DISPOSABLE PACKAGING WITH AN OUTPUT DEVICE FOR DISPLAYING ADVERTISING MATERIAL
Disclosed herein is a disposable packaging 100, which in one embodiment comprises a coffee cup lid 102 and a coffee cup 104. An output device 106 is mounted in a recess 218 in the coffee cup lid 102. The output device 106 comprises a display 108 for displaying a catalogue of advertising material. The output device 106 may be activated when a consumer is served a food or beverage in the disposable packaging 100.
The present disclosure relates broadly to a disposable packaging with an output device for promoting advertising material.
BACKGROUNDOn a daily basis millions of people worldwide consume fast food and other food products. Disposable packaging and containers are widely used in the food service field where packaging is filled, stored, and supplied to the consumer at a later time.
Therefore, as millions of consumers are exposed to disposable packaging products on a daily basis, a market has developed for promoting advertising material on such disposable packaging products.
Conventionally, various types of disposable packaging products are used by “fast food” and “take-away” outlets e.g. disposable plastics or paper cups, boxes, plates, zarfs, etc. Such disposable packaging products are intended to provide a degree of retention of a food or a beverage and are intended to be single-use disposable items, and therefore must be capable of being produced at a low cost.
A typical disposable package may be formed from a plastics sheet material, for example by vacuum forming or moulding. Alternatively, the disposable package may be manufactured from a paper or paper like material, coated with an oil or grease resistant coating, and formed into a desired shape. These disposable packages may also be used to display advertising material such as a logo of the café or restaurant where a consumer has purchased the food product.
A disadvantage with known disposable packaging having advertising thereon is that only a predetermined single advertising image or message can be displayed.
Any discussion of documents, acts, materials, devices, articles or the like which has been included in the present specification is not to be taken as an admission that any or all of these matters form part of the prior art base or were common general knowledge in the field relevant to the present disclosure as it existed before the priority date of each claim of this application.
Throughout this specification the word “comprise”, or variations such as “comprises” or “comprising”, will be understood to imply the inclusion of a stated element, integer or step, or group of elements, integers or steps, but not the exclusion of any other element, integer or step, or group of elements, integers or steps.
SUMMARYAccording to one aspect of the present disclosure, there is provided disposable packaging comprising:
a body portion; and
an output device mounted to the body portion, the output device comprising:
-
- a storage device to store a catalogue of advertising material, and
- a display for selectively displaying at least one of the advertising material stored in the catalogue
wherein the output device is switchable from an inactive state, in which advertising material is not outputted on the display, to an active state, in which advertising material is outputted on the display.
The output device may be mounted in a recess disposed on the body portion of the disposable packaging. The storage device may be associated with a printed circuit board used to operate the output device display.
A plurality of advertising materials may be sequentially outputted on the display. The advertising materials may be looped on the output device. In some embodiments, the output device may be manually switched from the inactive state to the active state and in other embodiments, the switching may be automatic. A thermal sensor may be associated with the output device to facilitate automatic switching from the inactive state to the active state. The thermal sensor may be configured to detect when hot or chilled contents are present in the disposable packaging or in a container associated with the disposable packaging.
The display of the output device may be selected from the group consisting of: a LCD screen, a LED screen, a touch screen, a lenticular screen or any other display device capable of displaying stored advertising material. The advertising material on the display may be interactive advertising material. The display of the output device may be flexible. The output device may further comprise an audio output.
The body portion may comprise at least part of a food or beverage container. The body portion may include a lid on which the output device may be mounted. The output device may be automatically switched from an inactive state to an active state upon the disposable packaging being manipulated in a predetermined manner. The output device may be activated by at least one of: closing the lid, twisting the lid or removing a pull tab or by any other means for selectively connecting the output device to a power source to provide electrical current to the output device.
An embodiment of the present disclosure will now be described, by way of example only, with reference to the accompanying drawings, in which:
The term “advertising material” used in this specification may include any one or more of images, still images, videos, audio, multimedia content, mixed media, text, animation, interactivity, or the like. The advertising material may be a catalogue of advertising material and may include more than one format or type of advertising, for example, video and audio advertising material. In addition, the term “disposable packaging” used in this specification may include one or more of bowls, plates, boxes, cups, trays, utensils, lids, zarfs, bottles, jars, cans, containers, or any other packaging suitable for ‘take away’ food products.
Referring to
The catalogue of advertising material may comprise a number of different advertising material formats or types for displaying on the display 108. The catalogue of advertising material, or a selection thereof, may also be repeated or ‘looped’ on the display 108 such that the advertising material stored in a storage device can be displayed a number of times before the disposable packaging 100 is discarded. The order in which the advertising material is displayed can be manually selected by a consumer, predetermined or randomised.
Referring now to
In some embodiments the power source 222 may be, for example, a battery or other device which can provide an electrical current to the output device 106. The storage device 224 may be a digital memory, for example, a non-volatile memory device. The digital memory can receive and store data and send the data to components, such as the display 108. The stored data may be accessed randomly or sequentially depending on the type of display used in the output device. Alternatively, the storage device 224 may be an analogue memory, such as a printed image which can be used with a lenticular screen to display a plurality of advertising materials. The printed image may be, for example, a transforming print, animated print or a stereoscopic effect print.
In another embodiment, the output device 106 can be disposed off-center on the lid 102 to achieve a desired advertising effect or appearance. In yet another embodiment, particularly where the output device 106 is a lenticular screen, the orientation of the advertising material outputted on the display 108 may be changed based on the orientation of the lid 102. In some embodiments the output device 106 is associated with an audio device to output audio associated with displayed adverting material.
Mass produced disposable packaging, manufactured into the shape illustrated in
The disposable packaging 300 can be of various shapes; a rectangular box shape being illustrated by way of example. Moreover, the output device 106 may be provided at a different location on the packaging 300, such as on a perimeter wall 318, 320 of the packaging.
Rather than relying on manual activation, the output device 106 of any of the above described embodiments may include or otherwise be associated with a thermal sensor to automatically switch the output device 106 from the inactive state to the active state as a result of the sensor sensing the presence of hot or chilled contents in the disposable packaging 100, 300.
It will be appreciated by persons skilled in the art that numerous variations and/or modifications may be made to the above-described embodiments, without departing from the broad general scope of the present disclosure. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive.
Claims
1. Disposable packaging comprising:
- a body portion; and
- an output device mounted to the body portion, the output device comprising: a storage device to store a catalogue of advertising materials, and a display for selectively displaying at least one of the advertising materials stored in the catalogue,
- wherein the output device is switchable from an inactive state in which advertising material is not outputted on the display to an active state in which advertising material is outputted on the display.
2. The disposable packaging of claim 1, wherein the output device is automatically switched from the inactive state to the active state upon the disposable packaging being manipulated in a predetermined manner.
3. The disposable packaging of claim 2, wherein the body portion comprises at least part of a food or beverage container.
4. The disposable packaging of claim 3, wherein the body portion comprises a lid and the output device is activated by applying the lid to a receptacle portion of the food or beverage container.
5. The disposable packaging of claim 4, wherein the output device is activated by applying the lid to the receptacle portion and rotating the lid relative thereto.
6. The disposable packaging of claim 1, wherein the body portion comprises at least part of a food or beverage container.
7. The disposable packaging of claim 1, comprising a thermal sensor associated with the output device to facilitate the output device being automatically switched from the inactive state to the active state.
8. The disposable packaging of claim 1, wherein the output device is manually switched from the inactive state to the active state by removing a pull tab.
9. The disposable packaging of claim 1, comprising a recess in the body portion for mounting the output device.
10. The disposable packaging of claim 1, wherein the storage device is associated with a printed circuit board.
11. The disposable packaging of claim 1, wherein a plurality of advertising materials are sequentially outputted on the display.
12. The disposable packaging of claim 1, wherein the advertising materials are looped on the display.
13. The disposable packaging of claim 1, wherein the display is selected from the group consisting of a LCD screen, a LED screen, a touch screen, and a lenticular screen.
14. The disposable packaging of claim 1, wherein the output device comprises an audio output.
Type: Application
Filed: Apr 7, 2015
Publication Date: Oct 8, 2015
Inventor: Khoshaba Yako (Bossley Park)
Application Number: 14/680,783