Flying merchandise
The present invention relates to a flying object having a recess or orifice for removably securing an article of merchandise and to the combination of a flying object and an article of merchandise removably secured to the flying object.
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This application is a continuation of U.S. Ser. No. 11/229,824, filed Sep. 19, 2005, the prior application being incorporated herein by reference in its entirety.
BACKGROUNDFlying objects, such as discs, are well known. The Frisbee® brand flying disc from Wham-O, for example, has been commercially available for decades. Flying discs are typically manufactured using plastic, foam or other rigid or semi-rigid materials and can be cylindrical in form or have curved surfaces to enhance flight. Flying discs have been disclosed that have various structures associated with the discs, such as permanent inserts (U.S. Pat. No. 4,351,129 (Kerenbush et al.); Wham-O), laminate surfacing (U.S. Pat. No. 5,423,705 (Morrow); Kransco), rope material (U.S. Pat. No. 6,672,253 (Viola)); and balls bonded to the disc (Happy Dog Toys, LLC; product packaging citing U.S. Pat. No. 6,092,489 (Heuttner et al.)).
Various industries choose to promote their products by supplying free samples of the product or by providing merchandise that has an association with the particular product or industry. The recording industry, for example, may give away compact discs, electronically stored music (i.e. MP3 media), concert tickets or clothing to promote a band, concert or new release. Sports teams, for example, give away collectible cards, key chains, clothing or game tickets. The beverage industry is also well known for advertising; free or discounted product is typically offered to start the launch of a new brand or to increase interest in an existing brand. These and other industries have also recently moved towards providing consumers with gift cards that contain electronic information relating to monetary credit or other units of value. Examples include phone cards, restaurant cards, cards bearing credits for coffee (such as for Starbucks or Dunkin' Donuts), and cards for credit at particular retail stores or groupings of stores (i.e. malls). Persons interested in these and other products and services are typically the focus of marketing efforts of retailers, manufacturers and service providers.
There exists a continuous need for new and innovative methods and devices for marketing and promoting products and services.
SUMMARYThe present invention relates to the combination of a flying object and an article of merchandise removably secured to the flying object. The article of merchandise is preferably associated with the flying object such that it does not significantly interfere with the throwing, flying or catching of the object. The article is also preferably removably secured such that it does not become detached during normal throwing, flying or catching of the object yet is removable without excessive force from the object when the user desires to separate the two items. In a particular embodiment, the flying object is a disc. However, other objects, for example, balls, footballs and boomerangs can be used. The present invention also relates to a flying object that has a recess or orifice configured and dimensioned to removably secure an article of merchandise.
With reference to
Also shown in
If the flying object is to be used to transport an article of merchandise to a random user in a crowd of people (such as a band throwing a CD (or other article containing musical information) or other article of merchandise item to a listening audience), the object, such as a flying disc, is preferably made of a relatively soft material to reduce the likelihood of injury to an unaware fan.
The manner or means for removably securing the article of merchandise to the flying object can take many forms such as, for example: single or double sided tape; Velcro® fastener material; rigid or semi-rigid plastic that releasably engages the article of merchandise (e.g. flexible fingers that engage the center opening of a compact disc or rigid anchors attached to the object that releasably receive at least a portion of the article of merchandise); glue; and sticky gum-like material (such as a viscoelastic polymer). Alternately, or in addition to the aforementioned materials, the object can have one or more recesses or orifices strategically placed to at least partially receive at least a portion of the article of merchandise or packaging containing the article of merchandise. Such pre-formed recesses or orifices can optionally be dimensioned slightly smaller than the article so as to frictionally hold the article in place. Perimeter portions of the recess or orifice can further include a continuous or intermittent lip of material that covers a portion of the article of merchandise to further aid in holding the merchandise in place until the user desires to separate the two items. One or more articles of merchandise can be associated with a single flying object as can one or more recesses or orifices be disposed in a single flying object. Preferably, the article is removable secured to the flying object so as not to significantly disturb the object's center of gravity.
The term “removably secured” means that the article of merchandise generally does not become detached during normal throwing, flying or catching of the object yet is removable without excessive force from the object when the user desires to separate the two items. “Excessive force” is an amount of force that would damage the article of merchandise or an amount of force greater than that which an adult human can apply.
Turning to the remaining Figures,
An alternate embodiment of a flying disc is shown in
Optionally, the flying object can have indicia and/or graphics printed or otherwise disposed thereon that correspond to indicia, graphics and/or the nature of the article of merchandise removably secured thereto. For example, a particular band's name, logo or other artwork can be on a flying disc in combination with a sample of the band's music removably secured to the disc. In another example, a trademark, logo or artwork associated with a particular manufacturer or retailer can be disposed on the flying object with a gift card from such manufacturer or retailer removably secured to the object.
While the above illustrative embodiments of the present invention have been described herein with respect to the accompanying drawings, it is to be understood that the invention is not limited to those precise embodiments, and that various other changes and modifications may be affected therein by one skilled in the art without departing from the scope or spirit of the invention. For example, while the majority of the above discussion relates to flying discs, clearly, other objects can be used to deliver articles of merchandise, such as, for example, balls, footballs and boomerangs, wherein the merchandise is removably secured on an outer surface of the object or is disposed within a recess or orifice formed in the object.
Claims
1. A merchandise delivery system comprising:
- a flying disc having an upper surface and a lower surface; and
- a generally rectangular gift card having an upper surface and a lower surface, the gift card having information associated therewith, the information comprising magnetic information, bar-code information or a combination of magnetic and bar-code information;
- wherein the lower surface of the generally rectangular gift card is removably secured to the upper surface of the flying disc.
2. The system according to claim 1, wherein the gift card is removably secured to the flying disc by a viscoelastic polymer.
3. The system according to claim 1, wherein the flying disc and the gift card each have indicia that are related to each other.
4. A merchandise delivery device comprising a flying disc having an upper surface and a lower surface and a pre-formed recess configured and dimensioned to removably receive an article of merchandise, the pre-formed recess being formed in the flying disc upper surface with a corresponding step formed in the flying disc lower surface, thereby providing a continuous web of material across the flying disc.
5. The merchandise delivery device of claim 4, further comprising a cover member removably associated with the pre-formed recess.
6. The merchandise delivery device of claim 4, further comprising an article of merchandise removably secured at least partially within the pre-formed recess.
7. The merchandise delivery device of claim 4, wherein the pre-formed recess is generally rectangular in configuration.
8. The merchandise delivery device of claim 7, further comprising a compact disc jewel box removably secured at least partially within the pre-formed, generally rectangular recess.
9. The merchandise delivery device of claim 4, further comprising one or more lip portions disposed about the pre-formed recess.
10. The merchandise delivery device of claim 9, wherein the pre-formed recess is generally rectangular in configuration.
11. The merchandise delivery device of claim 10, wherein lip portions are disposed in each corner of the generally rectangular pre-formed recess.
12. The merchandise delivery device of claim 9, wherein the one or more lip portions are made of the same material as the flying disc.
Type: Application
Filed: Nov 26, 2008
Publication Date: Mar 26, 2009
Applicant:
Inventor: Neil Young Gilbert (Falmouth, ME)
Application Number: 12/313,990
International Classification: A63H 27/127 (20060101);