Abstract: A means is provided by which a software application, such as a video game application, may be enhanced to render application-related graphics content to one portion of a display area and additional graphics content, such as advertising content, to a second portion of the same display area, even though the application was not originally programmed to support such functionality. A software component within a computer system intercepts one or more function calls issued by the application to cause application-related graphics content to be rendered to a display area. Responsive to the interception, the software component issues one or more function calls to cause the graphics content associated with the software application to be rendered to a first portion of the display area. Additional graphics content, such as advertising content, is then rendered into a second portion of the display area.

Abstract: A system, method and computer program product for dynamically extracting and sharing information indicative of the progress or performance of a user within a software application in an executing software application, such as a video game, without having to change and recompile the original application code or without having to add functionality into the source code. A server side environment is also described for building community features around such event information. A system, method and computer program product is further described for enhancing an executing software application by dynamically adding such event information to the executing application.