CO-BRANDS FOR USER INTERFACE IN TRAVEL BOOKING

Abstract

Co-brands, virtual wrappers for web sites that allow clients to expand client inventories across different web sites, are disclosed. Different types of travel inventory can be provided across these web sites. A client can create different URLs, domains, look and feel, product filters, pricing rules, business logic, payment methods, languages, currencies, etc. off a single instance. A client can create a co-brand and, using an administrator application, configure its settings to target specific geographic locations, targets markets or even themes. Additionally, co-brands are used to allow third party vendors to direct traffic to client sites. Co-brand tools are designed to make items such as navigation, images, buttons, domain names, colors, fonts, languages and currencies. Co-brands make it easier for travel companies to have sites based on demographics, destination, and events that can lead to greater adoption and conversion.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of prior U.S. patent application entitled “Co-Brands for User Interface in Travel Booking”, Ser. No. 11/752,832 filed May 23, 2007, which claims priority to provisional U.S. patent application entitled “Co-Brands for User Interface in Travel Booking”, Ser. No. 60/808,274, filed on May 24, 2006. Each of these applications is incorporated in its entirety by this reference.

BACKGROUND

1. Field

The present invention relates to online travel booking, and more particularly to the granularity of customization of web sites for online travel booking.

2Related Art

Online travel booking is well known in the art. Users can access travel booking web sites, perform searches for various travel services, select desired itinerary, and book the itinerary. However, conventional travel booking web sites are static. They do not change for different targets, and if customization is provided, such customization tends to be specific to a web site or only at a high level. Granular customization is not provided.

Accordingly, there exists a need for dynamic virtual wrappers for travel booking web sites. These wrappers should provide customization at enough granularity to allow clients to create different interfaces across target markets off a single instance. The present invention addresses such a need.

SUMMARY

Co-brands, virtual wrappers for web sites that allow clients to expand client inventories across different web sites, are disclosed. A client can create different URLs, domains, look and feel, product filters, pricing rules, business logic, payment methods, languages, currencies, etc. off a single instance. A client can create a co-brand and, using an administrator application, configure its settings to target specific geographic locations, targets markets or even themes, such as “Romantic” or “Tropical”. Additionally, co-brands are used to allow third party vendors to direct traffic to client sites. Co-brand tools are designed to make items such as navigation, images, buttons, domain names, colors, fonts, languages and currencies—this means that an average computer user can create new sites with different marketing angles with simple upload tools, as opposed to requiring the assistance of more experienced web site designers who need to create new wireframes or code. Co-brands make it easier for travel companies to have sites based on demographics (e.g. teen vs. baby boomer), destination (e.g. Las Vegas vs. Hawaii), events (e.g. consumer goods convention vs. a sales incentive cruise) that can lead to greater adoption and conversion.

BRIEF DESCRIPTION OF DRAWINGS

FIG. 1 illustrates an embodiment of co-brand functionalities provided in accordance with the present invention.

FIG. 2 illustrates the setting of airline filters for a co-brand in accordance with the present invention.

FIG. 3 illustrates the setting of activity filters for a co-brand in accordance with the present invention.

FIG. 4 illustrates the setting of area filters for a co-brand in accordance with the present invention.

FIG. 5 illustrates the setting of the booking engine for a co-brand in accordance with the present invention.

FIG. 6 illustrates the associating of contract groups with a co-brand in accordance with the present invention.

FIG. 7 illustrates the setting of a payment gateway for a co-brand in accordance with the present invention.

DETAILED DESCRIPTION

Co-brands are virtual wrappers or skins for web sites that allow clients to expand client inventories across different web sites. Different types of travel inventory can be provided across these web sites. A client can create different URLs, domains, look and feel, product filters, pricing rules, business logic, payment methods, languages, currencies, etc. off a single instance. A client can create a co-brand and, using an administrator application (such as in a computer readable medium with program instructions), configure its settings to target specific geographic locations, targets markets or even themes, such as “Romantic” or “Tropical”. Additionally, co-brands are used to allow third party vendors to direct traffic to client sites. For example, co-brands allow a tour operator such as American Airlines Vacations™, who specializes in multiple destinations, to create numerous sub-sites off of their default site, specifying the Caribbean, Hawaii, Europe, or New York. Each sub site can have graphics, colors, advertising, links and marketing tools specialized towards each destination. A credit card company such as American Express™ can offer different look and feel sites targeted to their Centurion, Platinum or Classic card holders.

FIG. 1 illustrates an embodiment of co-brand functionalities provided in accordance with the present invention. The functionalities include activities areas, airlines filters, area filters, booking engine settings, payment gateways, and credit card filters. Each of these functionalities is described further below.

FIG. 2 illustrates the setting of airline filters for a co-brand in accordance with the present invention. In one embodiment, a list of existing airline filters is displayed. One or more of the airline filters can be selected, where itinerary search results are filtered to target the selected airlines.

FIG. 3 illustrates the setting of activity filters for a co-brand in accordance with the present invention. In one embodiment, a list of geographical locations is displayed. One or more of the locations can be selected, where itinerary search results are filtered to target the selected geographic locations.

FIG. 4 illustrates the setting of area filters for a co-brand in accordance with the present invention. In one embodiment, a list of departing and/or arriving airports is displayed. One or more of the airports can be selected, where itinerary search results are filtered to target the selected airports.

The airline, activity, and area filters can be set according to a marketing objective of the client.

FIG. 5 illustrates the setting of the booking engine for a co-brand in accordance with the present invention. In one embodiment, a default URL 501 can be defined for the co-brand. A language 502, currency 503, and agent track 504 can also be selected for the co-brand, allowing for a genuine international tool. For example, a client can define multiple co-brands, with different language, currency, and agent track settings, for different geographic locations. Further, a client can select credit card settings 505 to restrict credit cards used for payments on the web site. For example, if there is an American Bank promotion, and a co-brand is set up, the customer can only use American Express Card to make the payment on the co-brand.

Further settings for the booking engine include the selection of the collect PNR Owner 506 setting , the date and time format at the co-brand level 507. The payment service and Google™ map key 508 can also be set on the co-brand level. The PNR Owner 506 makes it an option to collect the traveler name or the name of the person making the reservation, e.g. an exec assistant. For example, Jet Blue™ converted labels to say “Who's Flying?” and “Who's Buying?”

To provide further flexibility, contract groups can be defined and associated with a co-brand. A contract group allows for specific functions, such as inclusion/exclusion of connector sources or suppliers, different pricing rules, etc. Multiple contract groups can be associated with a single co-brand, or a single contract group can be associated with multiple co-brands. Contract groups are described further in co-pending U.S. patent application entitled “Multiple Client Instance for Dynamic Travel Booking”, Ser. No. 11/752,842, filed on May 23, 2007. This application is hereby incorporated by reference.

FIG. 6 illustrates the associating of contract groups with a co-brand in accordance with the present invention. In the illustrated example, contract groups “Disney Agency Group”, “Pegasus Certification”, and “Ungrouped Agencies” are associated with the co-brand.

FIG. 7 illustrates the setting of a payment gateway for a co-brand in accordance with the present invention. A connection to a payment gateway, through which payment for an itinerary is processed, is first defined using a connection manager. Credentials for the payment gateway can then be set and saved at the co-brand level.

Co-brands, dynamic virtual wrappers for travel booking web sites, have been disclosed. With co-brands, a client can create different URLs, domains, look and feel, product filters, pricing rules, business logic, payment methods, languages, currencies, etc. off a single instance. A client can create a co-brand and, using an administrator application, configure its settings to target specific geographic locations, targets markets or even themes, such as “Romantic” or “Tropical”. Additionally, co-brands are used to allow third party vendors to direct traffic to client sites. Co-brand tools are designed to make items such as navigation, images, buttons, domain names, colors, fonts, languages and currencies—this means that an average computer user can create new sites with different marketing angles with simple upload tools, as opposed to requiring the assistance of more experienced web site designers who need to create new wireframes or code. Co-brands make it easier for travel companies to have sites based on demographics (e.g. teen vs. baby boomer), destination (e.g. Las Vegas vs. Hawaii), events (e.g. consumer goods convention vs. a sales incentive cruise) that can lead to greater adoption and conversion.

Foregoing described embodiments of the invention are provided as illustrations and descriptions. They are not intended to limit the invention to precise form described. In particular, it is contemplated that functional implementation of invention described herein may be implemented equivalently in hardware, software, firmware, and/or other available functional components or building blocks, and that networks may be wired, wireless, or a combination of wired and wireless. Other variations and embodiments are possible in light of above teachings, and it is thus intended that the scope of invention not be limited by this Detailed Description.

Claims

1. A method for allowing a travel company client to present various travel inventory types through a plurality of online travel sub-websites, comprising:

defining a plurality of co-brands for an existing online travel website through use of a single instance of an administrator application, wherein each co-brand is a virtual wrapper that customizes a respective one of the plurality of online travel sub-websites presented by the existing online travel website;

displaying, through the administrator application, an interface for allowing the travel company client to configure respective co-brand settings for each co-brand; and

providing to a user a respective travel inventory search result that is at least partially based on the respective co-brand settings.