BROADCASTING AN INFORMATION SIGNAL HAVING SPECIAL CONTENT FOR TRIGGERING AN APPROPRIATE ACTION IN A USER DEVICE
The problem is solved by a method for broadcasting a broadcast signal, comprising generating an information signal having in time a first content up to a certain time and a second content after this time. The information signal is broadcast as a broadcast signal via a first communication link At least one first feature is being provided with respect to the second content, for example an advertisement. The second content is detected in the information signal using the at least one first feature. On detection of the second content in the information signal at least one second feature is extracted from the first content in the information signal preceding the second content. The at least one second feature is sent to a user device using a second communication link, different from the first communication link, the second communication link being faster than the first communication link
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1. Field
The invention relates to a method and system for broadcasting an information signal having special content for triggering an appropriate action in a user device.
2. Background
In a broadcasting environment, such as television or radio broadcasting, a consumer can render the broadcast content broadcast by a broadcast organisation on a user device, such as a television set or a radio. With the arrival of additional user devices with data processing capabilities, such as set top boxes and the like, user involvement with the content can be enabled. Thus it became possible to perform a content related action within such a device based on the broadcast content. Such an action can for example be substituting a broadcast advertisement, aimed at a general audience, by a substitute advertisement aimed at a specific consumer group, or even an individual consumer. The substitute advertisement may have been obtained via an alternative communication link. Other actions may include turning on or off consumer equipment, enabling new levels or cheats in a game, etcetera. Also user input related to the content can be enabled.
Actions as described above can be triggered by detecting the presence of special content in the broadcast signal. The starting point of the special content in the information signal is called a trigger point. The user device adapted for this purpose may have a separate input for receiving features that enable the device to detect the trigger point and take the appropriate action.
A broadcast organisation can add special content to the content, e.g. a record or a movie, being broadcast to the public, whereby features by which the associated trigger point can be detected are previously extracted from the special content. These features are communicated to the user device. This enables the broadcaster to insert the special content at any time into the content knowing that the user device can detect the special content and let the user device take the appropriate action, independent of the content preceding the special content or the time on which the special content is inserted and irrespective of any hickups such as delays or program changes.
The detection of the trigger point by the user device, may however be subjected to latency of a detector circuit within the user device. It can take seconds or in some cases even minutes to detect the special content. As a consequence the appropriate action which the user device is supposed to perform on receipt of the special content, is disturbed, may be too late, or the substitute content may be preceded by part of the content that was to be substituted due to the latency. Furthermore the content preceding the special content, is normally only known at the moment of broadcasting.
SUMMARYIt is therefore an object of the present invention to overcome the disadvantages as described above.
The object is achieved by a method for broadcasting a broadcast signal, comprising generating an information signal having a first content and a second content after the first content. The information signal is broadcast as a broadcast signal via a first communication link. The second content allows a user device to perform an appropriate action when it is received.
At least one previously determined first feature is being generated with respect to the second content, for example an advertisement. The second content is detected in the information signal using the at least one first feature. On detection of the second content in the information signal at least one second feature is generated for the first content in the information signal preceding the second content. The at least one second feature is sent to the user device using a second communication link, different from the first communication link, the second communication link being faster and/or having less delay than the first communication link.
Using this higher speed, the at least one second feature arrives at the user device while the first content is still being received and the second content is yet to be received. Using the at least one second feature, the first content preceding the second content can be detected. This allows the user device to detect the second content before it arrives. The user device can take appropriate action before or at the moment the second content arrives at the user device. Thus the appropriate action, such as advertisement substitution, is performed irrespective of the detector latency.
A further advantage of the described method is that no modification of the user device is required to relieve the detector latency. The detection of the content preceding the second content, the actual trigger point, can be performed in a user device according to the state of the art.
In an embodiment of the invention, the step of detecting the second content in the information signal comprises extraction of at least one third feature from the information signal. This feature is compared with the at least one first feature for the second content. A detection signal is generated if the at least one third feature matches with the at least one first feature. This enables the detection of the second content solely on the presence of the second content in the broadcast signal.
In a further embodiment, the at least one first feature comprises a first fingerprint of the second content, and wherein the at least one third feature from the information signal comprises a second fingerprint. The second content is detected when the first fingerprint and the second fingerprint match. This allows the detection of the second content in the information signal to be efficiently performed on the basis of signal fingerprinting technology.
In another further embodiment, a first watermark is used to identify the second content. The at least one predetermined first feature now comprises a first payload of the first watermark for the second content and the at least one third feature comprises a second payload of the first watermark extracted from the information signal. The second payload is extracted from the information signal by detection of the first watermark in the information signal and determining the second payload on detection of the first watermark. The second content is detected when the first watermark is detected and the previously determined first payload matches with the second payload from the information signal. This allows the highly reliable detection of the second content to be performed on the basis of watermarking technology.
In an embodiment, the step of generating the at least one second feature of the first content of the information signal comprises buffering the information signal and extracting the at least one second feature from the buffered information signal on detection of the second content in the information signal. By buffering the information signal, the first content preceding the second content is available in the buffer, from which the at least one second feature can be extracted, such that detection of the second content is performed in the user device before the actual arrival of the second content.
The at least one second feature can be a third fingerprint, allowing easy detection of the second content in the user device before it is received on the basis of fingerprinting technology.
As an alternative for fingerprinting, the information signal during broadcast can be provided with a continuously embedded second watermark with a payload. When the second content is detected as described above, the payload of the second watermark can be extracted from the buffered watermarked information signal by detecting the second watermark, determining the payload, and using the payload of the second watermark as the at least one second feature, the at least one second feature corresponding to the first content preceding the second content as a consequence of the buffering. This allows the use of a continuously embedded watermark in the information signal to be used for detection of the second content in the user device before it is received.
In another embodiment, the step of generating the at least one second feature from the first content of the information signal comprises extracting at least one fourth feature from the information signal, buffering the at least one fourth feature and selecting the buffered at least one fourth feature as the at least one second feature upon detection of the second content as described above. The at least one second feature corresponds to the first content preceding the second content in the information signal due to the buffering of the fourth feature.
The at least one fourth feature and subsequently the at least one second feature to be sent to the user device can be a fingerprint of the content in the information signal.
As an alternative for fingerprinting, the information signal during broadcast can be provided with the continuously embedded second watermark with a payload as described above. In the case where the second watermark has previously been inserted, before generating the information signal, when the second content is detected, the payload of the second watermark can be extracted from the watermarked information signal as the at least one fourth feature, by detecting the second watermark, and determining the payload. The payload of the second watermark is subsequently buffered. In the case the second watermark is inserted when generating the information signal, the payload of the second watermark does not need to be detected and can be buffered while embedding the second watermark with the payload.
Upon detection of the second content the buffered payload of the second watermark is selected as the at least one second feature corresponding to the first content preceding the second content. This also allows the use of a continuously embedded watermark in the information signal to be used for detection of the second content in the user device before it is received.
In a variant of the above embodiment, the at least one fourth feature is equal to the at least one third feature from the detection process, where the at least one third feature was obtained by the feature extraction from the information signal for the detection of the second content. The buffering enables the selection of the at least one second feature relating to the first content preceding the occurrence of the second content in the information signal. Since such features are in the buffer, mere selection of the appropriate features is sufficient to obtain the at least one second feature to be send to the user device.
Using the feature extraction of the detector of the presence of the second content facilitates easy generation of the at least one second feature, the at least one second feature being of the same kind as the at least one third feature extracted from the information signal.
In another embodiment, the information signal can be provided with a second watermark having a payload. The payload can have a first timestamp, which is continuously updated, indicating the current time of day and/or date of generating the information signal. The step of generating the at least one second feature comprises generating on detection of the second content in the information signal the at least one second feature comprising a second timestamp, wherein the second timestamp value is derived from the timestamp value of the first timestamp such that it corresponds to a first timestamp value associated with the first content preceding the second content in the information signal. This allows an efficient way of generating a feature for the user device to detect the first content preceding the second content, without the need of buffering the information signal or the second watermark payload.
In yet another embodiment, the step of generating the at least one second feature comprises generating a payload for a third watermark upon detection of the second content. The method further comprises buffering the information signal and embedding the third watermark in the first content of the buffered information signal preceding the second content. The watermarked buffered information signal is subsequently broadcast via the first communication link to the user device. The payload of the third watermark is sent as the at least one second feature by the generator to the user device using the second communication link.
The user device has previously been provided with the third watermark. This allows the user device to perform detection of the second content in the received information signal having the third watermark and payload received via the second communication link, such that the watermark and payload can be detected in the first content before the second content is received.
In the abovementioned embodiments the at least one second feature can contain a channel identification and a trigger point identification indicating respectively the channel on which the second content is to be received by the user device and the identification of the start of the second content where an action is to be performed by the user device corresponding to or associated with the second content.
The object of the invention is also achieved in a broadcast arrangement for broadcasting a broadcast signal, the system comprising a first generator for generating an information signal having in time a first content up to a certain time and a second content after this time. The arrangement further comprises a first transmitter for broadcasting the information signal as broadcast signal via a first communication link. The arrangement further comprises a source for providing at least a first feature with respect to the second content, a detector for detecting the second content in the information signal using the at least one first feature, and a second generator for generating at least one second feature from the first content of the information signal in time preceding the second content. The arrangement further comprises a second transmitter for sending the at least one second feature via a second communication link for the first content to a user device. The arrangement is further adapted for executing the steps of the method described above.
A broadcast system 101, 102a, 102b, 103, 104 according to the state of the art shown in
The broadcast arrangement 101 represents a typical broadcast infrastructure comprising a content generator 110, which can generate an information signal 111 with first and second content from the content storage, which is transmitted 112 via the first communication link 113, 102a, 102b, 138 to the user device 103. The content 110 comprises any first content that may be fit for broadcast distribution, frame oriented television broadcast, or continuous radio broadcast, such as music records, movies, news programs, sporting events report etcetera. These items can contain or can be extended with special second content which enable a user device 103 to perform a certain pre-programmed appropriate action. Such special second content can be advertisements, or preselected scenes in any of the previously mentioned content items.
The process for introducing the special second content is not shown in
The beginning of the special second content is defined as a trigger point. The special second content can be analysed prior to broadcasting to extract features relating to the trigger point that enable the user device 103 to detect the special content when the broadcast signal is received 102b, 130 and take appropriate action. Such features can either be generated on the fly and transmitted 116 to the user device while the special content is being inserted into the main content or be stored in a trigger point feature repository 114 from which these features 115 are transmitted 116 to the user device 103 via the second communication link 117, 104, 139 before broadcasting the content. In practise, the generation of the information signal and maintenance of the trigger point feature repository can be under the control of different organisations such as a broadcast organisation and an advertisement agent respectively.
Additional information relating to the trigger point can be at least one of a trigger point identification, the desired action to be taken by the user device 103 receiving it such as advertisement substitution and can for example also refer to substitute content. The additional trigger point information can also be stored in the trigger point feature repository 114 and subsequently communicated to the user device 103, allowing that when the trigger point features are detected, the trigger point can be properly identified and the desired action to be taken. The additional information can also comprise a channel identification on which the trigger point is to appear, in order to avoid false triggering by the user device 103 on receipt of the trigger point on a different channel then intended, where the appropriate action was not foreseen.
Nowadays various user devices 103 have an Internet connection, so the trigger point features 115 may be transmitted 116 using a data connection 117, 104, 139 via for example, but not limited to, the Internet using Internet Protocol (IP).
The exemplary user device 103 of
Trigger point information relating to the second content comprising features and optional additional information is received via input 139 by the receiver 135. The features 136 of the trigger points are sent to the detector 133. Additional information 137, such as a trigger point identification or other additional information is made available to the rendering device 131 for processing when the associated trigger point is detected.
If the rendering unit 131 is for example instructed to substitute the second content with a pre-stored advertisement directed to the individual user of user device 103, then during time T1 to time T2+L the second content 119 is still displayed to the user. This is an undesired situation.
On detection 202 of a trigger point in the information signal 111 feature generator 203 extracts features 204 from the first content 118 preceding the second content 119. These features 204 are then supplied to the transmitter 116, where applicable completed with additional trigger point information from the original trigger point 115 such as trigger point identification or channel identification, and sent via the second communication link 117, 104, 139 to the user device 103.
In the transmission it is assumed that the broadcast signal via the first communication link 113, 102a, 102b, 138 is prone to delay with respect to or is slower than the second communication link 117, 104, 139. So the trigger point information 204 arrives at the user device 103 before the trigger point relating to the second content arrives. The user device 103 can now detect the trigger point using the received (see 136 in
The extraction of features can be based on various techniques, such as fingerprinting and watermarking.
Fingerprinting is a well known technique in the art of signal processing, i.e. processing of video and audio signals. Fingerprinting applies to features determined from the content of an information signal based on at least one of signal amplitude level, the signal envelope, frequency content, etcetera for continuous signals and presence of shapes, movement, colour composition etcetera for frame based signals. Accordingly in an embodiment for detector 201, fingerprints 402 extracted 401 from the information signal 111 can be matched 403 to prestored fingerprints 115. On a match, detector 201 subsequently outputs the match detection signal 202 that the second content is detected and where applicable the trigger point identity value.
Watermarking is also a well known technique in the art of signal processing. Watermarking involves embedding additional information in an information signal using for example a pseudo random code such that the additional information is hardly visible and does not disturb the viewer. The watermark can be embedded with a payload. The payload refers to additional data added to the watermark. These data may for example contain a time stamp and a channel identification. This can be performed by adding a timestamp representing current time of day and/or date, a counter value which is continuously updated, or identification numbers related to the content items in the information signal and combinations of these. Thus enabling identification of and distinguishing between different parts of the content in the information signal using the payload.
The second content can be provided with a watermark, where the payload is an identification of the trigger point. This enables the detection of for example various advertisements as second content having the same watermark, but each having a different payload. Accordingly in detector 201, extractor 401 detects the watermark for the second content in the information signal 111 and extracts the payload.
Where the payload contains a trigger point identity, it is now possible for the detector to output the detection of the watermark and the trigger point identity value as the match detection signal 202. This is not shown in
If detection is to be made on the basis of a selection of trigger point identities, the payload can be subsequently matched 403 to prestored payloads 115 representing the trigger point identities for which the user device is to perform the appropriate action. On a match, detector 201 subsequently outputs the match detection signal 202 that the second content is detected and where applicable the trigger point identity value.
In the description of
Alternatively in the description of
Since for example advertisements may be present on various broadcast channels at the same time, it is undesirable that the user device takes action on a trigger point appearing on the wrong channel. It was already mentioned that addition trigger point information can be provided via the second communication link 117, 104, 139 together with the at least one second features by which the trigger point is to be detected. Channel identification constitutes such additional information. Furthermore, to make sure that the channel can be unambiguously identified in the user device 103, the broadcast signal 113 can be provided with a watermark having the channel identification as payload. An example for watermarking the broadcast signal is shown in
Detection 201 of the second content, and generation 203 of the at least one second feature 204 is now performed on the watermarked information signal 602 as previously described. The detection 201 in
When the trigger point is detected 202, the current time stamp value and channel identification information can be included in the at least one second feature 204, in addition to the features (fingerprints) of the trigger point. At the user device 103, the watermark W can continuously be detected. In case of detection 133 of the trigger point, for example by means of fingerprint matching, the time stamp and channel identification in the payload can aid in checking the channel and time, or may be used to speed up detection.
At the time of detection 202 of the trigger point, the feature generator 203 can optionally use the current timestamp and/or channel identification to provide the user device 103 with an alternative at least one second feature. The timestamp value taken from the payload 603 represents the time of detection 202 of the second content. The at least one second feature 204 can be generated using the current timestamp value to derive a timestamp value corresponding to the timestamp value of the watermark ‘W’ payload associated with the first content preceding the trigger point by for example subtracting a time proportional to the elapsed time between the presence of the first content and the detection of the second content from the timestamp value associated with the detection of the second content. The derived timestamp value and where applicable further specifics of the trigger point such as trigger point identification and channel identification can be sent to the user device 103. The skilled person will understand that a similar result can be achieved using a counter value in the payload which is updated at regular intervals whereby the different parts of the content in the information signal 602 can be identified.
The user device 103, continuously monitoring the watermark W in the received information signal 132 detects the payload and matches the timestamp value in the payload with the derived timestamp value received from the broadcast arrangement 101 and performs its appropriate action 131 accordingly, before the trigger point is received.
Alternatively, it may be considered to generate 203 a unique watermark upon detection 202 of the second content and embed 703 this watermark in the delayed information signal 702 and send the unique watermark as at least one second feature 204 to the user device 103. The user device 103 can in such case detect 133 the trigger point using the unique watermark.
The embodiments described above are given by example only. Variations to these embodiments can be obviously made by the skilled person, without departing from the scope of the invention as set out by the following claims.
Claims
1.-14. (canceled)
15. Method for broadcasting a broadcast signal, comprising:
- generating an information signal having a first content and subsequently a second content;
- broadcasting the information signal via a first communication link;
- generating at least one previously determined first feature for the second content;
- detecting of the second content in the information signal using the at least one previously determined first feature;
- generating at least one second feature for the first content of the information signal preceding the second content upon detection of the second content in the information signal;
- sending the at least one second feature for the first content to a user device via a second communication link.
16. Method according to claim 15, wherein detecting comprises:
- extracting at least one third feature from the information signal;
- comparing the at least one third feature with the at least one previously determined first feature for the second content;
- generating a detection signal if the at least one third feature matches the at least one first feature.
17. Method according to claim 16, wherein
- the at least one predetermined first feature comprises a first fingerprint for the second content; and wherein
- the at least one third feature from the information signal comprises a second fingerprint.
18. Method according to claim 16, wherein the at least one predetermined first feature comprises a first payload of a first watermark for the second content, wherein the at least one third feature comprises a second payload of the first watermark from the information signal; and wherein
- extracting the at least one third feature comprises detecting the first watermark; and
- determining the second payload upon detection.
19. Method according to claim 15, wherein the generating of the at least one second feature for the first content of the information signal preceding the second content comprises:
- buffering the information signal; and
- extracting the at least one second feature from the buffered information signal of the first content preceding the second content upon detection of the at least one first feature in the information signal.
20. Method according to claim 19, wherein the at least one second feature is a third fingerprint.
21. Method according to claim 19, further comprising
- providing the information signal with a second watermark (W) with a payload, wherein the method is being executed with the watermark information signal; wherein
- extracting the at least one second feature from the buffered information signal comprises detecting the second watermark (W) and determining the payload of the second watermark (W); wherein
- the at least one second feature comprises the payload of the second watermark (W).
22. Method according to claim 15, wherein the generating of the at least one second feature for the first content of the information signal comprises:
- extracting at least fourth feature from the information signal;
- buffering the at least one fourth feature;
- selecting the at least one second feature from the buffered at least one fourth feature upon detection of the at least one first feature in the information signal.
23. Method according to claim 22, wherein the at least one fourth feature is a fourth fingerprint.
24. Method according to claim 22, further comprising:
- providing the information signal with a second watermark (W) having a payload, wherein the method is executed with the watermarked information signal; wherein
- extracting of the at least one fourth feature comprises detecting the second watermark in the watermarked information signal and determining the payload of the second watermark; and wherein
- the at least one fourth feature is the determined payload of the second watermark.
25. Method according to claim 15, further comprising:
- providing the information signal of a second watermark having a payload, wherein
- generating the at least one second feature for the first content of the information signal comprises:
- buffering the payload of the second watermark (W);
- selecting the at least one second watermark from the buffered payload of the second watermark (W) upon detection of the at least one first feature in the information signal.
26. Method according to claim 15, further comprising:
- providing the information signal with a second watermark (W) having a payload, wherein the payload of the second watermark comprises a first time stamp; and wherein
- generating of the at least one second feature for the first content of the information signal comprises:
- generating the at least one second feature having a second time stamp derived from the first time stamp from the payload, such that it corresponds to a value of the first time stamp associated with the first content preceding the second content in the information signal upon detection of the second content.
27. Method according to any one of the claims 15, wherein generating the at least one second feature comprises
- generating a payload of a third watermark (X) upon detection of the second content; the method further comprising:
- buffering of the information signal; and
- embedding the third watermark (X) having the payload in the buffered information signal in the first content preceding the second content; and
- broadcasting the buffered watermarked information signal via the first communication link.
28. Broadcast arrangement for broadcasting a broadcast signal, comprising:
- a first generator for generating an information signal having a first content and subsequently a second content;
- a first transmitter for broadcasting the information signal as broadcast signal via a first communication link;
- a source for generating at least one first feature with respect to the second content;
- a detector for detecting the second content in the information signal, using the at least one first feature;
- a second generator for generating the at least one second feature for the first content of the information signal preceding the second content upon detection of the second content in the information signal;
- a second transmitter for sending the at least one second feature for the first content to a user device via a second communication link wherein the arrangement is further adapted for executing the steps of the method according to claim 1.
Type: Application
Filed: Feb 21, 2012
Publication Date: Feb 27, 2014
Applicant: CIVOLUTION B.V. (Eindhoven)
Inventors: Alex Dick Terpstra (Heeze), Jaap André Haitsma (Santiago), Martijn Maas (Eindhoven)
Application Number: 14/000,439
International Classification: H04N 21/234 (20060101);