MULTI-REGION MARKET RESEARCH STUDY PROCESSING
A research service includes a number of functions for reporting and analyzing data from a multi-region research survey. The service provides an analysis interface to a research client to receive client input using a regional communication mode corresponding to the research client. Based on the client input, the service analyzes data from an on-line survey of a panelist. The on-line survey uses a second, distinct regional communication mode corresponding to the panelist. Analysis results are provided to the client in the analysis interface, again using the regional communication mode corresponding to the research client. In various embodiments, the analysis service similarly provides for analysis of survey data from multiple panelists using multiple regional communication modes.
This application claims priority to U.S. Provisional Application No. 60/164,585, entitled “System and Method for Obtaining and Collating Survey Information In Real Time For Multiple Languages and Multiple Character Encodings,” filed on Nov. 10, 1999, which is hereby fully incorporated by reference.
BACKGROUND OF THE INVENTION1. Field of the Invention
The present invention relates to the field of data processing. More specifically, the present invention relates to the conducting of multi-region market research studies. The present invention also relates to the creation of market research studies for multiple regions, in particular, when non-English speaking regions are involved. The present invention further relates to reporting and analyzing data from a multi-region research survey.
2. Background Information
With increased globalization of commerce, market researchers increasingly have to conduct market research that involves multiple geographic regions of the globe. Creating, conducting, collecting data, analyzing data and reporting on such a market research study present a number of challenges that otherwise do not exist in the case of a single region market research study. Multi-region studies necessarily involve panelists (also referred to as participants, respondents, interviewees, study subjects, and so forth) that are dispersed in various geographic locations, with language differences, cultural differences, price point sensitive differences and so forth shared between them.
Historically, market researchers would develop a study for a first region, e.g., an English-speaking region, and then work with local counterparts in the various other regions to have the study translated, and conducted. Under the prior art, it was often difficult to coordinate the conducting, or processing of such surveys including the tasks of survey generation and delivery, as well as ensuring the data collected are consistent, and compatible for consolidation, analysis and reporting.
Thus, an improved approach to the generation and delivery of surveys, as well as data collection, analysis and reporting is desired.
With increased globalization of commerce, increasingly market researchers have to conduct market research that involves multiple regions of the globe. Creating, conducting, collecting data, analyzing data and reporting on such a market research study present a number of challenges that otherwise do not exist in the case of a single region market research study. Multi-region studies necessarily involve panelists (also referred to as interviewees, study subjects, and so forth) that are dispersed in locations. Often, it involves language differences, cultural differences, price point sensitive differences and so forth.
Historically, market researchers would develop a study for a first region, e.g., an English speaking region, and then work with local counterparts in the various regions to have the study translated and conducted. Under the prior art, it was often difficult to coordinate the creation of the study, ensuring the data collected are consistent, and compatible for consolidation, analysis and reporting. It was also difficult to manage the translations, and most importantly, the overall cost of the studies.
Thus, an improved approach to the creation, conducting, data collection and analysis, as well as reporting is desired.
With increased globalization of commerce, market researchers increasingly have to conduct market research that involves multiple regions of the globe. Creating and conducting such a survey, and collecting, analyzing, and reporting data from such a survey present a number of challenges that otherwise do not exist in the case of single region market research studies. That is, multi-region surveys necessarily involve diverse panelists who may speak different languages, have cultural differences, different price point sensitivity, and so forth.
Historically, market researchers would develop and implement a survey in one region, like the United States, and then work with local counterparts in the various regions to have the survey translated and conducted. Under the prior art, it was often difficult to coordinate the creation of the survey so as to ensure consistency in the collected data for consolidation, analysis, and reporting.
Thus, an improved approach to the creation and administration of a multi-region survey, as well as data collection, analysis, and reporting from such a survey is desired.
SUMMARY OF THE INVENTIONAn electronic survey engine is provided with a number of support functions to support electronic survey processing and content delivery in a preferred language selected from a large number of supported languages. In one embodiment, the support functions include a function for identifying an electronic survey involving a product concept, a function for generating a price for the product concept based at least in part upon pricing constraints, and a function for storing the generated price for the product concept in association with the identified electronic survey and in association with the respondent participating in the electronic survey.
In another embodiment, the support functions include a function for retrieving from a data store, a plurality of electronic survey questions composed according to a first language, a function for displaying in a preferred language identified by a respondent, a select one of the plurality of electronic survey questions, a function for receiving from the respondent, a response to the select one of the plurality of electronic survey questions, and a function for validating the response to the select one of the plurality of electronic survey questions based at least in part upon one or more response criteria associated with the first of the plurality of electronic survey questions.
A market research service is provided with a study creation service that includes a number of functions to support the creation of multi-region market research studies. In one embodiment, the functions include a function in support of implicit country and/or city selection within a region. In another embodiment, the functions include a function in support of real time costing of a multi-region study, taking into consideration cost factors such as the number of panelists, their distribution in the study regions/countries/cities, and the amount of translations required. In yet another embodiment, the functions include a function in support of auto notification to translators providing translation services for translating study elements (such as questions, messages, pick lists and concepts) into supported target languages. In yet another embodiment, the functions include a function in support of on-line check in of the translated study elements. In yet another embodiment, the functions include a function in support of on-line monitoring of translation status.
A research service includes a number of functions for reporting and analyzing data from a multi-region research survey. The service provides an analysis interface to a research client to receive client input using a regional communication mode corresponding to the research client. Based on the client input, the service analyzes data from an on-line survey of a panelist. The on-line survey uses a second, distinct regional communication mode corresponding to the panelist. Analysis results are provided to the client in the analysis interface, again using the regional communication mode corresponding to the research client. In various embodiments, the analysis service similarly provides for analysis of survey data from multiple panelists using multiple regional communication modes.
BRIEF DESCRIPTION OF THE DRAWINGSThe present invention will be described by way of exemplary embodiments, but not limitations, illustrated in the accompanying drawings in which like references denote similar elements, and in which:
FIGS. 7(A-C) illustrate various operational flows for determining a price point in accordance with one embodiment of the invention;
In the following description, various aspects of the present invention will be described. However, it will be apparent to those skilled in the art that the present invention may be practiced with only some or all aspects of the present invention. For purposes of explanation, specific numbers, materials and configurations are set forth in order to provide a thorough understanding of the present invention. However, it will also be apparent to one skilled in the art that the present invention may be practiced without the specific details. In other instances, well-known features are omitted or simplified in order not to obscure the present invention.
Parts of the description will be presented in terms of operations performed by a processor based device, using terms such as data, tables, requesting, determining, retrieving, displaying, and the like, consistent with the manner commonly employed by those skilled in the art to convey the substance of their work to others skilled in the art. As well understood by those skilled in the art, the quantities take the form of electrical, magnetic, or optical signals capable of being stored, transferred, combined, and otherwise manipulated through mechanical and electrical components of the processor based device; and the term processor includes microprocessors, micro-controllers, digital signal processors, and the like, that are standalone, adjunct or embedded.
Various operations will be described as multiple discrete steps in turn, in a manner that is most helpful in understanding the present invention; however, the order of description should not be construed as to imply that these operations are necessarily order dependent. In particular, these operations need not be performed in the order of presentation. Further, the description repeatedly uses the phrase “in one embodiment,” which ordinarily does not refer to the same embodiment, although it may.
Overview Referring first to
As shown, the computing equipment of multi-region market research respondents 104 and 106 (hereinafter simply respondents 104 and 106) are coupled to each other as well as the computing equipment of service provider 102 via networking fabric 108. In accordance with one embodiment of the invention, service provider 102 generates and distributes one or more language specific electronic surveys to one or more of respondents 104 and 106 via networking fabric 108. In turn, respondents 104 and 106 complete the electronic survey(s) by entering the data and returning (i.e., submitting) the electronic survey(s) back to service provider 102 also via networking fabric 108. In one embodiment, the electronic surveys of the present invention are distributed to respondents 104 in the form of a single markup language encoded page. In an alternative embodiment, service provider 102 may facilitate administration of the electronic survey(s) whereby service provider 102 enters the data remotely for a respondent. For example, service provider 102 may act as an intermediary or translator who enters a respondent's answers to an electronic survey in lieu of the respondent directly entering the data. It should be noted that service provider 102 may be a “single” entity or an “alliance” of affiliated entities. In other embodiments, third parties other than service provider 102 may also act as intermediaries for the respondent.
Except for the novel services incorporated within the study processing service of service provider 102, the various equipment used by service provider 102, and respondents 104 and 106, as well as networking fabric 108 are intended to represent a broad range of these elements known in art. Examples of computing and networking equipment suitable for practicing the present invention include but are not limited to various palm-sized, notebook size, or desktop computers, as well as set-top boxes, servers, routers/switches, personal digital assistants, wireless telephones utilizing i-Mode and/or wireless access protocols (WAP) and so forth. The functions and constitutions of these elements are known and accordingly will not be further described.
In various embodiments, networking environment 100 including service provider 102 and respondents 104 and 106 are employed to create, conduct, collect, analyze and report on consumer/marketing research/surveys in a large number of languages. In particular, in one embodiment, network environment 100 is employed to create surveys as described in co-pending U.S. Patent Application, PCT US00/41972 (09/744,774), entitled Multi-Region Market Research Study Creation, filed contemporaneously, and having common inventorship with the present invention. In yet another embodiment, network environment 100 is employed to analyze and report on survey results as described in co-pending U.S. Patent Application, PCT US00/30652 (09/744,775), entitled Reporting and Analyzing Data From a Multi-Region Research Survey, filed contemporaneously, and having common inventorship with the present invention. These co-pending applications are all hereby fully incorporated by reference.
Generating an Electronic Survey Referring now to
Electronic survey engine 210 dynamically generates electronic surveys utilizing language specific content elements such as questions, response options, and display text and graphics, and delivers such electronic surveys to one or more client devices in a preferred language indicated by each respondent. In accordance with one embodiment of the invention, electronic survey engine 210 dynamically generates a geographically adjusted price point for the product concept(s) of each study based upon established pricing criteria such as maximum and minimum price constraints. In one embodiment of the invention, prices for the product concepts of the various studies are randomly generated specifically for each respondent upon that particular respondent being invited to participate in the survey. Accordingly, upon each successive access (including, e.g., a web page refresh) by the respondent to a particular electronic survey, the same previously generated price will appear every time the same product concept being surveyed is displayed to the respondent. In accordance with the present invention, support data stored in databases 212 are expressed in a variety of supported languages and include survey questions, valid response options for each survey question, client identifiers, price constraints and conversion rates, as well as textual messages and graphics/images specifically designed for the various supported languages. Electronic survey engine 210 further includes a main module 220 incorporating the teachings of the present invention and supported by a number of support functions 222 to be discussed in further detail below.
Referring ahead to
Moreover, if included, links 1116 are generated in the preferred language. That is, secondary contents are accessed with resource location names expressed in the supported languages. Similarly, if included, pick lists 1118 are ordered in view of the preferred language, and static pages 1124 of pop-ups 1122 are expressed in the preferred language. That is, pick list elements are ordered depending on whether the preferred language is an alphabet based or a character based language, and the options are ordered in accordance with the manner the language customarily orders items, e.g., alphabetically for English, by character strokes for Kanji (Japanese), and so forth.
Further, display space efficient drop-down list 1120 (as opposed to the prior art display space inefficient button/icon approach) is advantageously employed to facilitate a respondent in changing the preferred language.
Finally, if included, pop-up static pages 1124 are also generated in the preferred language. That is, different pop-up static pages expressed in the corresponding supported languages are employed for different preferred languages.
Operational Flow of Content Delivery Engine
At block 1204, main 220 sets the character code setting to the required character code set based on the preferred language. For the illustrated embodiment, main 220 sets the character code setting using the Create_Header support function. More specifically, in an embodiment, where the contents are encoded using the Hypertext Markup Language (HTML), main 220, using Create_Header function, sets the character code setting by generating a meta statement for the HTML header, specifying the required character code set.
Thereafter, at block 1206, if applicable, main 220 generates the graphics/images of the preferred language content, by retrieving appropriate ones of the stored graphics/images, which as described earlier, are specifically designed for the supported languages. For the illustrated embodiment, the different graphics/images are differentiated employing a graphic/image identification convention that includes the target language. Main 220 constructs the preferred language dependent graphic/image identifier to retrieve the appropriate ones of the graphics/images.
At block 1208, if applicable, main 220 generates the textual contents of the preferred language content, by retrieving appropriate ones of the stored message elements, which as described earlier, are expressed in the supported languages. For the illustrated embodiment, main 220 retrieves the appropriate ones of the message elements, using the Get_Message function.
At block 1210, if applicable, main 220 generates the links in the preferred language, by retrieving the appropriate language specific portion of the resource location names from databases 212, and combining them with the non-language specific portions to form the preferred language tailored links. For the illustrated embodiment, main 220 also retrieves the appropriate ones of the language specific portions of the resource location names, using the Get_Message function.
At block 1212, if applicable, main 220 generates the pick lists, by retrieving the pick list elements from databases 212, and ordering the retrieved pick list elements in accordance with the preferred language's ordering convention. For the illustrated embodiment, main 220 retrieves the appropriate ones of the pick list elements, and orders them, using the Get_List function.
At block 1214, main 220 generates the drop down language selection list to facilitate a respondent in changing the preferred language.
Thereafter, main 220 awaits for respondent interactions with the content displayed, block 1216. Upon receipt of respondent inputs, main 220 determines if the inputs are associated with the respondent selecting one of the languages listed on the drop down language selection list to change the preferred language, block 1218. If it is determined that the respondent is changing the preferred language, main 220 returns to block 1204 and re-performs the earlier described operations illustrated by blocks 1204-1218. If it is determined that the respondent is not changing the preferred language, the inputs are processed and handled in an application dependent manner, as in the prior art.
Accordingly, main 220, augmented by support functions 222, is able to dynamically generate contents based on a respondent's preferred language, supporting a large number of languages at the same time. These operations, and other related topics, are further discussed in co-pending U.S. patent application Ser. No. 09/744,773, entitled Content Delivery in a Preferred Language for a Large Number of Languages, filed contemporaneously, and having common inventorship with the present invention.
Operational Flow of Electronic Survey Engine
In
Other similar methods for indicating an electronic survey may also be utilized. As illustrated, at block 302, relevant characteristics for each question of the indicated survey are retrieved from, e.g., databases 212. In one embodiment, such characteristics include an identification number (i.e., question ID) for each question, a sequence number indicating each question's relative order in the electronic survey, and a response required characteristic indicating which (if any) individual questions require a response. In one embodiment, this and other data are stored in and retrieved from one or more tables or equivalent data structures within databases 212. At block 304, each question including its title, text and valid response options are retrieved from databases 212. The retrieval may be accomplished using the following query instruction:
At block 306 a determination is made as to whether a translation is available for the question. If the query (shown above) retrieves only one or no results, it is an indication that the question is only available in a default language (i.e., English) and that question is therefore selected, block 310. If, however, the query results indicate that one or more translations of the question are available, the routine attempts to retrieve the appropriate question translation corresponding to the respondent's preferred language as indicated by, e.g., the $lang variable, block 308.
Next, at block 312, the selected question and its valid response options are displayed according to the type of question it is. For example, if the question is a free-form text (FFT) question type, the question is displayed in a first manner (e.g., print qq(<center><TEXTAREA name=“f$question_id[$j]” cols=“60” rows=“5”></TEXTAREA></center></td></tr>); print “\n”;), whereas if the question is a multiple choice question type (MCM or MCS) or a semantic differential (SDI) question type, the respective questions may be formatted differently.
As described herein, an MCM question type generally allows a respondent to select multiple or no answers, whereas an MCS question type generally allows a respondent to select only a single response. In one embodiment, MCM question types are implemented via checkbox form elements, whereas MCS question types are implemented via radio button form elements. Valid response options for MCM and MCS type questions may be retrieved via the following series of instructions:
SDI type questions enable a respondent to respond to a question based upon a weighted scale. In one embodiment, SDI type questions are each presented with one or more statements to which the respondent is given the opportunity to enter their level of agreement.
Additionally, dialog button 406 is dynamically generated to display a context appropriate message. For example, if the currently displayed question is the next to last question, “next question” is displayed, whereas if the currently displayed question is the last question, “Finish” is displayed.
Referring back to
In displaying a concept to a respondent, it is often important to convey sufficient information to enable the respondent to understand the idea that is being presented as well as to assess whether this idea would be appealing to them. In one embodiment of the invention, this is accomplished by including within the concept display information that is comprised of some combination of text, images, and pricing data. Additionally, a variety of fonts, styles, and font sizes are utilized in order to emphasize and enhance certain information and text. Moreover, concepts may include images that are either still or animated and may incorporate sound, video, or other multimedia information to enhance the virtual experience intended to be conveyed by the concept. As will be discussed in further detail below in accordance with one embodiment of the invention, various price points may be generated and displayed in association with a concept in order to further enhance the research value of the concept. In one embodiment, the price points are adjusted for the respondent's geographic location (i.e., country) and are displayed in the respondent's national currency.
In one embodiment, the concept is divided into multiple sections with each section of the concept capable of displaying a unique font, font size, and/or font style. Briefly jumping ahead, a graphic illustration of a marketing concept including differently formatted sections is shown in
Referring now back to
In accordance with one embodiment of the invention, and as depicted in the query language shown above, the section-specific information is retrieved in accordance with the preferred language of the respondent. Once the section-specific information has been retrieved, the text associated with each section (i.e., $section_text) is appropriately formatted and displayed based upon the retrieved formatting information, block 504. At block 506, a price point is generated for the product concept illustrated and described by the various retrieved text and image sections. Price point generation will be discussed below with respect to
Because different economies have developed at different rates, it is sometimes desirable to adjust the financial incentive offered to respondents to more accurately reflect local norms such as cost of living, competitive conditions, etc. of the country within which the respondent resides. In one embodiment of the invention, the price point generated at block 506 is converted from the default currency, such as U.S. dollars, to a currency that corresponds to the respondent's geographic location as indicated by $contact_country. In one embodiment, the respondent's currency, associated symbol, and conversion rates are retrieved from a database, such as databases 212, in order to perform the appropriate conversion. The retrieval may be accomplished using the following query instruction:
In one embodiment of the invention, the base level of incentive offered to a respondent is adjusted by assigning a coefficient to the incentive to either increase or decrease the incentive according to, e.g., the respondent's geographic location. For example, such functionality may be implemented through the following exemplary instructions:
When conducting consumer research, it can be desirable to set a plurality of price points for a product concept being marketed. In order to preserve the efficacy of the data when testing with multiple price points, however, precaution should be taken against randomly assigned prices to a product every time the respondent takes or participates in the survey. This is because some respondents will learn that the price is reset upon each restart of the survey. Accordingly, without further precautions, respondents would be able to refresh the web page displaying the electronic survey multiple times in order to continually regenerate the price point until an acceptable one is displayed. To guard against this occurrence, in accordance with one embodiment of the invention, pricing information is set once per respondent. In one embodiment of the invention, each price point is generated based upon pre-set pricing constraints specific to the product concept being surveyed. In one embodiment, the generated price points are balanced along discrete intervals so that response information can be correlated versus pricing information that the respondent viewed in forming a decision about the concept that was displayed to them.
In
In some instances, where a survey is being conducted covering a topic that is deemed confidential, it is desirable to use a confidential disclosure agreement (CDA). In one embodiment of the invention, a CDA is administered online providing a traceable record of when and who agreed to the terms described in a CDA.
In accordance with the teachings of the present invention, once an electronic survey has been generated using, for example, the language specific content elements described above, the electronic survey is delivered to one or more identified survey participants. In one embodiment a service provider, such as multi-regional service provider 102 of
In one embodiment of the invention, several graphical user interface screens are provided to facilitate entry of the search criteria and display of search results.
In addition to selecting/deselecting a participant from the resulting list of panelists as described above, a research client may view further details associated with one or more panelists and/or provide additional criteria to further refine the list. For example, a research client can highlight an entry in the list and press a “continue” button to view more details about the associated panelist. Any number of details can be provided as discussed below with respect to
Panelists can also be assigned grades or ranks in the search result summary. For example, based on any number of criteria, such as information derived from responses made to previous research studies, each panelist may be assigned a grade or rank to categorize the panelist according to a subjective quality grade. In
Once one or more panelists are selected from the resulting list of panelists, the selected panelists are invited to participate in an electronic survey. The research client may potentially have a number of electronic messages or invitations from which to select. For example, while creating an electronic survey, a research client may have generated a number of different invitations offering to a participant various levels of incentives such as compensation for participation in the electronic survey. One panelist who has received a high rank or grade, for example, may receive a larger incentive than a panelist that was ranked or graded lower. In one embodiment, invitation messages are independently selectable based upon a number of criteria. In various embodiments, invitation messages may be automatically selected based upon a rank or grade of a panelist, whereas in other embodiments invitation messages may be automatically selected based upon some other criteria such as age, economic status, location, ethnicity, religion, political affiliations, and so forth.
A research client may have created or have available a number of different electronic surveys or variations of electronic surveys from which to choose to distribute to one or more selected panelists. In one embodiment, the research client may assign a panelist to a particular survey by entering an electronic survey code. Any number of criteria can be used to match surveys to panelists. For example, panelists offered a bigger incentive to participate may be assigned a longer, more detailed survey. Alternatively, a panelist may be offered multiple surveys having different levels of incentive for each.
Once the electronic survey questions have been generated and delivered to the participant, and the participant (now turned respondent) has had an opportunity to answer the questions as described with respect to
-
- Because multiple results are possible with the MCM type question, the result query varies slightly from the previous response queries, block 924. If the MCM query results in a value of “Y” indicating that at least one response has been selected, the selected responses and supporting data are stored (i.e., replaced) into the tab_results table (block 926) as were the MCS question type response data. Lastly, if the question is determined to be an SDI type question (block 912), the same query illustrated above with respect to the MCM question type is performed with respect to the SDI question type, block 928. Likewise, the result query of an SDI type question (block 930) is formed substantially similar to that of the MCM type question (block 924), and the data is stored in a tab_results table much like MCM question types, block 932.
While the present invention has been described in terms of the above illustrated embodiments, those skilled in the art will recognize that the invention is not limited to the embodiments described. The present invention can be practiced with modification and alteration within the spirit and scope of the appended claims. The description is thus to be regarded as illustrative instead of restrictive on the present invention.
Multi-Region Market Research Study CreationDetailed Description of the Invention
In the following description, various aspects of the present invention will be described. However, it will be apparent to those skilled in the art that the present invention may be practiced with only some or all aspects of the present invention. For purposes of explanation, specific numbers, materials and configurations are set forth in order to provide a thorough understanding of the present invention. However, it will also be apparent to one skilled in the art that the present invention may be practiced without the specific details. In other instances, well known features are omitted or simplified in order not to obscure the present invention.
Parts of the description will be presented in terms of operations performed by a processor based device, using terms such as data, tables, requesting, determining, retrieving, displaying, and the like, consistent with the manner commonly employed by those skilled in the art to convey the substance of their work to others skilled in the art. As well understood by those skilled in the art, the quantities take the form of electrical, magnetic, or optical signals capable of being stored, transferred, combined, and otherwise manipulated through mechanical and electrical components of the processor based device; and the term processor includes microprocessors, micro-controllers, digital signal processors, and the like, that are standalone, adjunct or embedded.
Various operations will be described as multiple discrete steps in turn, in a manner that is most helpful in understanding the present invention, however, the order of description should not be construed as to imply that these operations are necessarily order dependent. In particular, these operations need not be performed in the order of presentation. Further, the description repeatedly uses the phrase “in one embodiment,” which ordinarily does not refer to the same embodiment, although it may.
Overview Referring now first to
As shown, the computing equipment of multi-region market research clients, specifically, creators of the multi-region studies, 1604, are coupled to the computing equipment of multi-region market research service provider 1602 via networking fabric 1608. Similarly, the computing equipment of translation service providers 1606 are also coupled to the computing equipment of multi-region market research service provider 1602 via networking fabric 1608.
Through their respective equipment, study creators 1604 and translation service providers 1606 use the study creation services provided by market research service provider 1602 to create their multi-region market research studies, and provide translation services respectively, thereby allowing multi-region market research studies, in particular, those involving multiple target languages and translations, to be created much more efficiently.
Except for the novel services incorporated with the study creation service of multi-region market research service provider 1602, the various equipment used by multi-region market research service provider 1602, market research clients 1604, and translation service providers 1606, as well as networking fabric 1608 are intended to represent a broad range of these elements known in art. Examples of computing and networking equipment suitable for practicing the present invention include but are not limited to various palm-sized, notebook size, or desktop computers available from e.g., IBM of Armonk, N.Y., servers available from Sun Microsystems of Mountain View, Calif., and routers/switches available from CISCO Systems of San Jose, Calif. The functions and constitutions of these elements are known, accordingly they will not be further described.
The study creation method of the present invention, including the study creation service of service provider 1602, and other related subjects will be described in turn below. [Note that multi-region market research provider 1602 may be a “single” entity or an “alliance” of affiliated entities.]
Method Referring now to
Thereafter, at block 1706, the study creation service facilitates market research client 1604 making adjustments to the study being created, e.g., reducing/increasing the number of panelists or the number of study regions/countries/cities, or reducing/increasing the amount of translations (by reducing/increasing the number of questions, messages, concepts, and so forth, or the number of languages to be translated into). As before, in response to the adjustments, the study creation service provides real time feedback to market research client 1604 on what the new cost is
Eventually, when the user finishes making adjustments (if any) to the study being created, at block 1708, the study creation service determines if any of the study elements require translation. In one embodiment where the “standard” language is English, translation is required whenever a non-English speaking region, or a country or a city within such a region, is selected as one of the target geography of the study, and the study elements have not been previously translated (by either service 1602 or creator 1604). In one embodiment, the study elements may include study questions, study messages, study pick lists and/or study concepts.
If it is determined that translation is required for at least some of the study elements, at block 1710, the study creation service automatically notifies translation service providers 1606 of the various target languages. The identities, communication addresses, and communication medium of translation service providers 1606 for the various languages may be predetermined and/or pre-provisioned in any one of a number of known ways, e.g., through pre-registrations. In a preferred embodiment, a large number of languages, as many as upward of 30, are supported, with one or more translation service providers “registered” for each of the supported languages. In one embodiment, the translation service providers are notified via emails. The emails are advantageously constituted in a language dependent manner. Such emails are the subject of co-pending U.S. Patent Applications, PCT US00/41973 (10/031,263), entitled Language Sensitive Electronic Mail Generation And Associated Applications, filed contemporaneously, and having common inventorship with the present invention. Except for any circular incorporation, the application is hereby fully incorporated by reference.
Thereafter, the study creation service offers various utilities for the study creator to monitor the status of the translations, block 1712. In one embodiment, the study creation service offers a single summary view for the translation status of all study elements requiring translation for all languages. Eventually, when all translations are completed (or if it was earlier determined that no translation is required), the process continues at block 1714, where the created study is conducted, data collected, analyzed and reported.
In various embodiments, conducting the study, and analyzing/reporting on the study are performed as described in co-pending U.S. Patent Applications, PCT US00/30583 (09/744,776), entitled Multi-Region Market Research Study Processing, and PCT US00/30652 (09/744,775), entitled Reporting And Analyzing Data From A Multi-Region Research Survey, both filed contemporaneously, and have common inventorship with the present invention. Except for any circular incorporation, these co-pending applications are also hereby fully incorporated by reference.
Functions and Operations for Creating a Market Research Study
Further, study creation service includes a third function that facilitates the study creator in providing various details on the involved products of the study, block 1806. Examples of these product details include but are not limited to the form of each of the involved products, the average weight of each of the involved products, the duration of usage for each of the involved products, and so forth. A fourth function that facilitates the study creator in specifying the panelists (also known as interviewees or study subjects), block 1808, is also provided. Examples of panelist specification include but are not limited to the size of the panel, their statistical distribution in terms of demographics, and so forth.
In one embodiment, a fifth function that facilitates the study creator in segmenting the panel, block 1810, is also provided. A panel may be segmented in terms of one or more demographic factors, such as, age, education, household income, and so forth. Lastly, for the illustrated embodiment, a sixth function that facilitates the study creator in defining which survey/concept to use, and whether translation of the survey/concept elements are necessary, block 1812, is also provided.
Target Geography Selection As described earlier, one of the novel services offered by the study creation service of multi-region market research service provider 1602 is the service that supports implicit selection of target geography by regions.
As illustrated, interface 1900 advantageously summarizes and presents the study creator with a small number of global study regions 1904. For the illustrated embodiments, 10 regions, North America, European Union, G-7 countries, and so forth are presented. Additionally, a scrollable list of countries supported 1908 as well as a scrollable list of cities supported 1910 are also presented. In response to the study creator selecting one of the regions, e.g., Greater China, the supported countries within the selected region, e.g., Taiwan, and the supported cities within the selected region, e.g., Shanghai, China, Shenyan, China, and Taipei, Taiwan, in the corresponding lists 1908-1910 are highlighted for the study creator. Thus, upon selecting a region of interest, a study creator may immediate be appraised of the target countries and/or cities the study creator may conduct the defined study. In a preferred embodiment, the study creator may also deselect any of the highlighted countries/cities that are of no interest to the study creator.
As illustrated in
The determination and selection may, e.g., be accomplished using instructions similar to the example instructions below (for checking whether the European region was selected):
Thus, it can be seen under the present invention, a multi-region market research study creator 1604 can easily discern where in the various regions/countries/cities he/she can conduct his/her market research through the services offered by market research service provider 1602, thereby improving the efficiency in the manner creator 1604 may create multi-region market research studies.
Real Time Costing As described earlier, one of the most troublesome problems that confronts a multi-region market research study creator is the problem of controlling the cost of a large multi-region market research study, preferably early in the development cycle of the market research study, and one of the novel services offered by the study creation service of multi-region market research service provider 1602 is the service that supports real time costing of a multi-region market research study being created, thereby enabling a multi-region market research creator 1604 to be in better position in controlling the cost of such study.
As illustrated, interface 2000 advantageously summarizes a number of attributes of the market research being created. In particular, for the illustrated embodiment, these attributes include the type of research design selected (2004), e.g., “paired comparison-acceptance test,” the geographic focus (2006), i.e., the regions, countries and cities the study is to be conducted, the amount of product usage (2010), the methodology (2012), i.e., the amount of panelists and their distribution by regions/countries/cities, and the number of “documents” (2014), i.e., the number of questions, concepts, pick lists, messages and so forth, and for how many languages the “documents” are to be translated into. In accordance with the present invention, based on at least selected ones of these factors, study creation service 1602 computes a cost estimate 2016 in real time for market research study creator 1604. In one embodiment, as described earlier, study creation service 1602 takes into account at least the number of panelists in each of the regions/countries/cities a study is to be conducted, and the amount of translations (i.e., the number of messages, questions, pick lists, and so forth, and the number of languages involved). In one embodiment, study creation service 1602 computes the cost estimates by correspondingly multiplying the “attributes” with their cost units, and summing the various cost components.
As illustrated in
Thus, it can be seen under the present invention, a multi-region market research creator 1604 has much better control, right up front at the time a study is created, on the cost of conducting a large multi-region market research study involving many regions/countries/cities, a large number of panelists and numerous languages.
Sample Data Organizations Skipping to
As described earlier, one of the novel services offered by the study creation service of multi-region market research service provider 1602 is the service that supports on-line check in of translated study elements by translation service providers 1606. As those skilled in the art would appreciate, the novel service is extremely useful, especially when a large number of languages are supported.
As illustrated in
The afore described retrieving, assigning and saving operation may, e.g., be accomplished with instructions similar to the example instructions below (for processing a question):
SELECT question_text, question_type, access, owner, industries, res_types, question_title FROM question_base WHERE question id=$question id[$i] AND language=‘$original_language’;
REPLACE INTO question_base (question_id, language, question_text, question_type, access, owner, question_title) VALUES ($question_id[$i], ‘$target_language’, ‘$result id[$i]’, ‘$old_question_type’, ‘$old_access’, $old_owner, ‘$old title’);
where “question_base” is the example name of the question table, and “question_type”, “access”, “owner” etc. are question attributes, and $result_id[$i] is the variable holding the translated question text for the current question being processed.
As those skilled in the art would appreciate, the storage organization storing by study element types, independent of target language, i.e., all questions stored in a question table regardless of the language version, all messages stored in a message table regardless of the language version, and so forth, provides for an efficient way of storing the large quantities of study elements (since a large number of languages are supported), as the storage structures (more specifically, the tables) may be normalized.
Thus, it can be seen under the present invention, the manner in which the various translation service providers 1606 provide the translation results to a market research study client 1604 is much more efficient.
Sample Data Organizations Skipping to
Similarly, as illustrated in
Shown in
Shown in
In one embodiment, tables 2500, 2510, 2600 and 2610 are relational tables of one or more relational databases. In alternate embodiments, other equivalent data structures may be used instead.
Translation ManagementAs described earlier, another novel service offered by the study creation service of multi-region market research service provider 1602 is the service that facilitates management of the translations. More specifically, the study creation service advantageously provides a summary overview of the translation status for all study elements of all supported languages (notwithstanding the large number of languages supported). As those skilled in the art would appreciate, the novel service is extremely useful for the study creators to monitor the progress of the translation effort and determines if a created study is ready to be conducted.
Returning now to
As illustrated in
Thereafter, the function determines if additional language remains to be processed, block 2408. Blocks 2404-2406 are repeated for as long as there are study elements of supported languages to process.
Thus, it can be seen under the present invention, a multi-region market research creator 1604, in addition to being able to have much better control of the cost of a large multi-region market research study right up front, the multi-region market research creator 1604 is also able to have much better control over the progress of the translation, which oftentimes is the “critical factor” that determines how quickly a study can be launched.
Example Computer System
Thus, it can be seen from the above descriptions, a novel method and apparatus for creating multi-region market research studies has been described. The novel method/apparatus is advantageously scalable to support a large number of languages.
While the present invention has been described in terms of the above illustrated embodiments, those skilled in the art will recognize that the invention is not limited to the embodiments described. The present invention can be practiced with modification and alteration within the spirit and scope of the appended claims. The description is thus to be regarded as illustrative instead of restrictive on the present invention.
Reporting and Analyzing Data from a Multi-Region Research SurveyDetailed Description of the Invention
In the following detailed description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. However, those skilled in the art will understand that the present invention may be practiced without these specific details, that the present invention is not limited to the depicted embodiments, and that the present invention may be practiced in a variety of alternate embodiments. In other instances, well known methods, procedures, components, and circuits have not been described in detail.
Parts of the description will be presented using terminology commonly employed by those skilled in the art to convey the substance of their work to others skilled in the art. Also, parts of the description will be presented in terms of the execution of operations. As well understood by those skilled in the art, these operations often take the form of electrical, magnetic, or optical signals capable of being stored, transferred, combined, and otherwise manipulated through, for instance, electrical components.
Various operations will be described as multiple discrete steps performed in turn in a manner that is helpful in understanding the present invention. However, the order of description should not be construed as to imply that these operations are necessarily performed in the order they are presented, or even order dependent. Lastly, repeated usage of the phrase “in one embodiment” does not necessarily refer to the same embodiment, although it may.
OverviewGenerally, a survey collects better data when it is administered in the panelist's native mode of communication including, for instance, the panelist's native language, currency, and cultural customs. In which case, to administer a survey across multiple regions, the best data can be obtained by translating the survey into the various modes of communication native to panelists in the various regions. As discussed above however, coordinating multiple versions of a survey presents a number of challenges for a researcher.
Creating a multi-region survey is the subject of co-pending U.S. Patent Application PCT US00/41972 (09/744,774), entitled “Multi-Region Market Research Study Creation” (Docket # P003). The administration of a multi-region survey is the subject of co-pending U.S. Applications PCT US00/30583 (09/744,776), entitled “Multi-Region Market Research Study Processing” (Docket # P004), PCT US00/30646 (09/744,773), entitled “Content Delivery In A Preferred Language For A Large Number Of Languages” (Docket # P002), and PCT US00/41973 (10/031,263), entitled “Language Sensitive Electronic Mail Generation And Associated Applications” (Docket # P006). Each application has been filed contemporaneously, and has common inventorship, with the present invention. Except for any circular incorporation, the applications are hereby fully incorporated by reference.
The present invention is drawn to analyzing survey data created and collected by the processes of these related applications. The present invention advantageously allows a researcher to access, analyze, and report on multi-region survey data using his or her native mode of communication without any need whatsoever to understand the diverse modes of communication used by the panelists.
As described in the incorporated applications referred to above, research clients create a survey using one particular mode of communication, such as the United States version of the English language and U.S. dollars, and specify multiple regions in which the survey is to be administered. The service provider 2802 interacts with translation services (not shown) to translate the response variables into the various modes of communication used in the specified survey regions. The multi-region survey is then administered to the diverse set of panelists 2806 on-line through networking fabric 2808.
The service provider 2802 includes a multi-region survey reporting and analysis service 2810. Analysis service 2810 includes analysis interface 2814 for interacting with research clients 2804 and has access to survey data 2812. Survey data 2812 may include data representing the surveys themselves as well as data representing any responses that have already been collected.
Typically, a researcher wants to analyze survey data 2812 to determine some objective statistical issue. For instance, the researcher may want to know what percentage of a pool of panelists is interested in a particular product or service and the researcher may want to rank their level of interest within a predefined range. To obtain survey data that can be statistically analyzed, surveys are often created using various forms of multiple choice questions rather than free form answers. Since the service provider 2802 uniformly administers surveys, whether a question and set of possible answers is presented to a panelist in German, Japanese, Arabic, or some other language, the service provider 2802 can uniformly record that the panelist selected a particular answer from the set of possible answers. In which case, the analysis service 2810 can perform statistical analysis on the uniformly recorded data without regard to the mode of communication used to administer individual questions.
Furthermore, under various circumstances, a researcher may be interested to see the responses from a particular panelist. Again, since the service provider 2802 uniformly administers surveys, whether a question and set of possible answers is presented to a panelist in German, Japanese, Arabic, or some other language, the analysis service 2810 can display the questions in one particular language and match-up the uniformly recorded answers. The same approach can be applied to currency conversions, measurement conversions, and the like.
In other words, according to the teachings of the present invention, the analysis service 2810 takes advantage of the uniformly administered survey data provided by the multi-region research service provider 2802 to allow a research client 2804 using a single mode of communication to analyze multi-region survey data. In various embodiments, analysis can be performed in real-time on centralized data collected from multiple regions using multiple modes of communication. By collecting data from multiple time zones around the world, data processing loads for large surveys, or multiple simultaneous surveys, are likely to be distributed or balanced across a 24 hour operating clock. By supporting multiple modes of communication, a researcher can select his or her native mode of communication from a number of supported modes and analyze data from surveys created and/or administered in different modes of communication. Furthermore, any number of data mining techniques and statistical analysis can be performed. Various examples of the analysis service 2810 are described below in more detail.
Except for the novel aspects of the research service provider 2802, the various equipment used by the service provider 2802, the research clients 2804, the survey panelists 2806, and the networking fabric 2808 are intended to represent a broad range of these elements known in the art. Examples of computing and networking equipment suitable for practicing the present invention include, but are not limited to, various palm-sized, notebook sized, or desktop computers available from, for instance, IBM of Armonk, N.Y., servers available from Sun Microsystems of Mountain View, Calif., and routers/switches available from CISCO Systems of San Jose, Calif.
MethodIn general, the analysis service provides the analysis interface to a research client, receives client input through the analysis interface in one mode of communication, analyzes data from the multi-region, on-line survey based on the client input, and provides analysis results through the analysis interface. The analysis interface could be, for instance, provided as a web page on-line or as an installed software application on the client's machine.
In the illustrated embodiment, the process begins by prompting the research client in his or her native mode of communication to provide identification and authentication at block 2910. This is the first analysis interface. As discussed in the incorporated patent applications, any number of approaches can be used by the client to indicate his or her native mode of communication. For instance, a one-click pick list could be used to select from a list of supported modes of communication. Identification and authentication could be a login and password, an encryption key, biometric data, or the like. The analysis service then waits to receive client input at block 2915.
When input is received, the analysis service analyzes survey data based on the input at block 2920. For instances, the analysis service filters survey data to identify any surveys that the client is authorized to access. In other words, survey data can include more than just the questions and answers. Survey data may also include supporting information such as who created the survey, who has authority to access the survey, what mode of communication was used to create the survey, purpose statements for the survey, and the like.
If one or more surveys are found, the analysis service displays summary information for the surveys in a list. Summary information may include a title or number for the survey or some other identifying information, as well as the number of panelists in the survey, regions of administration for the survey, and just about anything else that a client might want to know. Listed surveys may have already completed, may be currently in progress, or may be waiting to start. The type of information to be displayed in the summary may depend on the stage the survey is currently in and may depend on the availability of data. That is, if a survey has not started, no response data will be available for statistical analysis. In certain embodiments, the client can configure the fields in the summary list to display information of particular interest to the client.
Of course, the surveys can include data in diverse modes of communication. As discussed above, the analysis service takes advantage of the uniformly administered data provided by the multi-region research survey provider to display information in the client's mode of communication.
The summary list also includes at least one mechanism to select and act upon one or more of the surveys. Any number of mechanisms can be used. A number of examples are illustrated with respect to
At block 2925, if no surveys are listed, the process returns to block 2910 to prompt the client again. In alternate embodiments, various security measures could be used to prevent an un-authorized user from repeatedly trying input combinations until he or she gains access. For instance, the analysis interface could lockup after a certain number of failed attempts.
If one or more surveys are listed, the process waits for client input at block 2930. When client input is received, if the client input indicates that the client wishes to exit at block 2935, the process returns to block 2910. If the client does not wish to exit, the process performs another iteration of analysis on the survey data at block 2940. The analysis is based on the client input and can include any number of data mining and/or statistical analysis operations including, for instance, data filtering such as identifying a particular group of panelists who gave a particular response to a question or identifying related data such as other surveys in which a particular panelist participated, data calculations such as calculating an average response to a particular question, generating mechanisms to configure further analysis such as links to demographic information about particular panelists identified by filtering the survey data, and displaying an analysis report such as a table, graph, or chart.
After analyzing data in block 2940, the process returns to block 2930 to wait for client input. The process will continue to go through iteration after iteration of blocks 2930, 2935, and 2940, until the client exits, repeatedly analyzing data, presenting analysis results in the analysis interface including at least one mechanism for further analysis, and waiting for further client input. Using this iterative process, the client can move up and down through various levels of detailed analysis of the survey data, viewing analysis reports in a wide variety of formats.
EXAMPLES
In the illustrated embodiment, the summary information includes a survey identification number, a study type, the number of panelists, the geographic regions for administering the survey, and a concept identifier and status for each survey. The underlined entries in each summary illustrate one example of an input mechanism. That is, each underlined entry is a hyper-link to related or supporting data. For instance, if a client wants to know more about the make-up of a particular survey, he or she may click on the survey identification number to, for instance, see a title of the survey, who created it, the questions presented, etc. Clicking on the concept identification number may lead to information on the purpose for the survey and what information the creator hopes to glean from it. Clicking on the countries or cities entries may lead to more detailed information about the target pool of panelists for the survey, including demographic information, modes of communication used for different groups of panelists, and the like. In alternate embodiments, any number of input mechanisms, such as those discussed above, could be used in place of hyperlinks to lead to more detailed information from a summary page. Various browser functions could also be used to exit the analysis service, return to a previous screen, etc.
In the illustrated embodiment, the first two surveys are either complete or in progress because results are available for analysis as indicated by the hyper-link “Analyze Results.” The third survey has not yet been initiated or has not yet received any results. For the surveys that have received results, the “Analyze Results” hyperlink can lead to more detailed information about those results, including some form of overall survey summary.
In one embodiment, the data can be updated in real time. For instance, were the client is analyzing data on-line, the analysis service can update the numbers whenever new responses are received by incrementing the response count and recalculating the average response. Furthermore, the centralized database allows real-time analysis of data from multiple regions collected using multiple modes of communication.
The exemplary input mechanism in the illustrated embodiment is the combination of the check boxes and the “Continue Analysis” button. The client can select one or more questions for further analysis by checking the boxes and pressing the button. Any number of alternate embodiments may be used, of course, such as making the question identifiers hyper-links and browser controls to return to previous pages.
The input mechanisms in
The illustrated embodiment presents a good example of analyzing multi-region data. That is, the price points would have been presented to the panelists in their respective native currencies. The table, however, reports the price points using the native currency and language of the researcher.
Skipping to
Next to each response is a code field. The client can select from codes listed in the window on the left. That is, after reading a particular response, the client can assign a code to the response for statistical analysis purposes. For instance, the first response indicates that the panelist is interested in wireless networking because the panelist is generally interested in cutting edge technology and wireless networking is new to the panelist. Therefore, the client codes the response with the “New” code, indicating that the panelist was interested in wireless networking because it is new.
In the window on the left, each listed code has next to it a number of configuration buttons. The configuration buttons can be used to add new codes if, for instance, the client begins to see a number of similar responses and wants to create a new code for those types of responses, to delete codes if, for instance, no responses receive a particular code number and the client wants to eliminate the code to shorten the list of possibilities, and to configure various aspects of a code.
For instance, as shown in
Certain embodiments may include additional components, may not require all of the above components, or may combine one or more components. For instance, temporary memory 3820 may be on-chip with processor 3810. Alternately, permanent memory 3840 may be eliminated and temporary memory 3820 may be replaced with an electrically erasable programmable read only memory (EEPROM), wherein software routines are executed in place from the EEPROM. Some implementations may employ a single bus, to which all of the components are coupled, or one or more additional buses and bus bridges to which various additional components can be coupled. Those skilled in the art will be familiar with a variety of alternate internal networks including, for instance, an internal network based on a high speed system bus with a memory controller hub and an I/O controller hub. Additional components may include additional processors, a CD ROM drive, additional memories, and other peripheral components known in the art.
In one embodiment, the various elements of the present invention described above are each implemented using one or more computers such as the hardware system of
Alternately, as shown in
From whatever source, the instructions may be copied from the storage device into temporary memory 3820 and then accessed and executed by processor 3810. In one implementation, these software routines are written in the C programming language. It is to be appreciated, however, that these routines may be implemented in any of a wide variety of programming languages.
In alternate embodiments, the present invention is implemented in discrete hardware or firmware. For example, one or more application specific integrated circuits (ASICs) could be programmed with one or more of the above described functions of the present invention. In another example, one or more functions of the present invention could be implemented in one or more ASICs on additional circuit boards and the circuit boards could be inserted into the computer(s) described above. In another example, field programmable gate arrays (FPGAs) or static programmable gate arrays (SPGAs) could be used to implement one or more functions of the present invention. In yet another example, a combination of hardware and software could be used to implement one or more functions of the present invention.
Thus, reporting and analyzing data from a multi-region survey is described. Whereas many alterations and modifications of the present invention will be comprehended by a person skilled in the art after having read the foregoing description, it is to be understood that the particular embodiments shown and described by way of illustration are in no way intended to be considered limiting. Therefore, references to details of particular embodiments are not intended to limit the scope of the claims.
Claims
1-153. (canceled)
154. A method comprising:
- conducting one or more on-line market surveys of panelists in a first regional communication mode;
- providing an analysis interface to a research client for an organization requesting market research;
- receiving input from the research client through the analysis interface using a second regional communication mode corresponding to the research client, the second regional communication mode being different from the first regional communication mode;
- based on the client input, analyzing data from the one or more on-line market surveys of panelists; and
- providing analysis results to the research client through the analysis interface using the second regional communication mode.
155. The method of claim 154 wherein providing an analysis interface to a research client includes providing an analysis interface after conducting the one or more on-line market surveys.
156. The method of claim 154 wherein the client input includes selection of two or more panelists who are not current customers of the organization requesting market research.
157. The method of claim 154 wherein the one or more on-line market surveys of panelists includes an on-line survey of a plurality of additional panelists using a plurality of regional communication modes, and wherein each of the plurality of regional communication modes corresponds to at least one of the panelists.
158. The method of claim 154 wherein each regional communication mode comprises at least one of a language and a currency native to a particular geographic region.
159. The method of claim 154 wherein the analysis interface comprises at least one client input mechanism.
160. The method of claim 159 wherein the client input mechanism comprises at least one of a drop-down menu, a pick list, and an analysis configuration window.
161. The method of claim 154 wherein providing the analysis results to the research client includes displaying a listing of summary information relating to the one or more on-line surveys, wherein the listing includes at least one input mechanism for acting upon the summary information.
162. The method of claim 161 wherein acting upon the summary information includes at least one of accessing a survey questionnaire, accessing analysis options, and accessing an overall survey summary.
163. The method of claim 162 wherein the overall survey summary includes at least one question identifier and a number of possible responses to the on-line survey.
164. The method of claim 154 wherein providing the analysis results to the research client includes displaying an analysis report relating to the one or more on-line surveys, wherein the analysis report includes at least one input mechanism to access supporting data.
165. The method of claim 164 wherein the analysis report includes a wording of a survey question, a wording of possible answers to the survey question, and a total number of responses to the survey question.
166. The method of claim 164 wherein the analysis report includes demographic information for a subcategory of panelists who selected a particular possible answer to the survey question.
167. A computer-readable medium including instructions that cause a computer to implement a method, the method comprising:
- receiving a request from a research client for multi-region market research;
- in response to receiving the request, providing an analysis interface to the research client in a first regional communication mode corresponding to the research client;
- receiving input from the research client through the analysis interface using the first regional communication mode;
- based on the input from the research client, analyzing data from one or more on-line market surveys of panelists, wherein the on-line market surveys were conducted in one or more regional communication modes different from the first regional communication mode; and
- providing results of the data analysis to the research client using the first regional communication mode.
168. The computer-readable medium of claim 167 wherein providing an analysis interface to the research client includes providing an analysis interface after conducting the one or more on-line market surveys.
169. The computer-readable medium of claim 167 wherein providing results of the data analysis to the research client includes providing results relating to survey data from multiple panelists using multiple regional communication modes.
170. The method of claim 154 wherein providing the analysis results to the research client includes displaying an analysis report relating to the one or more on-line surveys, wherein the analysis report includes at least one input mechanism to access supporting data.
171. A computer-implemented system for providing multi-region market research to a client, the system comprising:
- means for conducting multi-region on-line market surveys of panelists in at least a first regional communication mode corresponding to the panelists;
- means for providing an analysis interface to a research client;
- means for receiving input from the research client through the analysis interface using a second regional communication mode corresponding to the research client, the second regional communication mode being different from the first regional communication mode;
- means for analyzing data from the one or more on-line market surveys of panelists based on the client input; and
- means for providing analysis results to the research client through the analysis interface using the second regional communication mode.
172. The computer-implemented system of claim 171 wherein the means for providing an analysis interface to a research client includes means for providing an analysis interface after conducting the multi-region on-line market surveys.
173. The computer-implemented system of claim 171 wherein the means for conducting multi-region on-line market surveys of panelists in at least a first regional communication mode includes means for automatically translating survey questions before sending the survey questions to the panelists.
Type: Application
Filed: Dec 21, 2006
Publication Date: Jul 26, 2007
Inventor: ROBERT MONSTER (Issaquah, WA)
Application Number: 11/614,964
International Classification: G07G 1/00 (20060101);
