Product Package, Product Packaging and Method for Maximizing Retail Merchandizing Space
A product package, product packaging and method for maximizing retail merchandizing space for merchandizing products including a product package having an exterior width dimension, having a flange and having a hinge and positioned in the interior of a display case having an internal width dimension that is smaller than the exterior width dimension of the packages by bending the flange at the hinge to reduce the width of the packages to thereby fit within the interior of the display case.
The present disclosure relates to a product package, product packaging and method for maximizing retail merchandizing space.
BACKGROUND OF THE INVENTIONRetailers and product manufacturers try to maximize merchandizing space for displaying retail product packages without changing the dimensions of the product packages or packaging. The more products that can fit in a given merchandizing space, the less often the packages need to be restocked by the retailer. More packages in a merchandizing space can mean more product sales for the product manufacturer and no changes to the package dimension can mean more savings for the product manufacturer.
SUMMARY OF THE INVENTIONIn one construction, the disclosure provides a product tray for retail display in a display case, the display case having an internal width dimension. The tray including a compartment for containing a product, a flange and an exterior width dimension that is larger than an internal width dimension of a display case into which the tray is placed for retail display. The at least one hinge on the flange adapted to allow the flange to flex to therefore allow the tray to be placed into the display case in the flexed orientation.
In another construction, the disclosure provides a product packaging for retail display. The packaging including a retail display case having an internal width dimension and a product package having an exterior width dimension that is larger than the internal width dimension of the display case, the package including a tray for containing a product, the tray having a periphery and having a flange positioned on the periphery. The hinge enables the package to bend to thereby decrease its width dimension so as to fit within the display case in the bent orientation.
In another construction, the disclosure provides a method for maximizing retail merchandizing space for merchandizing products. The method including the steps of sourcing products in packages, the packages having an exterior width dimension, having a flange and having a hinge on the flange and displaying the packages in a display case having an internal width dimension that is smaller than the exterior width dimension of the packages by bending the flange at the hinge to reduce the width of the packages to thereby fit the packages within the interior of the display case.
Other aspects of the disclosure will become apparent by consideration of the detailed description and accompanying drawings.
Before any constructions of the disclosure are explained in detail, it is to be understood that the disclosure is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the following drawings. The disclosure is capable of other constructions and of being practiced or of being carried out in various ways.
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The tray 10 is preferably semi-rigid and manufactured from polymeric material by utilizing a thermoforming or injection molding process. The tray 10, however, could be manufactured from a laminated fiber material or other materials utilized for the purpose of manufacturing trays.
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The display case 24 can be any type of display case and, for example, can include a display ready case for a retail shelf as is known in the art.
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The invention allows more packages 20 to be displayed in a given merchandizing space without having to change/decrease the package width dimensions.
Various features and advantages of the invention are set forth in the following claims.
Claims
1. A product tray for retail display in a display case, the display case having an internal width dimension, said tray comprising:
- a compartment for containing a product;
- a flange;
- an exterior width dimension that is larger than an internal width dimension of a display case into which the tray is placed for retail display; and
- at least one hinge on the flange adapted to allow the flange to flex to therefore allow the tray to be placed into the display case in the flexed orientation.
2. The product tray of claim 1 wherein tray is composed of a semi-rigid material.
3. The product tray of claim 1 wherein the flange is planar.
4. The product tray of claim 1 wherein the flange extends around a periphery of the compartment.
5. The product tray of claim 1 wherein the hinge is proximate to the compartment.
6. The product tray of claim 1 wherein the hinge includes a score line.
7. The product tray of claim 1 wherein the at least one hinge is two hinges.
8. A product packaging for retail display, said packaging comprising:
- a retail display case having an internal width dimension; and
- a product package having an exterior width dimension that is larger than the internal width dimension of the display case, the package including a tray for containing a product, the tray having a periphery and having a flange positioned on the periphery;
- wherein the hinge enables the package to bend to thereby decrease its width dimension so as to fit within the display case in the bent orientation.
9. The product packaging of claim 8 wherein the display case is a display ready case.
10. The product packaging of claim 8 wherein the tray is composed of a semi-rigid material.
11. The product packaging of claim 8 wherein the flange is planar.
12. The product packaging of claim 8 wherein the package further includes a top cover sealed to the flange and composed of a flexible film.
13. The product packaging of claim 8 wherein the flange extends around the periphery of the tray.
14. The product packaging of claim 8 wherein the hinge includes a score line.
15. The product packaging of claim 12 wherein when the package is bent, the integrity of the top cover being sealed to the flange is maintained.
16. The product packaging of claim 8 and further including a second hinge.
17. A method for maximizing retail merchandizing space for merchandizing products, said method including the steps of:
- sourcing products in packages, the packages having an exterior width dimension, having a flange and having a hinge on the flange; and
- displaying the packages in a display case having an internal width dimension that is smaller than the exterior width dimension of the packages by bending the flange at the hinge to reduce the width of the packages to thereby fit the packages within the interior of the display case.
18. The method of claim 17 wherein the hinge includes a score line.
19. The method of claim 17 wherein the packages further includes a tray and a top cover.
20. The method of claim 19 wherein the tray is semi-rigid.
Type: Application
Filed: Sep 10, 2020
Publication Date: Mar 10, 2022
Inventor: Todd Purkey (Elkhart Lake, WI)
Application Number: 17/016,898