Patents Issued in March 31, 2016
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Publication number: 20160092885Abstract: One embodiment may include a non-transitory, computer-readable medium that store instructions configured to cause a processor to execute, via a server configured to communicate within a client-server network, a product compliance fulfillment portal. The product compliance fulfillment portal may include a product compliance evaluation (PCE) tool, a product baseline compliance specification (PBCS) tool, and a transactional compliance plan (TCP) tool. The PCE tool may be configured to add compliance requirements for a product in a territory, the PBCS tool may be configured to identify compliance requirements for the product in the territory and assign a compliance status in the territory, and the TCP tool may be configured to receive a customer order incoming via a computing client communicatively coupled to the server, the customer order including products and a desired territory as input and to derive a compliance plan specifying fulfillment instructions to fulfill the customer order.Type: ApplicationFiled: September 26, 2014Publication date: March 31, 2016Inventors: David Wayne Creager, Sreenivasu Mylavarapu, Mark Jonathan Klawin, Troy Gilchrist Wojick
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Publication number: 20160092886Abstract: Systems and methods use features of an inode's or file identifier's (id) assignment, uniqueness and randomness, to fingerprint an end user device or system for authorization of a license. During the installation process of an operating system on an end user device certain directories and files created, that remain in place for the life of the installation, result in inodes or file ids that will be largely random as they depend, for example, on which files are installed and in what order their installation takes place. Since a modern operating system will have several processes occurring in parallel during installation the order in which files are installed will vary more or less randomly from system to system. To fingerprint the system a group of files that is fixed during the operating systems lifetime, such as system directories, are used to determine the inodes associated with these directories as represented by their inode number.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Applicant: NALPEIRON INC.Inventor: Roland Dwayne Ramey
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Publication number: 20160092887Abstract: Embodiments of the disclosure are related to initiating deployment of applications to client devices in an enterprise environment. Embodiments of the disclosure interoperate with an application distribution environment from which applications are deployed to client devices and from which licenses for the applications may be obtained in bulk by the enterprise environment. Licenses can be assigned to user groups within the enterprise and then assigned to users who desire or require a particular application from the application distribution environment.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventors: Pratik Jagad, Manmeet Kaur
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Publication number: 20160092888Abstract: An on-line certification service accessible over a communication network. Data concerning members formed of service entities and individuals are stored in a member database. Certification records associated with the members, based on data representing a standard, are stored in a certification database. A controller connected to the databases and the communication network registers the members, collects certification data, processes audited information from the members and manages the certification records accordingly with respect to the standard, manages access rights to selected elements of the certification records, and reports the selected elements of the certification records to an authorized user.Type: ApplicationFiled: December 7, 2015Publication date: March 31, 2016Inventor: Claude CHOQUET
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Publication number: 20160092889Abstract: Systems and methods are provided for facilitating lead distribution. A method may include determining, by a service provider server that includes one or more processors, vehicle search information associated with one or more consumers. The method may include accessing lead preference information associated with a dealer. The method may also include aggregating vehicle search information associated with one or more consumers and generating, based at least in part on the vehicle search information, one or more vehicle leads. The method may also include comparing lead criteria information and the lead age information associated with a respective vehicle lead with the lead preference information and determining, based at least in part on the comparison, that the respective lead is to be provided to the dealer. Furthermore, the method may include transmitting the respective vehicle lead to a dealer device associated with the dealer.Type: ApplicationFiled: September 25, 2014Publication date: March 31, 2016Inventors: Mark Humble, Michael Rock
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Publication number: 20160092890Abstract: Techniques for multidimensional monitoring and alerting of business metrics of an online system are described. According to various embodiments, a user specification of a business metric associated with operations of an online social networking system, and multiple dimensional values that are included in the business metric, are received. A revenue-impacting event corresponding to a change in a specific one of the dimensional values is then detected. Thereafter, it is determined that the revenue-impacting event is caused by a release of a particular online service associated with the online social networking system. A notification specifying the revenue-impacting event, and indicating that the revenue-impacting event was caused by the release of the particular online service, is then displayed.Type: ApplicationFiled: December 22, 2014Publication date: March 31, 2016Inventors: Venkata S.J.R. Bhamidipati, Ashvin Kannan, Praveen Neppalli Naga, Deepak Kumar
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Publication number: 20160092891Abstract: A method and system is provided for obtaining, verifying, maintaining and using consumer information of interest including consumer demographic information and consumer transaction information. The information is obtained with the consent and participation of the consumers, which ensures that the resulting databases do not include redundant records, thus reducing the amount of database storage required for the databases and enhancing the ability to search and process the information stored therein. Because consumers provide the system and method with access to their transaction service providers, the system and method can provide the clients of the system with the ability to measure the success of their marketing campaigns using the system.Type: ApplicationFiled: May 23, 2014Publication date: March 31, 2016Applicant: INTEGRATED REWARDS INC.Inventor: John Dean FLETT
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Publication number: 20160092892Abstract: Systems and methods are described for managing assets in a manufacturing environment. The use of a time-based approach for determining costs of using individual resources in such an environment allows for the generation of detailed reports on assets, liabilities, equity, income and expenses (cost), and cash flows of a business. In addition, the time-based approach can be used in conjunction with transactional processing management systems to perform a variety of tasks such as tracking resources, filling orders, and operating a factory.Type: ApplicationFiled: December 8, 2015Publication date: March 31, 2016Applicant: Profit Velocity Solutions, LLCInventors: Michael Lee Rothschild, Ameet Kumar, Jake Alan Farmer, Gilbert Gee-yin Chan, Mark Shwert
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Publication number: 20160092893Abstract: The present disclosure is directed to apparatuses, systems, and methods for predicting item characteristic popularity—i.e., identifying item characteristics (e.g., item brands, item types, etc.) that are to eventually become popular. Something that is to eventually become popular is referred to herein as “pre-trend” or “cool.” In the embodiments described herein, electronic marketplace transaction data is analyzed to identify popular characteristics of items involved in recent transactions. The electronic marketplace transaction data is further analyzed to identify one or more users that executed transactions for items having these popular characteristics during a previous time period. These users' transaction histories are analyzed to determine what other item characteristics are prevalent in their more recent transactions, as these item characteristics can be identified as pre-trend/cool.Type: ApplicationFiled: December 8, 2014Publication date: March 31, 2016Inventors: Hugo Liu, Elizabeth Churchill
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Publication number: 20160092894Abstract: Some examples of visualizing relationships between survey data can be implemented by displaying a user interface including a survey question region and a percentage region. In response to detecting a selection of a survey data set, multiple question objects are displayed in the survey question region. Each question object represents a survey question and an answer option for the survey question. In response to inputs to interact with the multiple question objects, survey results such as a percentage of selections of a first answer option to a first survey question represented by a first question object can be determined and displayed in the user interface. Also, interrelationships between answers to survey questions can be displayed by positioning question objects at different locations in the user interface. In response to a selection of a question object, other question objects can be presented according to the correlation with the selected question object.Type: ApplicationFiled: September 25, 2014Publication date: March 31, 2016Inventors: Minghao Lu, Muthuraj Thangavel
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Publication number: 20160092895Abstract: A method for identifying consumer segment market shares for a merchant includes: storing a plurality of consumer profiles, each profile including data related to a consumer including a measurement key and plurality of transaction data entries associated with a transaction involving the consumer, each including a merchant identifier for a merchant involved in the transaction; receiving a specific merchant identifier and consumer segments, each segment including a plurality of measurement keys each associated with a consumer; identifying, for each segment, consumer profiles in the database that include a measurement key corresponding to one of the associated keys; calculating, for each segment, a market share based on data included in transaction data entries in each associated consumer profile that includes the specific merchant identifier and transaction data entries in each associated consumer profile that does not include the specific merchant identifier; and transmitting the calculated market share for eacType: ApplicationFiled: September 26, 2014Publication date: March 31, 2016Applicant: MASTERCARD INTERNATIONAL INCORPORATEDInventor: Susan E. GROSSMAN
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Publication number: 20160092896Abstract: A method and a system are provided for determining political affiliation and/or attitude trends of a plurality of payment card holders. The method includes retrieving from one or more databases a first set of information comprising payment card transaction information of a plurality of payment card holders, and retrieving from the one or more databases a second set of information comprising external information. The external information comprises political affiliation and/or attitude information of a plurality of merchants, and political affiliation and/or attitude information of the plurality of payment card holders. The method also includes analyzing the first set of information and the second set of information to identify one or more associations between the payment card transaction information and the external information, and determining political affiliation and/or attitude trends of the plurality of payment card holders based on the one or more associations.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventor: Jean-Pierre Gerard
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Publication number: 20160092897Abstract: In an approach to pricing an API, a computer determines whether an application programming interface (API) is published by a developer. Responsive to determining an API is published by the developer, the computer determines one or more characteristics of the API and whether a price history exists for the API. Responsive to determining a price history does exist for the API, the computer determines an initial price for the API. The computer then determines, based, at least in part, on the one or more characteristics of the API and the price history for the API, whether the initial price maximizes a surplus value for a sale of the API.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventors: Arjun Natarajan, Maja Vukovic, Ji Zheng Zhang
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Publication number: 20160092898Abstract: A computer-implemented method schedules production in a business' production facilities by seeking market orders for products of the business on a timeline commensurate with a temporal availability of production capacity. The method involves recommending a selling price for a forecasted order for products of the business, checking whether the business has available production capacity to produce the products in time to fulfill the forecasted order, and determining the business' minimum selling price for the forecasted order. The method further includes checking whether a competitor has available manufacturing capacity to compete for the forecasted order based on competitor-specific information on available manufacturing capacity, cost and minimum profit margin requirement. The competitor-specific information is derived from market intelligence data.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventors: Mengjiao WANG, Wen-Syan LI
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SYSTEM AND METHOD FOR USING GAMIFICATION TO IMPROVE ECO-DRIVING BEHAVIOR AND MEASURE FUEL REDUCTIONS
Publication number: 20160092899Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for improving eco-driving behavior through gamification. Systems receive, at a user device, a fuel-efficiency metric for a vehicle associated with a user of the user device as the vehicle is traveling and identify a fuel-efficiency standard for the vehicle from a standards database. The system also enrolls the user in a game which promotes fuel efficient driving based on the fuel-efficiency metric and the fuel-efficiency standard. When the game indicates a threshold efficiency has been reached, based on the fuel-efficiency metric and the fuel-efficiency standard, the system assigns a reward to the user.Type: ApplicationFiled: September 25, 2014Publication date: March 31, 2016Inventor: Jon Scott OSBERG -
Publication number: 20160092900Abstract: A sales promotion system supporting a plurality of buyer and a plurality of sellers, wherein the sellers are online sellers or brick and mortar sellers, and some sellers can charge a fee for letting a potential buyer try a product before purchasing it online at a different seller. The sales promotion system makes an arrangement for a trial by potential buyers at some seller's premises, and subsequently helps the seller charge a fee for the trial, while the actual purchase is conducted with a different online seller.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventor: BINDU RAMA RAO
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Publication number: 20160092901Abstract: A method for determining a hotel rate can include providing a predetermined number of hotel rooms for a predetermined number of nights, and providing a base rate for each of the predetermined rooms. The predetermined number of rooms is multiplied by the predetermined number of nights to yield a room night product, on which a discount is based. The discount is applied to the base rate to determine the hotel rate. Another method of determining a hotel rate can include selecting at least one hotel room for date(s) occurring within a particular week period (week 1) subject to a first base rate, and additional date(s) occurring within another particular week period (week 2) that is subject to a different base rate. The first and second base rates are added together, and the discount is applied to the sum to determine the hotel rate.Type: ApplicationFiled: December 17, 2014Publication date: March 31, 2016Inventor: Shirish A. Patel
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Publication number: 20160092902Abstract: An actor creates marketing offers in an offer and redemption system. On checkout at the merchant store or website, a customer's payment method is tokenized and associated with a purchase transaction, the system produces a unique code on the receipt. A customer can create a unique profile ID and customer profile and associate past transactions associated with the tokenized payment method by entering a unique code off any receipt where that payment method was used in the transaction. An actor can utilize the system to create marketing offers based off of purchase behavior and attach those offers to a unique customer profile ID. Offers are associated with the unique profile ID and are delivered to the customer. Rewards can also be automatically redeemed when conditions of the offer are met. Customers may add multiple payment methods to the profile.Type: ApplicationFiled: September 23, 2015Publication date: March 31, 2016Applicant: Beanstream Internet Commerce, Inc.Inventor: Grant Dylan Storry
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Publication number: 20160092903Abstract: A method for incentivizing ecological awareness is disclosed. The method includes providing a consumer device; marking the consumer device with a unique identifier; and linking the unique identifier to an environmental asset.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventors: Sebastiaan A.M. Fransen, Raymond Davids
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Publication number: 20160092904Abstract: In one aspect, there is provided a computer-implemented loyalty commerce network for facilitating generation of an application via an application computing device for communicating with loyalty programs via corresponding loyalty program computing devices, the network comprising: an application programming interface for receiving a request for generating said application and for generating said application based on said request and pre-defined templates associated with at least one of said loyalty programs; a loyalty program interface configured for communicating between the loyalty commerce network and said at least one loyalty program, said loyalty program interface for redirecting said request to said loyalty program; said loyalty program interface for defining a plurality of pre-defined criteria for validating said application; and, a loyalty server processor for processing said request and for validating said application in dependence upon said criteria being met.Type: ApplicationFiled: September 29, 2015Publication date: March 31, 2016Applicant: Points.com Inc.Inventors: Dave SIMONS, Peter LOCKHARD, Chris BARNARD, Peter DOULAS, Daniel SHAPIRO, Geoff KENT
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Publication number: 20160092905Abstract: The present invention refers to the customization of generic product and/or content purchase and/or offering, either comprising or not a social responsibility parameter by means of a system comprising the incorporation of a key, designated token, which solely identifies each item of said products. By means of an adequate incentive such as rendering a specific offer, the purchaser and/or recipient of the offer, will use this key to personally identify himself before the system, namely by means of a proper site on the Internet, through telephone line, SMS, MMS, WAP, among others. The present invention describes a system, database and co-related methods allowing the functionality. By means of this identification it is possible to convert generic product and/or content purchase and/or offering, either with or without a social responsibility parameter, into totally identified transactions, thus generating information and allowing its validation and promotion.Type: ApplicationFiled: September 30, 2015Publication date: March 31, 2016Inventor: António ANDRADE
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Publication number: 20160092906Abstract: Method and system for incentivizing student achievement and teacher performance by maintaining a database of students and their attributes, providing teachers access to update the attributes, and permitting businesses to offer attribute-related incentives to the students and teachers, but only when the student qualifies for the incentive based on their attributes or the teacher qualifies for the incentive based on the attributes of their students. Each student interacts with an incentive database to obtain a list of the available incentives. Each business interacts with the database and upon providing an identification of a student seeking an incentive, receives an indication of whether the student qualifies for an offered incentive. If so, the student is able to use the incentive.Type: ApplicationFiled: September 25, 2015Publication date: March 31, 2016Applicant: GRADES COUNT LLCInventor: Dominic Gerard CIOFFI
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Publication number: 20160092907Abstract: Among other things, at a server, information is received from applications, services, or content being used on user devices about usage of communication services attributable to each of the applications, services, or content. The information about the amounts of attributable communication services is used in allocating charges for the services to one or more paying parties in accordance with one or more applicable business rules.Type: ApplicationFiled: December 8, 2015Publication date: March 31, 2016Applicant: Aquto CorporationInventors: Nicolas Girard, Yusun Kim Riley
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Publication number: 20160092908Abstract: A method for processing account and product linked offers includes: storing data related to a payment transaction including a transaction amount, product data associated with one or more products, and account data associated with a transaction account; transmitting an offer data request, wherein the offer request includes the stored product data and account data; receiving offer data in response to the transmitted offer data request, wherein the offer data includes a transaction modifier and is associated with the stored product data and account data; calculating a modified transaction amount based on the stored transaction amount and the transaction modifier included in the received offer data; and transmitting the calculated modified transaction amount and account data for use in processing a payment transaction.Type: ApplicationFiled: September 26, 2014Publication date: March 31, 2016Applicant: MasterCard International IncorporatedInventors: Jose-Luis CELORIO-MARTINEZ, Sheila Narayanan
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Publication number: 20160092909Abstract: A method of advertising includes placing an advertising module on a football field where the advertising module includes a platform, an exercise device positioned on the platform, and an advertisement attached to the platform. The location of the advertising module on the football field is between a goal line and a 25 yard line and proximate a side line of a playing region of the field.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventor: Eric S. Watterson
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Publication number: 20160092910Abstract: Techniques for gathering referral information and displaying business information. In one example, you may have it made so that the business card or marketing card can separate from the referral portion of the card using perforation to neatly separate them, all of which can be put into your pocket due to the size. And putting scores on the referral part of the card so that the card can fold to the size of a business card for easy transporting.Type: ApplicationFiled: September 4, 2015Publication date: March 31, 2016Inventor: Bryan Philip Dugan
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Publication number: 20160092911Abstract: A content server system provides a client device with content, such as an audio stream. Using various techniques, an estimate is made of the actual size of an audience associated with the provided content, rather than assuming that the audience is limited to a single user of the client device. The estimate may be made by the content server system, the client device, or the content server system and the client device collectively. Using the estimate of actual size of the audience, the content server system can take actions appropriate for the audience, such as providing advertisements appropriate for the size of the audience and for the collective characteristics of the audience members. The estimate of the actual audience size additionally allows the content server system to be compensated more precisely for any advertisements provided to that audience.Type: ApplicationFiled: September 29, 2014Publication date: March 31, 2016Inventors: Jonathan Andrew Eccles, Jacek Adam Krawczyk, Matthew Nikolaus Boetger
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Publication number: 20160092912Abstract: A system and method for predicting a performance of a target advertisement placement via a simulation for optimum tuning is disclosed. A simulator receives a set of queries from a production engine, selects a subset of simulation queries from the queries by filtering, modifies query parameters as needed, transmits the simulation queries to the target engine for simulation, collects search results from the target engine, and computes a summary metric, which includes data fields retrieved from the search results and quantities calculated by using a prediction model derived from a production data warehouse. The simulator may further produce a simulation report, an indicator of performance prediction for the target engine, which comprises multiple metrics for the target engine, calculated with varying engine parameters.Type: ApplicationFiled: December 9, 2015Publication date: March 31, 2016Inventors: Howard Shi Kin WAN, Sudhir MOHAN, Ryan SUE
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Publication number: 20160092913Abstract: A time interval-based stimulus is created based upon a statistically-inferred time interval-based response rate. The time interval-based stimulus accounts over time for a proportion of responses that occur without being attributable to other stimuli. A response is retrieved. A time-interval response attribution value is calculated using the time interval-based stimulus and the response by applying a combination of a first response rate model and a second time delay model that weights output of the first response rate model based upon a continuous range of time delays between a minimum and maximum difference in time that separate the time interval-based stimulus and the response.Type: ApplicationFiled: May 28, 2015Publication date: March 31, 2016Inventors: Robert H. Crites, Ruby L. Kennedy
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Publication number: 20160092914Abstract: The disclosure is directed to approaches for combining server-side decisions based on user attributes and/or demographics with client-side decisions based on expressed or implied user interests determined based on the contents of a web page being visited by the user. A server is responsive to an occurrence of an operation of a client device at the web page. Processing steps determine particular executable web page content to send to the client device (e.g., where the particular executable web page content is determined in response to a particular client-side operation). The web page is rendered with the aforementioned executable web page content. Server-side processing receives messages that are emitted conditionally, based on the occurrence of a user event. An event log message comprises a portion of the web page, such as a string, indicating or implying user interest. A targeted advertisement is presented to the user based on the user interest.Type: ApplicationFiled: September 22, 2015Publication date: March 31, 2016Applicant: ORACLE INTERNATIONAL CORPORATIONInventors: David Abraham WIENER, David Scott GARDNER
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Publication number: 20160092915Abstract: A method and a system for enhancing online contents value using optimization of a search engine are disclosed. The present invention indexes contents, generates indexing data, extracts main keywords from the indexing data, summarizes phrases, generates a sitemap containing the indexing data and the keywords and provides the sitemap to search engines such that the present invention has an effect of being capable of more efficiently exposing a user's content through search engines to the public.Type: ApplicationFiled: May 19, 2014Publication date: March 31, 2016Applicant: ADOP INC.Inventor: Won Sup LEE
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Publication number: 20160092916Abstract: Detecting click fraud that includes a client device capable of accessing a server hosting a web page containing an advertisement. The client device includes a network interface allowing access to the server and code on the client device. The code accesses and displays a web page containing an advertisement, provides mechanisms (e.g., an applet, an ActiveX control, a plugin, a JavaScript, a browser scripting language, browser extensions, or code native to the browser) associated with each pixel cluster where each mechanism captures information regarding the transit of the pixel cluster by a cursor on the web page, and collects information based on the capturing by each associated mechanism regarding the transit of the pixel cluster by a cursor on the web page.Type: ApplicationFiled: December 10, 2015Publication date: March 31, 2016Inventors: Patrick J. O'Sullivan, Edith H. Stern, Robert C. Weir, Barry E. Willner
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Publication number: 20160092917Abstract: Concepts and technologies are disclosed herein for data sharing between service providers and applications. According to one aspect disclosed herein, a service provider data server computer can expose an application programming interface (“API”). The API can collect location data associated with a user device after an application that calls the API is launched by the user device. The service provider data server computer can receive the location data from the application. The service provider data server computer can determine a user associated with the location data and can obtain enrichment data associated with the user. The service provider data server computer can provide the enrichment data associated with the user to the application or to an application server computer for use in determining an advertisement targeted to the user.Type: ApplicationFiled: September 26, 2014Publication date: March 31, 2016Applicant: AT&T Mobility II LLCInventors: Biren Parekh, Sheldon Kent Meredith
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Publication number: 20160092918Abstract: Disclosed herein are an electronic device, method, and non-transitory computer readable medium for finding events or bargains in a map. A request to display specific announcement data within a particular geographical radius is received. In response, a map corresponding to the particular geographical radius is displayed with the announcement data associated with an event or sale currently occurring at a given location within the geographical radius.Type: ApplicationFiled: September 29, 2015Publication date: March 31, 2016Inventor: Steve CHA
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Publication number: 20160092919Abstract: The present invention discloses a platform to track and collect data throughout a user's engagement with a mobile device independent of user engagement with any one app. The user may transition between apps without closing an opened app or returning to a home screen. The user engagement data across the apps may be used by data analytics to target ads for the user. The data analytics analyzes the user engagement data to discern the user's interest to generate the targeted ads. The present invention also discloses a platform to deliver and display dynamic, targeted ads on a mobile device at all times, even when the user transitions between apps, or is on the home screen and disengaged from all apps. The targeted ads are displayed more timely in an ergonomically accessible manner to capture a user's attention, increasing the chance of user response and the return on investment for advertisers.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventors: Lonnie D. Coleman, JR., Charles T. Marshall
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Delivering Personalized Content Based on a Social Graph of Sharing Activity of Users of the Open Web
Publication number: 20160092920Abstract: A social graph is built which includes interactions, sharing activity, and connections between the users of the open Web and can be used to improve ad targeting and content personalization. Sharing activity between two users will affect ads or content that both users will be presented while surfing the Web. This sharing activity includes sending of links, sending of videos, sending of files, cutting and pasting of content, sending text messages, and sending of e-mails. Building of the social graph can include creating an edge in the social graph that is representative of a particular category type. Based on the social graph, personalized digital content can be selected.Type: ApplicationFiled: December 1, 2015Publication date: March 31, 2016Inventors: Dimitri Vaynblat, Gurbaksh Chahal -
Publication number: 20160092921Abstract: A method of generating a targeted advertisement by identifying a target criteria from an entry of a search history associated with a user, identifying an intended recipient based on social information associated with the user and the target criteria, and associating at least one item with the intended recipient by analyzing the social information and the target criteria. Further, the method includes outputting as advertisement information the at least one item and at least one of a plurality of advertisement recipients. The advertisement information enables the generation of the targeted advertisement and the at least one item is utilized in the targeted advertisement.Type: ApplicationFiled: September 25, 2014Publication date: March 31, 2016Inventors: Yuk L. Chan, Christopher Cramer, Deepti M. Naphade, Jairo A. Pava
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Publication number: 20160092922Abstract: A method of generating a targeted advertisement by identifying a target criteria from an entry of a search history associated with a user, identifying an intended recipient based on social information associated with the user and the target criteria, and associating at least one item with the intended recipient by analyzing the social information and the target criteria. Further, the method includes outputting as advertisement information the at least one item and at least one of a plurality of advertisement recipients. The advertisement information enables the generation of the targeted advertisement and the at least one item is utilized in the targeted advertisement.Type: ApplicationFiled: August 11, 2015Publication date: March 31, 2016Inventors: Yuk L. Chan, Christopher Cramer, Deepti M. Naphade, Jairo A. Pava
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Publication number: 20160092923Abstract: Methods and systems for searching and displaying promotional offers on a display screen of a mobile device based on current user location have been disclosed. An example method comprises identifying a location of the mobile device, retrieving from a remote server one or more promotional offers provided by merchants located in the nearby area within a predetermined distance from the identified location, associating the location of the mobile device and locations of the one or more merchants providing the one or more promotional offers with a virtual map, generating one or more map elements associated with locations of the mobile device and the one or more merchants, and displaying the virtual map and the one or more map elements.Type: ApplicationFiled: September 25, 2014Publication date: March 31, 2016Inventor: Eric Grenier
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Publication number: 20160092924Abstract: At least some aspects of the present disclosure feature systems and methods for delivering content to a mobile device. In one embodiment, the system receives location information of the mobile device and determines a response duration. The system selects a content piece to deliver to the mobile device based on information regarding content comparisons or experimental units.Type: ApplicationFiled: June 2, 2014Publication date: March 31, 2016Inventors: Brian E. Brooks, Frederick J. Arsenault
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Publication number: 20160092925Abstract: A time interval-based stimulus is created based upon a statistically-inferred time interval-based response rate. The time interval-based stimulus accounts over time for a proportion of responses that occur without being attributable to other stimuli. A response is retrieved. A time-interval response attribution value is calculated using the time interval-based stimulus and the response by applying a combination of a first response rate model and a second time delay model that weights output of the first response rate model based upon a continuous range of time delays between a minimum and maximum difference in time that separate the time interval-based stimulus and the response.Type: ApplicationFiled: September 30, 2014Publication date: March 31, 2016Inventors: Robert H. Crites, Ruby L. Kennedy
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Publication number: 20160092926Abstract: According to a preferred aspect of the instant invention, there is provided a system for effective monetization of product marketing in software applications by monitoring audio content preferably on mobile devices. A developer of applications for mobile devices is provided with the ability to integrate the system into the application. The audio content is analyzed, recognized and send to a server, on which data associated with the current product marketing campaign and related to the detected data is selected and send to the application, on which the data is automatically integrated into a plurality of different product marketing capabilities for example the provision of a quiz, or of advertisement graphics requesting interaction from the consumer. The data from that interaction is send back to the server wherein it is further processed and analyzed. Additionally the consumer receives a defined value providing an incentive to participate.Type: ApplicationFiled: September 29, 2015Publication date: March 31, 2016Inventors: Tilman Herberger, Titus Tost
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Publication number: 20160092927Abstract: Methods and systems for serving at least one online resource item to a user based on a state of the user are provided. A host computing device in communication with a memory receives data representing a record of movements of a user device. A user device profile associates locations of the user device with points in time, and with a state of a user. Following receipt of a resource request from the user device, a state of the user is determined. After at least one candidate online resource item responsive to the resource request are received, at least one online resource item relevant to the state of the user is identified and served to the user device.Type: ApplicationFiled: November 30, 2015Publication date: March 31, 2016Inventors: Florian Buron, Hristo Stefanov Stefanov, Reto Strobl, Steven George Dropsho, Ralitsa Lyudmilova Angelova
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Publication number: 20160092928Abstract: Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, based on the location of a mobile device, an advertisement is provided for a service associated with the location of the mobile device, wherein the advertisement includes a map of a path from the location of the mobile device to a location of a service provider of the service associated with the location of the mobile device. If a user is interested in the service that is offered in the advertisement, they can initiate a purchase procedure.Type: ApplicationFiled: December 9, 2015Publication date: March 31, 2016Inventors: DeWayne Allan Sennett, Brian Kevin Daly
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Publication number: 20160092929Abstract: An online system receives a plurality of business rules from a third party system, each of which includes one or more conditions for associating a user of the online system with an audience group. The online system generates a decision tree including the business rules. Contextual information describing an interaction between a user of an online system and content of the third party system is received from a client device of the user. The online system determines, using the decision tree, one or more audience groups associated with the user based on a portion of the received contextual information. An advertisement is selected for presentation to the user based on the one or more audience groups associated with the user, and the selected advertisement is provided to the client device of the user.Type: ApplicationFiled: September 26, 2014Publication date: March 31, 2016Inventors: Yi Huang, Peng Fan, Mayank Kumar
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Publication number: 20160092930Abstract: The present disclosure provides a method and system for collecting data for targeted advertisements. The method includes detecting a stare at a first set of products of one or more products for a user wearing an interactive wearable device with an integrated processor based on a plurality of pre-defined conditions; capturing an image of each of the stared first set of products of the one or more products; collecting a real time location coordinate of the user from the worn interactive head mounted optical device with an integrated processor; and storing the real time location coordinate of the user, a plurality of attributes of each of the captured image of each of the first set of products, and a profile information of the user.Type: ApplicationFiled: September 29, 2014Publication date: March 31, 2016Inventors: Yuja Chang, Suman Kanuganti, Robin Bisarya
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Publication number: 20160092931Abstract: Technologies are provided herein for distributed promotion management. According to a method for distributed promotion management, a device identification may be provided by a consumer electronic device that may comprise a dispensing device. An event notification may be received at the consumer electronic device. The event notification may be based upon the provided device identification. A promotional screen may then be displayed. The promotional screen may comprise a limited time offer section displaying a limited time offer. The limited time offer may be based on the received event notification.Type: ApplicationFiled: September 25, 2015Publication date: March 31, 2016Applicant: THE COCA-COLA COMPANYInventors: Scott Cuppari, Davinder Sawhney
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Publication number: 20160092932Abstract: A content server provides a client device with audio content including an audio advertisement, which is provided in response to receiving a request for digital audio content from a client device associated with a user. The content server obtains user information about the user and retrieves advertisement text received from an advertiser, which are used to generate a personalized text advertisement. The personalized text advertisement is generated according to an advertisement template specifying an ordered combination of text components. The personalized text advertisement includes the received advertisement text, user information text selected from the obtained user information, and template text. The client device is provided with an advertisement based on the personalized text advertisement and is configured to play an audio version of the personalized text advertisement. The audio advertisement is generated using a text-to-speech algorithm at the client device or at the content server.Type: ApplicationFiled: September 29, 2014Publication date: March 31, 2016Inventors: Shriram Bharath, Jacek Adam Krawczyk, Christopher Irwin
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Publication number: 20160092933Abstract: A demand-side platform (DSP) may bid on advertising opportunities (e.g., provided by a supply-side platform (SSP)) on behalf of an advertiser wishing to place an advertisement, such as part of an advertisement campaign. A target advertisement may be selected based upon various criteria, and a bid for the target advertisement to run during the advertising opportunity is made in a manner that satisfies one or more goals of the advertisement campaign while also being beneficial to the DSP. For example, the target advertisement may be selected from a reduced problem space where merely advertisements corresponding to a target advertising opportunity class are evaluated, where the target opportunity class corresponds to an opportunity class of the advertising opportunity. Win rate modeling data, inventory cost modeling data, user response modeling data, and/or other information may be used to select the target advertisement.Type: ApplicationFiled: September 26, 2014Publication date: March 31, 2016Inventors: Jian Xu, Chunming Wang, Ming Chang
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Publication number: 20160092934Abstract: A method of advertising on takeout containers, or “adgoboxes,” is provided. The adgoboxes may be any known container for storing and transporting consumer goods, such as takeout food, wherein the container has an exterior surface on which at least one advertisement may be affixed. A user of the method may be an advertising organization, whereby the advertising organization may design and provide the adgoboxes at no cost to predetermined providers of said consumer goods.Type: ApplicationFiled: July 16, 2014Publication date: March 31, 2016Inventor: John J. MORANO