determining that a virtual identity has a value parameter equivalent to the at least one virtual resource in response to a first operation triggered by the user; sending the virtual identity to a resource repository associated with the user; presenting the virtual identity in a first predetermined area in response to detecting a second operation triggered by the user; determining whether at least one group has a same attribute as the virtual identity displayed in the first predetermined area; and adding the user into the at least one group in response to a determination that the at least one group has the same attribute as the virtual identify.