Consumer product package
A consumer product package and method for merchandising consumer products in a retail store, particularly Food, Drug and Mass (FDM) markets.
This application claims the benefit of provisional application No. 60/719,852, filed Sep. 22, 2005.
FIELD OF THE INVENTIONThe present invention relates to a consumer product package and method for merchandising consumer products in a retail store, particularly Food, Drug and Mass (FDM) markets.
BACKGROUND OF THE INVENTIONTraditionally, consumer products, particularly fine fragrance products are packaged within an outer or secondary opaque package such as cardboard boxes. In department or specialty retail environments, opaque packages are sufficient secondary packages since the inner or primary package, e.g., a fragrance bottle, is typically on display and available to the consumer as a sample or tester. In FDM markets, however, displaying a primary package outside of its secondary package is not particularly feasible. If a primary package is displayed in such an environment, it is usually sealed within a thermoform or a similar theft-deterrent secondary package or similar means. Such packaging is generally effective in deterring a thieving consumer from opening the secondary package and tampering or pilfering the contained primary package. These types of packages, however, can be somewhat costly and inherently difficult to open. Additionally, the bulkiness of such packaging can be a disadvantage to shelving.
To those skilled in the art, it is recognized that a secondary package must also withstand handling through the warehousing and distribution system. Thus, the secondary package must be able to resist damage from drop impacts, withstand contact with adjacent packages during shipping, and avoid damage caused by vibrations during shipping. Additionally, the secondary package must be able to securely hold the primary package and protect it from potential damage during shipping and warehousing conditions.
Thus, what is lacking and needed in the art is a consumer product package and a method for merchandising consumer products in a retail store, particularly Food, Drug and Mass (FDM) markets wherein, the package is visibly clear, effective in deterring theft, easy to open, easy to ship and convenient to retail.
In light of the foregoing, the present invention provides a new consumer product package and method for merchandising consumer products in a retail store, particularly FDM markets.
SUMMARY OF THE INVENTIONThe present invention relates to a consumer product package comprising: (a) an upper enclosure, said upper enclosure comprising a top panel and at least one side panel extending away from said top panel and defining an interior portion sufficiently large to enclose a consumer product; said upper enclosure further comprising, i) an upper stabilizing extension extending from said top panel in said interior portion, said stabilizing extension being sufficiently long so as to contact said consumer product; wherein ii) a first portion of said side panel is visibly clear and a second portion of said side panel is substantially opaque; and (b) a lower base comprising a bottom surface and a lower stabilizing extension extending away from said bottom surface in said interior portion, said lower stabilizing extension being sufficiently long so as to contact said consumer product; wherein said upper enclosure is in mating relationship to said lower base portion such that said consumer product is held by said contact of said upper and lower stabilizing extensions.
The present invention also relates to a method of merchandising a consumer product in a retail store, comprising: displaying the consumer product package of the present invention and displaying the consumer product package of the present invention in a retail store.
BRIEF DESCRIPTION OF THE DRAWINGSWhile the specification concludes with claims that particularly point out and distinctly claim the invention, it is believed that the present invention will be better understood from the following description of non-limiting embodiments, taken in conjunction with the accompanying drawings in which:
As used herein, “comprising” means that other steps and/or elements can be added. This term encompasses the terms “consisting of” and “consisting essentially of”. The phrase “consisting essentially of” means that the invention may include additional elements, but only if the additional elements do not materially alter the basic and novel characteristics of the claimed invention or methods.
As used herein, “visibly clear” is defined as having the property of transmitting light without appreciable scattering so that bodies lying behind are perceivable. One acceptable test method for determining whether a product is clear is to attempt to read a series of words placed immediately behind and contacting one surface of the package, the words being printed in black color, 14 point Times New Roman font, printed on a white sheet of paper. The word and/or letters must be visible and/or readable from the front of the package by an individual using unaided 20/20 eyesight and positioned 12 inches in front of the package in indoor lighting conditions, such as retail outlight lighting conditions.
The term “frosted” is defined herein as the practice of inducing a low level of light scattering into an otherwise “clear” material causing the material to become matted in appearance.
The term “tinted” is defined herein as the practice of adding a low level of pigment of dye into a material for the purpose of imparting a color into the material.
As used herein, “substantially opaque” refers to the ability to sufficiently block the transmission of light so that bodies lying behind are not easily perceivable.
“Contact”, as used herein, means direct or indirect contact.
“Consumer product”, as used herein, refers to any consumer product that can be bought or sold by a consumer including but not limited to beauty care products, household care products, health care products, automobiles, supplies, industrial products, pet care products and the like.
“Beauty care product”, as used herein, refers to any product bought or sold by a consumer as it relates to skin, hair, nails, aromatherapy, fragrances and the like.
By “fragrances”, it is meant fine fragrances typically sold in department and specialty stores as well as fragrances that may be sold in FDMs.
Consumer Product Package
The present invention provides for a new consumer product package for containing a consumer product. The consumer product is able to be viewed through at least one visibly clear surface of the consumer product package. Preferably, the consumer product is positioned in the package in a front-facing orientation. Through various means described herein, the package also provides proper orientation and security means for the consumer product such that the package aids in merchandising the consumer product in a retail environment. While the FIGURES provide details of one embodiment of the present invention, one of ordinary skill in the art recognizes that the present invention is not limited to consumer product packages wherein all but one surface is visibly clear or wherein the consumer product package is shaped or sized as shown. Below provides the details of each component of the consumer product package of the present invention.
Referring generally to
Upper Enclosure
Referring generally to
The top panel 130 and side panels 140 of the present invention may be visibly clear. As shown, the top panel 130, the front surface 142 and the side surfaces 144 may be visibly clear such that the consumer product 110 can be displayed and seen from within the package 100. As shown in
Lower Base
Referring to
On the lower stabilizing extension 220, within the interior 165 of the package 100, at least one orientation tab 250 may be used to aid in securing the consumer product 110 and in keeping the consumer product 110 (
Referring generally to
Referring generally to
The material used for the upper enclosure 120 and the lower base 200 of the package 100 includes rigid and semi-rigid materials. For example, rigid and semi-rigid materials of the present invention may include, but are not limited to, thermoplastic materials such as polypropylene (PP), polyethylene (PE), polystyrene (PS), polyethylene-terepthalate (PET), Styrene-Acrylonitrile Copolymer (SAN); Polyethylene-terepthalate copolymers, polycarbonate (PC), polyamides and mixtures thereof. Whether making rigid or semi-rigid parts, the parts of the upper enclosure 120 and/or lower base 200 may be manufactured by any number of plastic and paper manufacturing methods known in the art including, but not limited to, injection molding.
The materials used in conjunction with the securing features detailed above also function to make the package 100 (
Methods Of Merchandising
The present invention also provides a method for merchandising consumer products by using the consumer product package of the present invention. As detailed above, such a package provides an advantageous means for displaying a consumer product while deterring would be thieves from pilfering the consumer product within the package. A consumer product may be merchandised in a retail store by displaying a consumer product within the package of the present invention. That package may then be displayed in a retail store such as on a shelf and/or behind a glass door. As used herein, a retail store includes, but is not limited to, FDM (Food, Drug and Mass) markets, department stores, specialty stores, club markets and the like. Of particular interest to the present invention may be FDM markets.
All documents cited in the Detailed Description of the Invention are, in relevant part, incorporated herein by reference; the citation of any document is not to be construed as an admission that it is prior art with respect to the present invention. To the extent that any meaning or definition of a term in this document conflicts with any meaning or definition of the term in a document incorporated herein by reference, the meaning or definition assigned to the term in this document shall govern.
While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. It is therefore intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.
Claims
1. A package for enclosing a consumer product comprising:
- a. an upper enclosure, said upper enclosure comprising a top panel and at least one side panel extending away from said top panel and defining an interior portion sufficiently large to enclose a consumer product; said upper enclosure further comprising, i. an upper stabilizing extension extending from said top panel in said interior portion, said stabilizing extension being sufficiently long so as to contact said consumer product; wherein ii. a first portion of said side panel is visibly clear and a second portion of said side panel is substantially opaque; and
- b. a lower base comprising a bottom surface and a lower stabilizing extension extending away from said bottom surface in said interior portion, said lower stabilizing extension being sufficiently long so as to contact said consumer product; wherein
- c. said upper enclosure is in mating relationship to said lower base portion such that said consumer product is held by said contact of said upper and lower stabilizing extensions.
2. The package of claim 1, comprising four side panels comprising a front surface, a back surface, and two side surfaces.
3. The package of claim 2, wherein said front surface and said two side surfaces comprise said first portion and said back surface comprises said second portion.
4. The package of claim 1, wherein said mating relationship is maintained by at least one locking tab and locking protrusion.
5. The package of claim 1, wherein said lower stabilizing extension further comprises at least one orientation tab.
6. The package of claim 5, wherein said consumer product is securely held in said front-facing orientation after a handling impact occurring from at least about 3 feet to said package.
7. The package of claim 5, wherein said consumer product is securely held and able to resist a drop-impact occurring from at least about 3 feet from a hard surface.
8. The package of claim 1, wherein said upper enclosure and said lower base comprise materials selected from the group consisting of polypropylene (PP), polyethylene (PE), polystyrene (PS), polyethylene-terepthalate (PET), Styrene-Acrylonitrile Copolymer (SAN); Polyethylene-terepthalate copolymers, polycarbonate (PC), polyamides and mixtures thereof.
9. A method of merchandising a consumer product in a retail store, comprising:
- a. displaying said consumer product within the package of claim 1; and
- b. displaying said package in a retail store.
10. The method of claim 9 wherein the retail store is selected from the group consisting of FDM markets, department stores, specialty stores, and club markets.
11. The method of claim 10 wherein the retail store is an FDM.
12. A package for enclosing a consumer product comprising:
- a. an upper enclosure, said upper enclosure comprising a visibly clear top panel, at least three visibly clear side panels and a substantially opaque side panel wherein said side panels extend away from said top panel and define an interior portion sufficiently large to enclose a consumer product;
- said upper enclosure further comprising an upper stabilizing extension extending from said top panel in said interior portion, said stabilizing extension being sufficiently long so as to contact said consumer product; and
- b. a lower base comprising a visibly clear bottom surface and a lower stabilizing extension extending away from said bottom surface in said interior portion, said lower stabilizing extension being sufficiently long so as to contact said consumer product; wherein said upper enclosure is in mating relationship by at least one locking tab on said upper enclosure to a locking protrusion within said interior portion of said lower base portion and said consumer product is held secure by said contact of said upper and lower stabilizing extensions.
13. The package of claim 12, wherein said lower stabilizing extension further comprises at least one orientation tab.
14. The package of claim 13, wherein said consumer product is securely held in said front-facing orientation after a handling impact occurring from at least about 3 feet to said package.
15. The package of claim 13, wherein said consumer product is securely held and able to resist a drop-impact occurring from at least about 3 feet from a hard surface.
16. The package of claim 12, wherein said upper enclosure and said lower base comprise materials selected from the group consisting of polypropylene (PP), polyethylene (PE), polystyrene (PS), polyethylene-terepthalate (PET), Styrene-Acrylonitrile Copolymer (SAN); Polyethylene-terepthalate copolymers, polycarbonate (PC), polyamides and mixtures thereof.
17. A method of merchandising a consumer product in a retail store, comprising:
- a. displaying said consumer product within the package of claim 12; and
- b. displaying said package in a retail store.
18. The method of claim 17, wherein the retail store is selected from the group consisting of FDM markets, department stores, specialty stores, and club markets.
19. The method of claim 18, wherein the retail store is an FDM.
Type: Application
Filed: Sep 14, 2006
Publication Date: Jul 5, 2007
Inventors: Gene Altonen (West Chester, OH), Ayub Khan (Cincinnati, OH), Danny Lumpkin (Cincinnati, OH), James Taylor (Cincinnati, OH)
Application Number: 11/520,995
International Classification: B65D 25/54 (20060101);