Abstract: Footwear systems include an article of footwear and a data transmission system engaged with the article of footwear. The transmission system transmits data to a remote system, such as a display system, another data transmission system, a processing system, etc. Such footwear systems further may include activation systems for activating the transmission and/or display systems. The transmitted data may be used for various purposes, such as: (a) identifying a user of the article of footwear; (b) activating targeted advertising or product information; (c) confirming the user's presence at a specific location and/or at a specific time; (d) determining start, finish, and/or intermediate split times for specific user; (e) confirming athletic equipment usage; (f) providing data for a game or reward program; (g) registering the user for an event or competition; or the like.

Abstract: A footwear insole assembly includes individual electrodes situated within an insole configured to activate in response to applied pressure from a user's foot. The insole includes a upper surface wherein a plurality of pockets are formed in the upper surface. A plurality of pressure sensors are located in the insole and are configured to detect a compressive force on the insole. A plurality of electrodes are located within at least one of the plurality of pockets and in communication with the plurality of pressure sensors. A power supply is configured to transmit power to the plurality of electrodes in response to detected pressure from the plurality of pressure sensors.

Abstract: Footwear systems include an article of footwear and a data transmission system engaged with the article of footwear. The transmission system transmits data to a remote system, such as a display system, another data transmission system, a processing system, etc. Such footwear systems further may include activation systems for activating the transmission and/or display systems. The transmitted data may be used for various purposes, such as: (a) identifying a user of the article of footwear; (b) activating targeted advertising or product information; (c) confirming the user's presence at a specific location and/or at a specific time; (d) determining start, finish, and/or intermediate split times for specific user; (e) confirming athletic equipment usage; (f) providing data for a game or reward program; (g) registering the user for an event or competition; or the like.

Abstract: A measurement apparatus including: a first sensor which continuously acquires a vertical direction acceleration generated in accordance with a traveling movement of a user, a second sensor which continuously acquires a travel direction acceleration generated in accordance with the traveling movement, a first determination unit which determines, based on a continuous change of the vertical direction acceleration and the travel direction acceleration, a plurality of landing points of time each being a point of time when a foot of the user lands, and a first acquiring unit which acquires, based on the plurality of landing points of time, a period required for one step of the user in the traveling movement.