Abstract: In order to create interest in advertising pieces in a consumer, a pop-up advertising piece includes a booklet-shaped advertiser movable from a closed position to an open position. An anchoring strip is in vertical confronting relation to a normally inwardly facing surface of one of the cover portions and has top and bottom edges secured to the normally inwardly facing surface in general proximity to top and bottom edges thereof. An internal substrate has one vertical edge secured to the one of the cover portions opposite the anchoring strip and the other vertical edge is secured to the anchoring strip. A first fold line is provided on the internal substrate in spaced relation to a generally vertical fold line of the booklet-shaped advertiser when it is in the closed position. The internal substrate also has a second fold line on the side of the anchoring strip opposite the first fold line.

Abstract: A three dimensional diorama card assembled, stored and shipped in a substantially flat form, constructed of a first blank having a front panel in which an opening is cut, a back panel to form the back of the card, and a tab to facilitate the construction of the card. A second blank of the card has a panel which forms the background of the scene. Extending from the top and bottom of the background panel are pinched elliptical panels which form the structural support for the erected of the card as well as the inside top and bottom, respectively, of the scene. A pop up member is formed from the second blank. The back of the second blank is secured to the back panel of the first blank. An image blank is also secured to the pop up member. The front panel of the second blank is folded over the second blank and the tab is secured to the back of the second panel.