Abstract: Caloric counting method and apparatus comprises a base support structure, a plate support structure pivotally mounted on the base support structure, and scale means connected to said plate support structure at a point remote from the pivot line thereof. A plate carrying a combination of food components constituting an entire meal is positioned on the plate support structure to determine the total caloric content of the entire meal. The plate is provided with indicia defining different zones on the plate for foods having different calories per gram, these zones being arranged so that the zone corresponding to foods having the least calories per gram is positioned nearest the pivotal mounting of the plate support structure when the plate is positioned thereon. The patient places the food components constituting an entire meal in the correct zones on the plate and the total caloric content of the entire meal is determined in a single operation by reading the scale which is calibrated in calories.