Consumer products
The present invention is a business card holder that includes a business card cradle and a support leg. The support leg is substantially flat and includes a large branding area. In the preferred embodiment, this branding area is a surface sunken into the support leg. The business card cradle includes a second branding area that, preferably, is also a sunken surface.
The applicant hereby claims benefit of U.S. Provisional Patent Application No. 61/201,663 (filed Dec. 12, 2008). The specification of said provisional patent application is incorporated herein by this reference as though set forth in full.
STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENTNot Applicable
FIELD OF INVENTIONThe present invention relates to desktop accessories. In particular, the present invention relates to business card holders.
BACKGROUND OF THE INVENTIONBusiness cards are cards bearing business information about a company or individual. A business card typically includes the giver's name, company affiliation and contact information such as street address, telephone number, e-mail address and website. Use of business cards in the United States and elsewhere is very common. Most business people utilize business cards to introduce themselves to others.
In the United States, the standard-sized business card is 2 by 3-and-½ inches. The sizes of standard business cards vary from country to country, but most are from 74 to 90 millimeters wide and from 50 to 55 millimeters high. Because a business card is small, a potential customer can easily store a business card for later use.
Frequently, people or businesses chose to display their business cards in business card holders on desks, counters and other flat, horizontal surfaces. They do this so that prospective customers can take the business cards and so that business cards are always on hand. Because of the popularity of business card holders, business card holders themselves can be used as promotional gifts. However, very few desktop business card holders are appropriate for this purpose because most business card holders have limited room to imprint advertising.
The present invention offers a low-cost business card holder design that provides significant space to imprint advertising. In particular, the business card holder of the present invention provides multiple, substantial branding areas that can be viewed from opposing directions. At the same time, the entire design can be manufactured as a single piece of plastic.
SUMMARY OF THE INVENTIONThe present invention is a business card holder that includes a business card cradle and a support leg. The support leg is connected to the top of the business card cradle and maintains the business card cradle in an upright and functional position when the business card holder is placed on a flat, horizontal position. When the business card holder is in use, both the business card cradle and the support leg rest on the flat, horizontal surface. In practice, this flat, horizontal surface might be a desktop or countertop.
The support leg is substantially flat and includes a large branding area. In the preferred embodiment, this branding area is a surface sunken into the support leg. Typically, the branding area is rectangular in shape.
The business card cradle includes a second branding area that, preferably, is similar to the first branding area in shape and design. By including two branding areas on the same business card holder, branding can be seen from opposing directions. Generally, the entire design (not including branding labels) can be molded as a single piece of plastic, thereby making manufacture simple and inexpensive.
The above and other objects and advantages of the present invention will be apparent upon consideration of the following detailed description, taken in conjunction with the accompanying drawings, in which reference characters refer to like parts throughout, and in which:
As can be seen in
As can also be seen in
It is preferred that the front card-holding panel 6 is substantially flat and is substantially the same width as the back card-holding panel 5. The front card-holding panel 6 should be tall enough to hold business cards securely within the gap. At the same time, it is preferred that the front card-holding panel 6 is short enough so that, when facing the front of the business card holder 1, potential customers can see the business cards inside the business card cradle 2. In the preferred embodiment, the front card-holding panel 6 is about 1½ high.
The out-facing wall of the front card-holding panel 6 further comprises a front branding area 7. Advertising, trademarks and other product or company information can be imprinted or otherwise marked on the front branding area 7. It is preferred that the front branding area 7 comprises most of the outward-facing surface of the front card-holding panel 6. In fact, it is preferred that the front branding area 7 comprise at least 80% of the outward-facing surface of the front card-holding panel. In the preferred embodiment, the front branding area 7 comprises a sunken, substantially flat surface disposed within the front card-holding panel 6. It is preferred that the sunken surface is substantially rectangular with rounded corners. In the preferred embodiment, the sunken surface is configured to accept adhesive labels that bear the desired branding. By using labels, the user can benefit from more elaborate and decorative printing processes, such as a four-color process. It should be noted that the sunken surface has not been given its own reference number because, in the particular example shown in
It is preferred that the business card holder is configured to rest on a flat surface such that the business card holder is supported by the business card cradle 2 and the support leg 3. The business card holder is further configured such that, when the business card holder is correctly positioned on a flat surface (such as the top of a desk), business cards can be maintained inside the cradle. In the preferred embodiment, when the business card holder is correctly positioned on a flat surface, the surfaces of both branding areas will face upward and outward.
One of ordinary skill in the art will appreciate that the techniques, structures and methods of the present invention above are exemplary. The present invention can be implemented in various embodiments without deviating from the scope of the invention.
Claims
1. A business card holder comprising: a business card cradle; and a support leg connected to said business card cradle for holding said business card cradle in position when the business card holder is in use.
2. The business card holder of claim 1, wherein said support leg has a support-leg outer face and said support-leg outer face comprises a rear branding area.
3. The business card holder of claim 2, wherein most of said support-leg outer face is taken up by said rear branding area.
4. The business card holder of claim 3, wherein said rear branding area comprises a rear sunken surface.
5. The business card holder of claim 4, wherein said rear sunken surface is substantially rectangular.
6. The business card holder of claim 1, wherein said business card cradle comprises a back panel and a front panel and wherein said back panel is connected to said support leg.
7. The business card holder of claim 6, wherein said front panel and said back panel form a gap in which standard business cards can be inserted.
8. The business card holder of claim 7, wherein said front panel and said back panel are in parallel planes.
9. The business card holder of claim 6, wherein said front panel and back panel are connected by a business card support structure.
10. The business card holder of claim 9, wherein said business card support structure comprises a plurality of ridges to support business cards.
11. The business card holder of claim 10, wherein each ridge of said plurality of ridges has a flat top.
12. The business card holder of claim 9, wherein said front panel and said back panel are further connected by a plurality of side panels.
13. The business card holder of claim 2, wherein said front panel comprises a front-panel outer face and said front-panel outer face comprises a front branding area.
14. The business card holder of claim 13, wherein most of said front-panel outer face is taken up by said front branding area.
15. The business card holder of claim 14, wherein said front branding area comprises a front sunken surface.
16. The business card holder of claim 15, wherein said front sunken surface is substantially rectangular.
17. The business card holder of claim 1, wherein said business card cradle and said support leg are formed as a single piece of plastic.
18. The business card holder of claim 1, wherein said business card cradle and said support leg form an acute angle.
1-13. (canceled)
Type: Application
Filed: Jan 9, 2009
Publication Date: Oct 18, 2012
Inventor: Ricardo A. Tello (Santa Fe Springs, CA)
Application Number: 13/068,871