Abstract: Apparatus for implementing a multi-color printout capability with respect to a dot matrix printer and the like. The apparatus is comprised of an ink reservoir system which includes individual ink reservoirs for replenishing ink of a selected color from a reservoir to individual sections of ink transfer material. The sections are mounted in tandem pairs on elongated ink transfer material holding members which are reciprocally moved linearly back and forth beneath the print head and across the face of a printing medium by a solenoid actuated cam. Each reservoir is continuously in contact with respective section of ink transfer material.