Abstract: A process and apparatus for automatically applying heel covers to women's heels including a rotatable work table with jigs for holding the heels fixed around the periphery. Positioned outwardly from the periphery of the table are work stations with independently programmed operating machines which are responsive to the instructions as to heel size and style which are placed into the controller for the process. The controller operates motors and air valves which control the operation and positioning of an automatic top trimmer, a seat roller, a breast notcher, upper and lower nippers, a dowel and lift inserter and a dowel setting device. Each of these is preset depending on the style and size heel being worked on. Instructions as to new styles or types can be inserted into the controller while the machine is running.