Abstract: A detachable connector for attaching one end of an elongated member to the body of a fishing lure having an inwardly extending bore therein. The outer end of the bore terminates in a shoulder spaced from the adjacent surface of the body which has an elongated slot therein in communication with the bore. The inner end of the elongated member carries a lateral projection disposed to pass through said slot and into the bore while the projection is in a first position and to engage the shoulder upon rotation of the elongated member and the projection to a second position in the bore. A yoke member within the bore has a transverse member connected to spaced apart legs which engage the shoulder at opposite sides of the projection upon movement of the projection to said first position and enter said slot at opposite sides of the elongated member upon movement of the projection to said second position.