Abstract: Embodiments of the invention relate to systems, methods, and computer program products for providing a social media offer system to users. The system determines that a primary user is eligible for an offer; identifies a social media site of the primary user; provides the offer to the primary user through the social media site; receives instructions from the primary user to share the offer with at least one secondary user; and shares the offer with the secondary user based on the instructions received from the primary user. The system allows users to establish hierarchies and criteria for whom should receive the offers, how the offers should be provided to the user's social media sites, and whether the offers may be shared with others.

Abstract: A method of determining effectiveness of advertising content is disclosed. the method can include sending advertising content and instruction code from a server to a user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device; receiving from the user device the cursor information collected in response to execution of the instruction code; generating from the received cursor information an indication of relative interest between regions displayed on the user device; and providing value information based on the relative interest between regions using an accounting module.

Abstract: An approach for scoring the influence of a user based on the sharing of an advertisement by the user with others is described. An advertising sharing platform determines a forwarding of an advertisement by a first device to a second device associated with a social network of a user of the first device. The advertising sharing platform then generates an influence score of the user of the first device and the user of the second device based on the type of response based on a determined type of response of the user.

Abstract: Described herein are methods, systems, and computer program products for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device. The server computing devices provides, in response to the request, an interactive advertising unit comprising a first content layer including the requested media content and a media player, a second content layer including the advertising content comprising static content and interactive content, and an integration module configured to display the requested media content in the media player, and reveal the advertising content in an area extending from a boundary of a playback window of the media player, wherein revealing the advertising content includes displacing web page content to accommodate the advertising content while keeping the web page content available for viewing and interaction.

Abstract: A method of providing data to support cursor related analytics is disclosed. The method can include sending a request for content to a server from a user device; receiving instruction code from the server in response to the sent request, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device; and sending from the user device the cursor information collected in response to execution of the instruction code to generate from the received cursor information an indication of relative interest between different regions displayed on the user device.

Abstract: A system for providing cursor related analytics is disclosed. The system can include a user device having a display and able to collect personal identifying information; a first server storing content and instruction code, the instruction code being transmitted from the server to the user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device, and wherein the user device collects cursor information in response to execution of the instruction code; and a second server connectible to the user device to receive cursor information and generate an indication of relative interest between regions displayed on the user device.

Abstract: Systems and techniques are described for advertisement retrieval and display formatting. A described technique includes receiving a request associated with a website to retrieve advertisement content for display within a frame of a display of the website, the request including dimensional values defining dimensions of the frame; obtaining advertisement display parameters that control display of content within the frame; determining a maximal quantity of advertisement content units that are fully displayable within the frame based on the dimensional values and a plurality of different combinations of the advertisement display parameters, obtaining advertisements based on the determined maximal quantity; and providing the obtained advertisements for display within the frame.

Abstract: A method of dynamically modifying advertising content based on interaction with a display of a user device is disclosed. The method can include receiving instruction code from the server in response to a send request from a user device, the instruction code operable to collect cursor information related to a cursor position on a display of the user device; sending from the user device the cursor information collected in response to execution of the instruction code to generate from the received cursor information an indication of relative interest between regions displayed on the user device; and changing the advertising content based on the indicated relative interest.

Abstract: A system for providing dynamic cursor related content is disclosed. The system can include a user device having a display; a first server storing content and instruction code, the instruction code being transmitted from the server to the user device, the instruction code operable to collect cursor information related to a cursor position and dwell time on a display of the user device, and wherein the user device collects cursor information in response to execution of the instruction code; and a second server connectible to the user device to receive cursor information and generate an indication of relative interest between regions displayed on the user device, with the content sent to the display device being changed in response to the relative interest.

Abstract: An internet target marketing system, method, and computer program for distributing online advertising to viewers based upon the viewers' interests is provided. The system, method, and computer program may involve identifying one or more document-related concepts derived from analysis of content of a web document capable of being displayed to the user, identifying one or more advertisement-related concepts relevant to an advertising, comparing the one or more document-related concepts to the one or more advertising-related concepts to determine a relevance, and selecting the advertising based on the relevance.

Abstract: A computer system for e-commerce management includes a merchant user interface module configured to allow a merchant to define a deal for offering via a plurality of online distribution channels. The computer system further includes a business layer configured to use the defined deal to publish offers of the defined deal to the plurality of online distribution channels. The business layer aggregates data relating to the published offers and the plurality of online distribution channels. The merchant user interface module is further configured to allow the merchant to view the aggregated data and to make adjustments to the published offers.

Abstract: Display space on web page may be allocated by bids. In one embodiment, the display space system receives bids indicating a bid amount and an advertisement. When providing a web page with the display space, the display space system selects a bid. The display space system adds the advertisement of the selected bid to the web page. The bid may specify web pages on which the advertisement may be placed, the users to whom the advertisement may be presented, and time when the advertisement may be placed. The bid amount may be in an established currency or in advertising points. Activities for which advertising points may be awarded may include listing an auction, auction bidding, or purchasing of an item. When a user advertisement is placed, the display space system reduces user advertising points. The display space system may also place bids for display space on behalf of the user.

Abstract: Known legitimate and malicious display advertisements are selected, and the ordered sequence of entities involved in the delivery of each display advertisement is observed and used to generate advertisement delivery sequences. The entities include the various servers, publishers, and advertising networks that are involved in the delivery of a display advertisement. Attributes of the entities in each sequence are determined and used to generate a set of rules that identify a display advertisement as legitimate or malicious based on the attributes of the advertising delivery sequence associated with the delivery of the display advertisement. The generated rules are used to identify possible malicious advertisements, and to identify one or more sources of malicious display advertisements.

Abstract: A system described herein includes a receiver component that receives third party code for execution in a host environment, wherein the third party code corresponds to a dynamic programming language, and wherein the third party code has at least one object reference to a first object that is used by the third party code. A detouring component automatically replaces the first object referenced by the third party code with a proxy object such that the third party code at runtime calls the proxy object instead of the first object.

Abstract: Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers.

Abstract: A method of managing access to advertising configuration objects in an online advertising platform includes defining a set of application programming interface (API) services. Each API service performs actions with respect to one or more of the advertising configuration objects, each of which has one or more configuration fields. Permissions associated with individual users of the online advertising platform are received, with each permission indicating an ability of a respective user to interact with one of the advertising configuration objects via one of the API services. Interaction is facilitated between users and an application that communicates with and provides field-specific instructions to the online advertising platform via the API services. The ability of the application to cause execution of the field-specific instructions is based on the permissions associated with the particular user interacting with the application. A system for implementing the method is also provided.

Abstract: A social networking system that allows video chatting in combination with other interactive social activities such as, for example, shopping, picture sharing and viewing streaming videos, amongst others, is disclosed. The method is implemented in a computer infrastructure. The method includes initiating a user session, and sharing the user session with an initiating user and one or more additional users, in real time. The sharing includes: viewing same item information, associated with a virtual store, on computing devices of the initiating user and the one or more additional users; and communicating amongst the initiating user and the one or more additional users by video chatting during the viewing.

Abstract: A resource provider receives a request for a resource and receives an indication of an advertising format, the advertising format defining at least one of a layout or content of an advertisement, and the advertising format specified by a browser that issued the request for the resource, where the advertising format is different than a format of the resource. The resource provider generates a response to the request that is compliant with the advertising format, wherein generating the response comprises selecting a resource version from a plurality of resources versions that are each compliant with the advertising format.

Abstract: Methods, systems, and apparatus, including a computer program product for optimizing the display of landing pages in restrictive display environments are provided. A determined area or region of the landing page is identified. Upon receiving a request for content items to be presented on a device, a plurality of content items are identified for presentation on the device, each of the content items having an associated landing page destination address. If the requesting device is a restricted display device, a hash tag is appended to each of the associated destination addresses, each hash tag corresponding to a predefined section of an associated landing page. The plurality of identified content items are transmitted to the requesting device for presentation.

Abstract: The present invention provides a method for active push advertising, the method including: providing a server to which a user connects personal electronic devices; logging in the server for matching and comparing advertiser demand variables with an advertising receiving condition; sending a plurality of advertisement from the server to the personal electronic device; providing a user interface for showing an advertising prompt to inform the user of the availability of the advertisements for playing after the server confirms whether the advertising playing condition is fulfilled or not by a terminal program; providing an advertising interface which appears immediately after a point tool triggers the advertising prompt; playing the advertisement immediately after an induction condition in an induction zone of the advertising interface is triggered; and issuing virtual currency and accumulated usage value when the induction condition is continuously triggered until the end of the advertisement.

Abstract: A shopping information system comprises an application server in communication with a database comprising price information for each of a plurality of retail products for at least one store, and at least one computing device in communication with the application server. The at least one computing device is configured to display a user interface for creating a list of one or more retail products by sequentially selecting, at least, category information, sub-category information and brand information displayed for each of the one or more retail products, the brand information being displayed in accordance with an advertisement ranking; send a request to the application server for price information of the one or more retail products; and display requested price information of the one or more retail products for one or more of the at least one store.

Abstract: A system comprising an electronic marketplace for connecting individual buyers and sellers of goods and services according to specified criteria using a social networking platform hybridized with a classified advertisement service. A member posts offers of goods and services and/or requests for goods and services into a database of the system. An artificial intelligence correlates matching criteria among offers to purchase and sell and periodically generates reports of matching entries visible to a member on an electronic device such as a personal computer. Aspects of social networking are incorporated which let users connect in permissive social groups and adjust the privacy or visibility of offers and requests.

Abstract: System, methods and computer program products for identifying a featured product based on product information submitted by retailers and manufacturers are described. In some implementations, a retailer and a manufacturer can supply product information to an ad serving system. Based on the product information supplied by the retailer and the manufacturer, a product matching the product can be identified. The matching product can then be presented on a content of the retailer that links to a product page of the matching product.

Abstract: An advertising platform can embed metadata into a coupon such that the coupon can be saved together with other coupons for later use. The coupons can be associated with multiple different, and unrelated stores. Additionally, the coupons can be stored together in a common coupon storage area, located locally or on a network. The coupons can have two separate selectable portions. A first portion can allow the user to download a webpage associated with the coupon to view additional information associated with the product or service offered for sale. A second portion can allow the user to save the coupon for later use.

Abstract: The present invention provides an engine, system and method media and data access between alternative platform systems and devices having access to the present invention. The present invention may be immediately deployable within an existing technology infrastructure, and may be deployed as a thin client and/or user-transparent client, and may further provide for cross-platform communication between systems and devices not otherwise communicatively compatible.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for analyzing outcome estimation models. In one aspect, a method includes providing tracer data to a content performance estimation model. The tracer data specify feature values for a reference content item that is not distributed to users, and for which a reference performance measure is pre-defined. An estimated performance measure that was computed for the reference content item is received from the performance estimation model. An accuracy measure is computed for the content performance estimation model using the estimated performance measure and the reference performance measure. Data are provided that specify the accuracy measure for the content performance estimation model.

Abstract: A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media entity substantially offering out of context information placement using a second media entity. A facilitator entity guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media entity presents an out of context information placement. For example, an Internet site “AAA” is oversubscribed with potential paying advertising content at $100 CPM. This site offers advertisers an option to present their advertisements to certified “AAA” viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates certified AAA viewers at Internet site “BBB” that normally charges $30 CPM. Contracts between AAA, BBB, and the facilitator divide a new revenue stream of $20 CPM between them.

Abstract: A first message from a client device, received at a server, can include a request to provide at least one media item matching at least one audience parameter. In response to the first message, the server can access a database storing media item information associated with multiple media items to be retrieved using servers other than the server receiving the first message. The media item information can include, a media item identifier, a media item location identifier, and description information. Media items are selected based on a comparison of the audience parameter with the description information and the server sends a reply to the first message, including a list of media items and their location identifiers.

Abstract: In one implementation, a computer-implemented method includes receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network. The method further includes generating by the server influence scores for the users based on the received information. The method also includes recursively propagating by the server an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user when a difference between a first influence score of the propagating user and a second influence score of the recipient user is greater than a threshold.

Abstract: A system for advertising on the internet. The system comprises a web server in communication with the internet. The system further comprises an advertiser module stored on the web server and adapted to receive a DISPLAY AD and a MESSAGE AD. The advertiser module further comprises a message module stored on the web server and adapted to serve an advertiser host web page to a surfer upon activation of the DISPLAY AD by the surfer. The advertiser host page comprises first and second message fields and a cell phone number field. The first and second message fields are adapted to receive a SMS or a MMS message entered by the surfer, respectively. The cell phone number field is adapted to receive the cell phone number of the recipient. The message module is further adapted to send the SMS or MMS message and the MESSAGE AD to a communication carrier.

Abstract: A method of providing services to computing devices includes establishing a connection over the Internet with a computing device; receiving data from the computing device during the connection; extracting a signal from the data received from the computing device; estimating a relative age of the computing device based on the extracted signal; selecting a service from a plurality of services based on the estimated relative age of the computing device; and providing the selected service to the computing device.

Abstract: A system and method for multimedia content publishing on multiple platforms are herein disclosed. According to one embodiment, the computer-implemented method includes receiving specified settings from a plurality of configurable template settings for a custom channel application, receiving specified platforms from a plurality of platforms for the custom channel application; publishing the custom channel application to each of the specified platforms, and providing a user interface of the custom channel application that is customized based on each of the specified platforms.

Abstract: System and method for managing distribution of content such as television programs to portable multi-media devices which are capable of using such content and communicating includes a broadcast management system arranged to manage delivery of content from content sources to the devices, an account management system arranged to manage requests for use of the content from the devices and manage communications to and from the devices, and a processing system coupled to the account management system and arranged to analyze requests to use content relative to information about users of the devices in order to determine whether delivery of the content to the users can be offset against a preallocated amount of resource usage. If so, a message is delivered to that user's device and the device presents the message to the user as a condition for use of the content.

Abstract: In an online advertising system, advertisers compete with each other for advertising space. There may be multiple advertising positions available, where the placement of advertisements is determined by an auction. To encourage competition, some advertisements may be presented with enhanced features. These enhanced features create an incentive for which advertisers can compete, thereby increasing the effectiveness, usefulness and/or profitability of the advertising system. The application of enhanced features may be determined using at least one or more of pricing information, performance information and advertising information.

Abstract: Content management systems, methods, and media using an application level firewall are provided.

Abstract: Embodiments of the invention may include, in response to instructions from a software application, generating a plurality of video frames that are operable to represent a three dimensional virtual space. In addition, a supplemental image may be included in at least one of the plurality of video frames instead of an original image instructed to be included in the plurality of video frames by the software application. Further, the plurality of video frames may be displayed, wherein the supplemental image is rendered visible.

Abstract: Techniques are described herein for providing focus to a search module presented on a dynamic web page. The search module is configured to include an interface element for performance of a web search. Focus is provided to the search module by removing other modules from the presentation of the dynamic web page upon detecting an input from a user that activates the search module. In one example, component(s) of the search module (e.g., the interface element) may also be re-located and/or re-sized to further facilitate in providing focus to the search module. In another example, other modules associated with the search module may be added to the presentation of the dynamic web page in response to detecting the input from the user that activates the search module.

Abstract: Systems, methods, and articles of manufacture for acquiring new customers. A plurality of merchants may submit customer lists to a business acquisition coalition (BAC). The BAC may combine the customer lists to create a master customer list. A merchant may transmit a customer offer to the BAC. The BAC may create an offer list comprising customers that meet criteria of the customer offer. The BAC may remove customers from the offer list which were provided by the merchant. The BAC may transmit the customer offer to the customers on the offer list. A customer may purchase the customer offer. The BAC may transmit payment to the merchant, and transmit a commission to a providing merchant that provided the customer's information. The BAC may receive an acquisition fee from the merchant.

Abstract: Embodiments of the invention may include, in response to instructions from a software application, generating a plurality of video frames that are operable to represent a three dimensional virtual space, wherein the three dimensional virtual space comprises a shape having a surface. In addition, a supplemental texture may be applied to the surface of the shape, wherein the supplemental texture is different from an original texture instructed to be applied to the surface by the software application. Further, the plurality of video frames may be displayed, wherein the supplemental texture is rendered visible.

Abstract: A method of selecting a promotional content for media content items. The method comprises providing a database hosting a plurality of uniform resource locators (URLs) each of a web document through which at least one of a plurality of media content items being available for presentation, receiving an ad request for embedding an in stream advertisement in a media content item, analyzing the ad request to extract a video content URL of a certain web document through which the media content item is made available for presentation, matching between the video content URL and at least one of the plurality of URLs to acquire at least one identifier of the media content item, selecting an in stream advertisement based on the at least one identifier, and responding to the ad request with an indication of the in stream advertisement.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for facilitating online conversation. In one aspect, a method includes determining that a user has submitted a question to be viewed by trusted participants of an online conversation, wherein the trusted participants include the user, one or more advertisers and one or more social network friends of the user, obtaining a reply to the question from one of the trusted participants, and providing the reply to the trusted participants.

Abstract: For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

Abstract: Methods and systems for an online promotion driven engagement network are disclosed. In one aspect, information that is received from entrants and consumers upon entry in a promotion is stored in a database. The entrants and consumers are provided access information for generating a profile that includes the stored information. Based on the stored information and additional information provided by the entrants and consumers, online relationship recommendations are generated and communicated to the entrants and consumers. The relationship recommendations can include relationships with other entrants and consumers and/or with advertisers, sponsors, or online communities.

Abstract: Endogenous and exogenous variables associated with an item for sale by an affiliate may be displayed to a user of an affiliate decision-making tool. In response to the user selecting one of the endogenous variables, the affiliate decision-making tool may compute a number of introductions, a number of leads, and a number of sales for each of a plurality of possible values of the endogenous variable. The computation may be done utilizing a display position algorithm. A visualization of effects of setting the endogenous variable at different levels may be presented. The user may interact with the display position algorithm to vary one or more of the plurality of possible values of the endogenous variable such that the affiliate is eligible or disqualified to be displayed by an intermediary in response to a search for the item by a visitor of a network site owned and operated by the intermediary.

Abstract: Systems and methods for bookmarking media content for future availability are described. The method includes receiving a receiving a request for media content and user account data for a plurality of unique online content sources. The method also includes requesting content availability data from the plurality of unique online content sources and using received content availability data to generate a notification. Pricing information, the media format, and notification preferences may be used to further configure the searches and notifications.

Abstract: Program product, systems, and methods of providing to social network websites advertising and incentives from an electronic retailer, are provided. A system can include a social network website displaying social network content and also displaying a link that reroutes the consumer to an electronic retailer website when the consumer clicks on the link. The system can also include program product for tracking purchase and other information about the consumer by the electronic retailer, and generating a commission for the provider of the social network website based on the tracked information about the consumer. The link can be embedded within the social network content or the link can be part of an advertisement and displayed adjacent the social network content. Also, a product featured in the advertisement can be affiliated with one main subject of the social network content.

Abstract: Adservers with the ability to access advertiser cookies and vice versa when both are serving from the advertiser's domain are provided, thereby avoiding the overhead and delay in backend cookie synchronization efforts. Further, advertising cookie data can be gathered regardless of whether a user is browsing a publisher's web site with an advertisement served by an adserver, or browsing the advertiser's web site, because the cookies were previously set when the user visited the advertiser's web site in the context of a first-party cookie. Even if the user has configured his or her browser to limit the setting of third-party cookies, the cookies can still be read by the adserver. By making cookie and advertising data immediately available in real time to both the advertiser and the adserver, the solution also provides for instantaneous and accurate targeting of web advertising to allow an educated ad selection process by either party.

Abstract: Method for automatically monitoring and verifying advertising content during a campaign, delivered over a data network. Accordingly, one or more advertisers submit, via a user interface, a list (that may be generated manually or by the mapping crawlers) of sites or of sections per site, on which the advertising content should be placed according to a desired insertion order (the insertion order information may modified at any time point). In addition, one or more mapping crawlers are activated to visit these sites and locate pages with advertisements that belong to required sections, pages that do not belong to the required sections or pages with high probability for incidents. A list of pages to visit per every site is generated and autonomous or Plug-in visual crawlers are allowed to visit the list of pages, according to a predetermined site visiting plan. A crawlers' manager allocates the pages between visual crawlers, for obtaining required adequate incident coverage and load on the visual crawlers.

Abstract: A method, apparatus, and computer-readable medium estimate media performance on advertising space inventory. The method selects at least one media cell that shares one or more common attributes with a target media cell. The method subsequently estimates mean revenue per impression (RPI) of the selected media cell, and then defines an initial estimate of a RPI of the target media cell based on the estimated RPI of the selected cell. The method computes the RPI of the target media cell by combining the initial RPI estimate for the target media cell with performance data associated with the target media cell.

Abstract: Various embodiments of methods, systems, and computer programs are disclosed for providing advertisements in a conference user interface. One embodiment is a method comprising: a conferencing system establishing a conference between a plurality of participants via a corresponding computing device connected to the conferencing system via a communication network; presenting a conference user interface to the computing devices, the conference user interface displaying each of the participants as a unique participant object in a virtual location; an online advertising platform selecting advertisement data from one or more advertisers; providing the selected advertisement data to the conferencing system; and displaying the advertisement data with an associated advertisement object in the virtual location during the conference.