Personalized Curation and Customized Social Interaction
A method of enhancing a network-based publication system with curator lists is disclosed. Information pertaining to an item is received from a submitter of a listing of the item on a network-based publication system. Metadata pertaining to the information about the item is received from a curator of the information pertaining to the item. A presentation of the information on a curator list is controlled based on the metadata.
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The present application relates generally to the technical field of information sharing, and, in one specific example, to allowing users of an online publication system to serve as curators and customizers of content on the online publication system.
BACKGROUNDVarious online marketplace systems or network-based publication systems (e.g., EBAY®, AMAZON®, or CRAIGSLIST®) facilitate transactions pertaining to items (e.g., goods or services) that users list on the online marketplace systems. Users may be able to find related listings within the online marketplace by entering a search query that includes keywords that match keywords included in the listings, such as in the titles or descriptions of the listings. However, the results of such keyword-matching may include many listings having a low relevancy to the user's search, requiring the user to manually filter through the results to find the closest matches.
Some embodiments are illustrated by way of example and not limitation in the figures of the accompanying drawings in which:
In the following description, for purposes of explanation, numerous specific details are set forth in order to provide an understanding of various embodiments of the present subject matter. It will be evident, however, to those skilled in the art that various embodiments may be practiced without these specific details.
Consistent with various embodiments, a method of enhancing a network-based publication system with curator lists is disclosed. Information pertaining to an item is received from a submitter of a listing of the item on a network-based publication system. Metadata pertaining to the information about the item is received from a curator of the information pertaining to the item. A presentation of the information on a curator list is controlled based on the metadata.
This method and the various embodiments disclosed herein may be implemented as a computer system having one or more modules (e.g., hardware modules or software modules). This method and the various embodiments disclosed herein may be embodied as instructions stored on a machine-readable medium that, when executed by a processor, cause the processor to perform the method.
As used herein, a curator list is a list of information (e.g., images, descriptions, and so on) pertaining to items capable of being listed on a network-based publication system that is assembled, filtered, formatted, or otherwise customized or personalized by a curator for presentation to a user.
An API server 114 and a web server 116 are coupled to, and provide programmatic and web interfaces respectively to, one or more application servers 118. The application servers 118 host one or more applications. The application servers 118 are, in turn, shown to be coupled to one or more database servers 124 that facilitate access to one or more databases 126 or “not only SQL” (NoSQL) or non-relational data stores.
The marketplace applications 120 may provide a number of marketplace functions and services to users that access the networked system 102. While the applications 120 are shown in
Further, while the system 100 shown in
The web client 106 accesses the various applications 120 via the web interface supported by the web server 116. Similarly, the programmatic client 108 accesses the various services and functions provided by the applications 120 via the programmatic interface provided by the API server 114. The programmatic client 108 may, for example, be a seller application (e.g., the TurboLister application developed by eBay Inc., of San Jose, Calif.) to allow sellers to author and manage listings on the networked system 102 in an off-line manner, and to perform batch-mode communications between the programmatic client 108 and the networked system 102.
The applications 120, described in more detail below, may allow users of the network-based publication system to become curators of information about items capable of being listed on the network-based publication system. For example, the applications 120 may enable users to generate a curator list of multiple items listed in a network-based publication system, customize a presentation of related items, including their images, and publish the curator list for other users to access, as described in more detail below.
At operation 304, the curation module 206 generates a default curator list as a starting point for further curation by the user. For example, the curation module 206 selects a number of the results based on their relevance, identifies one or more items associated with each of the items included in the results, and presents an image associated with each of the results in a list having a grid form. For example,
At operation 306, the curation module 206 customizes the curator list based on input for the user. For example, the curation module 206 may receive instructions from the user to reorder or resize a frame for an image corresponding to an item in the curator list. In some instances, the curation module 206 may receive instructions from the user to resize, reposition, or crop an image of an item within the frame for the image. In other instances, the curation module 206 may receive instructions from the user to apply a particular photographic style or formatting to an image (e.g., sepia-tone, blur, black-white, or monotone formatting). The curation module 206 may receive instructions from the user to apply a particular formatting to a font associated with a description of the item. The curation module 206 may receive instructions from the user to change the title or description associated with the list, remove highlighting or filtering options associated with the list, and so on. The curation module 206 may receive instructions from the user to reorder or remove an image of a stack of images associated with an item in the curator list. Additionally, the user may be able to add images to the stack of images associated with the item. The user may be able to add back-of-photo information as a last image in a stack of images associated with an item. The back-of-photo information may include price, title, description, a dynamic auction countdown, or any other data about the item that is maintained by the network-based publication with respect to listings of the item. The curator may be able to change frame sizes of particular images such that some images have larger frames than other images. The curator may be able to control a layout of the image frames on a page as well as the layout of images within a frame (e.g., Whether they are stacked, scattered, or arranged according to a template). The curator may be able to overlay text over images. The curator may allow a user interface element on an image to allow a viewer of the image to navigate directly to a listing of the item on the network-based publication system, buy the item, or place a bid on the item.
The curation module 206 may provide the user with the tools by which the user can provide instructions for personalizing the curator list. For example, the curation module 206 may detect that a user has selected an item in the curator list (e.g., based on a determination that the user has hovered a mouse cursor over an image associated with the item). Based on this detection, the curation module 206 may present the user with options for editing metadata associated with the item that controls how the item is presented in the curator list. For example, the curation module 206 may provide the user with a sliding zoom control when the user hovers a mouse cursor within a frame containing an image associated with an item. The user may then be able to adjust the zoom control to control the size of the image. In this way, the user may, for example, be able to make the sizes of the images displayed in the curator list more consistent with each other. As another example, the curation module 206 may provide the user with a text box into which the user may enter comments pertaining to the user's opinion of the item listed in the curator list. In various embodiments, the tools allow the user to customize the curator list “inline” (e.g., without requiring a refreshing of the page on which the curator list is presented). In various embodiments, the curator may be able to rotate the image in as a three-dimensional object to a preferred angle for viewing of the item contained in the image.
In various embodiments, the curation module 206 generates metadata corresponding to the instructions received from the user. Thus, the curation module 206 need not modify the underlying information maintained by the network-based publication system with respect to each item based on changes requested by the user to customize the presentation of each item in the curator list. Instead, the curation module 206 may merely generate metadata corresponding to the changes and save the metadata (e.g., in a user-specific portion of a database via the repository-management module 202). In various embodiments, the curation module 206 may enable other user to share or copy this metadata. Thus, other users may present an item in their own curated lists in the same manner as the user presents the item in his list.
At operation 308, the publication module 308 publishes the curator list for access by other users (e.g., based upon on an instruction from the user). The publication module 308 may publish the curator list for access by all of the other users or a subset of the other users, such the user's friends (e.g., based on a preference or permission settings specified by the user).
At operation 604, the publication module 208 presents a curator list to the user. The curator list may have been created by a curator based on associations that the curator identified between the items. As such, the relatedness between the items as perceived by the curator may not have been identified by a simple keyword search of information pertaining to the items. Furthermore, the curator list may present the items in a format or style that is personalized by the curator thus the curator list may be more appealing to the user than a list generated by a search engine that simply includes information about the items as it was provided in a disparate fashion by each of different sellers of the items. The publication module 208 may select a particular curator list from a plurality of curator lists for presentation to the user based on a strength of a correlation between keywords entered by the user and information maintained by the network-based publication system with respect to each item in the curator list or information maintained by the curator in metadata (e.g., tags) associated with each item in the curator list.
At operation 606, the value-determination module 212 determines a value of the curator list based on a response from the user after the presentation of the curator list to the user. For example, the user-monitoring module 210 may monitor behavior of the use with respect to the curator list after a presentation of the curator list to the user. Then, the value-determination module may determine a value of the curator list (e.g., on a scale of 1 to 10) based on a level of engagement by the user, such as how long the user browses the curator list, feedback provided by the user with respect to the curator list, comments that the user makes with respect to items contained in the curator list, “likes” that the user expresses with respect to items on the curator list, whether the user proceeds to purchase an item on the curator list, how much money the user spends on the network-based publication system on items contained in the curator list, and so on. In various embodiments, the value-determination module may determine the value of the curator list based primarily on a determination of increased revenues earned by an operator of the network-based publication system (e.g., via sales commissions) that are directly tied to the curator list.
Certain embodiments are described herein as including logic or a number of components, modules, or mechanisms. Modules may constitute either software modules (e.g., code embodied on a machine-readable medium or in a transmission signal) or hardware modules. A hardware module is a tangible unit capable of performing certain operations and may be configured or arranged in a certain manner, in example embodiments, one or more computer systems (e.g., a standalone, client or server computer system) or one or more hardware modules of a computer system (e.g., a processor or a group of processors) may be configured by software (e.g., an application or application portion) as a hardware module that operates to perform certain operations as described herein.
In various embodiments, a hardware module may be implemented mechanically or electronically. For example, a hardware module may comprise dedicated circuitry or logic that is permanently configured (e.g., as a special-purpose processor, such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC)) to perform certain operations. A hardware module may also comprise programmable logic or circuitry (e.g., as encompassed within a general-purpose processor or other programmable processor) that is temporarily configured by software to perform certain operations. It will be appreciated that the decision to implement a hardware module mechanically, in dedicated and permanently configured circuitry, or in temporarily configured circuitry (e.g., configured by software) may be driven by cost and time considerations.
Accordingly, the term “hardware module” should be understood to encompass a tangible entity, be that an entity that is physically constructed, permanently configured (e.g., hardwired) or temporarily configured (e.g., programmed) to operate in a certain manner and/or to perform certain operations described herein. Considering embodiments in which hardware modules are temporarily configured (e.g., programmed), each of the hardware modules need not he configured or instantiated at any one instance in time. For example, where the hardware modules comprise a general-purpose processor configured using software, the general-purpose processor may be configured as respective different hardware modules at different times. Software may accordingly configure a processor, for example, to constitute a particular hardware module at one instance of time and to constitute a different hardware module at a different instance of time.
Hardware modules can provide information to, and receive information from, other hardware modules. Accordingly, the described hardware modules may be regarded as being communicatively coupled. Where multiple of such hardware modules exist contemporaneously, communications may be achieved through signal transmission (e.g., over appropriate circuits and buses) that connect the hardware modules. In embodiments in which multiple hardware modules are configured or instantiated at different times, communications between such hardware modules may be achieved, for example, through the storage and retrieval of information in memory structures to which the multiple hardware modules have access. For example, one hardware module may perform an operation and store the output of that operation in a memory device to which it is communicatively coupled. A further hardware module may then, at a later time, access the memory device to retrieve and process the stored output. Hardware modules may also initiate communications with input or output devices and can operate on a resource (e.g., a collection of information).
The various operations of example methods described herein may be performed, at least partially, by one or more processors that are temporarily configured (e.g., by software) or permanently configured to perform the relevant operations. Whether temporarily or permanently configured, such processors may constitute processor-implemented modules that operate to perform one or more operations or functions. The modules referred to herein may, in some example embodiments, comprise processor-implemented modules.
Similarly, the methods described herein may be at least partially processor-implemented. For example, at least some of the operations of a method may be performed by one or more processors or processor-implemented modules. The performance of certain of the operations may be distributed among the one or more processors, not only residing within a single machine, but deployed across a number of machines. In some example embodiments, the processor or processors may be located in a single location (e.g., within a home environment, an office environment or as a server farm), while in other embodiments the processors may be distributed across a number of locations.
The one or more processors may also operate to support performance of the relevant operations in a “cloud computing” environment or as a “software as a service” (SaaS). For example, at least some of the operations may be performed by a group of computers (as examples of machines including processors), these operations being accessible via a network (e.g., the network 104 of
Example embodiments may be implemented in digital electronic circuitry, or in computer hardware, firmware, software, or in combinations of them. Example embodiments may be implemented using a computer program product, e.g., a computer program tangibly embodied in an information carrier, e.g., in a machine-readable medium for execution by, or to control the operation of data processing apparatus, e.g., a programmable processor, a computer, or multiple computers.
A computer program can be written in any form of programming language, including compiled or interpreted languages, and it can be deployed in any form, including as a stand-alone program or as a module, subroutine, or other unit suitable for use in a computing environment. A computer program can be deployed to be executed on one computer or on multiple computers at one site or distributed across multiple sites and interconnected by a communication network.
In example embodiments, operations may be performed by one or more programmable processors executing a computer program to perform functions by operating on input data and generating output. Method operations can also be performed by, and apparatus of example embodiments may be implemented as, special purpose logic circuitry (e.g., a FPGA or an ASIC).
The computing system can include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. In embodiments deploying a programmable computing system, it will be appreciated that both hardware and software architectures should be considered. Specifically, it will be appreciated that the choice of whether to implement certain functionality in permanently con inured hardware (e.g., an ASIC), in temporarily configured hardware (e.g., a combination of software and a programmable processor), or a combination of permanently and temporarily configured hardware may be a design choice. Below are set out hardware (e.g., machine) and software architectures that may be deployed, in various example embodiments.
The example computer system 5000 includes a processor 5002 (e.g., a central processing unit (CPU) a graphics processing unit (GPU) or both), a main memory 5004 and a static memory 5006, which communicate with each other via a bus 5008. The computer system 5000 may further include a video display unit 5010 (e.g., a liquid crystal display (LCD) or a cathode ray tube (CRT)). The computer system 5000 also includes an alphanumeric input device 5012 (e.g., a keyboard), a user interface (UI) navigation (or cursor control) device 5014 (e.g., a mouse), a storage unit 5016, a signal generation device 5018 (e.g., a speaker) and a network interface device 5020.
The storage unit 5016 includes a machine-readable medium 5022 on which is stored one or more sets of data structures and instructions 5024 (e.g., software) embodying or utilized by any cone or more of the methodologies or functions described herein. The instructions 5024 may also reside, completely or at least partially, within the main memory 5004 and/or within the processor 5002 during execution thereof by the computer system 5000, the main memory 5004 and the processor 5002 also constituting machine-readable media. The instructions 5024 may also reside, completely or at least partially, within the static memory 5006.
While the machine-readable medium 5022 is shown in an example embodiment to be a single medium, the term “machine-readable medium” may include a single medium or multiple media (e.g., a centralized or distributed database, and/or associated caches and servers) that store the one or more instructions 5024 or data structures. The term “machine-readable medium” shall also be taken to include any tangible medium that is capable of storing, encoding or carrying instructions for execution by the machine and that cause the machine to perform any one or more of the methodologies of the present embodiments, or that is capable of storing, encoding or carrying data structures utilized by or associated with such instructions. The term “machine-readable medium” shall accordingly be taken to include, but not be limited to, solid-state memories, and optical and magnetic media. Specific examples of machine-readable media include non-volatile memory, including by way of example semiconductor memory devices, e.g., Erasable Programmable Read-Only Memory (EPROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), and flash memory devices; magnetic disks such as internal hard disks and removable disks; magneto-optical disks; and compact disc-read-only memory (CD-ROM) and digital versatile disc (or digital video disc) read-only memory (DVD-ROM) disks.
The instructions 5024 may further be transmitted or received over a communications network 5026 using a transmission medium. The instructions 5024 may be transmitted using the network interface device 5020 and any one of a number of well-known transfer protocols (e.g., HTTP). Examples of communication networks include, a LAN, a WAN, the Internet, mobile telephone networks, POTS networks, and wireless data networks (e.g., WiFi and WiMax networks). The term “transmission medium” shall be taken to include any intangible medium capable of storing, encoding or carrying instructions for execution by the machine, and includes digital or analog communications signals or other intangible media to facilitate communication of such software. The network 5026 may be the same as network 104 of
Although an embodiment has been described with reference to specific example embodiments, it will be evident that various modifications and changes may be made to these embodiments without departing from the broader spirit and scope of the present disclosure. Accordingly, the specification and drawings are to be regarded in an illustrative rather than a restrictive sense. The accompanying drawings that form a part hereof, show by way of illustration, and not of limitation, specific embodiments in which the subject matter may be practiced. The embodiments illustrated are described in sufficient detail to allow those skilled in the art to practice the teachings disclosed herein. Other embodiments may be utilized and derived therefrom, such that structural and logical substitutions and changes may be made without departing from the scope of this disclosure. This Detailed Description, therefore, is not to be taken in a limiting sense, and the scope of various embodiments is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled.
Such embodiments of the inventive subject matter may be referred to herein, individually and/or collectively, by the term “invention” merely for convenience and without intending to voluntarily limit the scope of this application to any single invention or inventive concept if more than one is in fact disclosed. Thus, although specific embodiments have been illustrated and described herein, it should be appreciated that any arrangement calculated to achieve the same purpose may be substituted for the specific embodiments shown. This disclosure is intended to cover any and all adaptations or variations of various embodiments. Combinations of the above embodiments, and other embodiments not specifically described herein, will be apparent to those of skill in the art upon reviewing the above description.
Claims
1. A method comprising:
- receiving information pertaining to an item from a submitter of the item for a listing of the item on a network-based publication system;
- receiving metadata pertaining to the information about the item from a curator of the information pertaining to the item; and
- controlling a presentation of the information on a curator list based on the metadata.
2. The method of claim 1, further comprising sharing the metadata pertaining to the information about the item to control a presentation of the information on an additional curator list.
3. The method of claim 1, further comprising providing the submitter of the item with an option to incorporate the metadata into the listing on the network-based publication based on a popularity of the presentation of the item in the curator list.
4. The method of claim 1, wherein the controlling of the presentation of the information on the curator list includes customizing an image associated with the item.
5. The method of claim 1, further comprising presenting an option for the user to add a note to an image associated with the item based on the user hovering a cursor over the image.
6. The method of claim 1, further comprising presenting an option for the user to resize an image associated with the item based on a selection of the item by the user.
7. The method of claim 1, further comprising determining a value of the curator list based on a monitoring of activities of the user after the presentation of the information on the curator list.
8. A system comprising:
- a processor-implemented module configured to:
- receive information pertaining to the item from a submitter of the item for the listing;
- receive metadata pertaining to the information about the item from the curator; and
- control a presentation of the information on the curator list based on the metadata.
9. The system of claim 8, the processor-implemented module further configured to share the metadata pertaining to the information about the item to control a presentation of the information on an additional curator list.
10. The system of claim 8, the processor-implemented module further configured to provide the submitter of the item with an option to incorporate the metadata into the listing on the network-based publication based on a popularity of the presentation of the item in the curator list.
11. The system of claim 8, wherein the controlling of the presentation of the information on the curator list includes customizing an image associated with the item.
12. The system of claim 8, the processor-implemented module further configured to present an option for the user to add a note to an image associated with the item based on the user hovering a cursor over the image.
13. The system of claim 8, the processor-implemented module further configured to present an option for the user to resin an image associated with the item based on a selection of the item by the user.
14. The system of claim 8, the processor-implemented module further configured to determine a value of the curator list based on a monitoring of activities of the user after the presentation of the information on the curator list.
15. A non-transitory machine-readable medium embodying a set of instructions that when executed by a processor, causes the processor to perform a method comprising:
- receiving information pertaining to the item from a submitter of the item for the listing;
- receiving metadata pertaining to the information about the item from the curator; and
- controlling a presentation of the information on the curator list based on the metadata.
16. The non-transitory machine-readable medium of claim 15, the method further comprising sharing the metadata pertaining to the information about the item to control a presentation of the information on an additional curator list.
17. The non-transitory machine-readable medium of claim 15, the method further comprising providing the submitter of the item with an option to incorporate the metadata into the listing on the network-based publication based on a popularity of the presentation of the item in the curator list.
18. The non-transitory machine-readable medium of claim 15, wherein the controlling of the presentation of the information on the curator list includes customizing an image associated with the item.
19. The non-transitory machine-readable medium of claim 15, the further comprising presenting an option for the user to add a note to an image associated with the item based on the user hovering a cursor over the image.
20. The non-transitory machine-readable medium of claim 15, the further comprising presenting an option for the user to resize an image associated with the item based on a selection of the item by the user.
Type: Application
Filed: Aug 31, 2012
Publication Date: Mar 6, 2014
Applicant: eBay Inc. (San Jose, CA)
Inventors: Jesse Wolfe (Sammamish, WA), Matthew Bret MacLaurin (Santa Cruz, CA), Hsin-Yi Chien (Cupertino, CA), Jai Dandekar (San Jose, CA), James Ross Skorupski (San Jose, CA)
Application Number: 13/602,094
International Classification: G06F 3/0484 (20060101);