Gift card assembly and method

Abstract

A gift card system includes a gift card imprinted with indicia identifying the issuer, an adhesively coated security label permanently adhered to the card and imprinted on one surface with the value of the gift, and a gift record for recording information concerning the gift including the date of issuance and the value thereof. A recording sheet providing the gift record and the opposite surface of the substrate and the face of the recording sheet have cooperating interactive coatings thereon to imprint the recording sheet. A second security label is substantially permanently adhered on the first security label and imprinted with a reduced value to reflect a partial charge against the value on the first mentioned security label.

Description

BACKGROUND OF THE INVENTION

The present invention relates to gift cards and, more particularly, to a gift card system which is readily operated by manual entries on various components of the system.

Over the years, businesses have issued gift certificates to customers which are then provided to other persons for redemption by the purchase of merchandise from the issuing store. In recent years, electronic gift cards have been valued by swiping of the pertinent information into a computer system from the magnetic strip and/or bar code on the gift card, and this has been particularly the case with respect to issuers with multiple store locations since the data is then available in a central file.

Partial redemption of a gift certificate or card remains a problem and various techniques have been employed in an effort to accommodate the situation of a partial redemption and to avoid the dispensing of cash representing the difference between the partial redemption and the total value of the certificate. In some instances, this has involved the issuance of a new certificate or entries entered manually on the original gift certificate or card to reflect the reduction in value.

The manual imprinting of certificates has generally required separate manual recording of information in a record book with the potential for error and use of time for double entry of the information when the sales person may have customers waiting for other transactions.

It is an object of the present invention to provide a novel manual gift card system which is simple and enables relatively rapid generation of a gift card.

It is also an object to provide such a system which uses relatively economical components.

Another object is to provide such a system which enables simple generation of a certificate reflecting the balance on the gift following partial redemption.

SUMMARY OF THE INVENTION

It has now been found that the foregoing and related objects and advantages may be readily attained in a gift card system which includes a gift card imprinted with indicia identifying the issuer, and an adhesively coated security label permanently adhered to the card and imprinted on one surface with the value of the gift. A gift record is used to record information concerning the gift including the date of issuance and the value thereof.

A multiplicity of security labels have a reverse surface releasably mounted on one surface of a substrate. A recording sheet providing the gift record is provided behind the substrate and the opposite surface of the substrate and the face of the recording sheet have cooperating interactive coatings thereon to effect the imprinting of the register. The security label has security indicia imprinted thereon.

A second security label may be substantially permanently adhered on the first mentioned security label and imprinted with a reduced value to reflect a partial charge against the value on the first mentioned security label.

The gift record may include a ledger in which issuance of gift cards and redemption thereof are recorded. The security labels are paper with an adhesive coating on the rear surface thereof.

The card is fabricated from synthetic resin. The security labels may be readily peeled from the substrate.

The gift card issuance includes the steps of providing a gift card imprinted with indicia identifying the issuer, recording on a first surface of a security label the value of the gift. The other surface of the security label is adhered to the gift card. The date of issuance and the value of the gift are simultaneously recorded on a gift record.

BRIEF DESCRIPTION OF THE ILLUSTRATED DRAWINGS

FIG. 1 is an illustration of the several components of a gift card program embodying the present invention;

FIG. 2 is a fragmentary plan view of a security label sheet comprising a substrate upon which are releasably adhered a multiplicity of security labels, and a recording sheet;

FIG. 3 is a fragmentary sectional view thereof along the line 3-3 of FIG. 4;

FIG. 4 is a perspective view thereof showing the individual labels on a substrate, and a recording sheet, a single certificate being shown in a removed position;

FIG. 5 is a schematic view of the gift card and security label prior to its mounting on the gift card;

FIG. 6 is a plan view of a gift card with a security label being mounted thereon;

FIG. 7 is a similar view with a second security label being applied over the first label to reflect the reduced value of the card following partial redemption;

FIG. 8 is a fragmentary plan view of a sheet from a gift certificate register with information imprinted thereon to reflect two entries; and

FIG. 9 is a fragmentary plan view of a gift certificate summary sheet with information imprinted thereon.

DETAILED DESCRIPTION OF THE ILLUSTRATED EMBODIMENT

Turning first to FIG. 1 of the attached drawings, the principal components of the gift card system of the present invention are illustrated therein as comprising a gift card generally designated by the numeral 10, a sheet or substrate 11 on which are adhered a multiplicity of security labels generally designated by the numeral 12, and a gift certificate record book generally designated by the numeral 14. Behind the security labels 12 is a substrate 11 and a recording sheet 13. Also shown is a poster 16 to provide the sale of the gift cards.

FIG. 2 fragmentarily shows a substrate or release paper-sheet 11 on which one releasably adhered security labels 12 by a coating of adhesive (not shown) on the reverse side of the labels 12. FIG. 3 is a fragmentarily sectional view along the line 3-3 of FIG. 2 with a label 12 being pulled from the substrate 11 and also showing the recording sheet 13.

The rear surface of the substrate 13 has a coating (not shown) which reacts with a coating (not shown) on the recording sheet 13 when microcapsules are ruptured by the pressure of the writing element to reproduce the indicia being entered onto the label 12 on the recording sheet 13.

FIG. 4 shows the assembly of recording sheet 13, substrate 11 and security labels 12 which are generally provided as a set as illustrated. The recording sheet 13 is conveniently imprinted with border lines 22 cooperatively dimensioned with respect to the security labels to provide a clear separation of the information which will be imprinted thereon and corresponding to the entries on the corresponding security label 12. These will include the entries concerning date and value (and a check in the box for partial redemption when a new security label is to be affixed to the card), the imprinted security label 12 is peeled from the substrate 11 as seen in FIGS. 4 and 5 and affixed to the card 10 as seen in FIG. 6. If the security label 12b is to reflect a partial redemption, it is affixed over the original security label 12a as seen in FIG. 7.

Turning next to the record book 14, it includes a multiplicity of certificate record pages 24 shown in FIG. 8, and the pages with a multiplicity of lines 26 defining columns and rows. The specific information to be recorded and the order can vary depending upon the desires of the program user. In the illustration of FIG. 8, the date of issuance, the certificate number and value of the certificate have been entered in the first row. Also entered is an entry as to the shift and the number 01 to reflect the issue of only one certificate on that date.

The second row reflects an entry of information concerning a partial redemption of the gift certificate on Feb. 5, 2004 for the amount of $75 which will result in the issuance of a second security label in the amount of the balance of $25. The rightmost column recaps the value of outstanding gift certificates.

FIG. 9 shows a monthly summary sheet 28 for the value of gift certificates issued and the value of certificates redeemed. It also shows the value of certificates issued by the several salespersons.

The steps involved in the issuance of the card or in partial redemption are quickly and easily performed by any sales person. The information on the recording sheets 15 may be entered onto the record pages 24 by other personnel. A running account of the gift value outstanding may be kept by the entries on the certificate record pages 24 and monthly summary sheets 28.

The card is conveniently made of synthetic resin such as polyethylene or polypropylene. Although both the information concerning the issuer and the security label could be on the same side, generally it is preferable to imprint the issuer identification and marketing information on the front surface and to affix the security label to the rear surface as indicated in FIG. 5.

The security label is conveniently provided by paper stock imprinted on its front face with appropriate legends and ideally with security elements such as bar code, holographic image, etc. The label may also provide for authentication and other entries. The rear surface of the label is coated with a pressure sensitive adhesive which will bond to the surface of the card. Adhesion of the label to the card may be improved by surface treatment of the card, if so desired. The adhesive should also bond securely to the surface of an underlying label in the instance of a partial redemption.

The substrate is conveniently a paper stock provided on the front surface with a release coating to facilitate the removal of the security labels. The rear surface is coated with the first part of a reactive ink formulation.

The recording sheet is conveniently provided by a paper sheet imprinted with box-like images as seen in FIG. 4, and it may also duplicate all of the printed indicia on the security label. The front surface is coated with the second part of the reactive ink formulation. Thus, when the clerk enters the data on the security label, the pressure of the ball point pen or the like ruptures the microcapsules of one part of the reactive formulation to release an agent which reacts with the other part of the reactive formulation to replicate the data entered onto the recording sheet.

Although the gift cards are illustrated as having been imprinted with a monetary value, the value may be for services such as hairdressings or dry cleaning, or merchandise such as food items. The term “value” as used herein is intended to be generic to currency services and merchandise.

The gift cards may be displayed only since they have no value until provided with the security label, completed and authenticated.

Thus, it can be seen from the foregoing detailed specification and attached drawings that the manual gift card system of the present invention utilizes components which are relatively economical and which enable facile and rapid entry of the data reflecting the gift. Moreover, the manual entry of the information on the label to be affixed to the card simultaneously reproduces the information on a record sheet. Accordingly, entry of the data into ledgers or the like can be performed by personnel other than the sales clerk by personnel who are under less pressure.

Claims

1-9. (canceled)

10. A method for the issuance of gift cards comprising the steps of:

a) providing a gift card imprinted with indicia identifying the issuer;

b) manually imprinting on a first surface of a security label a security label number, the name of the recipient of the gift card, and the value of the gift;

c) adhering the other surface of said security label on said gift card; and

d) manually imprinting on a gift register the date of issuance, the security label number and the value of the gift.

11. The method for the issuance of gift cards in accordance with claim 10 wherein a multiplicity of said security labels have the other surface releasably adhered upon one surface of a substrate and wherein the security label is removed from said substrate and placed upon said gift card.

12. The method for the issuance of gift cards in accordance with claim 11 wherein said gift register is a recording sheet disposed behind said substrate and upon which are imprinted the indicia being entered on said security label.

13. The method for the issuance of gift cards in accordance with claim 12 wherein the opposite surface of said substrate and the face of said record sheet have cooperative interactive coatings thereon to effect said imprinting of said recording sheet.

14. The method for the issuance of gift cards in accordance with claim 10 wherein said security label also has security indicia imprinted thereon.

15. A method for the issuance of gift cards comprising the steps of:

a) providing a gift card imprinted with indicia identifying the issuer;

b) manually imprinting on a first surface of a security label a security label number, the name of the recipient of the gift card, and the value of the gift;

c) adhering the other surface of said security label on said gift card;

d) manually imprinting on a gift register the date of issuance, a security label number and the value of the gift; and

e) after a recipient of the gift card has a transaction with a value less than the value imprinted upon the first mentioned security label, a second security label is imprinted with the remaining value of the gift; and the second label is permanently adhered over the first mentioned security label.

16. The method for the issuance of gift cards in accordance with claim 15 including the step of imprinting in a register the date and value of the partial redemption and the remaining value imprinted upon the second security label.