Display stand for disposable serving containers
A display stand for disposable serving ware containers, such as paper or plastic plates, platters, deep dishes or bowls that displays the containers in a vertical position so the face of the container can be readily viewed by the consumer at the point of purchase.
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This application claims the benefit of priority of U.S. Provisional Patent Application No. 60/672,733, filed Apr. 19, 2005, which is hereby incorporated by reference in its entirety.
BACKGROUND OF THE INVENTIONThis invention relates to a display stand for certain types of consumer products. More particularly, this invention relates to a display stand for disposable serving ware containers, such as paper or plastic plates, platters, deep dishes or bowls that will display the containers in a vertical position so the face of the container can be readily viewed by the consumer at the point of purchase.
BRIEF SUMMARY OF THE INVENTIONServing containers, such as paper or plastic plates are typically packaged in nested form in a plastic outer wrap. The containers are transported from the manufacturer ultimately to a retail outlet for purchase by the consumer. At the retail outlet, the containers are typically stacked horizontally on the shelves such that the consumer only sees the edge of the stack of packaged containers. For most purposes this arrangement is acceptable. However, some containers include decorative designs on the face of the container and some even include a theme such as animals. See for example U.S. Patent Publication No. U.S. 2004/0069788, the disclosure of which is incorporated herein by reference. When stacked horizontally on store shelves, the aesthetic appeal of these types of decorative containers is not readily apparent to the customer. In order to allow the store to stack these types of containers so that the decorative face of the container is readily apparent to the customer, a display stand for the containers that will hold them upright is required.
In order for the display stand to be economically viable, it must allow the footprint of the package to remain small and it must allow the various packages of the containers to be nested. This minimizes the space needed to transport the packaged containers and display stands and allows the retail outlet to display a large number of such packaged containers and display stands on the shelves. This in turn minimizes the frequency that the store shelves need to be restocked with those items. In addition, the display stand should be easily manufactured and combined with the consumer product to be displayed with the display stand to allow easy incorporation into the manufacturing process of the consumer products. This will minimize cost for the consumer product manufacturer. The display stand should also work with the retail outlets' current display system to avoid costly retrofitting of the retail outlets' current display system and to avoid the need for the retail outlets to purchase new display systems.
The display stand of this invention is preferably formed from a paperboard blank that is folded together to define an interior portion for accommodating a certain number of disposable containers. When the containers are placed in the display stand, the display stand holds the containers in a vertical position so the face of the container can be directed to the consumer at the point of purchase. The display stand has an open bottom and is defined by a straight bottom edge where the edges are substantially aligned with each other and generally perpendicular to a vertical axial line extending through the display stand. This straight bottom edge provides a flat surface on which the display stand rests to give the display stand, with the containers therein, stability. The front and rear portions of the display stand preferably have a concavely curved top edge such that the radius of curvature of the concavely curved portions are substantially similar to the radius of curvature of the face portion of the container. This provides the consumer with an unobstructed view of the decorative face of the container. It also provides a shoulder on which the rear of the container can rest so the edges of the containers do not extend below the bottom edge of the display stand, which could adversely affect the stability of the assembled package. The two sides of the display stand can be generally perpendicular to the front and rear portions of the display stand. Alternatively, each of the two sides can be formed from two angled portions so that each end defines a generally V-shaped configuration with the apex of the V pointing away from the containers. These sides of the display stand may also provide a shoulder on which the sides of the container can rest to also help prevent the bottom edge of the containers from extending below the bottom edge of the display stand to thus improve the stability of the package.
BRIEF DESCRIPTION OF THE DRAWINGSThe invention will be described in detail in the following description of preferred embodiments with reference to the following figures in which like reference numbers refer to like parts and wherein:
The display stand 100 of this invention is preferably formed from a paperboard blank that is folded together to define an interior portion for accommodating a certain number of disposable containers therein. Preferably, display stand 100 can be formed from any paper-based material such as folding carton stock and corrugated paperboard, more specifically micro-flute corrugated paperboard. Display stand 100 defines an open bottom 200, which in turn is defined by the straight bottom edge 300 of the various flaps forming display stand 100. Straight bottom edge 300 provides a flat surface on which display stand 100 rests to give display stand 100, with the containers therein, stability. Typically the paperboard blank is cut from a larger piece of the paperboard on a standard flatbed die-cutting piece of equipment.
Preferably, the front and rear portions of display stand 100 have a concavely curved portion 110 such that the radius of curvature of the concavely curved portions 110 is similar to, or generally the same as, the radius of curvature of the outer circumference of the face portion of the container. This is generally located adjacent to the rim of the paper plate and can in some cases be considered the interface therebetween. The degree of similarity between the radii of curvature should be such that display stand 100 provides the consumer with an unobstructed view of the aesthetic design, i.e. the decorative face, of the container. Thus the radius of curvature of concavely curved portion 110 can be less or greater than that of the face portion of the container as long as the face is not obstructed. Concavely curved portion 110 also provides a shoulder on which the rear of the container can rest so the edges of the containers do not extend below the bottom edge of the display stand, which would adversely affect the stability of the assembled package. See
The depth of display stand 100 is determined by the dimensions of the container and the number of containers to be packaged in display stand 100. Preferably the width of display 100 stand is less than the width of the containers to be packaged in display stand 100. This allows the ends of display stand 100 to provide another shoulder 120 on which the sides of the containers can rest to prevent the bottom of the container from extending below the bottom of display stand 100, thus adversely affecting the stability of the assembled package. See
The blank for the first embodiment of display stand 100 has a continuous straight bottom edge 300, a connection tab 410, a front flap 420, a first end flap 430, a rear flap 440 and a second end flap 450. As seen in
The blank for the second embodiment of display stand 100′ has a continuous straight bottom edge 300, first rear flap 510, a first end flap 520, a second end flap 530, a front flap 540, a third end flap 550, a fourth end flap 560 and a second rear flap 570. As seen in
Thus, it is seen that a display stand is provided that is stable, economical, easy to manufacture and use with various consumer products, such as disposable serving ware, and that has a small footprint and allows for unobstructed viewing of the front face of the product.
Claims
1. A display stand, comprising:
- a front panel;
- a rear panel, substantially parallel to the front panel;
- a first side panel adjoining the front panel and the rear panel;
- a second side panel adjoining the front panel and the rear panel and being spaced from the first side panel;
- wherein the front panel, the rear panel, the first side panel, and the second side panel define an open top portion and an open bottom portion and the rear panel has a top portion that defines a shoulder that is adapted to support a portion of a product disposed in the display stand.
2. The display stand of claim 1 wherein the product disposed in the display stand includes a face portion defined by an outer circumference and the rear panel has a portion defining a concave curve that has a radius of curvature that is generally the same as a radius of curvature of the outer circumference of a face portion of the product disposed in the display stand.
3. The display stand of claim 2 wherein the product disposed in the display stand includes an interface with an outer rim and the portion of the rear panel defining a concave curve acts as a shoulder to support the interface with the outer rim of the product disposed in the display stand.
4. The display stand of claim 1 wherein the front panel defines a top edge that does not obstruct a face portion of the product disposed in the display stand.
5. The display stand of claim 4 wherein the top edge of the front panel defines a concave curve.
6. The display stand of claim 5 wherein the rear panel has a top edge that defines a concave curve that has a radius of curvature that is generally the same as a radius of curvature of the face portion of the product disposed in the display stand.
7. The display stand of claim 1 wherein at least one of the first side panel and the second side panel has a generally V-shaped configuration.
8. The display stand of claim 7 wherein the V-shaped configuration of one of the first side panel and the second side panel defines an apex of a V that is substantially at a midpoint of one of the first side panel and the second side panel.
9. The display stand of claim 8 wherein the apex is substantially aligned with a tangent line extending from an outermost side portion of the product disposed in the display stand.
10. The display stand of claim 8 wherein the apex is aligned with a point located between the outermost side portion of the product disposed in the display stand and a face portion of the product disposed in the display stand.
11. The display stand of claim 1 wherein the product disposed in the display stand includes an outer rim and the first side panel and the second side panel each define a top portion that acts as a shoulder to support the outer rim of a product disposed in the display stand.
12. A blank for forming a display stand, comprising:
- a first panel;
- a second panel adjoining the first panel along a first vertical fold line;
- a third panel adjoining the second panel along a second vertical fold line;
- a fourth panel adjoining the third panel along a third vertical fold line; and
- a fifth panel adjoining the fourth panel along a fourth vertical fold line wherein the second panel includes a fifth vertical fold line disposed about midway between the first vertical fold line and the second vertical fold line and the fourth panel includes a sixth vertical fold line disposed about midway between the third vertical fold line and the fourth vertical fold line.
13. The blank of claim 12 where in the third panel has a generally curvilinear top edge.
14. The blank of claim 13 wherein the first panel and the fifth panel each has a generally curvilinear top edge.
15. The blank of claim 14 wherein the generally curvilinear top edge of each of the first panel and the fifth panel is substantially the same as one half of the curvilinear top edge of the third panel.
16. The blank of claim 15 wherein the generally curvilinear top edge of the first panel and the fifth panel are generally the same.
17. The blank of claim 16 wherein the generally curvilinear top edge of the first panel, the third panel and the fifth panel each has a radius of curvature that are substantially the same.
18. A blank for forming a display stand, comprising:
- a first panel;
- a second panel adjoining the first panel along a first vertical fold line;
- a third panel adjoining the second panel along a second vertical fold line;
- a fourth panel adjoining the third panel along a third vertical fold line; and
- a fifth panel adjoining the fourth panel along a fourth vertical fold line, wherein the second panel has a concavely curved top portion and the fourth panel has a concavely curved top portion.
19. The blank of claim 16 wherein the concavely curved portion of the second panel has a radius of curvature that is substantially the same as the radius of curvature of the concavely curved portion of the fourth panel.
Type: Application
Filed: Mar 30, 2006
Publication Date: Oct 19, 2006
Applicant: Georgia-Pacific Corporation (Atlanta, GA)
Inventor: Tracy Smith (Stone Mountain, GA)
Application Number: 11/393,021
International Classification: A47B 97/04 (20060101);