Abstract: A display device is associated with a user account. A service is able send a message to a display device using a predefined set of parameters, The set of parameters include a display identifier, a message type, and a message content that is of the message type. The message content can be specific to the display device of the user account. The service receives a communication that is in response to the message communicated from the service.

Abstract: A system and method to provide content on a vehicle of an operator. A content is selected for display with the vehicle. Information is determined that is indicative of one or more exposure parameters for the content, over a duration in which the content is displayed with the vehicle. The operator is compensated or rewarded based on the movement of the vehicle.

Abstract: A vehicle display device includes a display surface, a wireless receiver to communicate with a source, and a processing resource that receive content from the source. A coupling mechanism is provided with the display surface to attach the display surface to the vehicle to overlay or replace a surface of the vehicle.