Abstract: Systems and methods are described herein for determining user exposures to content, such as content presented by physical objects (e.g., advertisements on billboards). The systems and methods may determine a probability (an “exposure probability”) that a user has viewed or consumed content, information, or other visual media presented by a physical object, such as a billboard, vehicle, sign, or other structure, and provide the determined probability to various attribution systems, such as systems that attribute user engagements (e.g., store visits, app downloads, website visits, product purchases, and so on) to earlier content exposures.

Abstract: Aspects of the present disclosure involve a system including a computer-readable storage medium storing a program and method for providing interfaces for automatically mapping webpages to page groups. The program and method provide for determining prioritized terms for plural URLs corresponding to webpages of a website; sending, to a user's client device, an indication of the prioritized terms; receiving, from the client device, an indication of the prioritized terms as modified by the user; generating page groups based on the modified prioritized terms, each page group being assigned to a page category for the website, and each page group having URL-based conditions; sending, to the client device, an indication of the page groups; receiving, from the client device, an indication of the page groups as modified by the user; and causing display of a mapping interface on the client device, the mapping interface corresponding to the modified page groups.

Abstract: Systems and methods for obtaining an external content item from an online service for presentation on the client device is presented. On the client device, a condition is detected in the execution context of an executing application, the condition corresponding to the presentation of an external content item by the application. A request is made to the online service for content items. In response, content information is received, where the content information identifies potential content items. According to various embodiments, initial scores are associated with each potential content item in the content information. At the client device, a completed score is generated for each content item according to local information on the client device and the corresponding initial score. An external content item is selected for presentation on the client device from the potential content items according to, at least in part, the completed scores.

Abstract: Systems and methods for rearranging tags on a graphical user interface (GUI) based on known and unknown levels of web traffic are disclosed. To provide users with real estate listings that have popular home attributes with respect to a given region, the system uses known user interaction information to determine predicted user interaction information for real estate listing phrases (e.g., tags) that are associated with unknown user interaction information. The system then ranks the real estate listing phrases based on each real estate listing phrase's user interaction information. Based on the ranked real estate listing phrases, the system generates for display the highest ranked real estate listing phrase in association with a real estate listing being associated with the real estate listing phrase.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating videos. In one aspect, a method comprises: receiving: (i) an input video comprising a sequence of video frames, and (ii) data indicating a target object type; processing the input video to generate tracking data that identifies and tracks visual locations of one or more instances of target objects of the target object type in the input video; generating a plurality of sub-videos based on the input video and the tracking data, including: for each sub-video, generating a respective sequence of sub-video frames that are each extracted from a respective video frame of the input video to include a respective instance of a given target object from among the identified target objects of the target object type; and generating an output video that comprises the plurality of sub-videos.

Abstract: The present disclosure relates generally to determining intent based upon speech input using a dialog system. More particularly, techniques are described using matching-based machine learning techniques to identify an intent corresponding to speech input in a dialog system. These procedures do not require training when intents are added or removed from the set of possible intents.

Abstract: The present disclosure is directed to positioning animated images within a dynamic keyboard interface. In particular, the methods and systems of the present disclosure can: receive, from a user device on which an application is executed, data indicating a context of: the application, and/or a dynamic keyboard interface provided in association with the application; identify, based at least in part on the data indicating the context, a plurality of different animated images, including an animated image comprising an advertisement, for presentation by the dynamic keyboard interface; communicate, to the user device, data indicating the plurality of different animated images; receive, from the user device, data indicating a selection of the animated image comprising the advertisement; and determine, based at least in part on the data indicating the selection and the data indicating the context, a position within the dynamic keyboard interface for presenting the animated image comprising the advertisement.

Abstract: Aspects described herein relate to methods, systems, and apparatuses that infer which items were purchased in a transaction based on correlating a transaction record for the purchase, such as credit card receipt, with browsing records received from multiple users of vendor websites that identify individual costs of items.

Abstract: In various embodiments, boundaries of geo-fences can be made mutable based on principles described herein. The term “mutable” refers to the ability of a thing (in this case, the boundary of a geo-fence) to change and adjust. In a typical embodiment, a mutable geo-fence system is configured to generate and monitor a geo-fence that encompasses a region, in order to dynamically vary the boundary of the geo-fence based on a number of boundary variables. The term “geo-fence” as used herein describes a virtual perimeter (e.g., a boundary) for a real-world geographic area. A geo-fence could be a radius around a point (e.g., a store), or a set of predefined boundaries. Boundary variables, as used herein, refers to a set of variables utilized by the mutable geo-fence system in determining a location of the boundary of the geo-fence.

Abstract: A computational approach is proposed herein for controlling a user interface for rendering of interactive graphical control elements representing offers and coupons that are inserted into a computational payment process. In particular, the offers and coupons can interact with stored payment information resident (or tokens thereof) on a digital wallet data structure. The approach can be implemented as a computing system, a computing method operable on a computing system, or a computer program product affixed in the form of a non-transitory computer readable medium storing machine-interpretable instructions.

Abstract: Techniques are disclosed relating to methods that include receiving an indication of an access by a user to a web page that includes a beacon, and calculating a readiness score for triggering the beacon. The methods may also include determining, based on the readiness score, whether to perform a client-side or server-side triggering of the beacon. The triggering causes data associated with the access to be transmitted to a third-party computer system.

Abstract: Embodiments are related to faster provisioning of targeted advertisements at a set-top box (STB) via an Internet Protocol (IP) connection between the STB and a remote server. The disclosed IP-based advertisement distribution system enables targeted advertisements to be pulled from the remote server efficiently, causing the advertisements to be made available within a short time frame (e.g., less than one day from the time when the advertisements are available). The disclosed methods enables a STB to determine whether to retain existing targeted advertisements, discard them, or provision newly-available advertisements. The targeted advertisements can depend on various factors such as demographic information of an owner of the STB, lifestyle information of the owner of the STB, etc.

Abstract: Disclosed are methods, systems, and computer-readable medium for displaying contextually relevant links by a browser extension. For instance, the method may include: comparing terms of a set of terms with a content of a user interface to identify matching terms; in response to identifying matching terms, transmitting a query to a server, the query indicating the matching terms; receiving a response from the server, the response including one or more information cards for each of the matching terms; annotating instances of the identified matching terms on the user interface; in response to a user interaction with an annotated instance of an identified matching term, causing an information card to be displayed that corresponds to the identified matching term, the information card including a link element; determining whether a user input selects the link element; and in response to determining the user input selecting the link element, executing a link process.

Abstract: A dynamic asset spawning engine is provided in a data processing system for dynamically spawning assets in a video game based on one or more news feeds. The dynamic asset spawning engine semantically tags a library of video game assets with game tag descriptors. The dynamic asset spawning engine parses and processes the one or more news feeds to identify supplemental tag descriptors and spawning parameters for one or more video game assets in the library of video game assets. The dynamic spawning engine assigns the identified supplemental tag descriptors and spawning parameters to the one or more video game assets. The video game spawns the one or more game assets in the video game in accordance with the supplemental tag descriptors and spawning parameters.

Abstract: Automatic item placement recommendation is described. An item placement configuration system receives an item for which a recommended placement is to be generated and identifies an entity associated with the item. The item placement configuration system then identifies a multi-domain taxonomy that describes relationships between different entities based on items associated with the different entities published among different domains. A representation of the entity associated with the item to be placed is then identified within the multi-domain taxonomy, along with a representation of at least one similar entity. Upon identifying a similar entity, historic item placement metrics for the similar entity are leveraged to generate a placement recommendation for the received item. In some implementations, the placement recommendation is output with a visual indication of a similar entity and associated performance metrics that were considered in generating the recommended placement.

Abstract: Systems and methods are disclosed for creating, editing, sharing and distributing high-quality, media-rich web-based communications. The communications are created in a layered fashion that integrates user-selected text, colors, background patterns, images, sound, music, video, or other media. The systems and methods are used to generate, edit, broadcast, and track electronic presentations, brochures, advertisements (such as banner advertisements on highly trafficked media websites), announcements, and interactive web pages, without the need for the user to understand complex programming languages.

Abstract: Various embodiments are directed to assigning offers to marketing deliveries utilizing new features to describe offers in the marketing deliveries. Marketing deliveries can be described at a finer level to thus enhance the effectiveness of building and conducting marketing campaigns. The approaches facilitate matching content to recipients, predicting content performance, and measuring content performance after dispatching a marketing delivery.

Abstract: Systems and methods are disclosed for creating, editing, sharing and distributing high-quality, media-rich web-based communications. The communications are created in a layered fashion that integrates user-selected text, colors, background patterns, images, sound, music, video, or other media. The systems and methods are used to generate, edit, broadcast, and track electronic presentations, brochures, advertisements (such as banner advertisements on highly trafficked media websites), announcements, and interactive web pages, without the need for the user to understand complex programming languages.

Abstract: An ad collision machine can be configured to evaluate collision queries for possible ad collisions and is associated with an ad datacenter configured to evaluate and respond to bid requests on behalf of a plurality of advertisers. The ad collision machine can comprise a plurality of nodes and a data cache containing a plurality of user ID—campaign ID keys representing recently submitted bids in response to bid requests. Once a selected node receives a collision query, a user ID—campaign ID key is retrieved from the collision query. If the first key is not found in the data cache, it is written to the data cache by the node and the ad collision machine returns that user ID—campaign ID pair as available to be bid on.

Abstract: A content management system (CMS) for managing content types across multiple content spaces is provided, said CMS being configured to perform the following operations: receiving, through a template creation interface, a selection of content types of a source content space; generating a template having said selection of content types, and storing said template to a template library; receiving a command to install the template into a destination content space; responsive to said command, installing the content types of the template into the destination content space, and establishing a link between the destination content space and the template such that the installed content types are identified as being managed via the template.

Abstract: Systems and techniques are disclosed for generating entries for a searchable index based on rules generated by one or more machine-learned models. The index entries can include one or more tokens correlated with an outcome and an outcome probability. A subset of tokens can be identified based on the characteristics of an event. The index may be searched for outcomes and their respective probabilities that correspond to tokens that are similar to or match the subset of tokens based on the event.

Abstract: In a content management system (CMS), a method for managing content types across multiple content spaces is provided, including: receiving, through a template creation interface, a selection of content types of a source content space; generating a template having said selection of content types, and storing said template to a template library; receiving a command to install the template into a destination content space; responsive to said command, installing the content types of the template into the destination content space, and establishing a link between the destination content space and the template such that the installed content types are identified as being managed via the template.

Abstract: A system and method for scheduling at least one advertisement for presentation in connection with at least one media program is presented. In one embodiment, the method comprises determining a measure of engagement of at least a portion of the at least one media program, selecting the at least one advertisement from the plurality of advertisements based at least in part upon the determined measure of engagement of the at least a portion of the media program, and scheduling the selected advertisement for presentation in connection with the selected at least one advertisement.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for collecting data regarding resource views. In one aspect, a method includes generating a tag that includes instructions that, upon execution of the instructions, cause a device to perform operations including identifying content located in at least one particular portion of a structured resource. The particular portion can be specified by the instructions. The operations may include generating resource view data that includes parameters identifying the device and at least a portion of the identified content. The operations may include sending the resource view data to a server. A request for the tag may be received. The tag may be provided in response to the request.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement; the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.

Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for advertisement keyword scoring. A processing circuit receives a request for an advertisement to be provided to a user during a user session. The advertisement is to be provided alongside other content that is associated with a first plurality of keywords. A processing circuit identifies a plurality of advertisements based on the first plurality of keywords. Each of the plurality of advertisements are associated with a second plurality of keywords. The processing circuit calculates a keyword score for each of the second plurality of keywords for each of the plurality of advertisements. Based on the keyword score, one of the keywords for each of the plurality of the plurality of advertisements is selected. Based on a comparison of the selected keywords, the advertisement to be provided to the user is selected.

Abstract: Correlating information associated with playback of video segments is disclosed. Information associated with playback of a first video segment is obtained. Information associated with playback of a second video segment is obtained. The information associated with playback of the first video segment is correlated with the information associated with playback of the second video segment based at least in part on at least one of a client application identifier, a video session identifier, and a set of timestamps. Output is provided based at least in part on the correlating.

Abstract: This application relates to apparatus and methods for automatically determining and providing digital recommendations including sponsored items at optimized positions. In some examples, a computing device receives a recommendation request. In response, the computing device obtains a plurality of items based on the user data. The plurality of items includes a plurality of relevant items and a plurality of sponsored items. The computing device then determines a total profit for a combination of the plurality of items by injecting the plurality of promotional items at different position amongst the plurality of relevant items. The plurality of items are presented to the user based at least in part on the total profit and the corresponding combination.

Abstract: Geographic data corresponding to a certain geographic area of offline coverage is stored in a memory of a computing device. An indication of a geographic boundary delimiting a region smaller than, and contained within, the geographic area is obtained. A current location of the computing device relative to the geographic boundary is determined and, in response to determining that the current location is outside the region, additional geographic data is retrieved via a wireless communication network to expand the geographic area of offline coverage. At least some of the geographic data corresponding to the expanded geographic area is provided via a user interface of the computing device when the computing device is offline.

Abstract: An embodiment of the present invention discloses a travel assisting method, including: extracting trip information from content saved in a terminal and saving the extracted trip information in a trip list; selecting the trip information from the trip list, automatically connecting to a preset network address or a preset server address, and searching by using part or all of content of each piece of the selected trip information as a key word, so as to obtain assisting information corresponding to the trip information; and generating prompting information. Correspondingly, an embodiment of the present invention further discloses a terminal. The present invention enables the terminal to automatically provide effective reference information for a user according to a trip of the user, solving the problem that an operation is troublesome and time-consuming when the user obtains trip-related assisting information by using the terminal.

Abstract: Systems, methods, and non-transitory computer readable media may be configured to provide graph analysis of geo-temporal information. A location dataset, an entity dataset, and a movement dataset may be accessed. The location dataset may define locations. The entity dataset may define entities. The movement dataset may define movement of the entities among the locations. A graph may be generated based on the location dataset, the entity dataset, and the movement dataset. The graph may represent (1) the locations and the entities with nodes, and (2) the movement of the entities among the locations with edges.

Abstract: A system and method of combining table management software and customer experience skills by generating profiles of patrons, servers, and restaurants by using machine learning algorithms on and location data in those profiles to build more intimate relationships between patrons, food service establishments, and food service professionals. Trait matching provides optimized matchmaking between patrons and servers who share certain commonalities or affinities while also balancing the table management operations. Machine learning algorithms may be used to identify patterns of commonality that would not otherwise be recognized. This system allows patrons to choose servers at an establishment over a plurality of electronic devices by using the cluster analysis results. It provides servers more lateral work experience between participating restaurants, and restaurants more power to operate smoothly and build highly cohesive teams.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A method includes receiving a request for an advertisement to be displayed in a slot associated with a third-party content site; identifying a relevant advertisement to be provided in the slot; determining information to be included in an annotation associated with the advertisement, the annotation including customized information to be presented along with the advertisement; providing the advertisement responsive to the request including providing the annotation along with a control for re-publishing the advertisement along with the relevant advertisement; receiving user input selecting the control and designating the advertisement for re-publishing to a group, the group being designated by the user; and targeting additional content to the group based on the received user input.

Abstract: An online system receives information describing a target group of online system users from a third party system that includes one or more user properties, which may identify an action performed by a an online user within a time interval to include the user in the target group. When an opportunity to present advertisement requests to a user is identified, the online system retrieves actions associated with the user and times associated with the actions. If an action associated with the user matches the action identified by the user properties and occurred within the time interval identified by the user properties, and other characteristics of the user satisfy at least a threshold number of the user properties, the online system includes the user in the target group. Advertisement requests having targeting criteria, including the target group, satisfied by characteristics of the user are evaluated for presentation to the user.

Abstract: Systems and methods for determining outcomes for promotional messages presented to viewers using digital on-screen graphics are described. A service provider may present digital on-screen graphics on content presentation devices, which may be detected by an outcome management system. The digital on-screen graphic may be displayed in association with a primary content offering, such as a television program. The outcome management system may monitor content presentation devices, including those exposed to the digital on-screen graphic, to determine the effectiveness of the digital on-screen graphic. For instance, the outcome management system may determine whether content presentation devices exposed to the digital on-screen graphic subsequently accessed a content offering promoted therein.

Abstract: Disclosed are methods, systems, and non-transitory computer-readable medium for targeting bid and position for a keyword. For instance, the method may include obtaining information about the keyword, the information about the keyword including observations of value with respect to position for the keyword. The method may further include applying a Gaussian Process Model on the observations to obtain a prediction function and associated uncertainties, the prediction function and the associated uncertainties relating positions to expected values; applying a Thompson sampling reinforcement learning model on the expected values and the positions to obtain a target position; and applying a bid model to the target position to obtain bid information for the keyword. The method may also include transmitting a bid message to a search engine, the bid message including the bid information.

Abstract: A natural language processing system includes logic circuitry that receives, from a first user channel, a user query including natural language (NL) input in a colloquial format from an end user, selects a first NLP application from a plurality of NLP applications, transforms, using the first NLP application, the NL input into a plurality of language tokens, extracts a command trigger from the language tokens, determines that the command trigger is linked to a command executable by a first wagering game channel, transmits a command query incorporating the command to the first wagering game channel, receives a command reply including wagering game data associated with the command from the first wagering game channel, generates, using the first NLP application, an NL response that includes the wagering game data and is structured in a colloquial format, and transmits the NL response to the end user via the first user channel.

Abstract: Systems and methods are disclosed for creating, editing, sharing and distributing high-quality, media-rich web-based communications. The communications are created in a layered fashion that integrates user-selected text, colors, background patterns, images, sound, music, video, or other media. The systems and methods are used to generate, edit, broadcast, and track electronic presentations, brochures, advertisements (such as banner advertisements on highly trafficked media websites), announcements, and interactive web pages, without the need for the user to understand complex programming languages.

Abstract: Systems, methods, and apparatus are provided for fraud screening via smart glasses interactions during an ATM session. A smart glasses device may capture an image of an ATM environment. The ATM and the smart glasses device may be edge nodes on an edge network. An edge platform may use a fraud detection model to classify the image and compare it to stored ATM images. The model may be trained at an enterprise server and stored on the edge platform. In response to a determination of fraud at the edge platform, a fraud alert may be transmitted to the smart glasses device during the ATM session. Edge computing reduces latency to enable real-time smart glasses alerts. The smart glasses device may communicate the fraud alert to other smart glasses devices on the edge network.

Abstract: Aspects of the disclosure are directed to establishing a pattern search box for searching one or more documents in a database. Accordingly, a method for searching the database for one or more documents with at least one pattern element, the method including dividing a pattern search box into a plurality of sections; inputting the at least one pattern element to one or more of the plurality of sections of the pattern search box; and searching the database for the one or more documents with the at least one pattern element to the one or more of the plurality of sections of the pattern search box to produce a search result.

Abstract: A system and method for augmenting video displayed via web browser to add interactive functionality is disclosed. Elements are included in a structured media definition to cause the video player to instantiate one or more new elements on a webpage when the media is played, including a first script that includes instructions to generate an interactive menu and second script, such that selection of an option from the interactive menu will call one or more application programming interface (API) functions of the second script. The structured media definition causes loading of the video and execution of the instructions. A server backend receives and processes API calls from the second script and transmits responses to the API calls to be acted upon by the second script.

Abstract: According to examples, a system for sentiment driven risk adjustable digital content management is provided herein. The system may include a processor and a memory storing instructions, which when executed by the processor, cause the processor to perform risk mitigating actions. These may include receiving sentiment data associated with a user and at least one of digital content, user group, or digital content provider. The processor may also aggregate the received sentiment data to measure and track sentiment associated with at least one of the user, the digital content, the user group, or the digital content provider. The processor may further determine sensitivity and risk metrics for at least one of the user, the digital content, the user group, or the digital content provider, based on the aggregated sentiment data. The processor may also provide data driven risk mitigation measures for privacy protection in digital content management based on the determined sensitivity and risk metrics.

Abstract: Searching for documents includes retrieving objects from a physical media image using a camera from a smartphone, a user selecting a subset of the objects, forming a search query based on the subset of objects, and applying the search query to a search engine to search for the documents. Retrieving objects from a media image may include waiting for a view of the camera to stabilize. Waiting for the view of the camera to stabilize may include detecting changing content of a video flow provided to the camera and/or using motion sensors of the camera to detect movement. Retrieving objects may include the smartphone identifying possible subsets of objects in the media image. The user selecting a subset of the objects may include the smartphone presenting at least some of the possible subsets to the user and the user selecting one of the possible subsets.

Abstract: A flux sensing system includes a memory and a processor in communication with the memory and at least one sensing device, the memory storing a plurality of capabilities and a plurality of semantic fluxes associated with the plurality of capabilities. Based on inputs from the at least one sensing device, the computing system is configured to determine an active servicing capability associated with a first semantic flux and/or a consumer interest associated with a second semantic flux and match the interest with the capability based on semantic drift inference.

Abstract: A system and method for augmenting video displayed via web browser to add interactive functionality is disclosed. Elements are included in a structured media definition to cause the video player to instantiate one or more new elements on a webpage when the media is played, including a first script that includes instructions to generate an interactive menu and second script, such that selection of an option from the interactive menu will call one or more application programming interface (API) functions of the second script. The structured media definition causes loading of the video and execution of the instructions. A server backend receives and processes API calls from the second script and transmits responses to the API calls to be acted upon by the second script.

Abstract: Techniques for implementing an interactive user interface for a personal circular based on transformed deal data are described. In response to a receiving of a query from a device of a user via an interactive user interface of a personal circular, the query specifying one or more keywords, or in response to a determination that an item has been included in a shopping list or favorites list of the user via the interactive user interface of the personal circular, a set of sale deals are identified that correspond to the one or more keywords or the item; a set of coupon deals are identified that correspond to the one or more keywords or the item; one or more visual representations of the one or more sale deals are caused to be displayed in a sale deals portion of the interactive graphical user interface for the personal circular; and one or more visual representations of the one or more coupon deals are caused to be displayed in a coupon deals portion of the interactive user interface of the personal circular.

Abstract: Disclosed are methods and systems for ranking content. In one aspect, a method of ranking content for display includes identifying, via hardware processing circuitry, interactions by a single account with content pairs, each of the content in the content pairs included in a plurality of content, aggregating, via the hardware processing circuitry, the identified interactions across a plurality of accounts, associating, via the hardware processing circuitry, probabilities with each content in the plurality of content based on the aggregated interactions, ranking, via the hardware processing circuitry, the plurality of content based on the associated probabilities; and selecting, via the hardware processing circuitry, content ranked above a threshold for display.

Abstract: A system and method for augmenting video displayed via web browser to add interactive functionality is disclosed. Elements are included in a structured media definition to cause the video player to instantiate one or more new elements on a webpage when the media is played, including a first script that includes instructions to generate an interactive menu and second script, such that selection of an option from the interactive menu will call one or more application programming interface (API) functions of the second script. The structured media definition causes loading of the video and execution of the instructions. A server backend receives and processes API calls from the second script and transmits responses to the API calls to be acted upon by the second script.

Abstract: A system and method for augmenting video displayed via web browser to add interactive functionality is disclosed. Elements are included in a structured media definition to cause the video player to instantiate one or more new elements on a webpage when the media is played, including a first script that includes instructions to generate an interactive menu and second script, such that selection of an option from the interactive menu will call one or more application programming interface (API) functions of the second script. The structured media definition causes loading of the video and execution of the instructions. A server backend receives and processes API calls from the second script and transmits responses to the API calls to be acted upon by the second script.

Abstract: A system and method for augmenting video displayed via web browser to add interactive functionality is disclosed. Elements are included in a structured media definition to cause the video player to instantiate one or more new elements on a webpage when the media is played, including a first script that includes instructions to generate an interactive menu and second script, such that selection of an option from the interactive menu will call one or more application programming interface (API) functions of the second script. The structured media definition causes loading of the video and execution of the instructions. A server backend receives and processes API calls from the second script and transmits responses to the API calls to be acted upon by the second script.