Abstract: A composite insert for a magazine or other publication is shown that includes a postal reply card. In one embodiment, the insert has a first portion formed of heavy paper stock suitable for use as a postcard, and a second portion formed of paper stock that is substantially lighter than the first portion. The first portion includes a perforated area defining a detachable postcard. The two portions are superimposed, and joined by a glued seam that is sandwiched between their respective edges. These joined edges are aligned together to define a unitary binding edge. This binding edge may be fed into a standard feeding unit of a perfect or other type binding machine as a single unit.

Abstract: Activation means for activating at least one percussive flashlamp unit located within a flashlamp article. An activator moves within a casing when released by a pivotal retaining arm to engage and effect release of the flashlamp unit's striker spring. The retaining arm provides release of the activator in response to external actuation, e.g., the opening of a door or window.