Based On Statistics Patents (Class 705/14.52)
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Publication number: 20140143048Abstract: Advertisements are served to users of an online system. An ad may be given a greater value if a user is near more friends, more people who have a specific interest, more people who have a high affinity for a brand, and/or surrounded by more people in general. Therefore, an ad system increases the price of serving an ad to a user based on how many other people who fit these criteria are near the user.Type: ApplicationFiled: November 19, 2012Publication date: May 22, 2014Inventors: Samuel Lessin, Justin Alexander Shaffer
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Patent number: 8725565Abstract: An electronic service provides a sample of a media item to a user, along with a prompt. The prompt gives the user the opportunity to receive an additional part of the item substantially without further interaction with the user. The streamlined acquisition of the additional part of the media item is enabled by the user's establishment, in advance, of user identification information, payment information, and so on.Type: GrantFiled: September 29, 2006Date of Patent: May 13, 2014Assignee: Amazon Technologies, Inc.Inventor: Thomas A. Ryan
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Patent number: 8725563Abstract: A search engine, system and method for locating and rating a plurality of electronic mentions of respective ones of a plurality of brands.Type: GrantFiled: November 6, 2009Date of Patent: May 13, 2014Assignee: Brand Affinity Technologies, Inc.Inventors: Ryan Steelberg, Chad Steelberg
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Patent number: 8719086Abstract: The disclosure herein provides interactive electronic game systems, methods, and devices. An interactive electronic game system comprises a user information database, an ordering engine, a prize engine, a game engine, and one or more computers, wherein the ordering engine comprises an identification receiver and an order processor, and the one or more computers comprises a computer processor and an electronic storage medium.Type: GrantFiled: July 1, 2013Date of Patent: May 6, 2014Assignee: Mitesh GalaInventor: Mitesh Gala
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Patent number: 8719110Abstract: During a marketing technique, lists of desired items and associated prices are received from multiple consumers. For example, consumers may provide lists of desired items and the (discounted) prices at which these items are of interest. By assigning the consumers to different price ranges based on the associated prices and an occurrence of at least one of the items in the lists, an aggregated interest in the item, including numbers of consumers that desire the item in the different price ranges, is determined. Information associated with the aggregated interest in the item is then provided to at least one entity that provides the item, thereby facilitating sales of the item to a subset of the consumers associated with one or more of the price ranges.Type: GrantFiled: July 6, 2011Date of Patent: May 6, 2014Assignee: Intuit Inc.Inventors: Stephen Blair Silverberg, Hendro Riyadi, Jonathan P. Ku, Bryan K. Tublin
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Patent number: 8712395Abstract: In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting.Type: GrantFiled: September 20, 2013Date of Patent: April 29, 2014Assignee: Millennial Media, Inc.Inventors: Jorey Ramer, Adam Soroca, Dennis Doughty
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Patent number: 8712833Abstract: The subject application is directed to a system and method for selective control of advertising messages on distributed document processing devices. Device identification data is first received corresponding to the identity of networked document processing devices available for display of selected advertising content. Device selection data representing a selected subset of the networked document processing devices is then received, with the selection made in accordance with the received identification data. Next, customization data is received corresponding to a selected display parameter associated with the selected advertising content. The selected advertising content and the received customization data are then communicated to each of the networked document processing devices in the selected subset. Each of the document processing devices then commences the display of the selected advertising content in accordance with the customization data.Type: GrantFiled: May 22, 2008Date of Patent: April 29, 2014Assignees: Kabushiki Kaisha Toshiba, Toshiba Tec Kabushiki KaishaInventors: Tony T. Quach, Peter Tran
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Patent number: 8706548Abstract: One methodology in accordance with the disclosure is a computer-implementable methodology for quantitatively assessing the impact of paid search advertising on the total visits (paid and organic search-based visits) from search engines and utilizing this assessment to improve search engine marketing performance. The methodology relies on the computation of a synergy score for each search engine keyword of interest or coefficients in a synergy equation. Once computed, the score can be used to repeatedly compute the total return on advertising spend (ROAS) and other performance metrics on a go-forward basis without the time lag inherent in computing the synergy score itself. The methodology includes specific computer-implementable methods for improving search engine marketing performance based on the total (paid plus organic) performance metrics.Type: GrantFiled: March 15, 2013Date of Patent: April 22, 2014Assignee: Covario, Inc.Inventors: Matthias Blume, Raul Navarro-Cantu, Craig MacDonald, Dema Zlotin, Russ Mann
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Patent number: 8700465Abstract: Technologies relating to determining online advertisement statistics are described. In general, one aspect of the subject matter described in this specification can be embodied in a method that includes receiving a prediction value for a click-through rate for an online advertisement, the prediction value indicating a probability that the online advertisement will be accessed when displayed in an online medium, the prediction value based on a ratio of a number of times the advertisement has been accessed by users to a number of times the advertisement has been displayed to users, identifying at least one condition that is present when the online advertisement is to be displayed, the condition affecting accuracy of the prediction value, and generating a corrected prediction value based on at least one stored shift value associated with the at least one condition.Type: GrantFiled: June 15, 2011Date of Patent: April 15, 2014Assignee: Google Inc.Inventors: Dan Liu, Marc Berndl, Karthik Gopalratnam, Amir Najmi, Diane L. Tang
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Patent number: 8700468Abstract: A selection of one or more segment attributes from an offer provider campaign is received at a graphical user interface. The one or more segment attributes define one or more segments that correspond to one or more offers in the offer provider campaign. Further, an expression graph based on the one or more segment attributes is generated. In addition, a portable micro-segment object is generated based on the expression tree such that the portable micro-segment object lacks dependence on the offer provider campaign.Type: GrantFiled: March 2, 2011Date of Patent: April 15, 2014Assignee: Adobe Systems IncorporatedInventors: Walter Chang, Geoff Baum
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Patent number: 8701016Abstract: A system for and method of enhancing web page delivery and visitor tracking. The invention provides the ability to control redirection of Web traffic of humans. It can identify visitors to a Web page, track their movements, log critical information, and analyze the Web traffic in order to judge the success in driving quality traffic to some known goal on a Web site, such as a sale. The system tracks visitors via use of redirection with an image tag. The invention can also use unique image marker references to prevent browsers from accessing cached images.Type: GrantFiled: June 30, 2006Date of Patent: April 15, 2014Assignee: SuperMedia LLCInventors: John H. Lambert, George Semeczko, Geert Engels
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Patent number: 8687782Abstract: A call tracking system and method that estimates a number of calls associated with a publication channel. The system uses a sampling algorithm to perform the estimation. The sampling algorithm selects a group of advertisements to serve as a sample group, and determines a distribution of calls for each of the publication channels associated with the sample group. The distribution of calls from the publication channels is assumed to be the same for all advertisements, and the data from the sample group is used to model the performance across all advertisements. The selected advertisements may be associated with one or more advertisers. Pooled or dynamic signal processing methods may also be used to estimate a number of calls associated with a publication channel. The number of calls associated with a publication channel may be utilized to determine the efficiency of, or calculate the revenue share associated with, an advertising campaign.Type: GrantFiled: January 31, 2013Date of Patent: April 1, 2014Assignee: Marchex, Inc.Inventor: Ziad Ismail
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Patent number: 8682723Abstract: Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.Type: GrantFiled: September 14, 2009Date of Patent: March 25, 2014Assignee: Twelvefold Media Inc.Inventors: Todd Parsons, Mitch Ratcliffe, Rob Crumpler, Will Kessler, Kurt Freytag
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Patent number: 8676645Abstract: A method and system for identifying users for advertising. Users, attributes, and first web sites provided by ISPs accessed by the users are identified. First data including content of the first web sites and user time spent thereon are received from ISPs and analyzed to determine first attribute values indicative of user interest. Second data received from ISPs include content of second web sites and user time spent thereon. Second attribute values, derived from questionnaires completed by the users, indicate interest in each attribute by each user. Third attribute values are determined by combining the first and second attribute values. The third attribute values are processed to identify users to which a product or service may be advertised. The identified users are communicated to a service provider or product provider. The first, second, or third attribute values may have missing values, which are determined by correlation and linear regression.Type: GrantFiled: September 12, 2012Date of Patent: March 18, 2014Assignee: International Business Machines CorporationInventor: Hulikunta Prahlad Raghunandan
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Patent number: 8676646Abstract: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.Type: GrantFiled: July 25, 2012Date of Patent: March 18, 2014Assignee: International Business Machines CorporationInventors: Robert Crites, Ruby Kennedy
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Patent number: 8676647Abstract: A computer-implemented method is described for determining a response attribution value that represents a credit assignment to a communication, for an associated response received from a recipient during a marketing campaign.Type: GrantFiled: July 26, 2012Date of Patent: March 18, 2014Assignee: International Business Machines CorporationInventors: Robert Crites, Ruby Kennedy
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Patent number: 8671020Abstract: A call tracking system and method that uses a pooling algorithm to manage a pool of telephone numbers that are utilized in advertisements. The pooling algorithm allows adjustments to be made to the pool in order to achieve a desired degree of call tracking accuracy performed by the system. The pooling algorithm may adjust the pool in terms of size, quality, or other metric, and assign phone numbers so as to meet the desired accuracy requirements. While additional numbers in a pool may increase accuracy, fewer numbers result in lower cost, and a balance may be struck based on the requirements of an advertiser. When a phone number is to be provided for an advertising campaign, the phone number may be selected from the pool randomly, in round-robin fashion, or according to criteria related to expected accuracy.Type: GrantFiled: January 31, 2013Date of Patent: March 11, 2014Assignee: Marchex, Inc.Inventors: Amanda Morrison, Ambrose Sterr, Govind Ramanathan, Matthew Berk, Ziad Ismail
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Patent number: 8666989Abstract: Techniques for storing and retrieving content associated with a specific geographic location include identifying discrete regions included in a bounding region and initializing a list of discrete regions and a count of identified local content. For each identified region: determining a number of content items included in the region; updating the region list with an ID of the identified region if it contains at least one content item; and adding the determined number of content items to the count of identified local content. Deciding whether to proceed to a next identified region includes determining if unprocessed regions remain and if a predetermined content limit was reached. The next region is then processed if there is a next region and the content limit has not been reached. The regions are processed, content IDs for content items associated with processed regions are located in a content database for further selection or serving.Type: GrantFiled: December 2, 2011Date of Patent: March 4, 2014Assignee: Google Inc.Inventors: Emil Gilliam, Ping Wu
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Patent number: 8667531Abstract: A server receives a source signal stream having a channel identifier and an indication that an advertisement placement opportunity is located in the signal stream a time period prior to an advertisement signal point. The server transmits the channel identifier to a session manager. The server receives from the session manager a list of sessions corresponding to a number of recipients currently viewing a channel corresponding to the channel identifier. The server transmits to an ad decision service an ad call for each session in the list. The server receives from the ad decision service a plurality of advertisements targeted to the list. The server stores the plurality of advertisements in at least one cache prior to expiration of the time period, where the advertisement signal point is detected by the programmed computer.Type: GrantFiled: March 6, 2013Date of Patent: March 4, 2014Assignee: This Technology, Inc.Inventors: Jeffrey Sherwin, John Raymond Mick, Jr.
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Patent number: 8667135Abstract: A method, system and computer readable storage medium for reporting on a measured change in a consumption rate. Media consumption histories for a plurality of entities are received. A monitored audience is selected from the plurality of entities by selecting entities which have completed an online purchase. A category value for each of two or more categories of media content is determined. One category of media content includes one or more items of media content. One category value represents the measured change in consumption rate for one category of media content for the monitored audience between at least two time intervals. One consumption rate is determined based on the number of times each item of media content in the one category has been delivered over a network during one time interval. A report including a reference to two or more categories and their associated category values is generated.Type: GrantFiled: April 8, 2013Date of Patent: March 4, 2014Assignee: Quantcast CorporationInventors: Paul G. Sutter, Konrad S. Feldman
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Patent number: 8666812Abstract: Content providers can target individuals for receipt of selected content based, at least in part, on profiles associated with users. The associations between the users and the profiles are determined based on analysis of receipts for transactions completed by the users. These receipts contain information that is indicative of the individuals' spending habits. Electronic correspondence associated with the users is scanned to identify the receipts and information is extracted from the receipts for use in the analysis. The individuals can opt-in to receive content targeted to the profiles associated with their accounts without allowing the content providers to have direct access to their receipts or their identity. The individuals can also opt-out if they no longer want to receive targeted content.Type: GrantFiled: July 12, 2010Date of Patent: March 4, 2014Assignee: Google Inc.Inventor: Kawaljit Gandhi
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Patent number: 8660897Abstract: A method includes providing, through a server device, a number of wearable apparel garments to an entity and monitoring readings of near-field communication tags associated with the number of wearable apparel garments procured from the entity through a number of reader devices of a corresponding number of another human mammals. The method also includes transmitting a profile information of the human mammal wearing the wearable apparel garment to the reader device of the another human mammal and/or a geospatial information of the reader device to the server device configured to collect information from the number of reader devices. Further, the method includes obtaining, through the server device and/or another server device, information related to market intelligence based on the transmitted profile information and/or the geospatial information.Type: GrantFiled: October 13, 2011Date of Patent: February 25, 2014Inventor: Raj Vasant Abhyanker
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Publication number: 20140046759Abstract: A campaign offer system provides an offer using a mobile device. A service provider includes one or more servers with engines and attached storage. The service provider is configured to be in communication with a mobile application running on a user mobile device of a user. The service provider is in communication with an advertiser and a retailer. A retailer gateway communicates with a retailer checkout system via existing retailer checkout system peripheral device communication protocols without a need to modify the communications protocols or modify a retailer checkout system software code. The system in operation sorts offers for different users.Type: ApplicationFiled: October 16, 2013Publication date: February 13, 2014Applicant: Envizio, Inc.Inventors: Youri Drozd, Leonid Kontsevich, Seb Kiureghian, Gary Dahl
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Patent number: 8650131Abstract: A system and method for measuring or at least detecting the effect of at least implicit communication on transactions within a social group, optionally such as consumer purchases for example. The group may optionally comprise a social network, a pair, 3 or more individuals and so forth. By “implicit communication” it is meant communication for which there is no record, for example in a database. The aftereffects of such communication may optionally be determined, detected and/or measured through detection and/or measurement of influence, as described in greater detail below. For example, if a first consumer performs purchase of an item and a second consumer later purchases the same or similar item within a given time period, the two purchases may optionally be linked through influence which may in turn have optionally occurred through implicit communication.Type: GrantFiled: April 5, 2009Date of Patent: February 11, 2014Assignee: Pursway Ltd.Inventors: Elery Pfeffer, Guy Gildor
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Patent number: 8639268Abstract: A mobile communication network includes a media controller (MC) for tracking popularity statistics of cells of the network, a location database (LDB) connected to the MC for storing the statistics, a position monitor (PM) connected to the MC for detecting a position of subscribers within the network and at least one local cache (LC) connected to the MC and for pre-storing content to be delivered to the subscribers wherein the MC further includes a communication means for receiving content and subscriber information and for communicating portions of the received information to the PM, to the LDB and to the LC.Type: GrantFiled: October 4, 2011Date of Patent: January 28, 2014Assignee: Telefonaktiebolaget L M Ericsson (publ)Inventor: Attila Mihaly
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Patent number: 8635108Abstract: A system and method facilitating the management of current and prospective customers and customer information is provided. The invention includes an aggregation system adapted to provide management and generation of current and prospective customers. The invention further provides management of current and prospective customer information. Additionally, the aggregation system provides for generating advertisements based at least in part upon market information. Finally, the present invention also includes a printstream aggregation method facilitating the printing of print orders.Type: GrantFiled: May 9, 2013Date of Patent: January 21, 2014Assignee: eWinWin, Inc.Inventor: Gregory J. Mesaros
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Patent number: 8635105Abstract: A system assesses consumer experience portrayal effectiveness by evaluating neuro-response measurements for a consumer directly experiencing stimulus and/or indirectly experiencing stimulus through observation of another. Neuro-response measurements are collected using multiple modalities to evaluate personal and observed experiences of products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. In many instances, neuro-response data is combined with other data and analyzed to assess total consumer experience portrayal effectiveness.Type: GrantFiled: August 27, 2008Date of Patent: January 21, 2014Assignee: The Nielsen Company (US), LLCInventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
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Publication number: 20140019237Abstract: A system and method for prescriber-centric targeting may use information known about prescribers to determine patients who should be targeted to receive information relating to a target drug. The system may identify a prescriber based on a propensity of the prescriber to prescribe the target drug or a drug in the same class as the target drug. The system may identify a patient based on the identified prescriber. For example, the patient may be a former or current patient of the prescriber. The system may cause the information relating to the target drug to be communicated to the patient. By identifying prescribers based on their propensity to prescribe a target drug and then targeting their patients, the system may obtain higher rates of prescription fills for the target drug while at the same time providing more relevant information to the patients.Type: ApplicationFiled: July 11, 2012Publication date: January 16, 2014Applicant: Catalina Marketing CorporationInventor: Chad Nathaniel GOTTFRID
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Publication number: 20130339143Abstract: A campaign offer system provides an offer with the use of a mobile device. A service provider includes one or more servers with engines and attached storage. The service provider is configured to be in communication with a mobile application running on a user mobile device of a user. The service provider is in communication with an advertiser and a retailer. A retailer gateway communicates with a retailer checkout system via existing retailer checkout system peripheral device communication protocols without a need to modify the communications protocols or modify a retailer checkout system software code. An advertiser creates an offer campaign with details including at least one of, offer distribution rules and offer redemption rules for targeting users for offers.Type: ApplicationFiled: August 16, 2013Publication date: December 19, 2013Applicant: ENVIZIO, INC.Inventors: Youri Drozd, Leonid Kontsevich, Kr Prasad, Seb Kiureghian, Gary Dahl
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Publication number: 20130325603Abstract: Systems and methods for providing online content include determining the likelihood of an online event occurring regarding the content. A likelihood value may be generated by analyzing history data indicative of one or more online events to identify content presentations and content interactions. Content presentations and content interactions may be grouped by topical category, in some implementations.Type: ApplicationFiled: June 1, 2012Publication date: December 5, 2013Inventors: Gil Shamir, Amit Prakash, Xinlong Bao, Ke Huang, Shankar Ponnekanti
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Patent number: 8583487Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.Type: GrantFiled: September 14, 2012Date of Patent: November 12, 2013Assignee: AOL Advertising Inc.Inventors: Ali Nasiri Amini, Michael Jan Grebeck, Aaron E. Flores, Alireza Darvish, Hans Marius Holtan, Robert Alden Luenberger
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Publication number: 20130297415Abstract: The present invention applies gaming theory and well-understood sales processes and techniques to allow the operator of an interactive sales medium to control what is displayed to a user of the medium in a manner that signals their intentions (e.g., looking for a lower price, looking for a particular incentive, etc.) so that the “strategies” being used by the consumer can be identified and exploited to lead the consumer to a desired end choice. In particular, upon identification of the strategies being used by the consumer, incentives (e.g., gradually increasing rewards and/or decreasing “punishments”) are presented to the consumer in such a way that the margins achieved by an eventual sale are slowly decreased with each presentation of the incentives to the consumer. Since the presentation of each incentive increases the likelihood the consumer will make a purchase, margins are maximized for the seller.Type: ApplicationFiled: July 3, 2013Publication date: November 7, 2013Inventor: David A. Selby
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Patent number: 8571930Abstract: Strategies are described for conducting an advertising campaign using a cost-per-transaction (CPT) pricing model. In this model, the advertiser is charged when an end-user takes some express action in response to viewing the advertisement, such as by clicking on the advertisement, purchasing the advertised asset, performing a registration procedure, and so forth. Various solutions allow for the computation of the expected value of a CPT advertisement when there is a scarcity of data pertaining to the actual performance of the CPT advertisement.Type: GrantFiled: October 31, 2005Date of Patent: October 29, 2013Assignee: A9.COM, Inc.Inventor: Viatcheslav Galperin
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Patent number: 8571923Abstract: Systems, methods and computer-storage media are provided for distributing advertising content with improved accessibility for users and with a reduced-cost architecture for the web site provider. An advertising service directory (ASD) intercepts advertising requests containing registered words and phrases so that their location can be determined in a data structure. Through user profile, web site preference or additional information in the reference data structure, the delivery format of the content can also be detected. The request is then forwarded to the provider, removing the need for the first web site provider to actually serve the advertising content. Users can use a phrase or format in order to “push” for advertising content. Thus, brand names and products can be accessible without the need to bid for ad placement. The effectiveness of advertising across many platforms can be increased by offering users an easier-to-remember retrieval method.Type: GrantFiled: April 24, 2008Date of Patent: October 29, 2013Assignee: Microsoft CorporationInventors: Rohan Shetty, Li Li
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Publication number: 20130275212Abstract: Techniques are described herein for determining whether to provide an advertisement to a user of a social network. The determination is based on a click probability and a social network value for the user. The click probability indicates a likelihood of the user to select the advertisement if provided to the user via the social network. The social network value is based on a subscription probability of the user and further based on subscription probabilities of other users in the social network that are included in an affinity set of the user. Each subscription probability indicates a likelihood of a respective user to subscribe to a paid service with respect to the social network.Type: ApplicationFiled: May 29, 2013Publication date: October 17, 2013Inventor: Deepak K. Agarwal
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Patent number: 8560608Abstract: The present disclosure relates to forming crowds of users taking into account known physical boundaries. In general, current locations of a number of users are obtained. A crowd of users is then formed based on the current locations of the users while taking into account one or more known physical boundaries such that the crowd does not include spatially proximate users on opposite sides of the one or more known physical boundaries. By utilizing known physical boundaries in a spatial crowd formation process, users that are spatially proximate to one another but are separated by a physical boundary are not included in the same crowd. In this manner, the spatial crowd formation process provides accurate and meaningful crowd formation in environments such as, but not limited to, buildings with multiple rooms, shopping malls, or the like.Type: GrantFiled: November 8, 2010Date of Patent: October 15, 2013Assignee: Waldeck Technology, LLCInventors: Steven L. Petersen, Eric P. Halber, Eugene Matthew Farrelly
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Publication number: 20130268356Abstract: Electronic systems for promotional offers are disclosed. An illustrative electronic system may include a computing device and a storage medium. The storage medium may contain one or more programming instructions that, when executed, cause the computing device to generate scores for customers from a customer database for distribution of limited quantities of promotional offers. Each score may be associated with one customer and one promotional offer, and each score may measure a probability that the associated customer will make a purchase in accordance with the associated offer. The programming instructions may further cause the computing device to identify a highest score, determine a customer associated with the highest score, determine a promotional offer associated with the highest score, assign the promotional offer to a personalized offer list for the customer if the promotional offer satisfies one or more constraints.Type: ApplicationFiled: March 12, 2013Publication date: October 10, 2013Inventors: Jesse T. Quatse, Ansii Karhinen, Eric G. Wasserman
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Patent number: 8543456Abstract: A media targeting system and method uses visual pattern recognition techniques in association with consumer transactions as the basis for building a targeting database, which is then later used for automated consumer identification and targeted advertising purposes. The invention solves the problem of generating a large scale, robust media targeting database without relying on active or passive participation by consumers. Also disclosed are other demographics estimation systems and methods which facilitate less expensive media targeting capabilities which can be used in conjunction with the more robust transaction associated method disclosed.Type: GrantFiled: December 13, 2004Date of Patent: September 24, 2013Assignee: IP Mining CorporationInventor: Brent Thomas McKay
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Patent number: 8543457Abstract: A method of collecting data from pages viewed by a user of at least one web site, comprises receiving from at least one activity message reporter a plurality of access reports wherein an access report includes content from at least one web page of the at least one web site. Thereafter the method accumulates the received access reports, and formats content from the received access reports in accordance with a document template.Type: GrantFiled: May 23, 2006Date of Patent: September 24, 2013Assignee: STB Enterprises, LLCInventors: William E. Staib, Dean Scott Blodgett
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Publication number: 20130246172Abstract: A method and a system that identify seller ads to potential buyers within a network-based commerce system are provided. The method and system may operate to receive a request including a product identification from a seller, and assign to the seller, based on a distance function and the product identification, a matching identification entry included in a set of identification entries. The request may also include financial metrics. The method and system may further include operations to identify one or more seller ads associated with the matching identification entry, as determined by a distance measured between the matching identification entry and at least one extracted identification entry extracted from a selected content page and included in the set of identification entries. The identification of the one or more seller ads may also be determined by a relevance function based on the financial metrics.Type: ApplicationFiled: May 10, 2013Publication date: September 19, 2013Applicant: eBay Inc.Inventors: Henri Moissinac, Laura Robyn Chambers, Jeffrey Wong, Jacob Aqraou
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Patent number: 8538892Abstract: A method and a system for electronically transacting a purchase between a purchaser and a merchant are disclosed. The method includes storing accrued incentives on an intelligent data carrier medium via interactive television (DTV/STB) equipment and redeeming a discount or a value corresponding to the accrued incentives present on the data carrier medium when a purchase is made. The electronic purchase system using an electronic network contains a purchaser interactive television (DTV/STB) equipment connected to the electronic network, a fixed intelligent data carrier medium connected to the interactive television (DTV/STB) equipment for service authentication and decryption and a detachable intelligent data carrier medium connected to the interactive television (DTV/STB) equipment.Type: GrantFiled: March 6, 2006Date of Patent: September 17, 2013Assignee: Thomson LicengingInventors: Richard Humpleman, Dan Watson, Manu Mehta
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Publication number: 20130238432Abstract: A method includes receiving a query by a current user for a recommendation regarding a provider of a specified service or commodity in a locality. A profile of the current user is obtained. Tracking data is obtained corresponding to a traceable device of each user of a set of users. A relevant subset of the set of users is selected based on the profile of the current user. The query is responded to by generating the recommendation based on the tracking data that corresponds to the selected relevant subset of the users.Type: ApplicationFiled: March 6, 2012Publication date: September 12, 2013Applicant: GM GLOBAL TECHNOLOGY OPERATIONS LLCInventors: Fan BAI, Donald K. Grimm, Massimo Osella, Wende Zhang
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Patent number: 8533755Abstract: A computer implemented method and system for accelerating advertising placement decisions is disclosed. A server receives a source signal stream having a channel identifier and an indication that an advertisement placement opportunity is located in the signal stream a time period prior to an advertisement signal point. The server identifies a list representative of a plurality of recipient signal streams having the channel identifier and at least one audience attribute prior to expiration of the time period. The server obtains a plurality of targeted advertisements corresponding to the list representative of the plurality of recipient signal streams. The server stores the plurality of advertisements in at least one cache.Type: GrantFiled: April 9, 2012Date of Patent: September 10, 2013Assignee: This Technology, Inc.Inventors: Jeffrey Sherwin, John Raymond Mick, Jr.
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Patent number: 8533042Abstract: A system determines neuro-response stimulus and stimulus attribute resonance. Stimulus material and stimulus material attributes such as communication, concept, experience, message, images, audio, pricing, and packaging are evaluated using neuro-response data collected with mechanisms such as Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-response data is analyzed to determine stimulus and stimulus attribute resonance.Type: GrantFiled: July 30, 2008Date of Patent: September 10, 2013Assignee: The Nielsen Company (US), LLCInventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
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Patent number: 8527346Abstract: A method for scheduling advertising comprises the steps of: estimating a respective fraction of delivered advertisement impressions that result in a response from a user for each of a plurality of advertising contracts, estimating a value per impression for each of the advertising contracts, and scheduling an advertising line under the contract having the highest value per impression at a next available advertising window.Type: GrantFiled: June 28, 2004Date of Patent: September 3, 2013Assignee: Yahoo! Inc.Inventors: Michael Bigby, Britton Glasser, Adam Taisch, Andy Atherton, Harry Fung
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Patent number: 8510153Abstract: A system includes a central server in communication with public agencies through a private network and with local service-providers through a public network. The central server executes a profiling module configured to exchange standardized information with a local service-provider over the public network and with a public agency over the private network; an invoicing module in communication with the profiling module, the invoicing module being configured to process claims submitted by the local service-providers; a compliance module in communication with the profiling module, the compliance module being configured to monitor compliance with contracts between the local service-providers and the public agencies; a demand module in communication with the profiling module for forecasting demand for services; and a procurement module in communication with the profiling module for entering into contracts with the local service-providers.Type: GrantFiled: March 12, 2012Date of Patent: August 13, 2013Assignee: Accenture Global Services LimitedInventors: Andrea Lynne Dodge, Carl S. Kiefer, William Kilmartin, Henry M. Hsu
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Patent number: 8494905Abstract: Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism including multiple modalities such as, Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data and removes cross-modality interference.Type: GrantFiled: June 6, 2008Date of Patent: July 23, 2013Assignee: The Nielsen Company (US), LLCInventors: Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
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Patent number: 8494897Abstract: An analytics system and associated methods are disclosed. The analytics system may be used by site owners and others for various purposes, such as to identify and compare network sites that satisfy particular criteria, to identify and compare keywords associated with these sites, and to assess characteristics of typical users of these sites. One feature of the system includes computer processes for inferring characteristics of users for whom user profile data is unknown or incomplete, and for using these inferred characteristics to more accurately assess the characteristics of typical users of particular sites.Type: GrantFiled: June 29, 2009Date of Patent: July 23, 2013Assignee: Alexa InternetInventor: Steven Dawson
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Patent number: 8489546Abstract: A computerized system, method and process allows telecommunications carriers to find, evaluate and select locations for equipment through direct access to end users, while providing citizens the opportunity to offer the use of their dwelling or other assets to carriers. The system and method further provides a computerized mechanism for (a) creating an inventory and marketplace for available properties for use in telecommunications networks, (b) providing quality and/or performance monitoring and control for wireless communication systems based on data in the clearinghouse, and (c) providing localized content over wireless networks using the clearinghouse.Type: GrantFiled: June 7, 2012Date of Patent: July 16, 2013Inventor: Theodore S. Rappaport
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Patent number: 8489457Abstract: Apparatus and methods for dynamically producing and managing events are disclosed. In various embodiments, an event sequence generator is used to generate a production schedule or script that includes content elements and event milestones. Methods of generating a production schedule and a promotion schedule are also disclosed. The production schedule and reports based on the event can be produced and accessed remotely.Type: GrantFiled: June 5, 2012Date of Patent: July 16, 2013Assignee: Total Sports EntertainmentInventors: Robert Masewicz, Jeanette Ehnerd