Product and Point of Sale Display Packaging
A toy package assembly and product are disclosed. The package assembly configures a product within a package assembly so users can fully interact with the mechanical features of the product without removing the product from the package assembly. The package assembly contains a platform. The product comprises two toys, the first toy being fixedly attached to the platform and the second toy being movably attached to the platform. A tether connects the first and second toys which move or are movable with respect to one another.
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The present invention relates to packaging for a product, such as a toy, and in particular, to packaging that allows for the interaction with part of the toy to demonstrate the mechanical features of the product.
BACKGROUND OF THE INVENTIONSome conventional product package assemblies employ the concept of a “Try-Me” feature for the product contained within the package assembly, enabling potential purchasers to try the product before purchasing it. Furthermore, some of these package assemblies allow potential purchasers to insert a finger into the package assemblies to press buttons, allowing the product to activate, make noise, and/or light up. Many toy packaged assemblies, however, lack the ability for the potential purchaser to fully interact with the mechanical features of the product because of the product being confined to the package assembly.
Therefore, there is a need for package assembly that enables potential purchasers to try a product with mechanical features and, in particular, activate a motor within the product allowing it to perform the product's intended functions while still within the point of sale package.
SUMMARY OF THE INVENTIONThe present invention is directed to a product package assembly. In one embodiment, the package assembly contains a base with a slot along the top of the base. A first toy is fixedly positioned on the base and a second toy is movably positioned on the slot of the base adjacent to the first toy. The package assembly enables a potential purchaser to move the second toy along the slot, away from the first toy, actuating a resilient member in the first toy. Once activated, the resilient member pulls the second toy along the slot until the second toy is returned to its original position adjacent to the first toy.
In one embodiment, a combination of a point of sale display package and two toy vehicles comprises a point of sale display package including a platform, a first toy vehicle mounted to the platform, a second toy vehicle movably mounted on the platform, a tether connecting the first toy vehicle to the second toy vehicle, and a resilient mechanism mounted in one of the first toy vehicle and the second toy vehicle, the resilient mechanism drawing the first toy vehicle and the second toy vehicle towards one another after the tether has been extended by a user.
In another embodiment, the combination comprises a platform that includes a vehicle track and a slot extending at least partially along the length of the vehicle track.
In another embodiment, the combination comprises the second toy vehicle being movably mounted to the slot on the vehicle track.
In another embodiment, the combination comprises the second toy vehicle being detachably mounted to the slot on the vehicle track by a key lock beneath the vehicle track.
In another embodiment, the combination comprises the first toy vehicle being fixedly mounted to the base by a plastic covering positioned over the first toy vehicle and affixed to the point of sale packaging.
In another embodiment, the combination comprises the resilient mechanism being a backwind motor.
In another embodiment, the combination comprises the second toy vehicle being exposed for user interaction on the platform such that the user can move the second toy vehicle from a first position on the platform to a second position on the platform.
In another embodiment, the first toy and the second toy further comprise of magnetic connectors for connecting additional toy vehicles to both, or either, of the first toy and the second toy.
In another embodiment, the combination of a point of sale display package and at least one toy vehicle comprises a point of sale display package including a platform, at least one toy vehicle mounted to the platform, the at least one toy vehicle including a first portion fixedly mounted on the platform, a second portion movably mounted on the platform, and a tether connecting the first portion to the second portion, the combination also comprising a resilient mechanism mounted in one of the first portion and the second portion, the resilient mechanism drawing the first portion and the second portion towards one another after the tether has been extended by a user.
In another embodiment, the combination comprises a platform portion including a vehicle track and a slot extending at least partially along the length of the vehicle track, the second portion being movably mounted to the slot on the vehicle track, and the resilient mechanism being a backwind motor.
In another embodiment, the combination comprises the second portion being exposed for user interaction on the platform such that the user can move the second portion from a first position on the platform to a second position on the platform.
In another embodiment, a combination of a point of sale display package and at least one toy vehicle comprises a point of sale display package including a platform, at least one toy vehicle movably mounted on the platform, a tether with a first end connected to the at least one toy vehicle and a second end opposite of the first end, and a resilient mechanism mounted on one of at least one toy vehicle and the second end of the tether, the resilient mechanism drawing the at least one toy vehicle and the second end towards one another after the tether has been extended by a user.
In another embodiment, the combination comprises a second toy vehicle attached to the second end of the tether and fixedly mounted on the base.
In another embodiment, the combination comprises the platform including a vehicle track with a slot extending at least partially along the length of the vehicle track.
In another embodiment, the combination comprises the at least one toy vehicle being movably mounted to the slot on the vehicle track.
In another embodiment, the combination comprises the second toy vehicle being fixedly mounted to the base by a plastic covering positioned over the second toy vehicle and affixed to the point of sale packaging.
In another embodiment, the combination comprises the resilient mechanism being a backwind motor and is positioned within the second toy vehicle.
In another embodiment, the combination comprises the at least one toy vehicle being exposed for user interaction on the platform such that the user can move the at least one toy vehicle from a first position on the platform to a second position on the platform.
Like reference numerals have been used to identify like elements throughout this disclosure.
DETAILED DESCRIPTION OF THE INVENTIONA product package assembly according to the present invention includes packaging, a platform, a first toy, a second toy, and a tether connecting the first toy to the second toy. In one embodiment, the tether is a string. In other embodiments, the tether is a cord, line, or twine. In one embodiment, the first toy contains a resilient member. In another embodiment, the resilient member is located in the second toy. In one embodiment the resilient member moves either the first toy or the second toy closer to each other once they are pulled apart from one another.
Referring to
Illustrated in
Furthermore, in one embodiment front billboard 110 is constructed from cardboard. In another embodiment, front billboard 110 is constructed from other materials, such as paper stock, plastic, or other deformable materials that provide structure. In one embodiment, front billboard 110 contains a front surface 112. Front surface 112 may contain graphical images or words that describe, advertise, or provide information about the product 200.
Moreover, in one embodiment, as illustrated in
Referring to
In the embodiment illustrated in
Referring to
In the embodiment illustrated in
Another view of the underside of platform 114 and the sliding tab 234 and key lock 218 is illustrated by
Referring to
Furthermore, in the illustrated embodiment, the platform 114 contains a protuberance 128 on the top side of the platform 114 opposite of the slot 126. Protuberance 128 interacts with the bottom 212 of first toy 202 to retain first toy 202 at that position on the platform 114 (see
Additionally, platform 114 contains four support flanges 118,120, 122, 124 in the illustrated embodiment. Platform 114 includes a side support flange 118, a first front support flange 122, a second front support flange 124, and a rear support flange 120. Similar to the support flanges 136, 138, 140 of the blister pack 130, the four support flanges 118, 120, 122, 124 adhere to the backing sheet 102 and the front billboard 110 of the product packaging 100. In this embodiment, the support flanges 118, 120, 122, 124 are glued to the product packaging 100. In another embodiment, a different type of adhesive method may be used, such as tape.
Referring to
Another view of this embodiment of the first toy 202 is illustrated in
Another view of the first toy 202, the bottom 212 of first toy 202, is illustrated in
Another view of second toy 214 is illustrated in
Furthermore, another view of second toy 214 is illustrated in
Referring to
As illustrated in
Illustrated in
Moreover, on the bottom of body 222, the side that contains the key blade 220, are positioned the outward protrusions 224. These protrusions 224 project out from the bottom of body 222 to engage the locking indents 238 on the bottom 243 of the sliding tab 234, as illustrated in
Illustrated in
It is to be understood that terms such as “left,” “right,” “top,” “bottom,” “front,” “end,” “rear,” “side,” “height,” “length,” “width,” “upper,” “lower,” “interior,” “exterior,” “inner,” “outer” and the like as may be used herein, merely described points or portions of reference and do not limit the present invention to any particular orientation or configuration. Further, terms such as “first,” “second,” “third,” etc., merely identify one of a number of portions, components, and/or points of reference as disclosed herein, and do not limit the present invention to any particular configuration or orientation.
Although the disclosed inventions are illustrated and described herein as embodied in one or more specific examples, it is nevertheless not intended to be limited to the details shown, since various modifications and structural changes may be made therein without departing from the scope of the inventions. In addition, various features from one of the embodiments may be incorporated into another of the embodiments. Accordingly, it is appropriate that the invention be construed broadly and in a manner consistent with the scope of the disclosure.
Claims
1. A combination of a point of sale display package and two toy vehicles, the combination comprising:
- a point of sale display package including a platform;
- a first toy vehicle mounted to the platform;
- a second toy vehicle movably mounted on the platform;
- a tether connecting the first toy vehicle to the second toy vehicle; and
- a resilient mechanism mounted in one of the first toy vehicle and the second toy vehicle, the resilient mechanism drawing the first toy vehicle and the second toy vehicle towards one another after the tether has been extended by a user.
2. The combination of claim 1, wherein the platform includes a vehicle track and a slot extending at least partially along the length of the vehicle track.
3. The combination of claim 2, wherein the second toy vehicle is movably mounted to the slot on the vehicle track.
4. The combination of claim 3, wherein the second toy vehicle is detachably mounted to the slot on the vehicle track by a key lock beneath the vehicle track.
5. The combination of claim 1, wherein the first toy vehicle is fixedly mounted to the platform by a cover positioned over the first toy vehicle and affixed to the point of sale packaging.
6. The combination of claim 1, wherein the resilient mechanism is a backwind motor.
7. The combination of claim 1, wherein the second toy vehicle is exposed for user interaction on the platform such that the user can move the second toy vehicle from a first position on the platform to a second position on the platform.
8. The combination of claim 1, wherein the first toy vehicle and the second toy vehicle further include of magnetic connectors for connecting additional toy vehicles to both or either of the first toy and the second toy.
9. A combination of a point of sale display package and at least one toy vehicle, the combination comprising:
- a point of sale display package including a platform;
- at least one toy vehicle mounted to the platform, comprising, a first portion fixedly mounted on the platform; a second portion movably mounted on the platform; a tether connecting the first portion to the second portion; and
- a resilient mechanism mounted in one of the first portion and the second portion, the resilient mechanism drawing the first portion and the second portion towards one another after the tether has been extended by a user.
10. The combination of claim 9, wherein the platform portion includes a vehicle track and a slot extending at least partially along the length of the vehicle track.
11. The combination of claim 10, wherein the second portion is movably mounted to the slot on the vehicle track.
12. The combination of claim 9, wherein the resilient mechanism is a backwind motor.
13. The combination of claim 9, wherein the second portion is exposed for user interaction on the platform such that the user can move the second portion from a first position on the platform to a second position on the platform.
14. A combination of a point of sale display package and at least one toy vehicle, the combination comprising:
- a point of sale display package including a platform;
- at least one toy vehicle movably mounted on the platform;
- a tether with a first end and a second end opposite of the first end, with the first end connected to the at least one toy vehicle; and
- a resilient mechanism mounted on one of at least one toy vehicle and the second end of the tether, the resilient mechanism drawing the at least one toy vehicle and the second end towards one another after the tether has been extended by a user.
15. The combination of claim 14, further comprising a second toy vehicle attached to the second end of the tether and fixedly mounted on the base.
16. The combination of claim 14, wherein the platform includes a vehicle track with a slot extending at least partially along the length of the vehicle track.
17. The combination of claim 16, wherein the at least one toy vehicle is movably mounted to the slot on the vehicle track.
18. The combination of claim 15, wherein the second toy vehicle is fixedly mounted to the base by a cover positioned over the second toy vehicle and affixed to the point of sale display package.
19. The combination of claim 15, wherein the resilient mechanism is a backwind motor and is positioned within the second toy vehicle.
20. The combination of claim 14, wherein the at least one toy vehicle is exposed for user interaction on the platform such that the user can move the at least one toy vehicle from a first position on the platform to a second position on the platform.
Type: Application
Filed: Jan 19, 2012
Publication Date: Jul 25, 2013
Applicant: Mattel, Inc. (EI Segundo, CA)
Inventor: John W. Brandinelli (Parlin, NJ)
Application Number: 13/353,890
International Classification: B65D 85/20 (20060101);