Abstract: A multi-purpose holding device including a receptacle or pouch and a fastener particularly advantageous for use in moving vehicles. The surface of the pouch and one side of the fastener are constructed of complementary a hook and loop material which allows the pouch to be attached to and removed from the fastener. The other side of the fastener contains an adhesive for securing the fastener to an object base. The device is useful for holding many different objects. The holding device is also adapted to hold and insulate an open beverage container without spilling its contents. The pouch also preferably contains a second compartment and a slot between the surface of the pouch and a strip of light-reflecting material. As a result of the strip of light-reflecting material and the construction of the pouch and fastener the holding device is also adapted for use as a warning device.