Patents by Inventor Zvia T. Faro

Zvia T. Faro has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Using consumer purchase behavior for television targeting
    Patent number: 8060398
    Abstract: In various embodiments, strategies, tools and techniques are provided for processing and analyzing data in an advertising measurement system accessible through a software-as-a-service model or a client-downloaded computer program. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. The data may be matched and cross-correlated for calculating return on advertising investment measurements and other metrics. The data may be used to optimize media placement generally or to address advertising content to specific households. Methods for storing and accessing data in the advertising measurement system by distributing the data across multiple shards are also provided. In addition, methods for protecting privacy of communicated data are disclosed.
    Type: Grant
    Filed: December 9, 2009
    Date of Patent: November 15, 2011
    Assignee: TRA, Inc.
    Inventors: Brian P. Canning, Pavel Bochman, Zvia T. Faro
  • ANALYZING RETURN ON INVESTMENT OF ADVERTISING CAMPAIGNS USING CROSS-CORRELATION OF MULTIPLE DATA SOURCES
    Publication number: 20100145791
    Abstract: In various embodiments, strategies, tools and techniques are provided for processing and analyzing data in an advertising measurement system accessible through a software-as-a-service model or a client-downloaded computer program. The system may be configured to receive and process household media exposure data, product purchase data, advertising data, program data, and demographic data, wherein the data may be obtained from various sources, including from a program delivery source (e.g., a television set-top box) located in a household of a consumer. The data may be matched and cross-correlated for calculating return on advertising investment measurements and other metrics. The data may be used to optimize media placement generally or to address advertising content to specific households. Methods for storing and accessing data in the advertising measurement system by distributing the data across multiple shards are also provided. In addition, methods for protecting privacy of communicated data are disclosed.
    Type: Application
    Filed: December 9, 2009
    Publication date: June 10, 2010
    Applicant: TRA, Inc.
    Inventors: Brian P. Canning, Pavel Bochman, Zvia T. Faro