Avoiding Fraud Patents (Class 705/14.47)
  • Patent number: 10692115
    Abstract: Systems and methods are disclosed for protecting user privacy in, for example, online advertising environments. The method includes receiving data related to a user in a first communication session between a host server and a client device, and generating a user profile associated with the user. The method further may include encrypting the user profile to produce encrypted user profile data and generating a decryption key for decrypting the encrypted user profile data. Thereafter, either the decryption key or a portion of the encrypted user profile data may be transmitted to the client device and then deleted from host server before ending the first communication session. The method further may include establishing a second communication session between the host server and the client device and retrieving the transmitted content. Then targeted advertising may be provided by decrypting the encrypted user profile data.
    Type: Grant
    Filed: December 19, 2018
    Date of Patent: June 23, 2020
    Assignee: Oath Inc.
    Inventor: Jeffrey Todd Wilson
  • Patent number: 10579938
    Abstract: The current subject matter describes a method and system of detecting frauds or anomalous behavior. The procedures include extracting characteristics from a dataset to generate words and documents, executing a topic model to obtain the respective probabilities of appearance of a document in each latent archetype, dividing the dataset into a plurality of subsets based upon the archetypes. The formed subsets are further utilized to estimate the quantiles and calculate scores using a self-calibrating outlier model. The score of each new transaction is determined based on a single archetype or based on the sum of weighted scores determined from all the archetypes and associated statistics. Such methods are superior to a simple self-calibration outlier model without an LDA archetype.
    Type: Grant
    Filed: January 20, 2016
    Date of Patent: March 3, 2020
    Assignee: Fair Isaac Corporation
    Inventors: Scott Michael Zoldi, Yuting Jia, Kiyoung Yang, Heming Xu
  • Patent number: 10552001
    Abstract: Image data associated with a number of launched application windows may be streamed from a remote service to client over a network and displayed by a browser application at the client. In some examples, a control for switching between applications may be provided by the browser application and may not be included in the image data that is streamed from the remote service. In some examples, while a first application window is being displayed, the control may be selected to allow switching the display to another application window. Upon selection of this control, selectable representations, such as thumbnail images, of the launched application windows may be generated and displayed. Selection of a particular representation may cause the display to switch to an application window associated with the selected representation.
    Type: Grant
    Filed: February 8, 2017
    Date of Patent: February 4, 2020
    Assignee: Amazon Technologies, Inc.
    Inventor: Yang Lin
  • Patent number: 10484284
    Abstract: A request filtration system that implements techniques to reduce load on a downstream service by efficiently filtering requests before they are processed by the downstream service. The request filtration system may be used by a request processing system to eliminate requests that satisfy any of one or more filters. For example, each filter specifies one or more attributes that may apply to one or more requests. If a request satisfies a filter, then the request is not considered by the downstream service or a content item does not need to be selected by the request processing system in response to the request.
    Type: Grant
    Filed: February 28, 2017
    Date of Patent: November 19, 2019
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Yawen Wei, Kaiyang Liu, Jie Xiao, Divye Khilnani, Nihar Mehta
  • Patent number: 10475082
    Abstract: A computer-implemented method and system for keyword bidding in a market cooperative are disclosed. A particular embodiment includes receiving a keyword bid from a first party; determining a value to a host associated with the keyword bid; augmenting the keyword bid by an amount corresponding to the value to the host; and sending the augmented keyword bid to a second party.
    Type: Grant
    Filed: January 9, 2017
    Date of Patent: November 12, 2019
    Assignee: eBay Inc.
    Inventors: Sameer Hassan, Stephen Kenneth Lobo, Stephen Richard Thomas
  • Patent number: 10469612
    Abstract: Integrating a plurality of third party service interactions into a portal including a Web content management system includes receiving a data structure, associating the data structure with a selected profile out of a plurality of profiles based on the origin of the data structure, and transforming content of the received data structure, using a declarative mapping associated with the selected profile, into an intermediate data structure. The intermediate data structure may be provided to a presentation layer of the portal. A signal causing a rendering of the intermediate data structure may be triggered via a portlet of the portal to a display. Captured input from the portlet from the intermediate data structure may be transformed to the data structure using the declarative mapping associated with the selected profile. The data structure may be sent.
    Type: Grant
    Filed: December 2, 2014
    Date of Patent: November 5, 2019
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Dieter Buehler, Marco Berger, Matthias Falkenberg, Peter Fischer, Richard Jacob, Simon Kirchmann, Stephan Laertz, Thomas Steinheber
  • Patent number: 10395265
    Abstract: A method for updating consumers is provided. The method comprises tracking coupon redemption activity across a plurality of store locations; maintaining a coupon redemption store list comprising stores that are currently able to redeem coupon based on the coupon redemption activity; and updating a plurality of client devices with at least a subset of information from the coupon redemption store list to enable shoppers to know the stores at which coupons are redeemable.
    Type: Grant
    Filed: June 8, 2015
    Date of Patent: August 27, 2019
    Assignee: Aintu Inc.
    Inventor: Arthur Vaysman
  • Patent number: 10180864
    Abstract: Systems and methods of increasing the efficiency of an event processing system are disclosed. In some example embodiments, a computer-implemented method comprises identifying a first group of computing events from a plurality of computing events in an execution pipeline based on a similarity between the computing events of the first group, and merging the computing events of the first group into a single representative computing event of the first group in the execution pipeline. In some example embodiments, the identifying of the first group of computing events comprises calculating a corresponding identifier using a hash function on at least one attribute of the corresponding computing event for each one of the plurality of computing events in the execution pipeline, and determining that the computing events of the first group have corresponding identifiers that match each other.
    Type: Grant
    Filed: November 11, 2016
    Date of Patent: January 15, 2019
    Assignee: SAP SE
    Inventors: Rocky He, Chester Feng, Grace Yu
  • Patent number: 9978073
    Abstract: The invention relates to an improved advertising and marketing system and method that includes a data terminal for communicating information over a communication network and a display terminal for displaying information related to first and second products that are being offered for sale. The invention also relates to the measurement and specific sales and marketing that can be performed as a result of the information gathered by the data terminals.
    Type: Grant
    Filed: January 14, 2009
    Date of Patent: May 22, 2018
    Inventor: Jordan Scott Baltimore
  • Patent number: 9972018
    Abstract: Methods and systems of providing advertisements to a user are disclosed. A user indication of preference for an item is received. A first hyperlink that references a first webpage of an advertiser is associated with an advertisement of the item if the user indication of preference for the item is indicative of a first level of interest in the item. A second hyperlink that references a second webpage of an advertiser is associated with an advertisement of the item is the user indication of preference for the item is indicative of a second level of interest in the item. The advertisement is presented to the user on an advertisement provider webpage.
    Type: Grant
    Filed: December 11, 2006
    Date of Patent: May 15, 2018
    Assignee: EXCALIBUR IP, LLC
    Inventors: Adam Hyder, Chyr-Chong Joseph Ting
  • Patent number: 9898755
    Abstract: The present invention provides improved techniques that can be used to verify illegitimate non-human users that are accessing content. For example, a method of verifying a non-human user of a computerized device may comprise receiving information identifying a potential non-human user of a computerized device, altering a browser page to be used by the potential non-human user, and verifying whether or not the potential non-human user is an actual non-human user based on a behavior of the potential non-human user with the altered browser page.
    Type: Grant
    Filed: October 31, 2014
    Date of Patent: February 20, 2018
    Assignee: Double Verify, Inc.
    Inventors: Matthew McLaughlin, Roy Kalman Rosenfeld, Aaron Doades
  • Patent number: 9886701
    Abstract: Endorsement abuse detection via social interactions is described, including generating an endorsement log comprising an endorser identifier, a target identifier, endorsement data, and a token indicative of an endorsement event; analyzing the endorsement log with respect to a user aggregator and a target aggregator, to generate an online endorsement abuse candidate; generating an endorsement overlap graph for the online endorsement abuse candidate based on the endorsement log, the user aggregator and the target aggregator, wherein nodes of the endorsement overlap graph represent ones of the online endorsement abuse candidate, and edges represent a number of shared endorsements; and determining whether the endorsement event is authorized based an analysis of the endorsement overlap graph and an orthogonal signal at least one of transmitted and received by the ones of the online endorsement abuse candidate.
    Type: Grant
    Filed: December 6, 2013
    Date of Patent: February 6, 2018
    Assignee: GOOGLE LLC
    Inventors: Xavier Llora, Andrew Beckmann Sellergren, Morgan Avery Conbere
  • Patent number: 9848007
    Abstract: A machine may be configured to detect an anomalous event based on metrics pertaining to a production system. For example, the machine analyzes a time series of values associated with a metric pertaining to a production system. The machine identifies a pattern associated with the time series based on the analysis of the time series. The pattern may describe an occurrence of particular values at particular timestamps of the time series. The machine determines a range of potential values for a next timestamp in the time series based on the pattern. The machine assigns a score value to an actual value associated with the metric and corresponding to the next timestamp. The assigning of the score value may be based on a comparison of the actual value and the range of potential values. The machine identifies the actual value as a candidate for an alert based on the score value.
    Type: Grant
    Filed: September 30, 2014
    Date of Patent: December 19, 2017
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Jieying Chen, Xiao Li, Deepak Kumar, Anmol Bhasin, Bhaskaran Devaraj
  • Patent number: 9826359
    Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to associate geographic locations with user devices. An example method includes receiving, at a server, a request including source identifying information and monitoring information, the monitoring information sent by a device in response to accessing media, the source identifying information associated with a router connecting a private network to a public network. The example method also includes identifying a location identifier of the device based on the source identifying information and the monitoring information. The example method also includes attributing a geographic location to the device based on the location identifier.
    Type: Grant
    Filed: October 12, 2015
    Date of Patent: November 21, 2017
    Assignee: THE NIELSEN COMPANY (US), LLC
    Inventors: Steven J. Splaine, Arun Ramaswamy
  • Patent number: 9600518
    Abstract: Methods and systems for presenting online content elements based on information caused to be stored on a communication apparatus by a service provider. One of the methods is a method for presenting online content at a communication apparatus. The method comprises: obtaining information caused to be stored on the communication apparatus by a service provider providing network access to the communication apparatus, the information pertaining to a profile maintained by the service provider; determining an online content element to be presented at the communication apparatus based on the information; and causing the communication apparatus to present the online content element. The online content element may be an advertising content element forming an online advertisement, a primary content element of a network site, or an online page. The information may include location information, personal information, and/or bandwidth information. Servers for implementing the methods are also provided.
    Type: Grant
    Filed: November 22, 2007
    Date of Patent: March 21, 2017
    Assignee: BCE INC.
    Inventors: Sean MacLean Murray, Stéphane Maxime François Fortier, Jean Bouchard
  • Patent number: 9305305
    Abstract: A method and system for delivering offers is provided. The method includes enabling for a user via a device, a Web browser and an associated URL. A processor determines a manufacturer and model of the device and that the device is associated with a shared device list. A user agent receives the manufacturer and model of the device and the processor transmits the user agent, the manufacturer and model of the device, and the associated URL. The manufacturer and model of the hardware device is extracted from the user agent and a rules engine is evaluated with respect to the manufacturer and model of the device. Specified content associated with the device is determined based on results of the evaluation. The specified content is transmitted to the Web browser.
    Type: Grant
    Filed: January 12, 2015
    Date of Patent: April 5, 2016
    Assignee: International Business Machines Corporation
    Inventors: Blaine H. Dolph, Jermaine C. Edwards, Sumier Phalake
  • Publication number: 20150127450
    Abstract: A method for associating a merchant account with violating activity includes: storing a plurality of merchant profiles, each profile including at least a merchant identifier; receiving a uniform resource locator or hyperlink captured from distributed electronic content that is identified as being in violation of a rule or regulation; navigating, via a browsing application program, to a webpage via the received uniform resource locator or hyperlink; initiating a payment transaction for the purchase of goods or services via the webpage; receiving an authorization request for the payment transaction, wherein the authorization request includes at least a merchant identification; transmit an authorization response in response to the received authorization request; identifying, in the database, a specific merchant profile where the included merchant identifier corresponds to the merchant identification; and indicating, in the database, the specific merchant profile as being in violation of the rule or regulation.
    Type: Application
    Filed: November 5, 2013
    Publication date: May 7, 2015
    Applicant: MasterCard International Incorporated
    Inventor: Justin Xavier Howe
  • Publication number: 20150127451
    Abstract: A method of controlling ads includes receiving a beacon over a network identifying an ad, an end user and a content source; querying a database of unauthorized content sources based on the beacon; determining whether the ad is an unauthorized impression; and storing information from the beacon in a database, including whether the impression was authorized or unauthorized. The database may include a list of unauthorized sites and the querying may include checking whether the content source is one of the unauthorized sites. Querying also may be used by advertising exchanges and networks to determine whether to place an ad on a particular publisher's site.
    Type: Application
    Filed: October 31, 2014
    Publication date: May 7, 2015
    Inventors: F. Scott Yeager, David Cox, Will Grannis
  • Publication number: 20150095129
    Abstract: A location based consumer interface for retail environments includes a plurality of data packet generators distributed around a retail store. The data packet generators include a wireless communication device and are configured to wirelessly transmit codes to mobile computing devices in the retail store. The codes are received by the mobile computing devices, and can be used to present promotional or other content to the consumer, such as content related to the consumer's current location within the store. The codes can also be used for other purposes, such as for use as part of a store rewards program. In some embodiments a vendor is charged a fee for presentation of the content to the consumer.
    Type: Application
    Filed: April 3, 2014
    Publication date: April 2, 2015
    Applicant: WHEREPRO, LLC
    Inventor: Mark R. Daigle
  • Patent number: 8996404
    Abstract: A method and system of processing an invalid click is provided. The method includes the steps of: verifying an invalid click Internet Protocol (IP) address of a user terminal generating the invalid click with respect to an advertisement; associating the invalid click IP address with the advertisement, and registering and maintaining the invalid click IP address in an invalid click list when the invalid click IP address is verified; and providing the user terminal of the invalid click IP address with a result page other than the advertisement with respect to an advertisement exposure request using the invalid click IP address. When a number of clicks is greater than or equal to a predetermined number of clicks with respect to the same advertisement using the same IP address over a predetermined time, the step of verifying verifies the same IP address as the invalid click IP address.
    Type: Grant
    Filed: March 14, 2008
    Date of Patent: March 31, 2015
    Assignee: NHN Business Platform Corporation
    Inventors: Jung Soo Ha, Wu Sic Wee, Minuk Kim
  • Publication number: 20150073894
    Abstract: Events and metrics from time series data are analyzed to detect unexpected spikes and dips or other unpredictable occurrences. In time series measurement of a metric it is not uncommon for a particular metric to have predictable deviations from a median value. For example, activity on a particular “weekday” web site may be more intense during weekdays and have very little activity on weekends. A different web site might have the opposite “normal” activity profile. If the “weekday” web site were to have a large amount of activity on a Saturday and/or Sunday then that large amount of activity may be considered unpredictable and be classified as a “suspect anomaly.” Techniques to identify and novel presentation of suspect anomalies are presented in this disclosure.
    Type: Application
    Filed: September 8, 2014
    Publication date: March 12, 2015
    Inventors: Xavier Leaute, Nelson Ray
  • Publication number: 20150066638
    Abstract: A method and system for providing the centralized collection of click-through traffic information. The method includes receiving a DNS query for a domain name at a third party auditing service from a requesting computing resource. The domain name is configured to include click-through information as a subdomain, and wherein a URL associated with the domain name provides content. The click-through information is parsed from the domain name without establishing a connection between said third party auditing server and any web server providing the content. An IP address for the web server associated with the domain name is sent to the requesting computing resource.
    Type: Application
    Filed: September 17, 2014
    Publication date: March 5, 2015
    Inventor: Timothy P. Barber
  • Publication number: 20150051971
    Abstract: In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.
    Type: Application
    Filed: November 3, 2014
    Publication date: February 19, 2015
    Inventors: Michael F. Keohane, Maarten Plesman, Jon Novak, Adrian C. Smethurst, Vincent Mammoliti
  • Publication number: 20150051970
    Abstract: A method includes monitoring electronic network advertisements for policed advertising content via a fraud monitor, retrieving a pay-per-call advertisement of an advertiser via the fraud monitor based on the monitoring, analyzing the pay-per-call advertisement via the fraud monitor to confirm it as a suspect pay-per-call advertisement, establishing a fraud-detection telephone call via an advertisement telephone number of the suspect pay-per-call advertisement from a control telephone number of the fraud monitor and in response thereto connecting the fraud-detection telephone call to a target telephone number of the advertiser via a connection provider, and tracking and storing fraud-detection telephone call information, including the advertisement telephone number, the control telephone number, a publisher reference associated with the suspect pay-per-call advertisement, and the target telephone number, via the fraud monitor, of a telephone connection between the control telephone number and the target teleph
    Type: Application
    Filed: August 15, 2013
    Publication date: February 19, 2015
    Applicant: SPANISH QUOTES, INC.
    Inventors: David E. Stafford, JR., Kai Rossbach
  • Publication number: 20150046254
    Abstract: A system and method for relevancy of display placement, comprising a processor on non-transitory memory that compiles transactional information from advertisers, publishers and users and provides an interface that allows the advertiser to determine relevancy of the placement based on the activity of the user and publisher information.
    Type: Application
    Filed: August 14, 2014
    Publication date: February 12, 2015
    Inventors: Simon Raab, Timothy S. Rodgers
  • Publication number: 20150032533
    Abstract: A system and method for preventing click fraud and/or determining invalid clicks are provided to measure click related data, decide according to target URL defined conditions whether to present an Intelligent interstitial, decide according to target URL defined conditions how to populate the interstitial and then measure Search user interaction with the interstitial.
    Type: Application
    Filed: August 13, 2014
    Publication date: January 29, 2015
    Inventors: Simon Raab, Timothy S. Rodgers
  • Patent number: 8924253
    Abstract: In embodiments of the present invention improved capabilities are described for delivering targeted advertising to users. A digital ad targeting system is adapted to operate with respect to expressly provided profiles of and relating to consumers. The expressly provided profiles may include psychographic information of and relating to consumers. The system may include an application, a database, and/or an interface. Related methods are disclosed.
    Type: Grant
    Filed: July 9, 2008
    Date of Patent: December 30, 2014
    Inventor: Jon Fisse
  • Patent number: 8924992
    Abstract: An independent auditing and ad service system that may be utilized in conjunction with a system for presenting marketing campaigns to audiences via a network of players located in public locations. Independent agents in the players monitor media content that is presented to audiences during marketing campaigns and generate independent agent playlogs that are provided to a content registry service. The content registry service compares the independent agent playlogs with playlogs that are provided by a network operator to validate the network-operator-generated playlogs. The independent agent playlogs may also be provided to an analytics service where they are used to analyze the performance of marketing campaigns. Based on the analyzed performance, the service may determine that the media content being presented to audiences via the media players should be changed. The independent agents may be instructed to implement recommended changes by modifying the media content being presented on the players.
    Type: Grant
    Filed: December 5, 2008
    Date of Patent: December 30, 2014
    Assignee: DS-IQ, Inc.
    Inventors: Wan-Chung W. Wu, Kourosh Lashgari, Paul Dixon, Thomas C. Opdycke
  • Publication number: 20140358678
    Abstract: A system and method for preventing click fraud and/or determining invalid clicks are provided to measure click related data, decide according to target URL defined conditions whether to present an Intelligent interstitial, decide according to target URL defined conditions how to populate the interstitial and then measure Search user interaction with the interstitial.
    Type: Application
    Filed: August 13, 2014
    Publication date: December 4, 2014
    Inventors: Simon Raab, Timothy S. Rodgers, Matthew Kauffman
  • Patent number: 8903735
    Abstract: The present invention is directed to a system, method and server to assist account issuers in managing risk, fraud and unauthorized use. A system, method and server for use in pushing advanced warning alerts to issuers based on consumer data element level triggering events and fraud and unauthorized use reports is disclosed. The ability to the push the alerts to issuers with a permissible purpose for receiving the information in the alerts provides a real-time, online and cost effective way of providing issuers with valuable risk management tools.
    Type: Grant
    Filed: December 18, 2012
    Date of Patent: December 2, 2014
    Assignee: Visa International Service Association
    Inventors: Brad Nightengale, Sharon Rowberry
  • Publication number: 20140330641
    Abstract: A system and method for verifying completion of an activity are provided. The system comprises a scanner operable to obtain token data obtainable based on completion of an activity; and a server operable to obtain the token data from the scanner to verify completion of the activity. The method comprises obtaining token data from completion of an activity and providing the token data to a server to verify completion of the activity.
    Type: Application
    Filed: July 18, 2014
    Publication date: November 6, 2014
    Inventors: Matthew LEWIS, Brad ALLEN
  • Patent number: 8879713
    Abstract: A system and method to select and retrieve contact center transactions from a set of transactions stored in a queuing mechanism. The system includes an interactive voice response system configured to accept at least one call and dynamically populate a web form with call data associated with the at least one call. The system also includes a queuing engine configured to allow a call agent to access the call data prior to the at least one call being connected to the call agent.
    Type: Grant
    Filed: August 15, 2012
    Date of Patent: November 4, 2014
    Assignee: Nuance Communications, Inc.
    Inventors: Peeyush Jaiswal, Naveen Narayan
  • Publication number: 20140324573
    Abstract: A system and method for preventing click fraud and/or determining invalid clicks are provided to measure click related data, decide according to target URL defined conditions whether to present an Intelligent interstitial, decide according to target URL defined conditions how to populate the interstitial and then measure Search user interaction with the interstitial. Other embodiments use target URL defined conditions of interstitial interaction to determine click validity and monetary value and in the event of a valid click continuing to the target URL and optionally measuring on-site behavior. Further embodiments measure data from an original click, observe interstitial behavior and optionally merge target URL website measured behavior into a database providing user data for each individual click. Other embodiments generate reports specific to seeking credits for payments on invalid clicks and other website intelligence. Exemplary embodiments provide for varying implementations, including e.g.
    Type: Application
    Filed: April 30, 2014
    Publication date: October 30, 2014
    Inventors: Simon Raab, Timothy S. Rodgers
  • Publication number: 20140310095
    Abstract: A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.
    Type: Application
    Filed: June 26, 2014
    Publication date: October 16, 2014
    Applicant: Yahoo! Inc.
    Inventors: Arvind Gupta, Ashutosh Tiwari, Gopalakrishnan Venkatraman, Dominic Cheung, Stacy R. Bennett, Douglas B. Koen
  • Publication number: 20140304068
    Abstract: In accordance with embodiments of the invention, systems and methods are provided to facilitate the processing of inaudible codes in audio and audio/visual streams broadcast over television, radio, computer, or in piped music/muzak, for example, by computing devices, such as mobile devices and computers. The inaudible codes are associated with items of information provided by third parties, such as coupons, offers, advertising, explanatory information, etc. The mobile devices may be a smart phone, tablet, laptop computer, digital reader, etc. Codes and corresponding items may be provided to a computing device by a code/offer management system via a network, and stored by the computing device, upon the request of the respective device. When an inaudible code is received and identified by a respective device, it is compared to the stored codes and if there is a match, the corresponding offer may be identified and displayed or offered for display.
    Type: Application
    Filed: March 17, 2014
    Publication date: October 9, 2014
    Inventor: Lee S. Weinblatt
  • Publication number: 20140304067
    Abstract: Techniques are provided that relate to online advertising, such as in connection with an auction-based online advertising market, including techniques for determining evidence of prohibited use of user segment information by an advertiser. Segment information may be utilized in allowing a targeted advertising opportunity for an advertiser. The advertiser may, for example, have agreed not to use such segment information outside of the allowed opportunity. Particular users in a segment may be identified and utilized as indicator users for use in determining evidence of prohibited use of segment information by an advertiser in bidding occurring after the targeted advertising opportunity. For example, later advertiser bidding relating to near-threshold in-segment or out-of-segment indicator users may be analyzed.
    Type: Application
    Filed: April 9, 2013
    Publication date: October 9, 2014
    Applicant: Yahoo! Inc.
    Inventor: Eric Theodore BAX
  • Patent number: 8849261
    Abstract: A system and method for the insertion of additional content to messages sent between mobile communications devices. The system provides for a point system which allows users of the system to accumulate points for additional content sent with text messages. The points may be used for various functions such as purchasing premium services or may be applied towards the user's service charges.
    Type: Grant
    Filed: March 11, 2009
    Date of Patent: September 30, 2014
    Inventor: Robert Cohen
  • Publication number: 20140278947
    Abstract: A system and method for preventing click fraud and/or determining invalid clicks are provided to measure click related data, decide according to target URL defined conditions whether to present an Intelligent interstitial, decide according to target URL defined conditions how to populate the interstitial and then measure Search user interaction with the interstitial. Other embodiments use target URL defined conditions of interstitial interaction to determine click validity and monetary value and in the event of a valid click continuing to the target URL and optionally measuring on-site behavior. Further embodiments measure data from an original click, observe interstitial behavior and optionally merge target URL website measured behavior into a database providing user data for each individual click. Other embodiments generate reports specific to seeking credits for payments on invalid clicks and other website intelligence. Exemplary embodiments provide for varying implementations, including e.g.
    Type: Application
    Filed: October 26, 2012
    Publication date: September 18, 2014
    Inventors: Simon Raab, Timothy S. Rodgers
  • Publication number: 20140278946
    Abstract: An example embodiment includes a method including receiving a seeker inquiry. The method includes communicating coordinates of a geocache in response to the seeker inquiry. The geocache includes a geoseed that is sponsored by an advertiser. The method also includes identifying an actual benefit provided for locating the geoseed. The actual benefit is associated with the advertiser. The method includes receiving a confirmation signal indicating a seeker has located the geocache. The confirmation signal includes verification information specific to the geoseed. The method also includes authenticating the verification information. The method also includes awarding the seeker the actual benefit.
    Type: Application
    Filed: March 14, 2014
    Publication date: September 18, 2014
    Applicant: CodeGeo, Inc.
    Inventors: Michael G. Powell, Bradley R. Bowder, Paul D. Patterson, Sarah L. Kolodge, Donald L. Clifford
  • Patent number: 8838474
    Abstract: Embodiments of the invention provide systems and methods for managing updates to a financial transaction monitoring system, wherein the financial transaction monitoring system is configured to specially handle any financial transactions involving an entity identified in a list of entities. In one embodiment, the system includes a communication interface configured to receive an update to the list of entities, the update including one or more new keywords. The system may further include a memory device having information about a plurality of transactions.
    Type: Grant
    Filed: April 27, 2009
    Date of Patent: September 16, 2014
    Assignee: Bank of America Corporation
    Inventors: Barbara R. Macy, David D. Price, Jerry B. Blow
  • Publication number: 20140244382
    Abstract: A system and a method are disclosed for detecting and preventing fraud in online advertising environments. In one embodiment, the system and process include a publisher with a web page with which an advertisement set and a unique request identifier are sent to a user browser when the user requests the web page. The unique request identifier is unique, publisher specific, advertisement specific, for a single instance. A database keeps track of the unique request identifier so that when a user “clicks” on a link to access an advertiser's web site, the unique request identifier associated with the advertisement can be checked against the unique request identifier in the database to determine whether the “click” was one that may be non-fraudulent or valid.
    Type: Application
    Filed: May 5, 2014
    Publication date: August 28, 2014
    Applicant: Vibrant Media, Inc.
    Inventors: Richard Brindley, Toby Doig
  • Patent number: 8799069
    Abstract: A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.
    Type: Grant
    Filed: December 21, 2007
    Date of Patent: August 5, 2014
    Assignee: Yahoo! Inc.
    Inventors: Arvind Gupta, Ashutosh Tiwari, Gopalakrishnan Venkatraman, Dominic Cheung, Stacy R. Bennett, Douglas B. Koen
  • Patent number: 8793162
    Abstract: An action plan data structure for one or more selected rendered documents is described. The data structure contains information specifying an action to perform automatically in response to a text capture from any of the selected rendered documents.
    Type: Grant
    Filed: May 5, 2010
    Date of Patent: July 29, 2014
    Assignee: Google Inc.
    Inventors: Martin T. King, Dale L. Grover, Clifford A. Kushler, James Q. Stafford-Fraser
  • Publication number: 20140188599
    Abstract: In one embodiment, a method includes receiving a packet flow associated with a click-through from an end user node destined for an advertiser server; extracting information from the packet flow; analyzing the extracted information to determine one or more characteristics of the packet flow; and classifying the packet flow based on the determined one or more characteristics; modifying the packet flow to include classification information to provide classification information indicating a quality level of the click-through. The packet flow may include a hypertext transfer protocol GET request. Modifying the packet flow may include adding a tag with classification information that indicates a likelihood of fraudulent click behavior associated with the packet flow.
    Type: Application
    Filed: March 4, 2014
    Publication date: July 3, 2014
    Applicant: Cisco Technology, Inc.
    Inventors: Michael F. Keohane, Maarten Plesman, Jon Novak, Adrian C. Smethurst, Vincent Mammoliti
  • Patent number: 8768767
    Abstract: A system directs a browser or browsing application associated with a user to a targeted web site after the user performs at least two activations or “clicks” of his pointing device. The first “click” is typically on a communication provided by the system, serving as an intermediary, and the second “click” is typically on a first data object or web page of the intermediary, before the browser of the user is redirected to a second data object or targeted web page, typically associated with a party unrelated to the party or entity controlling the system.
    Type: Grant
    Filed: February 8, 2012
    Date of Patent: July 1, 2014
    Assignee: Adknowledge, Inc.
    Inventor: Scott Lynn
  • Publication number: 20140172551
    Abstract: Systems and methods for using historical and current financial transaction data in implementing a marketing strategy are provided. A system and method can include updating stored signature data using current data associated with an entity. The signature data includes historic data including credit card transactions or debit card transactions associated with the entity. One or more model variables are generated using the updated signature data associated with the entity. A marketing score for the entity is determined by applying one or more model variables to a marketing model. The marketing score indicates a likelihood that the entity will respond to an offer. Whether the marketing score exceeds a predetermined marketing threshold is determined. Based upon determining that the marketing score exceeds the predetermined marketing threshold and determining that the entity is within the geographic area, an indication for triggering transmission of the offer to the entity is generated.
    Type: Application
    Filed: December 19, 2012
    Publication date: June 19, 2014
    Applicant: SAS Institute Inc.
    Inventors: Vijay S. Desai, Revathi Subramanian
  • Publication number: 20140172552
    Abstract: A system and method for preventing click fraud and/or determining invalid clicks are provided to measure click related data, decide according to target URL defined conditions whether to present an Intelligent interstitial, decide according to target URL defined conditions how to populate the interstitial and then measure Search user interaction with the interstitial.
    Type: Application
    Filed: November 18, 2013
    Publication date: June 19, 2014
    Inventors: SIMON RAAB, Timothy S. Rodgers
  • Patent number: 8751300
    Abstract: Detecting click fraud that includes a processing device that receives data related to a cursor movement towards an advertisement displayed on a web page. The processing device analyzes the cursor movement data and determines a confidence level useable in the determination of click fraud, the confidence level responsive to the analysis of the cursor movement. The received data includes data that the cursor on the web page has transited at least one pixel cluster on the web page prior to a clicking the advertisement. In one embodiment, a click fraud is detected when the click occurred without the cursor crossing a pixel cluster, and no click fraud occurring when the click occurred after the cursor crossed a pixel cluster.
    Type: Grant
    Filed: June 22, 2007
    Date of Patent: June 10, 2014
    Assignee: International Business Machines Corporation
    Inventors: Patrick O'Sullivan, Edith H. Stern, Robert C. Weir, Barry E. Willner
  • Publication number: 20140156390
    Abstract: Potential click fraud is determined. When a client device activates an Internet advertisement, the location of the client device is determined. Multiple activations of the same advertisement, by the client device, may indicate fraud.
    Type: Application
    Filed: February 6, 2014
    Publication date: June 5, 2014
    Applicant: AT&T INTELLECTUAL PROPERTY I, L.P.
    Inventors: Jeffrey A. Aaron, John Ruckart
  • Patent number: 8739204
    Abstract: A system and method are provided for dynamically adjusting advertisement (“ad”) time for a multicast channel. In one embodiment, a variable ad insertion function operates to receive one or more multicasts of media content from a core distribution network, insert ad timeslots into the media content, and optionally perform late-binding of ads to the ad timeslots. The media content including the inserted ad timeslots and late-binded ads, if any, is then multicast to associated client devices over a feeder network using corresponding multicast channels. For each multicast channel, insertion of ad timeslots into the associated media content is dynamically controlled based on the number of users currently consuming or predicted to consume the multicast channel, the number of client devices receiving or predicted to receive the multicast channel, or both.
    Type: Grant
    Filed: October 11, 2011
    Date of Patent: May 27, 2014
    Assignee: Qurio Holdings, Inc.
    Inventors: Gregory M. Evans, Richard J. Walsh