Abstract: A web site for advertising on the internet. The web site comprises a web based server in communication with the internet. The web-site further comprises an advertiser module adapted to receive a DISPLAY AD and a MESSAGE AD. The advertiser module further comprises a message module having code configured to serve an advertiser host web page to an internet surfer upon activation of the DISPLAY AD by the surfer. The advertiser host page comprises a message box having first and second a message fields and a cell phone number field. The first and second message fields are adapted to receive either a SMS message or a MMS entered by the surfer, respectively. The message module further comprises code adapted to send the SMS or MMS message and the MESSAGE AD.

Abstract: A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: An end user earns points by selecting advertisement content and observing the advertisement content at a client at a first time period. The points are stored in memory until the end user desires to view entertainment content. A server streams entertainment content selected by the end user to the client at a second time period if the points stored for the end user are at least equal to a point cost of the entertainment content. For example, entertainment content that is normally streamed with advertisement content for presentation during commercial breaks is streamed at the second time period without advertisement content since the end user has already viewed advertisement content at the first time period.

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A computer-implemented method is provided for managing online user profiles. The method includes receiving information about online activity of a user, the information including at least a unique user ID and a URL requested by the user; fetching textual content associated with the URL requested by the user; generating one or more keywords based on the textual content; and generating or updating a user profile of the user to include the one or more keywords. A system for managing online user profiles is also provided.

Abstract: A system, method, and computer readable medium are disclosed for utilizing the address book or contact list on a consumer computer, such as a mobile device, to provide consumers with a means of opting-in to or opting-out of offers, promotions and other messages from a brand, merchant, or other vendor.

Abstract: Provided is a table tablet computer for facilitating a process of ordering product items and making mobile device payments. The user may select product items via interface of the table tablet computer and send an order request to a merchant. Upon receipt of an order from the merchant, the user may send a check-out request to transfer payment for the order. Once the check-out request has been received, the merchant may transmit an invoice to the table tablet computer. The invoice may include a barcode, which may be scanned by a mobile device, a barcode scanner, an external device, or any other personal digital device of the user. The barcode may encode data associated with the order. The data associated with the order may include payment data of the merchant, the product items, and a total price of the order.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: Methods implementing and using techniques for generating sales leads in a sales lead generation engine. The sales lead generation engine receives one or more keywords describing one or more aspects of a product. The sales lead generation engine performs a search using the received one or more keywords in a collection of problem reports to identify matching keywords in the problem reports. A display of a computing device displays matching keyword pairs resulting from the search, along with a context in which the keywords occur. A selection of one or more matching keyword pairs is received from a user of the computing device.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: Systems and methods are disclosed for facilitating acquisition of customers for merchants through targeted offers to prospective customers; improving the precision of targeting by Prospect Profiling and Intent Prediction. In certain embodiments, the system supports monetizing sources of data which contribute to Prospect Profiling and Intent Prediction, such as purchase history, third-party SNP data. In other embodiments, a “Customer acquisition fee” serves as the underlying business model for the Service Provider of the Platform. The system provides cost-effective marketing where merchants pay only after conversion of prospect to customer. Customers get higher savings through Opportunity Auctioning amongst merchants with the value of Discount offer as part of Bid.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A method of providing advertising from a central database server connected to a global computer network to distributed sites via interactive television. A representative icon is presented to a subscriber on a television screen indicating an advertisement. When a the icon is selected, an advertisement information detail is retrieved from storage in a local memory, or from the central database server and presented to the subscriber on the television screen.

Abstract: Disclosed are a system, method and software to allow individuals or groups of individuals to view personalized digital media narrative. A personal attribute profile is created and stored for each individual and the profile is retrieved each time the individual enters the network or site. The digital media narrative contains digital media assets having attributes selected based upon the individual's or group's profile. The digital media narrative provides an enhanced, more impacting, and more personal narrative experience to the individual.

Abstract: A system for marketing products to customers includes an Internet-connected server and software executing on the server from a non-transitory physical medium, the software providing display of links to one or more interactive video showcases; tracking consumer actions during video consumption of a video showcase; re-purposing focus of video content based on the results of the tracked consumer actions; redirecting consumers to a product description page based on consumer selection of a product during video consumption; and conducting one or more transactions through the portal relative to products selected for purchase by the consumers.

Abstract: Social networking site where the user selects advertising material that is shown on their personal section. The user enters favorites, and stored promotional information associated with those favorites is shown to the user. The user selects which of the stored promotional material will be shown on their personal part of their site. The material can be logos or videos, for example.

Abstract: Methods and apparatus are provided for providing advertisements in an advertisement providing apparatus. An advertising audio signal is received and recorded, the recorded advertising audio signal is converted into audio data, and the audio data is stored, at the advertisement providing apparatus. The audio data and targeting purpose data are transmitted from the advertisement providing apparatus to an advertising server. Relevant advertising information is retrieved from among a plurality of advertising information stored in advance in an advertisement Database (DB), using the received audio data and the targeting purpose data. The received advertising information is transmitted from the advertising server to the advertisement providing apparatus. The advertising information is output from the advertisement providing apparatus.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A method of creating a personalized targeted advertisement for displaying on a webpage of a website is disclosed. The personalized targeted advertisement includes features to provide direct communication between a sender and a recipient of the personalized targeted advertisement. A selection of an advertisement template from a plurality of advertisement templates is detected. Then, a media file and a custom message are received to build the personalized targeted advertisement. The personalized targeted advertisement is then sent to the recipient identified by a unique identification. The advertising server is notified so that the personalized targeted advertisement can be displayed when the recipient identified by the unique identification logs into the website.

Abstract: Computer-readable media, computer systems, and computing devices for enabling a user to view content related to an item within media content is provided. In one embodiment, a tagging gesture that indicates a user interest in an item presented within media content displayed to the user is detected. Such a tagging gesture can define a region of displayed content having the item. In response to detecting the tagging gesture, an advertisement provided by a third party that is related to the item is presented.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A computer-implemented interactive advertisement display on a page includes a display area and a rotation control input module. The display area displays an advertisement from a set of advertisements. The rotation control input module is configured to receive a rotation control input controlling which advertisement from the set of advertisements is displayed in the display area.

Abstract: An individualization service providing system based on a user includes an individualization service client configured to be mounted in a user terminal to collect user's individualization information, generate a user profile by anonymizing the individual information according to a privacy policy, and transmit the generated user profile through a communication network, along with an individualization service request message. Further, the individualization service providing system includes an individualization service server configured to recommend individualization services corresponding to the user profile and provide the recommended individualization services to the individualization service client, at the time of receiving the individualization service request services.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A system and method of providing advertising information from a database of advertising listings using a short, easy to remember alphanumeric identifying code associated each listing. The codes are promoted through various known advertising methods. A consumer, upon observing the ad and the code, can obtain additional information regarding the subject matter of the ad by accessing the system and entering the code. The system receives the request and the code from the consumer and transmits the listing of interest to the consumer. In order to keep the codes short while still providing a large number of listings, each code may be associated with multiple listings. The system may filter the listings associated with a requested code using various data, and may also transmit to the consumer a list of such listings from which the consumer may select the listing of interest.

Abstract: A system is disclosed for messaging over a data network, such as the Internet and interactive TV, which allows every registered user to generate and update one or more user portfolio(s) containing information relative to Providers and/or individuals of which the user is willing to view their messages. The messages are displayed inside the space of the webpage where usually banners are shown. The system may provided benefits to the user upon displaying messages with commercial value to him. The disclosed messaging system allows an easy and effective communication path between providers and users any time publicly or privately in the banner area of a web site, which does not occupy additional space on the user's browser, and does not require the user to load another application besides his browser.

Abstract: A communications-enabled packaged product allows a consumer to partake of communications within a product-centric network. The packaged product performs the functions of a communications node in the network. The packaged product may include two portions, one portion being a reactive label which may be affixed to the packaging and a second part being a “smart communications card” that is separate from the packaging and portable. Each part includes a communications element and an information storage and retrieval element and may include various means for downloading and uploading information into the storage and retrieval elements. In one aspect of its use, the invention allows the consumer to transmit and receive information about the product. In another aspect of its use, the invention allows the consumer to carry information about other similarly enabled products in their possession for use in shopping trips.

Abstract: A method, system and apparatus for delivering an advertisement, such as a group coupon, to a user. The user can input information relevant to the user into a user profile, which can then be used to provide targeted advertisements to the user based on the information input into the profile. The user may also provide on-demand requests for advertisements to receive advertisements relevant to the user based on the user profile information.

Abstract: Embodiments of the invention are directed to a system, method, or computer program product for matching available promotional offers to products identified by a user. Embodiments of the invention allow a user to receive offers for products based on the user's identification of a product that he/she would like to receive an offer for. The user may provide identification of a product by providing an image, a video, keywords, or the code associated with the product of interest to the system. In this way, the system may find and provide the user with offers for products that he/she are interested in purchasing, instead of having to find offers he/she is interested in by searching the offers available to him/her. Furthermore, the user may receive one or more available offers for a product that he/she identifies as a product he/she wishes to receive an offer for.

Abstract: Application developers can request to have their applications registered for use with a content delivery platform. The operator of the content delivery platform establishes perimeters defining geographic areas, and maintains records reserving particular areas for delivery of content associated with particular sponsors. Registered applications running on mobile devices can request content from the content delivery platform. Based at least in part on the request, the content delivery platform can identify a target location, which may be the location of the mobile device, or some other location indicated in the request. A mobile device can be provided content based on the relationship of the target location to the geographic areas, so that a registered application running on a mobile device with a target location contained within a geographic area assigned to a particular sponsor will receive content related to that sponsor.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: Various embodiments include an apparatus comprising a server operable to generate a customized virtual catalog including a plurality of composite images, wherein at least one of the plurality of composite images includes an image of a promotional product decorated using a decorative image associated with a client requesting access to the customized virtual catalog.

Abstract: Various embodiments pertain to generating and causing display of a bridge page responsive to a user request for an advertiser's web page when the web page resolution is higher than the screen resolution of the user's device. The bridge page can be, for example, a lower resolution summary of content included on the web page. In various embodiments, the bridge page is generated and hosted by an ad platform server rather than the advertiser server. In at least some embodiments, the bridge page is stored in a database and can be served from the database responsive to subsequent requests for the advertiser's web page.

Abstract: The illustrative embodiments provide a computer implemented method, an apparatus, and a computer usable program product for varying the amount of received advertising content. A content editor provides a portion of a plurality of levels of advertising to a user, wherein the portion of the plurality of levels indicates an amount of advertising content to be received by the user. Responsive to receiving a user input selecting the portion of the plurality of levels, the content editor inserts the amount of advertising content into a media content to form a modified media content, wherein the amount of advertising content corresponds to the portion of the plurality of levels selected by the user. The content editor then transmits the modified media content to the user.

Abstract: A method and apparatus utilizing a fast channel change mechanism to insert targeted/addressable advertisements into video streams delivered to users.

Abstract: The present invention relates to a method for managing the provisioning of an Interactive application of a plurality of interactive applications to at least one subscriber device of a plurality of subscriber devices. The managing of the provisioning of the Interactive application is under control of a central interactive application provisioning management server spanning a plurality of coupled communication networks where each communications network of the plurality of communications networks coupling a plurality of subscriber devices. The method includes the step of opting in by a subscriber of the plurality of subscribers at the central interactive application provisioning management server for requesting the provisioning of at least one Interactive application of a plurality of interactive applications to the subscriber.

Abstract: Methods, systems, and techniques for automatically providing auxiliary content are provided. Example embodiments provide a Gesture Based Navigation System (GBNS), which enables a gesture-based user interface to navigate to auxiliary content that is related to an portion of electronic input that has been indicated by a received gesture. In overview, the GBNS allows a portion (e.g., an area, part, or the like) of electronically presented content to be dynamically indicated by a gesture. The GBNS then examines the indicated portion in conjunction with a set of (e.g., one or more) factors to determine auxiliary content to navigate to. Auxiliary content may be in many forms, including, for example, a web page, code, document, or the like. Once the auxiliary content is determined, it is then presented to the user, for example, using a separate panel, an overlay, or in any other fashion.

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: Included are systems and methods for directing data. At least one embodiment of a method includes receiving a listing for a data provider, the listing including a plurality of criteria related to the data provider and receiving an indication to add at least a portion of the listing to a personal directory. Other embodiments include adding at least a portion of the listing to the personal directory and receiving an indication from the data provider to send data to the personal directory.

Abstract: A cost-per-second (CPS) based technology for Internet advertising is introduced. In one embodiment, the systems and methods described herein improve efficiency and efficacy of Internet based advertisements. Efficiency is improved by making advertisements relevant to the user; decreasing loss or waste in advertisement space and opportunity for the publisher; and displaying advertisements only for an appropriate duration and being charged according to actual duration for the advertiser. In embodiments, the cost for a certain branding effect can be measured and used with higher accuracy. In embodiments where multiple advertisements are shown simultaneously or at various timings, the technology introduced here provides unique bidding models to allow an advertiser to bid for advertising space, of an advertisement display. The bidding models incorporate bidding based on CPS, a function of CPS and cost-per-click, effective CPS, etc.

Abstract: The subject matter described herein includes methods, systems, and computer-readable media for providing an indication of a change in an online price. According to one method, a request for an indication of a change in an online price of a product or service is received from a user. A current price of the product or service is provided and a target price of the product or service is received from the user. A change in the price of the product or service is detected and an indication of the change in the price of the product or service is generated.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for recommending content based on context such as location. In one aspect, a method includes receiving data that references a location of a mobile device, selecting, from among multiple, different applications that are available in an online application marketplace, one or more of the applications that are relevant to the location, and providing, by a recommendation server, a recommendation to the mobile device, where the recommendation identifies the one or more applications as applications that the user is likely to be interested in purchasing or downloading.

Abstract: A system for rendering content according to availability data for at least one item includes a server to receive a content request from a user and, in response, to retrieve requested content. A rendering engine coupled to the server identifies at least one rule associated with the content and concerning the item. A rules engine coupled to the rendering engine generates at least one availability request corresponding to the rule and concerning the item. The rules engine receives the availability data for the item, retrieves additional content according to the availability data for the item, and communicates the additional content to the rendering engine for incorporation into the requested content. The rendering engine renders the requested content, including the additional content concerning the item. The server communicates the rendered content to the user to satisfy the content request.

Abstract: A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.

Abstract: A system and machine-implemented method is provided for providing information regarding belongings within a social graph of belongings corresponding to a first item, the method including receiving an indication of interest for the first item from a first user of one or more users of a system, identifying at least one belonging maintained within a social graph of belongings, the at least one belonging corresponding to the first item, wherein the social graph of belongings defines an association between each of the one or more users and one or more belongings, each of the one or more belongings corresponding to an item, generating a list including the at least one belonging and at least one of a link to the user associated with the at least one belonging and a link to the at least one belonging and providing the list for display to the first user.

Abstract: There are provided a system and a method for intermediating an on-line advertisement.

Abstract: In some embodiments, methods for providing advertisements from a communication gateway are providing, including: receiving a first request requesting content from a content server; analyzing the first request, including performing deep packet inspection; based on updatable profile information associated with a mobile node and on the analysis including the deep packet inspection, selecting an advertising category; based on the selected advertising category, retrieving an advertisement among a plurality of advertisements and sending the advertisement to the mobile node; updating the profile information to indicate the advertisement has been sent to the mobile node in response to the first request for content; receiving a second request for the content from the mobile node; retrieving the content; and in response to the second request and based on the profile information indicating the advertisement has been sent to the mobile node, sending the content to the mobile node.