Abstract: This disclosure discloses print label producing apparatus comprising a controller, a memory including a first sub memory, a second sub memory, and a third sub memory, and the controller being configured to execute a decoration setting process to perform at least one of a first sub decoration setting process for setting a decoration style randomly, a second sub decoration setting process for setting a frame randomly, and a third sub decoration setting process for setting a symbol randomly, a first print data generating process for generating first print data, by means of including at least one or more results of the decoration setting process of any of the decoration style of one or more types randomly set, the frame of one type randomly set, or the symbol of one type randomly set, and a first coordination control process for controlling the feeder and the printing head.