SYSTEM AND METHOD FOR PROVIDING SUPPLEMENTAL CONTENT RELATED TO PRINTED CONTENT IN A PRINTED PUBLICATION
A system for providing supplemental content, e.g. purchase information and/or URLs, to a user includes a server and client computing platforms. The supplemental content is related to printed content from a printed publication, such as a magazine. A specific set of printed content, such as a page in a magazine, may include multiple content items that may be of particular interest to the user. The user requests the supplemental content regarding a specific content item by selecting a user-selectable field, e.g. presented via a display of a client computing platform, that corresponds to the specific content item.
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- System and method for providing electronic supplemental content associated with printed content in a printed publication
- System and method for providing supplemental content related to printed content in a printed publication
- SYSTEM AND METHOD FOR PROVIDING SUPPLEMENTAL CONTENT RELATED TO PRINTED CONTENT IN A PRINTED PUBLICATION
- SYSTEM AND METHOD FOR PROVIDING ELECTRONIC SUPPLEMENTAL CONTENT ASSOCIATED WITH PRINTED CONTENT IN A PRINTED PUBLICATION
This application is a continuation of U.S. Pat. No. 8,667,393 and related to U.S. patent application Ser. No. 13/189,317, entitled “System And Method For Providing Electronic Supplemental Content Associated With Printed Content In A Printed Publication,” and filed Jul. 22, 2011. All of the related applications are hereby incorporated by reference into the present application in their entirety.
FIELD OF THE INVENTIONThe invention relates to presenting supplemental content related to printed content within a printed publication. The printed content may include commercially available goods and/or services, among other content. The supplemental content may include electronic information regarding the content, particularly regarding the goods and/or services. The electronic information may be presented to a user to initiate, facilitate, and/or complete a transaction that involves the user, such as a commercial transaction in which the user purchases some commercially available good and/or service.
BACKGROUND OF THE INVENTIONPrint magazines have been eager to find a way to present supplemental electronic content to users, in addition to their printed content. Conventional techniques may rely on machine-readable markers associated with specific sets of content (e.g., a page, an ad, a specific story or article, and/or other sets of content) to identify printed content and access supplemental electronic content. Other conventional techniques may rely on online supplemental content that is organized and/or indexed such that a user may successfully search for supplemental electronic content that is related with specific sets of content in a printed publication. For example, a print magazine may have an electronic online counterpart, such as a web magazine, access to which may e.g. be available to subscribers of the print magazine.
A variety of products exists that recognize images, such as used in printed content, and then direct users to internet search results associated with a recognized image. These systems tend to only identify images, not specific publications or content therein, and to indiscriminately provide search results regardless of the context in which the image appears.
SUMMARYOne aspect of the invention relates to a system and/or method to provide supplemental content to a user. The supplemental content may be related to printed content from a printed publication. A specific set of printed content may include multiple content items that may be of interest to obtain supplemental information about. A user may request supplemental content regarding a particular content item by selecting a user-selectable field that corresponds to the particular content item.
A system configured to provide supplemental content to the user may include one or more servers, one or more client computing platforms (which may include a supplemental content client), and/or other components. The server may be administered and/or hosted by an administrator and/or through an administrator network. The server may be configured to serve information to the client computing platforms, in particular to the user's supplemental content client, according to a client/server architecture, and/or any other appropriate architecture. Via the supplemental content client a user may be presented with information, i.e. supplemental content, related to specific printed content.
A supplemental content client may include an electronic display, an interface capable of receiving a selection from a user, an electronic connection to one or more servers and/or online content providers, one or more processors, and/or other components. The one or more processors may be configured to execute one or more of an identifier transmission module, a representation module, an interface module, a supplemental request module, a presentation module, and/or other modules.
The identifier transmission module of the supplemental content client may be configured to transmit an itemized content request for itemized content corresponding to a specific set of printed content. The itemized content request may identify the specific set of printed content (e.g., a page, an ad, a story and/or article, an ad and/or information regarding commercial services and/or goods (which may be offered for sale), and/or other sets of printed content that include multiple content items). The specific set of printed content may include multiple content items, e.g. an article and several ads for commercially available goods and/or services. To identify the set of printed content, the itemized content request may include one or more of an image, a machine-readable marker, a user-supplied identifier, such as a string of characters entered and/or supplied by a user through an appropriate interface, and/or another identification of printed content.
The representation module of the supplemental content client may be configured to obtain itemized representation content, e.g. from a network location. The itemized representation may be provided and/or administered to the supplemental content client, e.g. by an administrator and/or through an administrator network, responsive to the itemized content request being transmitted by the identifier transmission module. The provision of the itemized content may include a direct transmission from the same server the itemized content request was transmitted to (which may be part of the administrator network), may include a transmission from a different server than the server the itemized content request was transmitted to (such as a third-party server), may include a transmission of a network location (such as a URL) at which the requested itemized content may be accessed, and/or other technique for providing content and/or access thereto for the supplemental content client.
The itemized representation content may represent the content items of the specific set of printed content that may be identified by the itemized content request. The itemized representation content may include user-selectable fields such that individual fields correspond to individual content items, and such that a field may be associated with supplemental content that may be related to the corresponding content item. A user-selectable field may include one or more of an image, text, a barcode, audio information, video information, and/or other information. The itemized representation content may be configured as a graphical representation of a specific set of printed content. In other words, the itemized representation content may have a graphical layout, once processed and/or presented, that resembles the graphical layout of the specific set of printed content. The resemblance may pertain to at least one of the commercially available goods and/or services for which information is included in the specific set of printed content, if not all of them. The resemblance may involve one or more of the shape, size, (relative) positioning, layout, (partial) text, (partial) image(s), and/or color of a content item included in the specific set of printed content.
The interface module of the supplemental content client may be configured to present the itemized representation content on the electronic display of the supplemental content client. The interface module may be configured to receive a user-selection of one or more of the user-selectable fields that are included in the itemized representation content. As mentioned before, the presentation of the itemized representation content may have a graphical layout that resembles the graphical layout of the specific set of printed content. The individual user-selectable fields may be associated with individual ones of the items in the printed content. Selection of a user-selectable field may provide access to the supplemental content, e.g. as described below, which may be obtained from a network location that may be referred to as the supplemental content location.
The supplemental request module of the supplemental content client may be configured to transmit a supplemental content request. Operation of the supplemental request module may be responsive to receipt of the user-selection of one or more fields that are included in the itemized representation content, as presented, e.g., by the interface module. The requested supplemental content may be associated with the one or more user-selected fields of the itemized representation content. The supplemental content request may include the supplemental content location, e.g. provided by the interface module. The supplemental content request may be transmitted, e.g., to a server.
Supplemental content may include, for example, information related to advertisers, individuals, entities, goods, and/or services featured in the printed content, video or audio content, a merchant interface through which products can be purchased, and/or other supplemental content.
The presentation module of the supplemental content client may be configured to obtain, receive, and/or present the requested supplemental content on the electronic display of the supplemental content client. The supplemental content may be associated with the selected user-selectable field. The supplemental content may be curated and/or hosted by a supplemental network that may be outside of influence and/or control by either a supplemental content client or the server the itemized content request was transmitted to (which may be part of the administrator network). Such a supplemental network may be referred to as a third-party network. For example, the supplemental content may include product and/or service information that is controlled by a publisher (e.g., the publisher that published the printed publication), a store and/or company aiming to sell that product and/or service, or under control of another provider of online content. The supplemental content for a particular content item may include a link, such as a URL, to an online store/marketplace (i.e. a third-party network) where a user might find additional (purchase) information regarding the particular content item. In some implementations, the supplemental content related to a content item may be dynamically adjustable by the third-party network. For example, the same user-selection may lead to a first instance of supplemental content at a first moment in time, and to a second instance of supplemental content at a later moment in time occurring after the first moment in time. The relation itself, rather than merely the supplemental content, may be curated and/or hosted by a third-party network for one or more of the content items. In some implementations, the administrator network may relinquish control over a relation between supplemental content and a content item to a third-party network for a period of time.
Subsequent to transmission of the supplemental content request (by the supplemental request module), the presentation module may receive transmission of and/or access to the requested supplemental content. The transmission and/or obtainment of the requested supplemental content may provide the supplemental content client with access to the requested supplemental content for presentation to the user.
The presentation module of the supplemental content client may be configured to process the supplemental content for presentation on the electronic display, before presenting it to the user. Processing may be performed to account for particular characteristics of the current supplemental content client, such as type of platform, operating system version, software version, hardware version, size and/or resolution of the electronic display, available colors and/or fonts on the supplemental content client, and/or other characteristics of the current supplemental content client that may affect the graphical presentation of information to a user. Alternatively, and/or simultaneously, processing may be performed in accordance with customization settings, user settings, user preferences, user account information, and/or other information that is specific to a user. For example, the supplemental content related to a particular ad in a magazine (for a particular product that is commercially available from a particular store) may be adjusted and/or processed accordingly if, e.g., the user has linked an online account for that particular store to the operation of the supplemental content client. In this example, the user may be able to purchase the particular product with as little effort as one click. For example, the user may be presented with a user-selectable button and/or field labeled, e.g., “buy this item now”, that is integrated in the presentation of the requested and received supplemental content, and may be linked to the user's online account.
A supplemental content client may include components used to request supplemental content related to printed content in a publication, such as an image capture device and/or other components described in related application “System And Method For Providing Electronic Supplemental Content Associated With Printed Content In A Printed Publication,” filed Jul. 22, 2011. A server may include components to store supplemental content related to printed content in a publication, such as electronic storage and/or other components described in the related application listed above.
As described before, the supplemental content client may operate in conjunction with a server, which may be hosted, provided, and/or administered by an administrator and/or through an administrator network.
A server provides (access to) supplemental content that is related to printed content published in printed publications. Supplemental content may be provided upon request from, e.g., a supplemental content client. It may be assumed that the supplemental content, ultimately, may be accessible through a network connection, e.g. through an Internet connection. A server may include an electronic connection to one or more servers and/or online content providers, an electronic storage, one or more processors, and/or other components. The one or more processors may be configured to execute one or more of an identifier reception module, a content access module, and/or other modules.
The identifier reception module of the server may be configured to obtain an itemized content request that may identify a specific set of printed content. The specific set of printed content may include multiple content items, e.g. an article and several ads for commercially available goods and/or services. In some implementations, the itemized content request may be provided by a supplemental content client.
The content access module of the server may be configured to provide access to the itemized representation content. The content access module may be configured to obtain the itemized representation content, e.g. from a network location. This network location may be a uniform resource locator, and/or another indicator of a network location. The itemized representation content may include multiple user-selectable fields. Individual fields may correspond to individual content items of the specific set of printed content. A field may be associated with particular supplemental content, such that a corresponding content item may be related to the particular supplemental content. The supplemental content may be curated and/or hosted by a supplemental network that may be outside of influence and/or control by either the supplemental content client or the server the itemized content request was transmitted to (which may be part of the administrator network).
The content access module of the server may provide access to the itemized representation content by transmitting a network location from which the itemized representation content may be obtained to, e.g., the supplemental content client from which the itemized content request originated and/or was transmitted. Alternatively, and/or simultaneously, the content access module may provide access to the itemized representation content by obtaining a target transmission destination (e.g. the supplemental content client from which the itemized content request originated) and transmitting (and/or causing to have transmitted) the itemized representation content to the target transmission destination. In this latter case, the content access module may either have direct access to the itemized representation content (which may be stored, e.g. in electronic storage local to the server), or the content access module may obtain the itemized representation content from some electronic storage prior to transmitting it to a supplemental content client.
These and other objects, features, and characteristics of the present invention, as well as the methods of operation and functions of the related elements of structure and the combination of parts and economies of manufacture, will become more apparent upon consideration of the following description and the appended claims with reference to the accompanying drawings, all of which form a part of this specification, wherein like reference numerals designate corresponding parts in the various figures. It is to be expressly understood, however, that the drawings are for the purpose of illustration and description only and are not intended as a definition of the limits of the invention. As used in the specification and in the claims, the singular form of “a”, “an”, and “the” include plural referents unless the context clearly dictates otherwise.
System 10 may include a supplemental content client 36, which may be one of the client computing platforms 14, one or more external resource 16, and/or other components. One or more components of system 10 may be able to exchange information and/or communications via one or more computer networks, including, but not limited to, the Internet.
Supplemental content client 36 of system 10 may include an electronic display 70, an interface 71 capable of receiving a selection from a user, an electronic connection 72 to one or more servers and/or online content providers (e.g. via one or more computer networks), one or more processors 50, and/or other components. One or more processors 50 may be configured to execute one or more of an identifier transmission module 52, a representation module 53, an interface module 54, a presentation module 55, a customization module 56, an interaction module 57, a supplemental request module 58 and/or other modules. Processor(s) 50 may be configured to execute modules 52, 53, 54, 55, 56, 57, and/or 58 via software, hardware, firmware, some combination thereof, and/or through other processor configuration mechanisms.
Identifier transmission module 52 of supplemental content client 36 in
By way of illustration,
An itemized content request transmitted by identifier transmission module 52 of supplemental content client 36 may include an identification of a specific set of printed content, such as page 35b in
Representation module 53 of supplemental content client 36 in
The itemized representation content may represent the content items of the specific set of printed content that may be identified by the itemized content request. The itemized representation content may include user-selectable fields such that individual fields correspond to individual content items, and such that a field may be associated with supplemental content that may be related to the corresponding content item. A user-selectable field may include one or more of an image, text, a barcode, audio information, video information, and/or other information. The itemized representation content may be configured as a graphical representation of a specific set of printed content. In other words, the itemized representation content may have a graphical layout, once processed and/or presented, that resembles the graphical layout of the specific set of printed content. The resemblance may pertain to at least one of the commercially available goods and/or services for which information is included in the specific set of printed content, if not all of them. The resemblance may involve one or more of the shape, size, (relative) positioning, layout, (partial) text, (partial) image(s), and/or color of a content item included in the specific set of printed content.
By way of illustration,
Referring to
Interface module 54 may be configured to transfer identification information that identifies one or both of the user and/or the host of system 10 and/or server(s) 12 to a supplemental network that curates the supplemental content. In other words, system 10 may be configured to keep track during the current (shopping and/or browsing) session of the user of supplemental content client 36. Alternatively, and/or simultaneously, if the itemized representation content is curated by a proprietary network that is different from the supplemental network that curates the supplemental content, the identification information may identify the proprietary network to that supplemental network. In other words, system 10 may be configured to keep track during the current (shopping and/or browsing) session of the activity encourages and/or enabled through the proprietary network that curates the itemized representation content.
Supplemental request module 58 of supplemental content client 36 in
Supplemental content may include, for example, information related to advertisers, individuals, entities, goods, and/or services featured in the printed content, video or audio content, a merchant interface through which products can be purchased, and/or other supplemental content.
Presentation module 55 of supplemental content client 36 in
Subsequent to transmission of the supplemental content request (by supplemental request module 58), presentation module 55 may receive transmission of and/or access to the requested supplemental content. The transmission and/or obtainment of the requested supplemental content may provide supplemental content client 36 with access to the requested supplemental content for presentation to the user.
Presentation module 55 of supplemental content client 36 in
By way of illustration,
Customization module 56 of supplemental content client 36 in
Customization module 56 may be configured to customize the requested and/or obtained supplemental content according to user-specific customization settings, prior to presentation by presentation module 55. For example, customization settings may pertain to user account information for an online account with a particular store, such that the user may purchase an item with as little effort as one click, e.g. on purchase button 63 in
Interaction module 57 of supplemental content client 36 in
Identifier reception module 22 of server 12 in
Content access module 24 of server 12 in
Content access module 24 of server 12 may provide access to the itemized representation content by transmitting a network location from which the itemized representation content may be obtained to, e.g., supplemental content client 36 from which the itemized content request originated and/or was transmitted. Alternatively, and/or simultaneously, content access module 24 may provide access to the itemized representation content by obtaining a target transmission destination (e.g. supplemental content client 36 from which the itemized content request originated) and transmitting (and/or causing to have transmitted) the itemized representation content to the target transmission destination. In this latter case, content access module 24 may either have direct access to the itemized representation content (which may be stored, e.g. in electronic storage 18 local to the server), or content access module 24 may obtain the itemized representation content from some electronic storage prior to transmitting it to, e.g., supplemental content client 36.
Promotional module 26 may be configured to transmit promotional information to a client computing platform (e.g., supplemental content client 36) for presentation to a user. The promotional information may be implemented in a text message, audio message, video message, multi-media message, commercial ad, and/or other means to transfer a communication intended specifically for the user. Promotional module 26 may cooperate with interaction module 57 of a supplemental content client to promote interaction of a user with particular stores, brands, magazines, publishers, and/or other businesses.
Client computing platform(s) 14 of system 10 in
External resources 16 of system 10 in
Interface 71 of supplemental content client 36 in
By way of non-limiting example, in certain embodiments, interface 71 includes a radiation source capable of emitting light. The radiation source includes one or more of an LED, a light bulb, a display screen, and/or other sources. Interface 71 controls the radiation source to emit light in a manner that conveys to the user information related to the operation of system 10. It is to be understood that other communication techniques, either hard-wired or wireless, are also contemplated herein as interface 71. For example, in one embodiment, interface 71 is integrated with a removable storage interface provided by an electronic storage. In this example, information is loaded into system 10 from removable storage (e.g., a smart card, a flash drive, a removable disk, etc.) that enables the user(s) to customize the implementation of system 10. In some implementations interface 71 may be integrated with electronic display 70, e.g. for a touch-screen display. Other exemplary input devices and techniques adapted for use with system 10 as interface 71 include, but are not limited to, an RS-232 port, RF link, an IR link, modem (telephone, cable, Ethernet, internet or other). In short, any technique for communicating information with system 10 is contemplated as interface 71.
Processor(s) 50 of supplemental content client 36 in
It should be appreciated that although modules 52-58 are illustrated in
It should be appreciated that although modules 22, 24, and 26 are illustrated in
Electronic storage 18 of server 12 in
The electronic storage 32 may be configured to store information related to a set of printed publications. This information may include publication identification information, content images, content identifiers, and/or other information. The publication identification information, content images, and/or content identifiers may be organized in the manner described above with respect to the information stored by system 10 to electronic storage 14 (shown in
A given client computing platform 36 may include one or more processors configured to execute computer program modules. The computer program modules may be configured to enable an expert or user associated with the given client computing platform 36 to interface with system 30 (e.g., as described herein), and/or provide other functionality attributed herein to client computing platforms 36. By way of non-limiting example, the given client computing platform 36 may include one or more of a desktop computer, a laptop computer, a handheld computer, a NetBook, a Smartphone, a gaming console, and/or other computing platforms.
The server 34 may include one or more processors 48, and/or other components. The server 34 may include communication lines and/or or ports to enable the exchange of information with a network and/or other computing platforms. Illustration of server 34 in
In some embodiments, method 400 may be implemented in one or more processing devices (e.g., a digital processor, an analog processor, a digital circuit designed to process information, an analog circuit designed to process information, a state machine, and/or other mechanisms for electronically processing information). The one or more processing devices may include one or more devices executing some or all of the operations of method 400 in response to instructions stored electronically on an electronic storage medium. The one or more processing devices may include one or more devices configured through hardware, firmware, and/or software to be specifically designed for execution of one or more of the operations of method 400.
At an operation 402, an itemized content request that identifies content items of printed content is transmitted, e.g. by a client computing platform to a server. In some implementations, operation 402 may be performed by an identifier transmission module similar to or the same as identifier transmission module 52 (shown in
At an operation 404, itemized representation content is obtained, e.g. by a client computing platform and from a server, wherein the itemized representation content includes user-selectable fields corresponding to content items. Individual fields may correspond to individual content items of the printed content. In some implementations, operation 404 may be performed by a representation module similar to or the same as representation module 53 (shown in
At an operation 406, itemized representation content is presented on an electronic display. In some implementations, operation 406 may be performed by an interface module similar to or the same as interface module 54 (shown in
At an operation 408, a user-selection of a user-selectable field may be received that is related to a content item. In some implementations, operation 408 may be performed by an interface module similar to or the same as interface module 54 (shown in
At an operation 410, a content request for supplemental content may be transmitted, e.g. from a client computing platform to a server. In some implementations, operation 410 may be performed by a supplemental request module similar to or the same as supplemental request module 58 (shown in
At an operation 412, access to the supplemental content may be received and/or obtained. In some implementations, operation 412 may be performed by a presentation module similar to or the same as presentation module 55 (shown in
At an operation 414, the supplemental content may be presented on an electronic display. The supplemental content may be associated with the selection of a user-selectable field from the itemized representation content. In some implementations, operation 414 may be performed by a presentation module similar to or the same as presentation module 55 (shown in
In some embodiments, method 500 may be implemented in one or more processing devices (e.g., a digital processor, an analog processor, a digital circuit designed to process information, an analog circuit designed to process information, a state machine, and/or other mechanisms for electronically processing information). The one or more processing devices may include one or more devices executing some or all of the operations of method 500 in response to instructions stored electronically on an electronic storage medium. The one or more processing devices may include one or more devices configured through hardware, firmware, and/or software to be specifically designed for execution of one or more of the operations of method 500.
At an operation 502, an itemized content request may be obtained that identifies content items of printed content, e.g. by a server. In some implementations, operation 502 may be performed by an identifier reception module similar to or the same as identifier reception module 22 (shown in
At an operation 504, access may be provided to itemized representation content comprising individual user-selectable fields corresponding to individual content items. A field may be associated with supplemental content related to the corresponding content item. In some implementations, operation 504 may be performed by a content access module similar to or the same as content access module 24 (shown in
Although the invention has been described in detail for the purpose of illustration based on what is currently considered to be the most practical and preferred embodiments, it is to be understood that such detail is solely for that purpose and that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover modifications and equivalent arrangements that are within the spirit and scope of the appended claims. For example, it is to be understood that the present invention contemplates that, to the extent possible, one or more features of any embodiment can be combined with one or more features of any other embodiment.
Claims
1. A system configured to provide to a user supplemental content related to printed content in a printed publication, the system comprising:
- an electronic display; and
- one or more physical processors configured to execute computer program modules, the computer program modules comprising: an identifier transmission module configured to transmit an itemized content request to a server, wherein the itemized content request identifies printed content in a printed publication, wherein the printed content includes multiple content items; a representation module configured to obtain itemized representation content, wherein the itemized representation content includes user-selectable fields, wherein individual user-selectable fields correspond to individual content items of the printed content, wherein individual user-selectable fields are associated with supplemental content; a customization module configured to customize the itemized representation content according to user-specific customization settings; an interface module configured to present the customized itemized representation content on the electronic display, wherein the interface module is configured to receive a selection of a user-selectable field; a supplemental request module configured to, responsive to receipt of the selection, transmit a supplemental content request that identifies the received selection; and a presentation module configured to obtain supplemental content associated with the selection, wherein the presentation module is configured to present the supplemental content on the electronic display.
2. The system of claim 1, wherein the printed content comprises an individual page in the printed publication.
3. The system of claim 1, wherein the customization module is configured to customize the itemized representation content dynamically such that, responsive to transmission of the itemized content request to the server at a first moment in time, the itemized representation content includes a first set of user-selectable fields, and further such that, responsive to transmission of the itemized content request to the server at a later moment in time occurring after the first moment in time, the itemized representation content includes a second set of user-selectable fields, the second set of user-selectable fields being different than the first set of user-selectable fields.
4. The system of claim 1, wherein the itemized representation content is configured as a graphical representation of the printed content.
5. The system of claim 1, wherein the representation module is configured such that obtaining the itemized representation content includes receiving transmission of the itemized representation content.
6. The system of claim 1, wherein the user-selectable fields include at least one of an image, text, a barcode, audio information, and video information.
7. The system of claim 1, wherein the customization module is configured to customize the itemized representation content based on one or more user-preferred stores and/or one or more user-preferred brands.
8. The system of claim 1, wherein the user-selectable field corresponds to an internet location, and wherein the representation module is configured to obtain the supplemental content from the internet location.
9. The system of claim 1, wherein the interface module is configured to present the customized itemized representation content such that one or more items in the itemized representation content are not presented on the electronic display
10. The system of claim 1, wherein the supplemental content is curated by a supplemental network, and wherein selection of the user-selectable field transfers identification information that identifies one or both of the user and/or the system to the supplemental network.
11. The system of claim 1, wherein the supplemental content is curated by a supplemental network, wherein the itemized representation content is curated by a proprietary network, and wherein selection of the user-selectable field transfers identification information that identifies the proprietary network to the supplemental network.
12. The system of claim 1, wherein the printed content represents at least one of an informational article and an advertisement for a commercial good or service.
13. The system of claim 1, further comprising an interaction module configured to receive promotional information, wherein the presentation module is further configured to present the promotional information on the electronic display.
14. The system of claim 13, wherein the promotional information is user-specific.
15. The system of claim 1, wherein association of the selected user-selectable field with the supplemental content is curated by a third-party network.
16. The system of claim 15, wherein the association of the selected user-selectable field with the supplemental content is dynamically adjustable by the third-party network such that, responsive to receipt of the selection of the user-selectable field at a first moment in time, the associated supplemental content includes a first item of supplemental content, and further such that, responsive to receipt of the selection of the user-selectable field at a later moment in time occurring after the first moment in time, the associated supplemental content includes a second item of supplemental content, wherein the second item of supplemental content is different than the first item of supplemental content.
17. The system of claim 1, wherein the itemized content request includes at least one of an image, a machine readable marker, and a user supplied identifier.
18. A system configured to provide, to a user, supplemental content related to printed content in a printed publication, the system comprising:
- one or more physical processors configured to execute computer program modules, the computer program modules comprising: an identifier reception module configured to obtain an itemized content request that identifies printed content in a printed publication, wherein the printed content includes multiple content items, wherein the identifier reception module is further configured to identify the printed content in the printed publication that corresponds to the itemized content request; and a content access module configured to provide access to itemized representation content, wherein the itemized representation content includes user-selectable fields, wherein individual user-selectable fields correspond to individual content items, wherein a user-selectable field is associated with supplemental content that is related to a corresponding content item, and wherein the content access module is further configured to provide access to the associated supplemental content.
19. The system of claim 18, wherein association of the user-selectable field with the supplemental content is dynamic such that, responsive to obtainment of the itemized content request at a first moment in time, the supplemental content includes a first item of supplemental content, and further such that, responsive to obtainment of the itemized content request at a later moment in time occurring after the first moment in time, the supplemental content includes a second item of supplemental content, wherein the second item of supplemental content is different than the first item of supplemental content.
20. The system of claim 18, further comprising a promotional module configured to transmit promotional information to a client computing platform, wherein the promotional information includes at least one of a text message, an audio message, a video message, an invitation, a commercial ad, and a coupon.
21. The system of claim 18, wherein the printed content includes an informational article that includes text, and wherein at least a portion of the text of the informational article does not correspond to any individual user-selectable fields included in the itemized representation content.
22. A method for providing supplemental content related to printed content in a printed publication to a user, the method being implemented in a computer system that includes an electronic display and one or more physical processors, the method comprising:
- transmitting an itemized content request to a server, wherein the itemized content request identifies printed content in a printed publication, wherein the printed content includes multiple content items;
- obtaining itemized representation content, responsive to transmission of the itemized content request, wherein the itemized representation content includes user-selectable fields, wherein individual user-selectable fields correspond to individual content items of the printed content, and wherein individual user-selectable fields are associated with supplemental content;
- customizing, by one or more physical processors, the itemized representation content according to user-specific customization settings;
- presenting the customized itemized representation content on the electronic display;
- receiving a selection of a user-selectable field;
- transmitting, responsive to receipt of the selection, a supplemental content request that identifies the received selection;
- receiving supplemental content associated with the selection; and
- presenting, on the electronic display, the supplemental content.
23. A method for providing supplemental content related to printed content in a printed publication to a user, the method being implemented in a computer system that includes an electronic display and one or more physical processors, the method comprising:
- obtaining an itemized content request that identifies printed content in a printed publication, wherein the printed content includes multiple content items;
- identifying the printed content in the printed publication that corresponds to the itemized content request;
- providing access to itemized representation content, wherein the itemized representation content includes user-selectable fields, wherein individual user-selectable fields correspond to individual content items, wherein a user-selectable field is associated with supplemental content that is related to a corresponding content item; and
- providing access to the associated supplemental content.
24. The method of claim 23, wherein association of the user-selectable field with the supplemental content is dynamic such that, responsive to obtaining the itemized content request at a first moment in time, the supplemental content includes a first item of supplemental content, and further such that, responsive to obtaining the itemized content request at a later moment in time occurring after the first moment in time, the supplemental content includes a second item of supplemental content, wherein the second item of supplemental content is different than the first item of supplemental content.
25. The method of claim 23, wherein the printed content includes an informational article that includes text, and wherein at least a portion of the text of the informational article does not correspond to any individual user-selectable fields included in the itemized representation content.
Type: Application
Filed: Feb 28, 2014
Publication Date: Aug 21, 2014
Applicant: THE EYE CAPTURE COMPANY, INC. (La Mesa, CA)
Inventor: Nina Gerwin (La Mesa, CA)
Application Number: 14/194,445
International Classification: G06F 17/21 (20060101);