Abstract: This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Abstract: A system and method is disclosed for presenting relevant advertising to user search queries. The ads are based on content which is derived from a set of documents/pages from websites forming a collective.

Abstract: A method is provided in one example embodiment and includes identifying a user in a computer-implemented matching system as having paid a fee for additional promotion of the identified user during a promotional period; and, during the promotional period, providing an increased number of impressions for the identified user to achieve a promotional target with respect to the user, in which the impressions comprise presenting the identified user to other users in the computer-implemented matching system. The method further includes providing evidence to the identified user of each of the impressions during the promotional period; and providing at least one premium service to the identified user to enable the identified user to optimize use of the computer-implemented matching system.

Abstract: A method is provided in one example embodiment and includes identifying a user in a computer-implemented matching system as having paid a fee for additional promotion of the identified user during a promotional period; and, during the promotional period, providing impressions for the identified user in accordance with an impression probability calculated to achieve a promotional target with respect to the user, wherein the impressions comprise presenting the identified user to other users in the computer-implemented matching system. In one embodiment, the promotional target comprises a target number of visits by other users to a profile of the identified user during the promotional period. In another embodiment, the promotional target comprises a target number of impressions for the identified user during the promotional period.

Abstract: This specification describes methods, systems, and apparatus, including computer programs encoded on a computer-readable storage device, for providing a content item. The subject matter of the specification is embodied in a method that includes receiving a bid price associated with displaying a sponsored content item, and using the one or more processing devices to estimate a parameter representing a likelihood of conversion resulting from displaying the sponsored content item on a particular content page. The method also includes outputting data to display the sponsored content item on the particular content page upon determining that the estimated parameter satisfies a threshold condition, and determining a charge for displaying the content item based on the bid price and the estimated parameter.

Abstract: A computerized method and system for keeping popular advertisements active are provided. Example embodiments may include identifying one or more expiring online content from a plurality of online contents. A popularity of the one or more expiring online content may be determined; and an expiration date of the one or more expiring online content may be extended based on the popularity.

Abstract: A social networking platform having users grouped into multiple groups of residents based on users' geographical areas, each group representing a virtual local community representing the corresponding geographical area. Each resident is identified by a resident identifier having a common local community identifier that uniquely identifies the corresponding geographical area in which the residents actually reside. Each resident is provided a three-dimensional (3D) homepage having items resembling items owned by the resident in an actual resident home. Some of the items decorated in the 3D homepage can be activate to invoke an authorized agent which will access a goods/service provider on behalf of the resident for purchasing further items. An authorized agent can be installed and available to a virtual community only if the residents allow. Based on the purchase, a resident is rewarded with credits for future purchases and ownership shares of the authorized agent.

Abstract: A method and a system for context-based real-time advertising are provided. In example embodiments, a document content that is displayed to a user may be analyzed and keywords may be identified. Selected listings from a publication system may be received; the selected listings may he selected using the keywords. The system may detect user events associated with the keywords and, in response to the detection of the user events, display information related to the listings while maintaining the displaying of the document content.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content. A query is received that includes a plurality of terms or phrases. Entities associated with the plurality of terms or phrases are identified. For each identified entity, one or more collections of entities are determined. A determined collection of entities includes a respective identified entity as a member. A commercial intent of a user that submitted the query is determined, including evaluating the determined one or more collections of entities. Based on the determined commercial intent, a decision is made when to deliver additional content items along with search results that are responsive to the query.

Abstract: A system and method for facilitating searching and recommendation for reaching a particular consumer audience with a marketing message operates across multiple media channels. Syndicated survey data for consumer behaviors is combined with consumer segmentation schema to create a subset of segments best associated with the product or service that is the subject of the marketing message. An average propensity index is calculated for that subset of best segments, and displayed for a user along with the total number of consumers in that subset of segments across multiple possible media channels.

Abstract: A system and method facilitating online purchases within social network environments comprises posting or re-posting a string of characters affiliated with a product on a social network newsfeed, page, or as a status update. The system includes a search engine monitoring posts for the string of characters indicating intention to purchase and a payment processing component. The purchase is completed without further entry of information by the user if the user's financial data is previously available. The system may include a customer validator, payment information validator, electronic receipt generator, error detection components, and may communicate with an external merchant account. The method allows an internet merchant or marketer to offer a product for sale by posting a string of characters that can be purchased by users of a common social networking platform by posting or re-posting the string of characters.

Abstract: Systems, methods, and media for targeting advertisements based on user search information are provided.

Abstract: Various embodiments pertain to serving a number of advertisements in view of browser information and a user's interaction with the web page containing the advertisements. In at least some embodiments, information regarding the size of a browser user interface in which a browser renders the web page, visibility of the browser user interface, or status of the browser can be obtained and utilized to determine a number of slots available for advertisements. For example, if a browser is being used to render a web page on a screen of a mobile device, fewer advertisements can be served compared to when the same web page is rendered by a browser on a desktop monitor. In some embodiments, page script can be used to obtain information regarding the size of a browser user interface, visibility of the browser user interface, or status of the browser.

Abstract: A system receives an indication that an entity has obtained a first domain name. The system receives an indication as to an industry type associated with a website associated with the first domain name. Based on the received industry type, a set of keywords is selected which are related to products and/or services. An entity selection of one or more keywords from the set is received. Using the keyword selections, a keyword directory is identified and associated domain names identifying a product or service is identified. A domain recommendation is generated based at least in part on the identified domain names, wherein the respective second level domains include the identity of the entity. The domain recommendation is transmitted to the entity terminal. At least partly in response to an indication that the entity obtained the first recommended domain name, the first recommended domain name is included the identified keyword directory.

Abstract: A graphical user interface of a personal computing device includes a search box and a search button. An advertising selection menu including a plurality of user selectable advertising categories is displayed after a user actuates the search button while the search box is blanket. A content provider receives the user's selection of the advertising categories. Targeted advertisements are rendered to the user by the content provider when contents based upon a subsequent search query are delivered to the user through the personal device.

Abstract: A system is described for providing for a revenue generator to bid exclusively on mobile search traffic. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a mobile search request and a mobile advertisement associated with a revenue generator. The interface may communicate with a user and a plurality of revenue generators. The processor may receive bids on the keyword from the revenue generators. The bids may apply to the keyword when the keyword is searched for through the mobile carrier. The processor may receive the mobile search request from the user. The processor may determine if the mobile search request originated from the mobile carrier. The processor may serve the user the advertisement if the mobile search request originated from the mobile carrier, otherwise the mobile advertisement is not served for the keyword.

Abstract: The APPARATUSES, METHODS AND SYSTEMS FOR A DIGITAL CONVERSATION MANAGEMENT PLATFORM (“DCM-Platform”) transforms digital dialogue from consumers, client demands and, Internet search inputs via DCM-Platform components into tradable digital assets, and client needs based artificial intelligence campaign plan outputs. In one implementation, The DCM-Platform may capture and examine conversations between individuals and artificial intelligence conversation agents. These agents may be viewed as assets. One can measure the value and performance of these agents by assessing their performance and ability to generate revenue from prolonging conversations and/or ability to effect sales through conversations with individuals.

Abstract: Provided is a system for communication, including: a non-transitory processor configured to: (a) determine a group of messages including a plurality of optional messages for a user in response to obtaining of user identification information identifying the user; (b) obtain performance information for each one of plurality of optional messages; (c) obtain historical interactions data pertaining to interactions which are included in a series of user interactions, where at least one of the interactions of the series includes communication of digital media over a network connection to the user; and (d) select an elect message out of the plurality of optional messages based on the historical interactions data and on the performance information; and a communication interface operable and configured to transmit information of the elect message over a communication channel.

Abstract: An embodiment of the invention provides a method and system for enhancing marketing funnel conversion through intelligent social tagging and attribution. A processor identifies search terms entered into a search engine and websites visited in response to web searches for the search terms. A compiler extracts consumer annotations from the websites visited, wherein the consumer annotations are generated by individuals who previously visited the websites and reviewed products on the websites. The compiler also extracts product specifications from the websites visited, wherein the product specifications are created by a seller and/or manufacturer of a product. The search terms, the websites visited, the extracted consumer annotations, and the product specifications are saved in an electronic database. An access controller permits access to the search terms, the websites visited, the extracted consumer annotations, and the product specifications to potential consumers.

Abstract: An advertising and data analysis platform may need to mine through vast amounts of data to come up with insights into advertising effectiveness, and measure and improve the effectiveness of advertising reach. Distributed network data analytics may be applied to ad matching/targeting, such that an in-memory cluster computing environment may be used with advertising data. For example, HADOOP may be utilized for distributed processing of the vast amounts of data and the HADOOP distributed file system (HDFS) is used for organizing communications and storage of that data. Satellite clusters or nodes may be generated that also utilize HDFS. For example, a SPARK or SHARK satellite cluster may be arranged to further utilize the HDFS of the HADOOP clusters.

Abstract: Multiple sets of words and phrases can be used as query terms for accessing sponsored content. Sponsored content is associated with item terms. The query terms are matched with the item terms. The result of the matching operation is a numerical score for each item of sponsored content that can be used to select sponsored content. Conditions present across the set of matched terms are detected. Such conditions can include the occurrence of a matched query term in multiple sets of query terms. This condition can be addressed by determining a number of unique matching query terms across all sets of query terms. The score given to an item of sponsored content can be adjusted if such a condition occurs. For example, the score could be adjusted according to a function of the number of unique matching query terms across all sets of query terms.

Abstract: Methods and apparatus are provided for matching audio advertisements to items on a shopping list in a mobile device. Audio advertisements are matched to items on a shopping list by obtaining the shopping list from a mobile device of the user; applying a speech recognizer to at least one audio advertisement detected on a microphone of the mobile device; identifying one or more key words in the at least one audio advertisement; comparing the one or more identified key words to one or more items on the shopping list stored on the mobile device; and storing the information related to the at least one advertisement if the one or more identified key words match the one or more items.

Abstract: An apparatus and method for an exhaust retention system is disclosed.

Abstract: In one embodiment, a search page portal can include two search controls capable of controlling content within a set of customizable merchandizing tiles and product tiles. The merchandizing tiles and product tiles may be interspersed throughout a central region. The merchandizing tiles and product tiles can be populated with webpage content based on user-entered data. In this example, populated webpage content can be selected from multiple databases based on user-entered data.

Abstract: A cable network content delivery system providing advertising information via a cable network and an advertising content interface are described. An advertiser submits advertising content over an internet which is then adapted for a cable network. A data gateway stores the advertising information. The system processes a user command received via the cable network, including an advertising information search command, and provides advertising information retrieved via the cable network.

Abstract: A method is provided for a method of purchasing goods online, which allows end users to receive money in return for browsing the internet and making purchases. According to the features of the invention, the end user enters a profile into YOUniverse, which is uploaded to the database. The user then logs in to search for items and the advertisement search results are specific to the end user's profile. The user controls the amount of information in their profile; however, more information yields better advertisement results and more money.

Abstract: Methods, systems and apparatus, including computer program products, for providing a graphical representation of advertiser assets and advertising parameters related to the assets. Marketable products and/or services can be represented graphically along with visual indications of the value of one or more advertising parameters related to an advertising campaign for those products and/or services. An implementation can provide selectable detailed advertising information, comparison to industry averages, and suggestions based on the comparison.

Abstract: Systems and methods for personalized orchestration of business information are provided. Responsive to a request, personalized curation information for an identified end user may be accessed and may include geo-relevant graph information, collection information specifying collection characteristics corresponding to collections associated with the identified end user, and/or window information specifying window characteristics corresponding to business participants in a listing directory service and having been previously associated with the identified end user consequent to indications of end-user interest. A set of business information related to the one or more business participants may be accessed, may include business listing information, and may be windowed as a function of the window information.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for comparing a request entity to a campaign entity. A method includes: identifying a campaign associated with a content sponsor, the campaign having an associated creative for presentation to users and selection criteria for use in evaluating when to present the creative in response to received requests for content; receiving at least one keyword from the content sponsor to be used as selection criteria; identifying an entity from a plurality of entities to associate with the keyword; storing the identified entity along with the keyword in association with the campaign; and using the keyword and the identified entity when evaluating the received requests for content.

Abstract: A method and system for improving access to network content are described. Aspects of the disclosure minimize the delay between a navigation event and a network response by prerendering the next navigation event. For example, the method and system may predict a likely next uniform resource locator during web browsing to preemptively request content from the network before the user selects the corresponding link on a web page. The prediction operation may use a current location of a computing device to identify a set of browsing habits associated with that location. The browsing habits may be used to identify a most likely navigation event for prerendering. The methods and systems describe a variety of manners for prerendering content and managing and configuring prerendering operations.

Abstract: Serving form ads with videos is disclosed, including: receiving from a client device a request including a set of parameters associated with a video; and determining a form ad to be displayed with the video based at least in part on the set of parameters.

Abstract: A method and system for selecting a product to advertise. The method includes receiving an advertisement request from an application, generating a plurality of nodes corresponding to a plurality of user-entered text strings received from a user by the application, sending, to a marketplace system, a plurality of search queries for the plurality of user-entered text strings, and receiving a plurality of product identifier in response to the plurality of search queries. The method further includes determining a plurality of edges corresponding to the plurality of product identifiers, generating a cluster using the plurality of nodes and the plurality of edges, selecting a product identifier of the plurality of product identifiers to obtain a selected product identifier, and providing, to the application, the selected product identifier, wherein the application displays, to the user, an advertisement for the product identified by the product identifier.

Abstract: An example system can include a server that includes or is associated with a keyword recommendation module. The keyword recommendation module can be configured to select keywords for a search engine for use in a search engine marketing campaign, wherein the search engine provides more traffic to Internet content of a publisher than other search engines, for the keywords. The module can also be configured to determine, per keyword, user engagement with the Internet content resulting from the traffic provided by the search engine for the keywords, according to one or more of time spent viewing the Internet content, page views of the Internet content, and dwell times. The module can also be configured to score, per keyword, the keywords according to the determined user engagement with the Internet content, and generate keyword recommendations according to the scoring of the keywords.

Abstract: A method and system for transferring electronic units of value to a mobile device using a computer device coupled to a database are provided. The method includes establishing a transfer account associated with the mobile device, initiating, by the mobile device, a transfer of an identifier encoded in a geo.Chip to the mobile device, receiving, by the mobile device, the identifier and a geolocation of the mobile device, transmitting the received identifier and geolocation for verification of the identifier using the geolocation, and receiving, by the mobile device, an indication of the units of value associated with the geo.Chip location.

Abstract: The disclosure provides methods and systems for use in real time advertising campaigns and advertisement targeting. The systems sample streams of electronic data in real time. Sampled data may be analyzed and used to determine topics of interest. Sampled data may be analyzed or filtered to determine targeting data that includes a targeting keyword and a targeting user character. The systems may then launch a real time advertising campaign using the targeting data.

Abstract: Techniques for populating a content stream of a mobile application are described. Consistent with some embodiments, the delays associated with waiting for a server to respond to a user's manual request for content items are eliminated by using various sensors of a mobile computing device to predict when a user is likely to view a personalized content stream. Accordingly, a background process identifies when certain conditions are satisfied, and an automatic content request is communicated to a content server, such that content items for presentation to a member of a social networking service are pre-fetched.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. An indication is received from a content sponsor of a first collection of entities, sharing common characteristics, to be used for selection criteria for presenting a first content item. References to the first content item and selection criteria are stored. A query is received including terms or phrases associated with a first entity. It is determined that the first entity is included in the first collection of entities, wherein the terms or phrases do not include the first collection. Eligible content items are identified, each being associated with selection criteria including criteria specifying the first collection of entities. At least a portion of the first collection of entities is provided for presentation along with search results, including providing one or more of the eligible content items and the first content item.

Abstract: Methods and systems for matching a consumer to benefits offered by enabling organizations provide flexibility and utility to consumers in the marketplace for various products. Information about benefits and enabling organizations are provided and stored in a memory of a computer system. A search query including consumer interest data of a consumer, or results of such a search query, are received. The enabling organization information, benefit information, and search query or information related to the search query results are analyzed automatically in the computer system to provide analysis results, to determine whether any enabling organization to which the consumer is affiliated is offering a benefit for the consumer that is applicable to the said consumer interest data. A message is sent to the consumer including the analysis results based on the query or query results, to inform the consumer of an available benefit applicable to the consumer interest data.

Abstract: Systems and methods for providing a targeted message based on at least one targeting term are provided herein. Some embodiments may include a machine having circuitry configured to receive a request to present a targeted message. In response to receiving the request, the circuitry can be configured to determine whether one or more targeting terms are included in the request and are available. In response to determining that the targeting terms are unavailable, the circuitry may access historical information associated with available targeting terms and provide a targeted message based on the historical information.

Abstract: The invention provides an improved algorithm for selecting paid advertisements for inclusion with search engine results or with any resource retrieved from the Internet. The algorithm collects personalized data of each user and feeds the collected personalized data into search queries of search engines, to retrieve paid advertisements. The advertisements are retrieved based not only on search keywords input by the user, but also based on personal preferences, interests and demographics of the user, as well as the location of the user and the time when the search is performed. In other words, the inventive technology enables each user to receive very targeted, localized and personalized advertising materials.

Abstract: Targeting information (also referred to as ad “serving constraints”) or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc.

Abstract: Advertising revenue models applied to geolocation virtual tag infrastructures. In various embodiments, a fee-based activation area is established for delivery and display of a virtual tag that includes advertising information from a merchant or service provider located within the activation area. The advertising virtual tag may be displayed automatically when an appropriately configured device enters the activation area. In other embodiments, the advertising virtual tag is delivered by an advertising server to a mobile device for presentation in conjunction with search results corresponding to a search query received from the mobile device. A poster may select various options (with associated fees) for preferential treatment of the advertising virtual tag. Such options can include, for example, prioritized ranking in a listing of search results or virtual tags, expanded activation range(s), extended time duration for activation, etc.

Abstract: The presentation of advertisements to a client device is disclosed. An advertisement delivery request with one or more targeting option parameters and a device type identifier corresponding to an output display configuration is received from an agent module embedded within content being rendered on the client device. A one of the advertisements is retrieved based on matching the targeting option parameters to each targeting option value assigned to the advertisement. The target option value corresponds to one of a plurality of targeting specificity levels along a breadth continuum, each of which may be associated with a definition applicable to the content. The retrieved one of the advertisements may include a plurality of variants, each of which are configured for a different output display configuration. One of the variants is transmitted to the client device, and corresponds to the output display configuration specified in the device type identifier.

Abstract: Methods and apparatus related to identifying a plurality of user locations, determining an activity of the user based on the identified user locations, and providing information to the user based on the determined activity of the user. In some implementations, the information may be a user activity suggestion for a user to perform. In some implementations, the information may be provided to the user in response to input from the user. In some implementations, the input may be a search query and the information may be search results. In some implementations, the input may be a partial query and the information may be query suggestions.

Abstract: A method, system and apparatus for displaying advertisements associated with points-of-interest (“POIs”) on a digital map are disclosed. One such method includes: presenting a digital map on a graphical display of an electronic device, wherein the digital map comprises map tiles and corresponds to a geographic region; receiving user input selecting a portion of the digital map; delimiting the portion of the digital map selected by the user; determining one or more advertisements associated with POIs whose geographic coordinates are within the portion of the digital map selected by the user; and displaying the one or more advertisements determined, wherein the displayed advertisements are displayed on the digital map at the geographic coordinates of each of the determined one or more POIs.

Abstract: The present disclosure is related to managing delivery of items of invitational content based on a feature-based model. Specifically, a content delivery system is provided for managing a campaign using a content bundle identifying different content blocks and rules for assembling the content blocks into the items of invitational content. The feature-based model then accrues costs based on content blocks delivered, content blocks accessed, a degree of user interaction with the accessed content blocks, or any combinations thereof. The relative performance of the items can be evaluated by obtaining a ranking based at least on the number of content blocks and a performance of these content blocks. The ranking can then be used to manage future assembly and delivery of items. In some configurations, rules can be provided to specify when particular content items can be included as costs vary.

Abstract: A process for metasearching, comprising: receiving a request from a client device by a metasearch engine to send at least one search query to a plurality of unique hosts, the request associated with at least one travel related item that may be ordered; sending the at least one search query to the plurality of unique hosts and at least one database query to at least one storage device; receiving and combining search results from the plurality of unique hosts and at least one database result from the storage device; incorporating the combined search results into a response; causing at least one advertisement associated with the at least one item that may be ordered to be displayed in the response; communicating the response from the metasearch engine to the client device; receiving another request from the client device for placing an order for the at least one item; processing the order.

Abstract: Aspects of the subject disclosure are directed towards managing sponsored online content based upon advertiser behavior. Defining mini-markets to represent such advertiser behavior may be accomplished by clustering queries that generate revenue from one or more campaigns. Query revenue data between queries and a set of campaigns may be used to determine such mini-markets. To illustrate, a query whose highest revenue is attributed to a campaign may be selected for that campaign's mini-market. When that query is entered as a search term, the campaign's mini-market helps allocate space for advertisements.

Abstract: The present invention is a system, data access management utility and a method of generating links between local merchants and community programs, whereby the merchant may provide incentives to customers in relation to community programs. The present invention may track community programs, as well as both online and offline customer transactions between participants that make use of the incentive. The present invention may include as participants, customers, merchants, community organizations, intermediaries, and other groups or individuals. Participants may have participant identifiers, which may be linked to a payment source. Data may be collected about all participants, either expressly, or from offline or online transactions between participants utilizing a participant identifier, and said data may be stored in a data storage area. All data in the data storage area may be utilized by logic tool, which may provide information, such as details of consumer behaviour and analytic reporting.

Abstract: Aspects of the subject disclosure are directed towards retrieving advertisements relevant to application content based upon keywords extracted from the application content. In one aspect, a client-side component scrapes application page content to obtain keywords and feature-based weights for those keywords. The keywords are sent to an advertisement server, which returns an advertisement based upon one or more of the keywords. Also described is the hashing of keywords before sending to the advertisement server to protect client privacy, and the use of a Bloom filter to avoid sending keywords to the advertisement server that do not correspond to (e.g., popular) advertisement keywords.