Abstract: There is provided a device for individually conveying and rotating pieces within individual cavities for each piece. The device includes a continuous conveyor equipped with a repetitive series of axially mounted brushes matingly cavitatied so as to receive the individual pieces. Rotation of the conveying brushes is effectuated by a mobile or stationary aprons which causes the brushes to rotate. Numerous materials (e.g. labels, etc.) and treating agents (e.g. cleaning, rinsing, waxing, polishing agents, etc.) may be applied to the rotating pieces which permits many diverse processing steps to be conducted upon the conveying and rotating pieces.