ADJUSTABLE LANE WIDTH PRODUCT MERCHANDIZER

Abstract

A merchandise display includes a display base and at least one mounting bracket at the rear of the display base to support the display base at a selected angle with reference to horizontal on a support structure. A side barrier is coupled to each side of the display base by at least one connecting member that is movably engageable with the display base to enable lateral movement of the side barriers with respect to the display base. At least one roller track is disposed between the side barriers.

Description

CROSS REFERENCE TO RELATED APPLICATIONS

Priority is claimed from U.S. Provisional Application No. 63/061,814 filed on Aug. 6, 2020, which application is incorporated herein by reference in its entirety.

STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT

Not Applicable

NAMES OF THE PARTIES TO A JOINT RESEARCH AGREEMENT

Not Applicable.

BACKGROUND

This disclosure relates to the field of merchandise displays. More specifically, the present disclosure relates to merchandise displays having adjustable lane width for any of one or more individual rows of product containers, and which may use gravity to move product containers disposed in single layers and/or vertically stacked products toward the front of the display.

Merchandise displays known in the art include devices that hold rows of product containers such that as individual containers are removed by shoppers, the remaining containers are moved forward in the display. Such movement maintains ready access to the remaining product containers. Devices used to move the product containers forward include those with spring activated paddles (called “pushers”) for displays in the horizontal plane or with higher angle inclines with respect to the horizontal plane when gravity is used to assist the movement of such product containers.

It is desirable to have a merchandise display using roller tracks, such as one sold under the trademark FLEXROLLER, which is a registered trademark of Bruegmann USA, Inc., Houston, Tex., and is adjustable to provide variable width product “lanes”, allows for vertical stacking of product containers and enables attachment of the display to conventional shelf upright supports.

SUMMARY

One aspect of the present disclosure is a merchandise display. A display according to this aspect includes a display base and at least one mounting bracket at the rear of the display base to support the display base at a selected angle with reference to horizontal on a support structure. A side barrier is coupled to each side of the display base by at least one connecting member. The connecting member is movably engageable with the display base to enable lateral movement of the side barriers with respect to the display base. At least one roller track is disposed between the side barriers.

In some embodiments, each side barrier is connected to the display base by a front rod and a back rod.

In some embodiments, the at least one roller track comprises an end cap at each longitudinal end, each end cap comprising at least one clip to releasably engage a respective one of the front rod and the back rod.

In some embodiments, each end cap comprises two longitudinally separated clips.

In some embodiments, the front rod and the back rod are affixed to the side barrier in a respective rod pocket.

In some embodiments, the display base comprises two longitudinally spaced apart through passages at each longitudinal end, the two longitudinally spaced apart through passages arranged to accept a respective front rod and a respective back rod from each of the side barriers on each side of the display base.

In some embodiments, each front rod and each back rod comprises a groove for receiving a retaining device proximate an end of the rod.

In some embodiments, the display base comprises an end stop at one longitudinal end.

In some embodiments, the support structure comprises a mounting rail, the mounting rail comprising a bracket at each longitudinal end for coupling the mounting rail to a vertical support.

In some embodiments, the display base comprises mounting tangs to engage the mounting rail.

In some embodiments, the mounting rail is shaped to enable the mounting tangs to engage the mounting rail to support weight of the display and products disposed on the display.

In some embodiments, the mounting rail comprises a square cross section.

In some embodiments, the selected angle is within a range of two to twelve degrees.

In some embodiments, the at least one roller track is affixed to each lateral extremity of the at least one slidably engaging connecting member on each side of the display base.

In some embodiments, the at least one roller track comprises an end cap on each longitudinal end, each end cap comprising at least one mounting slot.

In some embodiments, the side barrier is releasably engaged in the mounting slots of the end caps of the at least one roller track.

In some embodiments, the at least one roller track comprises an end cap at each longitudinal end.

In some embodiments, at least one of the end caps comprises an end stop at one longitudinal end.

In some embodiments, the end stop and the side barriers have a length selected to enable doubly stacked product containers.

In some embodiments, each side barrier comprises at least one end stop at at least one longitudinal end.

In some embodiments, the end stop longitudinally extends beyond the display base to enable accessing the product container from below over at least a portion of the lateral extent of the display.

In some embodiments, the at least one roller track comprises a locking clip at each longitudinal end engageable with a corresponding aperture in the display base.

In some embodiments, the at least one roller track comprises at least one through passage to slidably engage at least one of the front and the back connecting member.

In some embodiments, the front and back connecting members are in form of a front rod and a back rod that are affixed to the side barrier in a respective rod pocket.

In some embodiments, the display base is slidably engaged to at least one slide rail extending from the support structure.

Some embodiments further comprise a latch operable to hold the display base proximate the support structure until the latch is operated to release the display base.

Some embodiments further comprise at least one friction reducer disposed between the at least one slide rail and the display base.

In some embodiments, at least one of the side members is connected to the at least one roller track.

Other aspects and possible advantages will be apparent from the description and claims following.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 shows an oblique view of a merchandise display according to the present disclosure.

FIG. 1A shows another example embodiment of a merchandise display.

FIG. 2 shows a side view of the display shown in FIG. 1.

FIGS. 3, 4 and 5 show end views of the display in FIG. 1 with side barriers extended different lateral distances from a mounting base.

FIGS. 6, 7 and 8 show, respectively, top oblique, bottom oblique and side views of a roller track used in the display of FIG. 1.

FIGS. 9 and 10 show bottom oblique views of the display of FIG. 1 to illustrate adjustable attachment of side barriers to the mounting base using rods and mounting the roller tracks to the rods.

FIGS. 11, 12 and 13 show attachment of the roller tracks to the rods.

FIGS. 14 and 15 show side views of the display to illustrate attachment of the roller tracks to the rods.

FIGS. 16 and 17 show oblique views of one of the side barriers with rods to illustrate coupling the roller track to the rods.

FIG. 18 shows another example embodiment having an end barrier ahead of and behind each of two roller tracks.

FIG. 19 shows another embodiment similar to the embodiment shown in FIG. 18 wherein the end barriers are longer to accommodate doubly stacked product containers.

FIGS. 20, 21 and 22 show, respectively, an exploded view, an assembled view and a detailed view of an embodiment of a display according to the present disclosure.

FIGS. 23 through 26 show various views of another example embodiment having a slide out feature that may facilitate product container restocking.

FIGS. 27 through 29 show various views of another embodiment having side barriers coupled to the roller tracks.

DETAILED DESCRIPTION

FIG. 1 shows an oblique view of an example embodiment of a merchandise display (“display”) 10 according to the present disclosure. A support structure may engage the display 10 proximate its back end. In the present example embodiment, the support structure may be a mounting rail 18, although the form of the support structure is not a limitation on the scope of this disclosure. The mounting rail 18 may be a square, rectangular or other cross-section rod or rail shaped to enable hanging mount of a display base 16 on the mounting rail 18 to support weight of both the display 10 and of any product containers or packages (not shown, hereinafter product “containers” for convenience) disposed on the display 10. The mounting rail 18 may comprise a bracket 20 affixed at each longitudinal end (only one such end shown in FIG. 1) to enable removably attaching the mounting rail 18 to conventional shelf uprights (not shown). A length of the mounting rail 18 may be chosen to enable fitment between suitably spaced apart shelf uprights (not shown). The display base 16 may comprise at least one mounting bracket (not shown) to couple the display base 16 to the support structure, i.e., the mounting rail 18. In the present example embodiment, mounting tangs (see FIGS. 9 and 10) proximate the back end of the display base 16 may releasably couple the display base 16 to the mounting rail 18, while enabling lateral movement of the display base 16 as may be needed along the mounting rail 18.

The example embodiment shown herein is only one example of mounting the display base 16 to a support structure. Other embodiments may comprise, for example and without limitation, pegs for insertion into a perforated board (peg board) or hooks for insertion into a wire grid. The display base 16 may itself comprise at least one mounting bracket, for example, similar to the bracket 20 disposed on each end of the mounting rail 18, to enable mounting the display base 16 directly to one or more shelf uprights.

A side barrier 12 may have a barrier face 12A extending in a plane perpendicular to the plane of the display base 16 and a barrier floor 12B in the plane of the display base 16. One such side barrier 12 may be disposed on each lateral side of the display base 16 to define lateral extent (width) of a product “lane” in which product containers may be disposed for presentation by the display 10. The side barriers 12 may comprise a connecting member to movably connect the side barrier 12 to the display base 16. In the present example embodiment, the connecting member may be a mounting rod 22 proximate each longitudinal end of the side barrier 12 and extending perpendicularly to the plane of the side barrier 12. The mounting rods 22 enable coupling each side barrier 12 to the display base 16 and the capability of moving, e.g., by sliding in the present example embodiment, the side barrier 12 from a fully “closed” lateral position proximate the mounting base 16, to a fully “open” position at the maximum extent of the rods 22. The side barrier 12 may also be moved to any intermediate position between fully open and fully closed. A maximum length of the mounting rods 22 may be defined by, for example, the size and weight of the intended products to be displayed, and the width of the display base 16. The example embodiment shown in FIG. 1 may have “handed” side barriers 12, in that the barrier face 12A and barrier floor 12B may be formed as a single part and therefore be mountable to one specific side of the display base 16. Single part side barriers may also be longitudinally symmetric, so as to obviate the need for handedness. It is also possible to form the side barrier 12 from a separate barrier floor 12B and barrier face 12A so that the barrier floor 12B can be mounted to either side of the barrier face 12A, or the side barrier 12 may be longitudinally symmetric so that is may be mounted to either side of the display base. Such embodiments may be assembled for coupling to either respective side of the display base 16.

The display base 16 may comprise a base track 16A, and in some embodiments, an end barrier or end stop 16B to limit forward movement (that is in the direction toward the observer in FIG. 1) of product containers disposed on the display 10. The end stop 16B may also provide a surface to be used, for example, to affix labeling or data tags.

The display 10 may comprise one or more roller tracks 14 disposed between the side barriers 12. In the present example embodiment, one roller track 14 may be disposed on each side of the display base 16 between a respective lateral edge of the display base 16 and the respective side barrier 12, and in some embodiments one or more roller tracks may be mounted on top of the display base 16. The roller tracks 14 may be, without limitation, a type sold under the trademark FLEXROLLER, which is a registered trademark of Bruegmann USA, Inc., Houston, Tex. The roller track 14 may be removably mounted to the mounting rods 22 as will be further explained below. Although the example embodiment shown in FIG. 1 includes one roller track 14 on each side of the display base 16, in other embodiments, more than one roller track 14 may be coupled between the respective side (lateral edge) of the display base 16 and the side barrier 12, depending on the width of the roller track 14 and the fully extended length of the respective rods 22. In some embodiments, and referring to a partial oblique view shown in FIG. 1A, there may be no roller tracks disposed laterally between the display base 16 and the side barrier(s) 12. In FIG. 1A, the display 10 may comprise only one roller track 14 disposed on or proximate the center of the display base 16. At least one side barrier 12 as explained with reference to FIG. 1 may be movably attached to the display base, such as by one or more rods 22. The embodiment shown in FIG. 1A does not have a roller track disposed laterally between the side barrier 12 and the display base 16.

FIG. 2 shows a side view of the example embodiment of the display 10 as shown in FIG. 1 to illustrate an example embodiment of mounting the display 10 to the mounting rail (18 in FIG. 1). The view in FIG. 2 obscures the mounting rail (18 in FIG. 1), but illustrates how the display 10 may be mounted such that the plane of the display base 16 is oriented at a selected angle A, which may be non-zero (zero angle being horizontal) with reference to horizontal, in order to provide a suitable amount of gravity-induced force to move product containers forward on the display 10. It is contemplated that the angle A will be in the range of 2 to 12 degrees, however, the particular angle is not a limitation on the scope of this disclosure. The angle A may be obtained, for example and without limitation, by the shape and/or orientation of the mounting rail (18 in FIG. 1) with reference to the brackets 20, or the orientation of the mounting tangs (see FIGS. 9 and 10) with reference to the plane of the display base 16, or any combination of the foregoing.

FIGS. 3, 4 and 5 show end views of the display 10 to illustrate various amounts of lateral extension of the side barriers 12 from the display base 16 to accommodate product containers (not shown) of different sizes. In the example embodiment of FIGS. 3, 4 and 5, the rods 22 may be fixedly attached to the side barriers 12 so that lateral movement of the side barriers 12 takes place by extending and retracting the rods 22 relative to the display base 16, as will be further explained with reference to FIGS. 9 and 10. In addition to lateral movement of the side barriers 12, the roller tracks 14 may also be moved laterally, within the extent of the rod 22 length between the display base 16 and the respective side barrier 12. As may be observed in FIGS. 3, 4 and 5, such rod length will be related to the chosen lateral distance between the side barrier 12 and the display base 16.

FIGS. 6, 7 and 8, show, respectively, a top oblique view, a bottom oblique view and a side view of an example embodiment of the roller tracks 14. The roller track 14 may comprise side rails 14C, and rollers 14B disposed between the side rails 14C. An end cap 14A may be disposed at one or each longitudinal end of the roller track 14, that is, at the longitudinal end(s) of the side rails 14C. The end cap 14A may comprise one or more clips 14AA to engage one of the rods (22 in FIG. 1). Thus, the roller track 14 may be supported at or proximate to, and attached at each longitudinal end, to one of the rods (22 in FIG. 1). In some embodiments, the end cap 14A may comprise two clips 14AA, as shown specifically in FIG. 7. Having two clips 14AA in each end cap 14A may enable mounting the roller track 14 so that the roller track (see FIG. 1) disposed on each side of the display base (16 in FIG. 1) have approximately the same forward and rear longitudinal positons with reference to the display base (16 in FIG. 1). Such result is obtained by the longitudinal offset between the two clips 14AA corresponding to the longitudinal offset between opposed rods 22 at each longitudinal end of the display base 16.

Although the clips 14AA are shown as an example embodiment of mounting the roller track 14 to the display base (16 in FIG. 1), it is contemplated that in other embodiments, the end caps 14A may comprise one or more through bores (not shown) perpendicular to the length of the roller track 14 through which the mounting rods (22 in FIG. 1) may extend to mount the roller track 14 to the display base (16 in FIG. 1).

It is also within the scope of this disclosure for a side barrier (12 in FIG. 1) to be attached to one side of the roller track 14 so as to form a single component, that is, a combination of side barrier and roller track that is attachable to the display base (16 in FIG. 1) in a similar manner to how the side barrier (12 in FIG. 1) alone is attached to the display base (16 in FIG. 1). That is, the single component may be attachable to the display base (16 in FIG. 1) to enable lateral movement with respect to the display base (16 in FIG. 1) of the side barrier and roller track as a unit.

FIGS. 9 and 10 also show example embodiments of mounting tangs 16D that enable coupling the display 10 to the mounting rail (18 in FIG. 1) to further provide lateral mobility of the display 10 along the mounting rail (18 in FIG. 1) while supporting weight of the display 10 and any product thereon. As explained with reference to FIG. 2, the mounting tangs 16D may be formed to mount the display 10 so that the plane of the display base 16 is oriented at a desired angle with reference to horizontal.

The display base 16 may comprise an end cap 16C at one or both longitudinal ends that has through passages 16CA for each rod 22. The through passages 16CA provide structural support for the rods 22 (that is, the weight of the rods 22, the side barriers 12, the roller tracks 14 and any product supported on the display 10 may be transferred to the display base 16) and enable the rods 22 to move freely with reference to the display base 16. Note that the rods 22 passing through each end cap 16C are displaced from each other along the longitudinal dimension of the display base 16. Using the example embodiment of the roller track end cap (see 14AA in FIG. 7) shown in FIG. 7, it is possible on each display 10 to mount the roller tracks 14 so that they have the same front and back longitudinal end positions with respect to the display base 16.

FIGS. 11, 12 and 13 illustrate an example embodiment of how the roller tracks 14 may be attached to the rods 22 when the side barriers 12 are moved away from the display base 16 to expose sufficient longitudinal space along the rods 22 for the roller track(s) 14.

FIGS. 14 and 15 show side views of the display 10 on one side of the display base (16 in FIG. 1) to show one embodiment of attachment of a roller track 14 to the rods 22 at both front and back longitudinal ends. In the example embodiment shown in FIGS. 14 and 15, the side barrier 12 may comprise a rod pocket 12C for attachment of the respective rod 22 to the side barrier 12.

FIGS. 16 and 17 show an example embodiment of the side barrier 12 of FIGS. 14 and 15 in more detail. The barrier floor 12B may comprise the rod pockets 12C, which may be formed with the barrier floor 12B or may be separate devices attached to the barrier floor 12B. In some embodiments, the side barrier face 12A may comprise an end barrier (not shown) to perform a similar function to the end stop (16B in FIG. 1) on the display base (16 in FIG. 1). The rod 22 may comprise a groove 22A for insertion of a circlip, E ring or similar retaining device (not shown) after insertion of the rod 22 into the respective end cap (16C in FIGS. 9 and 10) such that lateral movement of the rod 22 is stopped by the retaining device (not shown) to prevent inadvertent disconnection of the side barrier 12 from the display base (16 in FIG. 1).

As previously explained, the side barriers 12 may be “handed” or may be assembled from separate parts to provide handedness. In some embodiments, the side barriers 12 may be longitudinally symmetric, such that they may be connected to either side of the display base (16 in FIG. 1), thus eliminating the need for handedness.

Another example embodiment will be explained with reference to FIG. 18. The merchandise display may in most respects be similar to other embodiments described herein, for example, with reference to FIG. 13. In the present example embodiment, each roller track may have proximate its longitudinal ends an end stop, 16B-1 ahead of the front of each roller track, and 16B-2 behind each roller track. FIG. 19 shows the embodiment of FIG. 18 wherein the side barriers 112 and end stops 116B-1 and 116B-2 are longer to accommodate double stacked product containers. Longer side barriers and a longer single end stop may also be used in embodiments such as shown in FIG. 13 for a similar purpose.

FIGS. 20, 21 and 22 show, respectively, an exploded view, an assembled view and a detailed view of an example embodiment of a merchandise display according to the present disclosure. The display 10 may comprise a display base 16, roller tracks 14 and side barriers (not shown in FIGS. 20, 21 and 22 for clarity) as explained elsewhere in this disclosure. End stops 16B-1 may be attached to the longitudinal ends of the roller tracks 14 as shown or may be attached to the display base as explained, for example, with reference to FIGS. 4 and 5. The illustrated end stops 16B-1 may be similar to those explained with reference to FIG. 18 for singly stacked product containers, or may be as explained with reference to FIG. 19 for multiply stacked product containers. The display base 16 may comprise proximate its longitudinal ends apertures 16D-1 for receiving a locking clip 14C-1 disposed on each roller track 14. The locking clips 14C-1 may extend laterally from the side of each roller track 14 and may be positioned as shown in FIG. 20 proximate each longitudinal end of each roller track 14. The locking clips 14C-1 engage and lock in each corresponding aperture 16D-1 so that a roller track 14 may be coupled to one or both sides of the display base 16. Each locking clip 14C may comprise an opening 14C-1 for pass through of a respective mounting rod (22 in FIG. 9) to enable movable engagement of the side barrier (12 in FIG. 9) with the display base as in other described embodiments. FIG. 22 shows assembly of the locking clip 14C-1 to the display base 16 proximate the mounting tangs 16D in more detail, wherein the opening 14C-1 is more clearly observable. The embodiment shown in FIGS. 20, 21 and 22 may have improved structural integrity compared with other embodiments described herein.

FIGS. 23 through 26 show various views of another example embodiment of a merchandise display 10. The display 10 may comprise any or all of the combinations of features explained with reference to FIGS. 1 through 22. In the present example embodiment, the mounting tangs 16D may form part of or attach to one or more slide rails 116. The one or more slide rails in some embodiments 116 may be affixed to a vertical or other support by other means, as explained above; the example of mounting tangs 16D is only for purposes of illustration. The display base 16 may be slidably engaged with the one or more slide rails 116 so that the display base 16 is able to move longitudinally with respect to the mounting tangs 16D. That is, the display base 16 can be moved away from the vertical support (not shown) to facilitate access to the roller track(s) 14 and any product container(s) present on the roller track(s) 14. A practical use for such feature would be for restocking product containers in the merchandise display 10 using a “first in, first out” stocking technique. The display base 16 may be slidably engaged to the slide rails 116 by wheels, rollers or other friction reducer 116A, which may be disposed at one or more longitudinal positions along the slide rails 116. A latch 116B may lock the display base 16 in its in-use longitudinal position along the slide rails 116 until movement is needed. The latch 116B may comprise a pawl 116B-1 that engages a mating feature on the slide rail 116. The pawl 116B-1 may be rotated out of such engagement to release the latch 116B by, for example, movement of a lever 116B-2 operable by hand by the user. The latch 116B may be urged into its locked position as shown in FIG. 26 by a spring (not shown) or other biasing device. The pawl 116B-1 may be shaped to be deflected when the display base 16 is moved to its rearwardmost position when restocking or other operations are completed without the need for the user to move the latch 116B separately.

The embodiment as shown in FIGS. 23 through 26 may comprise two or more laterally spaced apart slide rails 116 for the purpose of stabilizing the display base 16 on the guide rails 116. For purposes of defining the scope of the present disclosure, however, only one such slide rail is required.

In another example embodiment shown in various views in FIGS. 27, 28 and 29, the display base 16 may comprise front and back rods 22, for example, as explained with reference to FIGS. 9 and 10. One or more roller tracks 14 may attach to respective front and back rods 22 using clips 14AA formed in the base of the roller tracks 14 as explained with reference to FIGS. 6, 7 and 8. The side barrier 12 may attach to a side edge of the roller track 14, for example, using pins or tabs 12A projecting from the bottom edge 12B of the side barrier 12. Thus, the side barriers 12 shown in FIGS. 27, 28 and 29 have no handedness and may be mounted to the display 10 on either side of the display base 16. Lateral distance between the side barrier(s) 12 and the display base 16 may be changed by moving the roller track(s) 14 laterally toward and away from the display base 16. The front and back rods 22 may slide with reference to the display base 16 as explained with reference to FIGS. 3, 4 and 5.

A merchandise display according to the various aspects of the present disclosure may provide an adjustable lane width product display that may use gravity to provide forward product container feed; may provide the possibility to include multiple product lanes of differing width between regularly spaced shelf uprights, and may be vertically stacked for multiple products; and may enable mounting to conventional shelf uprights without modification.

In light of the principles and example embodiments described and illustrated herein, it will be recognized that the example embodiments can be modified in arrangement and detail without departing from such principles. The foregoing discussion has focused on specific embodiments, but other configurations are also contemplated. In particular, even though expressions such as in “an embodiment,” or the like are used herein, these phrases are meant to generally reference embodiment possibilities, and are not intended to limit the disclosure to particular embodiment configurations. As used herein, these terms may reference the same or different embodiments that are combinable into other embodiments. As a rule, any embodiment referenced herein is freely combinable with any one or more of the other embodiments referenced herein, and any number of features of different embodiments are combinable with one another, unless indicated otherwise. Although only a few examples have been described in detail above, those skilled in the art will readily appreciate that many modifications are possible within the scope of the described examples. Accordingly, all such modifications are intended to be included within the scope of this disclosure as defined in the following claims.

Claims

1. A merchandise display, comprising:

a display base;

at least one mounting bracket at the rear of the display base to support the display base at a selected angle with reference to horizontal on a support structure;

a side barrier coupled to each side of the display base by at least one connecting member, the at least one connecting member movably engageable with the display base to enable lateral movement of the side barriers with respect to the display base; and

at least one roller track disposed between the side barriers.

2. The display of claim 1 wherein each side barrier is connected to the display base by a front connecting member and a back connecting member.

3. The display of claim 2 wherein the at least one roller track comprises at least one clip to releasably engage at least one of the front and back connecting member.

4. The display of claim 2 wherein the at least one roller track comprises at least one through passage to slidably engage at least one of the front and the back connecting member.

5. The display of claim 2 wherein the at least one roller track comprises two longitudinally separated clips proximate at least one longitudinal end.

6. The display of claim 2 wherein the front and back connecting members are in form of a front rod and a back rod that are affixed to the side barrier in a respective rod pocket.

7. The display of claim 2 wherein the display base comprises two longitudinally spaced apart through passages at each longitudinal end, the two longitudinally spaced apart through passages arranged to accept a respective one of the front connecting member and a respective back connecting member from each of the side barriers on each side of the display base.

8. The display of claim 7 wherein the front rod and the back rod comprise a groove for receiving a retaining device proximate an end of the rod.

9. The display of claim 1 wherein the display base comprises an end stop at one longitudinal end.

10. The display of claim 1 wherein the at least one roller track comprises an end cap at each longitudinal end.

11. The display of claim 10 wherein at least one of the end caps comprises an end stop at one longitudinal end.

12. The display of claim 11 wherein the end stop and the side barriers have a length selected to enable doubly stacked product containers.

13. The display of claim 1 wherein each side barrier comprises at least one end stop at at least one longitudinal end.

14. The display of claim 12 where the end stop longitudinally extends beyond the display base to enable accessing a product container from below over at least a portion of the lateral extent of the display.

15. The display of claim 1 wherein the support structure comprises a mounting rail, the mounting rail comprising a bracket at each longitudinal end for coupling the mounting rail to a vertical support.

16. The display of claim 15 wherein the display base comprises mounting tangs to engage the mounting rail.

17. The display base of claim 16 wherein the mounting rail is shaped to enable the mounting tangs to engage the mounting rail to support weight of the display and products disposed on the display.

18. The display of claim 17 wherein the mounting rail comprises a rectangular cross section.

19. The display of claim 18 wherein the bracket at each longitudinal end minimally extends vertically over the mounting rail to enable the straddling of the bracket by the mounting tangs.

20. The display of claim 1 wherein the support structure comprises a mounting grid, the mounting grid comprising at least one bracket at each lateral end for coupling the mounting grid to a vertical support.

21. The display of claim 20 wherein the display base comprises mounting brackets to engage the mounting grid.

22. The display of claim 1 wherein the selected angle to horizontal is within a range of two to twelve degrees.

23. The display of claim 1, wherein the at least one roller track is affixed to each lateral extremity of the at least one adjustably engaging connecting member on each side of the display base.

24. The display of claim 23, wherein the at least one roller track comprises an end cap on each longitudinal end, each end cap comprising at least one mounting slot.

25. The display of claim 24, wherein the side barrier is releasably engaged in the mounting slots of the end caps of the at least one roller track.

26. The display of claim 1 wherein the at least one roller track comprises a locking clip at each longitudinal end engageable with a corresponding aperture in the display base.

27. The display of claim 26 wherein the at least one roller track comprises at least one through passage to slidably engage at least one of the front and the back connecting member.

28. The display of claim 27 wherein the front and back connecting members are in form of a front rod and a back rod that are affixed to the side barrier in a respective rod pocket.

29. The display of claim 1 wherein the display base is slidably engaged to at least one slide rail extending from the support structure.

30. The display base of claim 29 further comprising a latch operable to hold the display base proximate the support structure until the latch is operated to release the display base.

31. The display base of claim 29 further comprising at least one friction reducer disposed between the at least one slide rail and the display base.

32. The display base of claim 1 wherein at least one side member is connected to the at least one roller track.