Abstract: A specially programmed machine and method generates propensity information based on inputs received from machines connected as part of an Internet of Things (IoT) environment, where the machine appends a predictive segmentation attribute to each data input received and generates a matrix based on the counts of each attribute-input combination. The attribute-input counts for each combination are converted to a statistical metric that represents propensity information for consumers fitting into the segment associated with the particular attribute. The propensity information can be relayed to a client in a variety of ways, including a direct display of the propensity information, appendage of the propensity information to the clients database, or using the information to provide an audience report to the client.

Abstract: Provided is a device including an attribute database connecting section connected to an attribute database for storing a plurality of attribute values corresponding to a plurality of attributes, for each of a plurality of target people; an attribute prediction model generating section that, using the attribute database, generates a first plurality of attribute prediction models that are each for predicting an attribute value of a first prediction target attribute that is a prediction target, based on an attribute value of at least one attribute other than the first prediction target attribute among the plurality of attributes; and an attribute prediction model selecting section that selects a first attribute prediction model to be used to predict the attribute value of the first prediction target attribute, based on a prediction error of each of the first plurality of attribute prediction models.

Abstract: A network system, such as a transport management system, efficiently allocates resources by monitoring the geospatial and topological locations of a rider responsive to receiving a trip request. A trip management module matches a rider with an available driver based in part on an comparison of the estimated times of arrival of the rider and the driver at the pickup location. A client positioning module monitors the rider's progress through nodes and edges in a topological graph associated with the origin location based on radio signatures received at the rider client device. A client ETA module calculates a rider ETA based on the rider's rate of travel through the origin location represented by nodes in the topological graph. Responsive to determining that the rider ETA and the driver ETA vary by over a threshold amount of time, the trip management module matches the rider with a second available driver.

Abstract: System and method for content assessment is disclosed. The system has a memory, a processor connected to the memory, a receiving function, a decrease balance function, an increase subject value function, and a making subject value available function. The receiving function is configured to receive, from a first user via a first client device, a request to indicate approval of a subject. The decrease balance function is configured to decrease a user balance associated with a first user account of the first user. The increase subject value function is configured to increase a subject value associated with the subject record associated with the subject. The making subject value available function is configured to making at least a portion of the subject value available for a second user, other than the first user, to redeem for use in experiencing the subject.

Abstract: Systems, methods, and storage media for operating a consumer feedback incentive system are disclosed. Exemplary implementations may: transmit one or more incentive offers to one or more computing devices associated with one or more consumers; receive real-time survey feedback data from the one or more computing devices associated with the one or more consumers; provide a merchant analytics platform to a merchant associated with the one or more incentive offers, the merchant analytics platform comprising a user interface, wherein the user interface of the merchant analytics platform comprises a plurality of analytics display sections; and receive, via a user interface, one or more comparative representations organized according to selections made by the merchant.

Abstract: A television service provider system includes interactive elements embedded within advertisements or other content related to a particular product or service that a user may select to receive an initially non-redeemable coupon for the product. The system then electronically communicates to the seller or advertiser system the indications of such electronic interactivity between the viewers of content and content related to the product being sold or advertised. The advertiser or seller may then electronically activate and thus convert the non-redeemable coupon into a redeemable coupon. A system for processing retail transactions redeems the coupons for the product for a particular user using an identifier of the user associated with the account of the user with the television service provider.

Abstract: Embedding of digital incentive tokens within a digital image can occur cryptographically using a public key in some embodiments. An encrypted digital incentive token may be embedded within a digital image, including a variety of encrypted information. The digital image with the embedded digital incentive token may be sent to users via delivery mechanisms such as direct webpage embedding, email, text message, and social media sharing. An image recipient may be able to view the image and also take additional action including gaining access to the embedded digital incentive token. Digital incentive tokens can be embedded by altering image metadata so that the image itself is not changed in some embodiments, but data associated with the image is changed to identify the token. Pixel data can be altered to reflect a token for an image. Digital incentive tokens can also be tracked through different platforms to determine usage.

Abstract: Embodiments of the invention are directed to a system, method, or computer program product for a universal auxiliary resources platform allowing access to, distribution of, and exchange of all user auxiliary resources. Converting or scaling the auxiliary resources across the platform occurs for similar value presentation. Thus allowing for transmission of auxiliary resources in real time to satisfy at least a portion of a standard resource transaction. Furthermore, the platform allows for the exchange of auxiliary resources across users based on user set term adjustment.

Abstract: Systems, methods, and apparatus are disclosed for managing a loyalty program. In some embodiments, a system includes a loyalty program management (LPM) system and a point-of-sale (POS) terminal. The POS terminal is configured to read a membership identifier, identify a plurality of goods, complete a sale of the identified plurality of goods to the member, and transmit, to the loyalty program management system, the read membership identifier and information about the identified plurality of goods. Based on the received information, the LPM system is configured to identify one or more point categories, and update earned loyalty points of the member in each of the identified one or more point categories. The LPM system is further configured to provide the POS terminal with a redemption value to be applied to the sale.

Abstract: In some examples, while a user is navigating a site using a browser, a computing device may receive one or more images from a camera and may monitor input data from input devices (e.g., mouse, keyboard). After a particular event occurs (e.g., a navigation event such as selecting a link, selecting a tab, scrolling up or down, or the like), the computing device may analyze the images captured after the event using a machine learning algorithm to determine a micro-expression of the user. The micro-expression may be classified as a particular sentiment of a plurality of sentiments, associated with the event, and sent to a server. The server or the computing device may instruct the browser to modify, based on the sentiment, a portion of the site. The modification may include displaying a user interface to enable the user to communicate with a representative associated with the site.

Abstract: A system for providing authenticity, integrity, and non-repudiation to advertising technology. At least one processor receives an ad request for an ad impression available for sale. The ad request includes attributes associated with the ad impression and a cryptographic proof that provides non-repudiation and data integrity of the ad request. The ad request is authenticated by querying a blockchain. The processor accesses a database of second parties seeking to purchase ads online. The database stores attributes associated with each second party, matches the ad request with a selected second party based on the attributes associated with each second party in the database and the attributes associated with the ad impression of the ad request. The processor transmits to the first party a message having an ad and a cryptographic proof of the message, so as to fill the ad impression with the ad for the selected second party.

Abstract: Methods and apparatus to associate transactions with media impressions are disclosed. An example method includes transmitting a request for commercial transaction information to a database proprietor, the request including an identifier corresponding to a media impression associated with media presented via a computing device; receiving the commercial transaction information in response to the request, the commercial transaction information comprising data associated with a commercial transaction conducted using an account accessed by the computing device; and associating the media impression with the commercial transaction.

Abstract: By intercepting a natural language communication of a protected party, the communication is monitored, wherein the protected party is a human being. Within the monitored communication using a natural language processing engine, a natural language interaction between the protected party and a second party is detected. To determine an interaction pattern, the natural language interaction is analyzed. The interaction pattern includes data derived from the monitored communication, metadata of the protected party, and metadata of the second party. Using the interaction pattern and an interaction behavior model, an adverse result of the natural language interaction is predicted, wherein the adverse result comprises an economic loss to the protected party. By notifying the protected party, the predicted adverse result is intercepted.

Abstract: An electronic commerce (e-commerce) system may send advertisement emails to customers that are registered with the e-commerce system. The advertisement emails may include mailto hyperlinks. Each mailto hyperlink may be associated with a product that is being offered for sale, and each mailto hyperlink describes an email message that may be generated when that hyperlink is selected. When a mailto hyperlink is selected, the generated email message may include one or more parameters related to the product associated with the hyperlink, such as an identifier of the product. The generated email message may then be transmitted to the e-commerce system. The e-commerce system may receive the message and, based on the parameters in the received message, execute a transaction to purchase the identified product on behalf of the customer.

Abstract: A system and method for providing dynamic pay-for-placement advertisements via graphics-enabled email that generates a display of advertisements when the email newsletter is opened so the advertisements displayed are based on rankings at the time the email is opened instead of when the email was generated and transmitted. In one embodiment, a graphical-content email having one or more embedded advertisement image references is provided to one or more email recipients. The advertisement image reference, in one embodiment, may include query string parameters indicating the context of the image reference and/or portion of the image reference (i.e., identifying the image reference as being part of a particular newsletter email), a position of the image reference in the email display, and the like. A URL reference also may be included with each advertisement image reference (.e.g., one URL for each advertisement portion of the image to be retrieved by the advertising image reference).

Abstract: Pieces of location history data corresponding to an identified place of interest are obtained. Each piece of the obtained location history data references one or more signals detected at the identified place of interest and also references temporal data that corresponds to the detected signal(s). Some of the obtained pieces of location history data that represent one or more short, pass-through visits at the identified place of interest are identified. Based on the identified pieces that represent the short visit(s), conditions for determining the intent of future detected location visits at the identified place of interest are generated. The generated conditions can then be employed to determine that a detected location visit of a particular computing device determined to be at the identified place of interest is an extended visit as opposed to a short visit.

Abstract: Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; identifying each possible pair of devices from which requests were received; calculating for each possible pair of devices a probability that the pair of devices are owned or operated by a common user; and prompting a user to either confirm a characteristic of a prior browsing session or to log-in to an account associated with the common user based on a comparison of the calculated probability to one or more thresholds.

Abstract: An opt-in digital marketing method which allows users to access content free of advertisements with an option to engage with advertisement through a separate and distinct plug-in. To access plug-in content user will click on an icon to display a series of advertisement offers. Each advertisement offer is provided by a third party advertiser and allows the user to interact with the offer often providing a response incentive for such interaction, such as a coupon, discount or free gift. The method provides the user with a wallet page that stores all response incentives received and tracks whether the user has redeemed the incentive. Additionally, the present method allows a user to share or save advertisement offers.

Abstract: The present invention relates to a system for enabling companies that sell products and/or services to promote their products and/or services to social media application users over social media applications on the basis of user location.

Abstract: A mobile device may include a location determination device, a mobile application, a plurality of wireless communication devices, and a user interface for the mobile application. The mobile device may be coupled, via wireless connections, with a wearable device to capture identification information of the object and a remote portal to determine whether a data warehouse coupled with the portal stores a predetermined type of data associating the identification information and the mobile device. If so, the mobile device may generate an alert on the mobile device and prompt the user to accept an operation related to the object. If the user accepts the operation, the mobile application may monitor the location of the mobile device and initiate the operation based on the location of the mobile device.

Abstract: Systems, methods, apparatuses and articles of manufacture for mobile advertisement systems are disclosed. A mobile advertising system in accordance with the present disclosure comprises a device capable of determining a geolocation of the device, at least one sensor, coupled to the device, for determining at least a motion of the device, a display, coupled to the device in which the display faces in a direction; and a camera, coupled to the device, in which the camera captures an scene in the direction, in which the device sends at least one image to the display based at least in part on the geolocation of the device, the determined motion of the device, and the scene in the direction, and the display shows the at least one image in the direction.

Abstract: Aspects of the subject disclosure may include, for example, a method for processing an advertising request message, including, receiving an advertising request message from a mobile device, determining if an advertising exchange server associated with the advertising request is permitted to receive enhanced information associated with the mobile device if a service provider is permitted to provide location information associated with the mobile device responsive to determining that the advertising exchange server associated with the advertising request is permitted to receive the enhanced information, responsive to determining that the service provider is permitted to provide location information, adding location information associated with the mobile device to a header of the advertising request message, and transmitting the advertising request message to the advertising exchange server. Other embodiments are disclosed.

Abstract: Various implementations relate to a system that provides a collection of deals to a mobile application on a client device. The mobile application then filters the deals based on relevance using a user profile within the client device, and displays the deals to a user. The display of the deals may be governed by the relevance of the respective deals as determined by matching of the deals with the user profile within the client device.

Abstract: Systems and methods are disclosed for online distribution of content based on a user sentiment index. The method may include receiving, over a network and from a user device, one or more user generated inputs and calculating the user sentiment index based on the one or more user generated inputs. The method may also include receiving, over the network, from a content or advertising provider, instructions on publishing content or advertising to a webpage based on the calculated user sentiment index, and publishing content for display on user devices over the network based on a comparison of the calculated user sentiment index and the received instructions.

Abstract: A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for additional secondary user devices based on the user device, creating a cross-channel advertising campaign targeting the determined audience population, and running the cross-channel advertising campaign based on the device activity and the determined additional secondary user devices

Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.

Abstract: An operation system for media placement and income distribution includes a server and a media broadcast device. The server identifies a media placing end accessing the server and sends an information of rental fee. When the payment is complete, the server integrates the rental fee and calculates and distributes the rental fee to an income account of the server. The server allows the media placing end to transmit a media information through the internet, and the media information is transmitted to the media broadcast device. The media broadcast device is in the physical store for broadcasting the media information. Therefore, the media placing end promotes the media information to the people around the physical store. Also, the server provider and the physical store provider having the income account shares the rental fee. The cooperative benefit of the three parties are assured.

Abstract: A campaign server disclosed herein includes a graphic user interface (GUI) and underlying campaign server functionality that together enable a user to build, execute and analyze the results of a campaign with increased ease and accuracy. The campaign server advantageously includes a segmentation engine which operates to dynamically update target segment population data. The campaign server GUI enables the user to construct the campaign content and to launch the campaign towards members of the dynamically updated target segment. The campaign server further operates to collect and present campaign results to the user.

Abstract: Context associated with content may be received. An additional content may be generated for insertion into the content. The additional content can be created to be within the context associated with the content and based on a likely responsiveness of the user to the additional content, the additional content referring to an item. The additional content preserves continuity and/or semantics in the context of the content.

Abstract: A computer implemented method for displaying shoppable advertisements based on search query including receiving the search query from a user; retrieving an image comprising plurality of purchasable products related to the search query from a database; calculating a product relevance score for each of the plurality of products within each image based the search query; ranking each of the plurality products based on the product relevance score; selecting a subset of products based on the ranking; displaying the image comprising the plurality of products; and displaying the shoppable advertisements for the selected subset of products on a user device.

Abstract: An information processing device performs: storing second advertisement information simpler than first advertisement information regarding an advertisement object, third advertisement information simpler than the first advertisement information and more detailed than the second advertisement information, permittee recognition information for allowing the user to recognize a permittee, a URL of a first webpage including a program for establishing a session with an information processing terminal together with content data, and a URL of a second webpage including the first advertisement information; transmitting the second advertisement information to the information processing terminal by push notification together with the permittee recognition information and the URL of the first webpage; and transmitting the third advertisement information together with the URL of the second webpage to the information processing terminal via the session with the information processing terminal established by executing the p

Abstract: A method for evaluating an entity's net worth via a plurality of smart sensors is provided. The method may include determining a range of base-line values for each characteristic associated with a plurality of physical assets. Each physical asset may be coupled to one of the smart sensors. The method may include monitoring periodically to determine a measurable characteristic value for each characteristic and comparing each measured characteristic value to a stored range of base-line values for the characteristic. When a change is detected and is outside the range of base-line values, the method may include transmitting the change from to an edge computing device and modifying a stored monetary base value of each physical asset based on the change. The method may further include generating a total net value of the plurality of physical assets by combining the modified monetary base value of each physical asset.

Abstract: Systems, methods, and storage media for creating an argument map for an argument via an online mediation platform are disclosed. Exemplary implementations may: receive, via the online mediation platform, a request to mediate the argument from a claimant; provide a crowdfunding interface configured to facilitate a crowdfunding campaign associated with the argument; negotiate, via the online platform, selection of at least two parties to a mediation of the argument; negotiate, via the online platform, compensation for one or more of the at least two parties; negotiate, via the online platform, appointment of at least one mediator; provide a submission interface configured to receive submissions of proposed argument nodes; and provide a submission interface configured to allow the at least one mediator to accept, reject, or edit the submissions.

Abstract: A rating may be received for a user based on a stay at a lodging establishment, the rating comprising a positive attribute and a negative attribute. The rating may be based on data entered by a user of the lodging establishment and programmatically generated data. An overall rating may be generated based on the rating and a plurality of prior ratings for the user. A request to reserve a second stay at the lodging establishment may be received. A price for the second stay at the lodging establishment may be received. A reduced price for the second stay may be determined based on the overall rating for the user being above a threshold rating. An indication of the reduced price may be outputted for display. A dwelling unit in the lodging establishment for the second stay may be reserved at the reduced price.

Abstract: An apparatus for calculating an estimate for installation of a water heater according to an embodiment of the present invention may include an image analysis unit for analyzing a water heater region image including at least one of a previously-installed water heater main body, a previously-installed pipe connected to the previously-installed water heater main body for fluid flow, and a room controller for controlling a water heater, and a processing unit for calculating estimate required for the installation of a water heater to be installed on the basis of at least one of information about the model of the water heater to be installed and required dimensions of a pipe to be installed obtained on the basis of an analysis result of the image analysis unit.

Abstract: An information processing device acquires shape information (30) indicating a three-dimensional shape of a delivery object (10). The information processing device specifies a rectangular parallelepiped (circumscribed rectangular parallelepiped (20)) circumscribed on the delivery object (10), based on the shape information (30). Then, the information processing device computes a total value of three sides of the specified circumscribed rectangular parallelepiped (20), and outputs information representing the total value of the three sides.

Abstract: Disclosed is a server comprising: at least one processor; a communication circuit electrically connected to the at least one processor and transmitting or receiving a signal to/from an external device; and a memory electrically connected to the at least one processor and storing group information and control information, the group information representing at least one group including a group comprising a first electronic device and a second electronic device, and the control information being associated with each of the at least one group, wherein the at least one processor is configured so as to acquire demand response (DR)-associated information, and as a response to the DR-associated information, transmit the control information associated with the group to the first electronic device and the second electronic device. In addition, various embodiments are possible as identified in the specification.

Abstract: A path determination device calculates a cost for a plurality of mobile bodies to travel, based on a time loss, the time loss indicating a temporal loss that arises when at least one of the plurality of mobile bodies takes a detour around another one of the mobile bodies.

Abstract: Examples provides sale-restricted items management for self-checkout. A list of sale-restricted items is output to a first user via a user interface associated with a self-checkout device. The user interface enables the first user to navigate options associated with selecting a sale-restricted item, including brand, variety, size and quantity options. A notification component outputs a retrieval alert to a set of user devices associated with a second user authorized to retrieve the selected item. The alert includes an identification of the selected item, a location of the selected item, a self-checkout device identifier and an instruction to retrieve the selected item. A verification component verifies an age of the first user. The second user delivers the retrieved item to the first user at the self-checkout for completion of the transaction.

Abstract: Disclosed are a system and techniques for authenticating voice transactions with a payment card. A system example may include a purchase application executing on a smart digital device, and a payment card. The purchase application may receive an item purchase request via an audio input device of the smart digital device for an item available to purchase. The received item purchase request may be sent to an application server or the like, and, in response, a list of merchants offering the item available for purchase and each merchant's price for the item available to purchase may be received. The list may be presented on a smart digital device display for selection of at least one of the merchants selling the item may be received. A payment card may be inserted into the smart digital device's near-field communication field to provide a signal containing encrypted data.

Abstract: Systems and methods for providing a merchant-customer engagement system include a physical merchant location in which a customer may be tracked to determine products within the physical merchant location that the customer is interested in. A merchant may use a wearable merchant device that is configured to identify the customer via a camera that captures an image of the customer, and that image may be used to retrieve customer account information for that customer. Using the customer account information and the products that the customer is showing interest in, the wearable merchant device may be used to display merchant-customer engagement information next to a view of the customer to allow the merchant to help the customer while utilizing a variety of displayed information about the customer including, for example, past purchases, products browsed in-store and previously browsed online, time spent in an area of the physical merchant location, etc.

Abstract: Systems and methods are provided for requesting a product at a retail establishment. The system includes an electronic device and a computer-readable storage medium which includes one or more programming instructions that cause the electronic device to receive, from an on-premises electronic device located at a retail establishment, data pertaining to a product including a unique identifier associated with the product, determine whether the product is an item of footwear, and identify current inventory information associated with the product in response to determining that the product is an item of footwear. The one or more programming instructions further cause the electronic device to send at least a portion of the current inventory information to the on-premises electronic device, receive a request for the product, and send a notification of the request to one or more associate electronic devices, each being associated with an associate in the retail establishment.

Abstract: Methods, systems, and computer program products for generating a framework for prioritizing machine learning model offerings via a platform are provided herein. A computer-implemented method includes processing, via a computing platform, a machine learning model input by a first user and metadata corresponding to the machine learning model input by the first user; automatically comparing, via the computing platform, the metadata corresponding to the machine learning model with metadata corresponding to one or more existing machine learning models stored by the computing platform; automatically calculating, via the computing platform, initial pricing information for the machine learning model based on the comparison; and outputting, via an interactive user interface of the computing platform, the machine learning model to one or more additional users for purchase in accordance with the calculated initial pricing information.

Abstract: This application relates to apparatus and methods for automatically determining and providing item reviews to users. In some examples, a computing device obtains review data identifying one or more reviews for each of a plurality of items. The computing device determines keywords for each of the items based on parsing the review data corresponding to each of items. The computing device may obtain data identifying engagement of items for a user during a browsing session, such as items a user has clicked on. The computing device may also obtain data identifying previous purchase transactions, or previous review postings, for the user. The computing device then determines, based on the obtained data, which keywords may be of interest the user. In some examples, the keywords are used to identify reviews of an item for the user. In some examples, summaries of the reviews are generated and displayed to the user.

Abstract: This application relates to apparatus and methods for automatically determining and providing item reviews to users. In some examples, a computing device obtains review data identifying one or more reviews for each of a plurality of items. The computing device determines keywords for each of the items based on parsing the review data corresponding to each of items. The computing device may obtain data identifying engagement of items for a user during a browsing session, such as items a user has clicked on. The computing device may also obtain data identifying previous purchase transactions, or previous review postings, for the user. The computing device then determines, based on the obtained data, which keywords may be of interest the user. In some examples, the keywords are used to identify reviews of an item for the user. In some examples, summaries of the reviews are generated and displayed to the user.

Abstract: A device may receive third-party data associated with merchants and may receive customer interest data associated with customers of the merchants, wherein the customer interest data includes data identifying locations of the customers and birthdates of the customers. The device may train a machine learning model, with the third-party data and the customer interest data, to generate a trained machine learning model. The device may receive, from a user device, data identifying a location and a birthdate of a particular customer of a particular merchant, wherein the particular merchant is one of the merchants, and may process the data identifying the location and the birthdate of the particular customer, with the trained machine learning model, to determine a predicted interest of the particular customer. The device may perform one or more actions based on the interest of the particular customer.

Abstract: Systems and methods are disclosed for providing purchase recommendations. According to some examples, a method may include: determining respective frequency distributions of a plurality of vehicle attributes, the frequency distributions being determined based on occurrences of values of the plurality of vehicle attributes in a set of vehicles; selecting a vehicle attribute from the plurality of vehicle attributes based on the frequency distributions of the plurality of vehicle attributes; transmitting, to a user device, an inquiry for user preference regarding the selected vehicle attribute; receiving, from the user device, a response indicating the user preference; and presenting, to the user device, a recommendation of one or more vehicles determined based on the received response.

Abstract: An information determination device includes an occupant identification unit configured to identify a plurality of occupants in a vehicle, a group specification unit configured to specify, based on an identification result of the occupants, a group composed of the occupants, a storage unit configured to store group behavior information of the group and individual behavior information of the occupants, a derivation unit configured to derive group preference information based on the individual behavior information of the occupants identified by the occupant identification unit and the group behavior information of the group composed by the occupants, and a determination unit configured to determine, based on the group preference information that is derived, suggestion information to be provided to the occupants.

Abstract: A method and system for sale management is disclosed. The method and system enhance a television service provider's ability to sell channels and packs to users. The system and method disclosed herein enables a user to receive recommendations for one or more television channels and/or channel packages based on one or more television viewing activities of the user.

Abstract: A system and method for dynamically obtaining and evaluating information to optimize the generation of vehicle suggestions for a customer. A profile based on an initial set of information received from a user is created. Metrics are generated based on the profile information. Upon receiving a vehicle request, the profile and the request are analyzed in view of available vehicles. A customer's response to the vehicle suggestion list, as well as events triggered by a perceived need for additional information result in the dynamic adjustment of the profile and thus, the generated metrics.