System and method for product display, arrangement and rotation
A device, system, and method for manually arranging products on a display shelf. A plastic ridged base may be cut to a desired display shelf width along preformed notches and then be placed on the display shelf. Excess base width may serve as a rear backing element to support row partitions. The ridges support merchandise and permit a pull member to rest between ridges. The pull member may be manually pulled to bring merchandise to the front of a row. The ridges may be universal, or may be of specific dimensions for items such as soup cans or baby food jars. Narrow base sections may be extruded and snapped together to form a desired base unit width. A spring or elastic active alignment device may be used on the base to move display items forward on a shelf.
This application is a continuation in part of U.S. patent applications No. 10/392,162 filed March 18, 2003 and claims priority from that application.
This application is related to U.S. provisional patent applications No. 60/290,969 filed on May 14, 2002; No. 60/292,441 filed on May 19, 2002; and No. 60/400,976 filed on Jul. 28, 2002; and claims priority from those applications.
BACKGROUND OF THE INVENTION1. Field of the Invention
The invention relates to the display, arrangement and rotation of products such as those packaged in bottles, jars, cans, and boxes, and more particularly to an improved product display, arrangement and rotation system and method in which products displayed on a display shelf can easily be arranged or rotated to have the products' expiration dates kept safely up to date and to conveniently position the products manually near the front edge of the shelves for improved visual exposure and effortless selection by consumers.
2. Description of Related Art
Retail stores relying on the consumers to serve themselves have recognized the importance of displaying products near the front edge of display shelves so that the products can be readily seen by consumers and easily reached by the consumers. Customers typically remove products from the front of a display shelf, and products remaining toward the rear of display shelves are often difficult to reach.
Well operated retail stores have clerks move around the store periodically to check the status of goods and to make appropriate corrections by moving products toward the front of display shelves. There is a need to make this alignment process more efficient.
The prior art provides some examples of automated or semi-automated shelf display alignment.
U.S. Pat. No. 6,155,438 to applicant describes a system and method for product display, arrangement and rotation. That patent includes a relatively fixed side frame which is typically held in place by magnetic attraction, and a pull frame attached to a rear member that is used to pull product forward on a shelf.
The '438 patent discusses prior art including U.S. Pat. No. 5,203,463 to Steven K. Gold which teaches the use of springs to push items to the front position on the display shelf; U.S. Pat. No. 5,240,126 to Foster which also uses a ribbon spring arrangement to advance a row of items forward; U.S. Pat. No. 5,240,125 to Kunz, which is similar to the '126 patent, with the addition of a protective wire grid to prevent a glass jar from falling out of the device; and U.S. Pat. No. 5,123,546 to Crum which also uses a spring mechanism.
Pending U.S. patent application Ser. No. 09/918,843 filed Jul. 31, 2001 by applicant for “System and method for product display, arrangement and rotation” describes a device, system, and method for manually arranging products on a display with two slide rails which fit into the vacant spaces near the bottom of rounded container sides. In an alternate embodiment, a base is provided to elevate a row of containers, and the slide rails slide underneath the containers in the row. The slide rails may be attached to a rear member which engages the rear of the last product container in the row, and pushes the containers forward as the front member is pulled away from the display shelf. The device may be a wire frame which may include side covers of various shapes and sizes. One embodiment of that base is a set of overlapping single display rows.
SUMMARY OF THE INVENTIONThe current invention relates to a device, system and method for displaying products generally forming a queue on a display surface such as a display shelf. Several embodiments of the invention relate to supporting merchandise on a display base.
In one embodiment, the base has a plurality of closely spaced product support ridges. The support ridges provide a strengthening of the base and provide a support surface for merchandise. The valleys between the support ridges form recesses for the insertion of row dividers to define rows for the merchandise; and the valleys permit pull members to be positioned below merchandise.
In this invention, the term ridges refers to elevated elements integral to a display base which support merchandise above the base. The base typically rests on a shelf such as in a grocery store. Some of the spaces, or valleys, between adjacent ridges permit pull members to be placed below the merchandise so that merchandise will slide on the ridges above the pull member.
The ridges may have a variety of cross sectional shapes including triangular, flattened triangular, rounded, rectangular, or stepped. The ridges may include recesses to accept inserted row partitions, or a divider partition may be placed between ridges.
Row dividers may be provided by the ridges themselves, such as with a stepped ridge, or may be provided by divider partitions inserted into recesses in the ridges or between ridges. In some embodiments, the shape of the ridges is sufficient to separate rows of merchandise without additional partitions. For many types of merchandise which have rounded or indented profiles in the lower portion of the container, a stepped ridge profile can be selected to fit into the recess formed between adjacent rows of containers, so that row division may be accomplished without requiring the additional shelf width of partition inserts. For retailers such as grocery stores that have precisely defined merchandising plans, this aspect of the invention permits the display base to be adopted without modification to the merchandising scheme.
The display base may be provided as a universal base such as regularly spaced rows, or the rows may be specifically designed to accommodate the actual row widths and profiles of particular merchandise. For example custom bases may be provided for rows of soup cans or jelly jars; or for rows of stacks of baby food jars. Merchandise is not limited to cans and jars, but may include a variety of shapes.
In one embodiment, the rear portion of the ridges may be marked or scored at one-inch intervals so that the base may be bent to a desired shelf depth. The ridges are formed so that every other ridge has a score line at a particular depth. This alternating scoring of the ridges IS provides a guide for bending the base to a desired width while maintaining a strengthened base.
In one ermbodiment, the base is cut to a desired depth and the flat rear portion of the removed rear section of the base is typically bent to a 90-degree angle and positioned below the rear of the display base. The ridges and valleys of the upturned rear portion of the base provide vertical support for the rear portion of the row dividers. In this embodiment, a partition divider typically rests in a selected valley with the bottom of the divider positioned in the horizontal portion of the valley, and the rear portion of the divider positioned in at least a portion of a valley on the upturned rear section.
A pull member such as a strap, a rod, a spring coil, or an elastic band may be placed in a channel formed between ridges. The pull member may be manually pulled outward from the display shelf, or may automatically keep merchandise moved toward the front of the display shelf by constant force such as a spring or elastic band.
Advantages of the current invention include the low cost of the display base, such as provided by thermoforming or vacuum molding the base, efficient packaging, and low shipment cost. The base is also very easy to cut to desired size and to install on a shelf without special tools. The base can typically be cut with scissors or a box knife. The base will work with various display shelf depths, and with various sizes of merchandise including product containers such as cans, bottles, and bags.
In one embodiment, the display base includes a plurality of display rows which each have a pre-determined width to accommodate a specific size of product container. For instance, in the case of soup cans, the base may have a set of rows which are each the same width. In other cases, adjacent rows may have different widths to accommodate different sized containers.
The rows typically have two ridge dividers, one on each side of the row, such that the dividers engage a portion of the lower part of the product containers in order to keep the containers in the row.
In one embodiment, the center of each row has a single recess channel which holds a pull member. The pull member may be a thin plastic strip which is bent upwards at its rear end in order to engage the rear product container in the row. In one embodiment the rear of the pull strap includes a pull plate for engaging the product containers. The front end of pull strap typically protrudes slightly from the front of the display base so that it may be grasped and pulled outward to align the product containers in the row. After alignment, the pull strap is returned to its resting position with the rear of the strap near the rear of the display shelf, and the front of the pull strap protruding slightly from the front of the shelf. In other embodiments, the pull member may be a rod, bar, or elastic member.
In another embodiment, two recess channels may be provided in a row, and the pull device includes two elongated members which rest in the channel. The rear of the elongated members may be attached to a pull plate to engage the back of the product containers, and the front of the members may be attached to a handle. The product alignment proceeds as in the single channel embodiment by grasping the handle, pulling the handle outwards from the display shelf until the containers are aligned, and returning the handle to its rest position.
Inventory, such as restocking is assisted by observing the length of the pull device, which provides a measure of available display space behind the containers. In this way, the stocker does not need to visually observe the row depth, and the shelve height can be lower than what is required for visual inspection.
BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWING
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In this embodiment, the base may be a plastic sheet which may be bent or scored along one of several depth adjustment lines 91-97 at the rear of the base. This permits the base to be sized for standard grocery store shelve depths of 18, 19, 20, 21, 22, 23, or 24 inches. The rear of the base may be either bent up or may be bent and scored or cut to remove the excess material. The bending is typically performed by laying the base upside down and backwards on a shelf so that the base may be bent at an appropriate bend line. After bending, the extra base material may be left in a bent position or may be removed such as by cutting it off with a box blade.
The channel 40 is defined by the lower portion of the portion of the base 10 which lies between the support ridges 30. Each row 50 of the base 10 is defined by a row ridge divider 20 on either side the rows. The divider may be separated from the support ridge as shown in
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One advantage of multiple ridges is a rib strengthening effect. A second advantage of a center channel 35 is that the center channel may typically be ⅞″ wide to provide room for a ¾″ wide pull strap to reside in the channel. As in the previous embodiment, the containers 80a and 80b reside on the ridges 32a-b and 34a-b which support the containers off the base so that the pull strap may be placed in the center recessed channel 35. The ridge dividers 20a-b keep the containers in the row, and prevent the containers from moving laterally. In this embodiment, the first ridge 32a has a preferred width of about 0.5 inches.
In many cases, row divider ridges 20a and 20b may be designed to fit into the recesses between adjacent rows of merchandise. This type of row division is often desirable in order to conserve valuable shelf space.
In some embodiments these channels between the inner and outer ridge support two-rail pull devices. Referring now to
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The display base may be provided in a length which will accommodate several rows of merchandise. Display base sections may be partially overlapped to extend the base length on a shelf. In other embodiments, display sections may be arranged side-by-side without overlapping.
Front Stops Referring now to
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In one embodiment, the front stop is molded with the base as a hollow wall section. This double wall arrangement provides additional strength to the stop. A slot 302 (not shown) is cut in the rear wall of the stop, and a larger opening 304 is cut in the front of the stop. A pull strap 200 is placed through the front and rear openings.
In another embodiment, the front stop may be a single wall which is molded with the base unit.
In another embodiment, the front stop may be fabricated separately and then attached to the base unit as a single stop or as a row of stops.
Display Base Referring now to
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In this embodiment, the notches are made on every other ridge in an alternating fashion. For instance, the first ridge, and other odd-numbered ridges, may be notched at intervals of 18″, 20 and 22″ from the front edge, notches 39a, 39b, and 39c respectively; while the ridge and even-numbered ridges may be notched at 19″, 21″, and 23″ from the front edge of the base, notches 39f, 39e, and 39c respectively. For instance, if the base were to be cut, 20″ from the front edge, the base would be bent along the 20″ notches 39b and corresponding score line and then cut. The notches provide a cutting guide across the base. In this embodiment, the base includes a flat rear portion 17b which may be removed along with the extra ridge length when the base is cut to the desired depth. The removed portion of the base may be bent and positioned at the rear of the remaining base so that the flat portion rests under the rear of the remaining base.
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Several of the units are typically arranged in an overlapping fashion on a display shelf. The base units may include a lock joint on one or both end rows such that the offset allows one base section to snap onto another base section.
The base unit may further include dado or similar cuts 405 in the bottom of the front portion to accept a front stop that can snap into position on the base.
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The base unit may also include cuts 420 at intervals along the in the bottom rear of the base to facilitate cutting the base to a desired shelf depth as discussed in the examples above.
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In some embodiments, a spring or elastic member may be used to provide a force to assist in drawing items toward the front of a display row.
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In this example, the active alignment device may have a first slide rail 473 which travels in a first trough in the base unit, and a second slide rail 474 which travels in a second trough in the base unit. The pull unit may include a product engagement member 450 spaced apart from a spring engagement member 456. This spaced-apart arrangement provides stability for the rear engagement member. As described above, spring or elastic elements may be provided with a display device to pull forward products arranged in a display row.
Elastic Tensioned Rear Member In some cases, more force may be required to pull product forward than can be practically provided with a coil spring and rear sled assembly. Referring now to
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For instance, in one embodiment, the base unit has a nominal inside trough diameter of ⅛″ and trough depth of about ¼ inch, and the sidewall divider section has a base section width of about ⅛″ to create press fit, and a wall thickness of about {fraction (1/16)}″. As illustrated in
These embodiments are examples of the invention and its is evident that those skilled in the art can make variations without departing from the inventive concepts, and the invention should be limited solely by the spirit and scope of the claims.
Claims
1. A product display base for use in manually aligning merchandise on a display shelf, the display base comprising a plurality of overlapping sections each section comprising:
- a bottom surface, such that the display base may be placed on the display shelf, and at least a portion of the bottom surface is in contact with the display shelf;
- a front edge;
- a first side edge;
- a second side edge;
- a rear edge;
- a plurality of merchandise support ridges, including a first merchandise support ridge and a second merchandise support ridge, such that the merchandise support ridges extend from the proximity of the front edge to the proximity of the rear edge; and
- at least one pull member channel located between the first merchandise support ridge and the second merchandise support ridge, such that a portion of a pull member may be placed in the channel under merchandise supported by the first merchandise support ridge and the second merchandise support ridge
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31. The product display base of claim 1 further comprising
- a front stop element which may be positioned in proximity to the front edge of the display base, the front stop element comprising a front retention member, such that the front retention member may engage an item on the display base to prevent the item from inadvertently being pushed or pulled off of the front of the display base; a base attached to the front retention member and positioned under the display base; and a retaining lip integral to the base, such that the retaining lip engages slots provided in the bottom portions of a plurality of support ridges on the display base.
32. The product display base of claim 1 further comprising
- a first snap feature along the first side edge; and
- a second snap feature along the second side edge, such that the first snap feature of a first base section may snap over the second snap feature of a second base section.
33. The product display base of claim 1 wherein
- the first and second support ridges at least partially support merchandise in a first row;
- there is a third merchandise support ridge, such that the second ridge is positioned between the first ridge and the third ridge, and the third ridge at least partially supports merchandise in a second row; and
- there is at least one row partition insert, such that the row partition insert is inserted between the second ridge and the third ridge in order to separate the first row and the second row.
34. A product display system comprised of
- a display shelf;
- a plurality of partially overlapping display base sections, each display base section comprising a bottom surface, such that the display base may be placed on the display shelf, and at least a portion of the bottom surface is in contact with the display shelf, a front edge, a first side edge, a second side edge, a rear edge, and a plurality of ridges comprising a first ridge extending from the proximity of the front edge to the proximity of the rear edge; a second ridge extending from the proximity of the front edge to the proximity of the rear edge; at least one pull member channel located between the first ridge and the second ridge, such that products may be placed in the row and a portion of a pull member may be placed in the channel under the products, and the product containers may be pulled toward the front edge of the display shelf by pulling the pull member which engages the rearmost product and pulls the row of products forward while the products are laterally confined within the row by the first ridge and the second ridge;
- a plurality of pull members; and
- a first merchandise item positioned in a first row and a second merchandise item positioned in a second row, such that the second row is adjacent to the first row, and such that the second ridge provides a boundary between the first row and the second row.
35. The product display system of claim 34 wherein a pull member comprises
- an elongated section which rests within the pull member channel;
- a rear product engagement section which is connected to the rear of the elongated section; and
- a front pull section, connected to the front of the elongated section, such that the front pull section may be pulled outwards away from the front edge of the display shelf, thereby causing the rear product engagement section to engage the rearmost product in the row.
36. The product display system of claim 34 wherein
- the first display base section has a top surface; and
- a second display base section overlaps the first side edge of the first display base section, thereby extending the display base area.
37. The product display system of claim 34 further comprising
- at least one front stop positioned in proximity to the front edge of a row, such that
- the front stop may engage a portion of the first product in the row thereby restraining the product in the row.
38. The display base of claim 34 further comprising
- a plurality of pre-formed bend markings so that base can be bent along a selected bend marking.
39. The display base of claim 34 further comprising
- a spring loaded rear engagement member positioned in the first row, such that the rear engagement member pushes the first merchandise item toward the front of the display shelf.
40. The display base of claim 34 further comprising
- an active alignment device positioned in the first row, such that the active alignment device pushes the first merchandise item toward the front of the display shelf.
41. The display base of claim 40 wherein
- the active alignment device comprises a spring means.
42. The display base of claim 40 wherein
- the active alignment device comprises an elastic member.
43. The display base of claim 34 further comprising
- a first display shelf section comprising a first snap feature along the first side edge, and a second snap feature along the second side edge; and
- a second display shelf section comprising a first snap feature along the first side edge, and a second snap feature along the second side edge, such that the first snap feature of the first base section may snap over the second snap feature of the second base section.
44. The display base of claim 34 further comprising
- a front stop element which may be positioned in proximity to the front edge of the display base, the front stop element comprising a front retention member, such that the front retention member may engage an item on the display base to prevent the item from inadvertently being pushed or pulled off of the front of the display base; a base attached to the front retention member and positioned under the display base; and a retaining lip integral to the base, such that the retaining lip engages slots provided in the bottom portions of a plurality of support ridges on the display base.
45. The display base of claim 34 wherein
- the first row comprises a first divider removably positioned between a first ridge and a second ridge; and a second divider removably positioned between a third ridge and a fourth ridge.
46. The display base of claim 34 wherein the first divider and the second divider further comprise
- a base; and
- a partition member integral to the base, such that the partition member is narrower than the base unit, and such that the partition member is positioned to one side of the midpoint of the base, and such that the first divider and second divider may each be positioned with the partition member closer to the other divider or further from the other divider, thereby permitting the row width to be adjusted by the various orientations of the first divider and the second divider.
47. A product display base section for use in manually aligning merchandise on a display shelf, the display base section comprising:
- a bottom surface, such that the display base may be placed on the display shelf, and at least a portion of the bottom surface is in contact with the display shelf;
- a front edge;
- a first side edge;
- a first snap feature along the first side edge;
- a second side edge;
- a second snap feature along the second side edge;
- a rear edge;
- a plurality of merchandise support ridges, including a first merchandise support ridge and
- a second merchandise support ridge, such that the merchandise support ridges extend from the proximity of the front edge to the proximity of the rear edge; and
- at least one pull member channel located between the first merchandise support ridge and the second merchandise support ridge, such that a portion of a pull member may be placed in the channel under merchandise supported by the first merchandise support ridge and the second merchandise support ridge
Type: Application
Filed: Jan 15, 2004
Publication Date: May 12, 2005
Inventor: James Close (Georgetown, TX)
Application Number: 10/716,258