Online Advertisement Patents (Class 705/14.73)
  • Publication number: 20150088670
    Abstract: Various technologies and techniques are disclosed for real estate business collaboration and growth. A real estate business system includes a lead generation module, collaboration module, and paperless office module for integrating various features together to advance one or more real estate transactions. Lead generation module facilitates the generation of leads for real estate transactions. Lead generation module has a property syndication tool, squeeze pages tool, follow-up sequences tool, lead pipes tool, property launch template tool, and other tools. Collaboration module facilitates transactions among users and/or third parties, as well as tracks the progression of activities throughout the life cycle of a real estate transaction. Collaboration module includes a suitability matching tool, linking tool, and other collaboration tools.
    Type: Application
    Filed: November 10, 2014
    Publication date: March 26, 2015
    Inventor: Gregory R. Clement
  • Publication number: 20150088668
    Abstract: The present invention is directed to an improved system and methods of aggregating, storing, organizing, and publishing information. Certain embodiments of the present invention are configured to facilitate easily locating information that has been verified by a system curator. Certain embodiments of the present invention are configured to facilitate easily generating a creation, such as by using an output template.
    Type: Application
    Filed: April 3, 2013
    Publication date: March 26, 2015
    Inventors: Thomas Bruce, Zachary Doob, Adam Palcich, Richard W. Anthony, III, Vitaliy Darovskikh, Jennifer L. Campbell, Christopher J. Kelly, Alfonso Gonzalez
  • Patent number: 8990358
    Abstract: The systems and methods disclosed herein are directed to making multimedia content available over a network to users on-demand. In one representative embodiment, a method of providing sponsored downloads of multimedia content to a user on-demand comprises receiving a request to sponsor one or more downloads of one or more multimedia files by one or more users. The request can originate from a sponsoring entity, and the one or more multimedia files can be available through a multimedia provider service. The method can further comprise receiving a request originating from a multimedia player to download a multimedia file from the multimedia provider service, and transmitting the multimedia file to the multimedia player. The multimedia file can be transmitted to the multimedia player with a commercial message from the sponsoring entity.
    Type: Grant
    Filed: February 5, 2014
    Date of Patent: March 24, 2015
    Inventor: Michael Sharp
  • Patent number: 8990105
    Abstract: Systems, methods, and media for targeting advertisements based on user search information are provided.
    Type: Grant
    Filed: January 4, 2011
    Date of Patent: March 24, 2015
    Assignee: Magnetic Media Online, Inc.
    Inventors: Joshua B. Shatkin-Margolis, Niels J. Meersschaert
  • Publication number: 20150081457
    Abstract: A distributed commerce system includes a distributed commerce server that enables a shopper (or user) to directly add one or more products, services, coupons or special offers to an electronic shopping basket, or to a cloud shopping list, over a data network from within one or more merchant systems (without the need to leave a specific web-page or functionality within the merchant system). The shopper can also purchase in-store, create and manage e-commerce and in-store commerce accounts, and earn rewards when one or more purchases have been made.
    Type: Application
    Filed: September 18, 2014
    Publication date: March 19, 2015
    Inventor: Johnathan Agnes
  • Patent number: 8984094
    Abstract: Content delivery is provided responsive to mediacast content consumer requests by providing personalized mediacasts to each of a plurality of mediacast content consumers. Each of the personalized mediacasts includes a variety of replaceable programming and non-programming content segments and a variety of non-replaceable programming and non-programming content segments. Replacement programming and non-programming content segments may be targeted, for example selected based in part on one or more selection criterion associated with the mediacast content consumer, or provided by the broadcaster or Webcaster. A buffering scheme may be employed to inherently adjust asynchronicity between a broadcast or Webcast and a personalized mediacast. Actual insertion of replacement programming and non-programming content segments may occur upstream of a content consumer device or at the content consumer device.
    Type: Grant
    Filed: December 12, 2012
    Date of Patent: March 17, 2015
    Assignee: Wideorbit Inc.
    Inventors: Robert D. Green, James M. Kott, John W. Morris, IV, Brian S. Bosworth
  • Patent number: 8983861
    Abstract: Various embodiments pertain to generating and causing display of a bridge page responsive to a user request for an advertiser's web page when the web page resolution is higher than the screen resolution of the user's device. The bridge page can be, for example, a lower resolution summary of content included on the web page. In various embodiments, the bridge page is generated and hosted by an ad platform server rather than the advertiser server. In at least some embodiments, the bridge page is stored in a database and can be served from the database responsive to subsequent requests for the advertiser's web page.
    Type: Grant
    Filed: October 19, 2011
    Date of Patent: March 17, 2015
    Assignee: Microsoft Technology Licensing, LLC
    Inventor: Xingtao Wei
  • Publication number: 20150073923
    Abstract: The present invention generally relates to computer and web-based systems and methods for adapting eBooks and other digital content. Specifically, this invention relates to systems and methods for providing interactive content annotations and advertisements by allowing for point based placement of annotations and dynamic matching of proximity content between various eBooks or other forms of digital content. Further, embodiments of the present invention provide systems and methods to allow for the adaptation of the content or format of a eBook or other form of digital content in response to placement of an annotation. In addition, embodiments of the present invention provide systems and methods to provide eBooks or other digital content at a set price with the addition of annotations and advertisements, as well as provide for the sale or credit from the addition of annotations and advertisements.
    Type: Application
    Filed: September 11, 2013
    Publication date: March 12, 2015
    Inventor: Usman Hafeez
  • Publication number: 20150073922
    Abstract: A system and method for generating a customized advertisement creative is herein disclosed. According to one embodiment, a computer-implemented method includes receiving a uniform resource locator of a web page, detecting a plurality of assets based on a web document that describes the web page specified by the uniform resource locator, where assets of the plurality of assets are of a common asset type, ranking the assets, providing layout template settings based on a suggested asset from the ranked assets, receiving configured layout template settings, and providing a creative based on the configured layout template settings.
    Type: Application
    Filed: September 6, 2013
    Publication date: March 12, 2015
    Applicant: MAXPOINT INTERACTIVE, INC.
    Inventors: Joseph Epperson, Christopher Farmer, Kurt Carlson
  • Publication number: 20150073924
    Abstract: A first screen schedule for the linear delivery of video content is received and analyzed. The first screen schedule may include slots in which first screen advertisements could be displayed. Particular embodiments can then determine the feasibility of providing second screen advertisements based on the first screen schedule. Then, second screen advertisements that advertisers wish to display in conjunction with first screen advertisements are determined When the linear delivery of the video content commences, particular embodiments monitor a messaging stream associated with the delivery of the video content. When an ad placement marker is encountered, an ad server may select a first screen advertisement. When the first screen advertisement is placed, the messaging stream identifies a first screen advertisement that is delivered. If the first screen advertisement has a corresponding second screen advertisement, particular embodiments output the second screen advertisement on a second screen environment.
    Type: Application
    Filed: September 10, 2014
    Publication date: March 12, 2015
    Inventors: Jehan Wickramasuriya, Venugopal Vasudevan, Faisal Ishtiaq
  • Patent number: 8977577
    Abstract: A method for recommending an application includes obtaining an input model representing user interaction patterns during execution of a first application. The input model is compared to a reference model representing user interaction patterns during execution of a second application. A similarity is determined between the input model and the reference model. A recommendation of the second application is generated in response to the similarity.
    Type: Grant
    Filed: November 30, 2011
    Date of Patent: March 10, 2015
    Assignee: AT&T Intellectual Property I, L.P.
    Inventor: Andrea G. Forte
  • Publication number: 20150066667
    Abstract: Method and Apparatus for rapid scalable unified infrastructure system management platform are disclosed by discovery of compute nodes, network components across data centers, both public and private for a user; assessment of type, capability, VLAN, security, virtualization configuration of the discovered unified infrastructure nodes and components; configuration of nodes and components covering add, delete, modify, scale; and rapid roll out of nodes and components across data centers both public and private.
    Type: Application
    Filed: August 27, 2014
    Publication date: March 5, 2015
    Inventors: Zeeshan Naseh, Yusuf Akhtar, Faisal Azizullah
  • Publication number: 20150066658
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage device, including a method for providing content. The method comprises identifying imagery associated with an interior of a structure. The method further comprises identifying one or more products or services that are shown in the imagery. The method further comprises receiving a request to provide a panorama of the interior of the structure. The method further comprises providing the panorama including providing the imagery. The method further comprises providing content responsive to the request based at least in part on the identified one or more products or services.
    Type: Application
    Filed: August 3, 2011
    Publication date: March 5, 2015
    Applicant: GOOGLE INC.
    Inventors: Charles Chapin, Luc Vincent
  • Publication number: 20150066669
    Abstract: Users of Internet services (e.g., SKYPE messaging service, GOOGLETALK messaging service, AOL INSTANT MESSENGER messaging service, and MICROSOFT MESSENGER messaging service) that are initially identified using separate identifiers that may be associated with respective service providers (e.g., email addresses) can manage network identities using a single unified set of account information managed by a registry service. The registry authenticates the user's request(s) to bind a service provider identity to his or her personal registry user record by presenting a random challenge to the user which the registry must then receive back from the service provider corresponding to the identity being added. Later, the registry may authenticate itself to service providers using information received from a service provider application as the service provider application authenticates itself to the service provider.
    Type: Application
    Filed: September 15, 2014
    Publication date: March 5, 2015
    Applicant: PICUP LLC
    Inventors: Paul Francis, Liore Alroy
  • Publication number: 20150066442
    Abstract: Methods, non-transitory processor-readable storage media, devices, and systems for improving the designing of solar energy systems. An embodiment method may include receiving, by a processor of a solar energy system design computing system, at least one of lead data or inquiry data related to a property, querying predefined data related to the property using the received at least one of lead data or inquiry data, evaluating the queried predefined data to qualify the received at least one of lead data or inquiry data, and performing at least one action related to the solar energy systems based on the evaluation of the queried predefined data using the received at least one of lead data or inquiry data. The method may include rendering a solar energy system design and/or transmitting to third-party devices marketing information related to at least one of a solar energy system price, a design, and installation.
    Type: Application
    Filed: August 28, 2014
    Publication date: March 5, 2015
    Inventor: Adam PRYOR
  • Publication number: 20150066665
    Abstract: Systems and methods for automatically identifying visually sensible locations in which third-party content can be placed on a web page and configuring the web page to display third-party content at the identified locations. A processor identifies a root element of a web page within which to insert third-party content slots for providing third-party content items. The processor identifies visible content items within the root element and identifies anchorable elements within the root element around which a third-party content slot is insertable. Each of the anchorable elements corresponds to a respective identified visible content item that has bounds that extend from a first predefined region to a second predefined region of the web page. The processor determines that one or more positions relative to the identified anchorable elements are usable for inserting a third-party content slot. The processor generates a list including positions relative to the identified anchorable elements determined to be usable.
    Type: Application
    Filed: August 28, 2013
    Publication date: March 5, 2015
    Applicant: Google Inc.
    Inventors: Thomas James Worthington Long, Pieter Albertus Mathijs Senster
  • Publication number: 20150066666
    Abstract: A distribution apparatus includes a receiving unit and a distributing unit. The receiving unit receives an acquisition request for a first content. The distributing unit distributes the first content displayed with a second content and control information that causes a region of the second content that does not overlap the first content to be displayed in a selectable state and causes a region of the second content overlapping the first content to be displayed so as to overlap the first content in a non-selectable state, when the acquisition request is received by the receiving unit.
    Type: Application
    Filed: July 3, 2014
    Publication date: March 5, 2015
    Inventors: Kazuki NAKAYAMA, Narae LEE, Tatsuaki SUZUKI
  • Publication number: 20150066668
    Abstract: Method and Apparatus for rapid scalable unified infrastructure system management platform are disclosed by discovery of compute nodes, network components across data centers, both public and private for a user; assessment of type, capability, VLAN, security, virtualization configuration of the discovered unified infrastructure nodes and components; configuration of nodes and components covering add, delete, modify, scale; and rapid roll out of nodes and components across data centers both public and private..
    Type: Application
    Filed: August 27, 2014
    Publication date: March 5, 2015
    Inventors: Zeeshan Naseh, Yusuf Akhtar, Faisal Azizullah
  • Patent number: 8972280
    Abstract: Provided are a method and apparatus for controlling a public device that provides services that are shared by a plurality of users. The plurality of users may control an operation of the public device in order to provide a public service desired by the users.
    Type: Grant
    Filed: October 21, 2011
    Date of Patent: March 3, 2015
    Assignee: Samsung Electronics Co., Ltd.
    Inventors: Sang-hyun Yoo, Jae-cheol Lee, Sang-dok Mo
  • Publication number: 20150058141
    Abstract: Detecting and mitigating advertisement abuse software on a user device includes producing a digital document comprising a specification for a default advertisement and content. Advertisement abuse software for preventing the default advertisement from being displayed as specified on the user device is detected based on a test associated with one or more test elements. A specification for embedding an alternative advertisement in the digital document is generated, so as to prevent detection by advertisement abuse software, and a display of one of the default advertisement and the alternative advertisement is facilitated on the user device based on whether advertisement abuse software is detected.
    Type: Application
    Filed: March 5, 2013
    Publication date: February 26, 2015
    Applicant: CLARITYRAY SOLUTIONS LTD.
    Inventors: Ido Zvi Yablonka, Vadim Zak, Evgeny Pitelko, Dudi Baruch, Saar Wilf
  • Publication number: 20150058140
    Abstract: Various embodiments described herein facilitate presenting offers within an application, such as a video game, operating on a client system. The systems and methods of some embodiments may execute an application by a computing device having a screen, the first application having an application user interface being displayed on the screen. The system or method can then receive advertisement data and a link to an offer. The system or method can display the advertisement data a moving graphical container such it is moving across the screen (i.e., a moving graphical container) and over the application user interface. Once displayed, the system or method can await, and subsequently receive, user interaction with respect to the moving graphical container. The system or method can respond to the user interaction by navigating to a page using the link, the page including the offer.
    Type: Application
    Filed: October 25, 2013
    Publication date: February 26, 2015
    Applicant: Electronic Arts, Inc.
    Inventor: Matthew Dixon
  • Publication number: 20150058139
    Abstract: Systems and methods for scoring a domain web traffic based on DNS traffic requests received at an authoritative name server to resolve the domain name. A request to resolve the domain name is received at an authoritative name server. A counter, such as a server counter or a hit counter, for the domain name is incremented based on the received request. A score, such as a domain traffic score or a domain rank, is calculated based upon a count of the counter. Calculating the score may also include applying a weighting factor to the counters based on information about a requesting set of resolvers and other domains/websites that may be linking and driving traffic to the domain whose traffic score is being calculated. Examples of relevant set of resolvers information may include location, traffic levels, traffic type and architecture of the set of resolvers.
    Type: Application
    Filed: August 22, 2013
    Publication date: February 26, 2015
    Applicant: VERISIGN, INC.
    Inventors: Alexander D. Holmes, Andrew W. Simpson, Karthik Shyamsunder, Srinivas Sunkara, Eyal Lanxner, Nir Zohar, Leonard Orentas, Matt Larson, Mark Kosters, Shevek Mankin, Tamir Kamara
  • Patent number: 8965788
    Abstract: In one embodiment, a search page portal can include two search controls capable of controlling content within a set of customizable merchandizing tiles and product tiles. The merchandizing tiles and product tiles may be interspersed throughout a central region. The merchandizing tiles and product tiles can be populated with webpage content based on user-entered data. In this example, populated webpage content can be selected from multiple databases based on user-entered data.
    Type: Grant
    Filed: July 6, 2011
    Date of Patent: February 24, 2015
    Assignee: Target Brands, Inc.
    Inventors: Michael F. Gonsalves, Gregory M. Nations, Chad R. Gourley, Troy Neidermire, Patricia Korth-McDonnell, Joe Stewart
  • Patent number: 8965786
    Abstract: Advertisement quality measures (e.g., predicted click through rates) are modified in accordance with a user's preferences with respect to domains to which the advertisements relate.
    Type: Grant
    Filed: February 18, 2009
    Date of Patent: February 24, 2015
    Assignee: Google Inc.
    Inventors: Michael Frumkin, Karthik Gopalratnam, Khanh Nguyen, Ralph U. Gasser, Gregory J. Friedman
  • Publication number: 20150051959
    Abstract: There is provided an information processing device including an association unit configured to associate content of which a first post destination is designated by a first user with a predetermined advertisement, and a transmission control unit configured to transmit the content associated with the predetermined advertisement by the association unit to the first post destination as affiliate content, and when the affiliate content is reproduced in the first post destination and then a second post destination is designated by a second user, to transmit a duplicate of the affiliate content of which the second post destination has been designated to the second post destination.
    Type: Application
    Filed: March 13, 2013
    Publication date: February 19, 2015
    Inventors: Masanobu Yamashita, Ko Shikita, Ko Kobayashi, Fumiaki Suzuki
  • Publication number: 20150051988
    Abstract: There is provided systems and method for detecting marketing opportunities based on shared account characteristics. The methods include receiving an account characteristic corresponding to an account of a user, determining at least a second account sharing the account characteristic, and associating the account of the user with the at least second account to form an account cluster corresponding to the account characteristic. The methods may further include transmitting at least one of an advertisement, a coupon, and a sale offer to the account of the user and the at least second account.
    Type: Application
    Filed: August 15, 2013
    Publication date: February 19, 2015
    Inventor: Hui-Min Chen
  • Publication number: 20150051989
    Abstract: A method for use in advertising includes initiating playing of interactive content, suspending playing of the interactive content, displaying an advertisement, and resuming playing of the interactive content. A computer program product includes a medium embodying a computer program for causing a computer to perform these operations, and a system for use in advertising includes a display and a processing system configured to perform these operations.
    Type: Application
    Filed: October 30, 2014
    Publication date: February 19, 2015
    Inventor: Gary M. Zalewski
  • Patent number: 8959166
    Abstract: A method in accordance with the present disclosure may include identifying a first set of visits to one or more webpages by a first participant of a social network, determining whether the first participant received a social annotation during the visit to the webpages, calculating a first total number of missed social annotations for each of the webpages for the first participant of the social network based on the first set of visits to the webpages and the determined social annotations received during the visit to the webpages, determining a combined calculation of missed social annotations for each of the webpages based at least in part on the total number of missed social annotations for each of the webpages for the first participant and the total number of missed social annotations for each of the webpages for the second participant, generating an indication for a third participant.
    Type: Grant
    Filed: October 4, 2012
    Date of Patent: February 17, 2015
    Assignee: Google Inc.
    Inventor: Gregory Matthew Marra
  • Patent number: 8954041
    Abstract: A system is provided. The system comprises a processor, a memory coupled to the processor, and an application stored in the memory. When executed by the processor, the application receives a plurality of first messages from a first plurality of handsets, each of the first messages indicating that one of the first plurality of handsets has installed a first ID, wherein the first ID is associated with a first ID provider, receives a second message from the first ID provider, the second message indicating that new content associated with the first ID is available, and in response to the second message, transmits a plurality of third messages, each of the third messages directed to one of the first plurality of handsets, indicating that new content associated with the first ID is available.
    Type: Grant
    Filed: September 5, 2013
    Date of Patent: February 10, 2015
    Assignee: Sprint Communications Company L.P.
    Inventors: Jason R. Delker, Robin D. Katzer, Sei Y. Ng, Carl J. Persson
  • Publication number: 20150039448
    Abstract: A system for incentivization of communications, comprising an incentivization engine and an auction service, and a method for using such a system for providing incentivization of user communications and user competition for incentives.
    Type: Application
    Filed: July 31, 2013
    Publication date: February 5, 2015
    Inventor: Michael Collins Byrne
  • Publication number: 20150039446
    Abstract: Obtaining real-time advertisement fee payments is disclosed, including: receiving access behavior data from a publisher server, wherein the access behavior data comprises data associated with interactions associated with one or more ads associated with an advertiser; determining a loan amount based at least in part on total ad fees determined based at least in part on the access behavior data; generating a loan processing request including at least the loan amount; and sending the loan processing request to a loan management server, wherein the loan management server is configured to determine whether the loan amount is authorized for the advertiser based at least in part on a loan processing agreement associated with the advertiser.
    Type: Application
    Filed: July 24, 2014
    Publication date: February 5, 2015
    Inventors: Kai Wang, Fang Wang
  • Patent number: 8949890
    Abstract: Methods and systems for performing targeted advertising are described. In particular, ads are targeted to users based on TV viewing behaviors. This is achieved by linking TV viewing behaviors to anonymous digital identifiers, such as online browser keys or cookies.
    Type: Grant
    Filed: April 6, 2012
    Date of Patent: February 3, 2015
    Assignee: Collective, Inc.
    Inventors: Justin Evans, Tyler Liebowitz
  • Publication number: 20150032554
    Abstract: A system allows for disseminating information about products or services. The system has processor for communication with a plurality of computers in a network. The system processor is configured to: (i) store in a memory a data structure comprising data items representative of a profile of the user, a profile of a product or service, and a social media input representative of the experience of the user with the product; (ii) receive the social media input data from at least one of the plurality of remote computers; (iii) associate the social media input data with the profile of the user and the profile of the product or service to generate the data structure; and (iv) provide experience data to remote computers in accordance with criteria associated with the user and the product profiles wherein the data pertains to the user profile, the product profile, and the social media input data.
    Type: Application
    Filed: July 21, 2014
    Publication date: January 29, 2015
    Inventors: Tracy Hayes, Christopher Hayes
  • Publication number: 20150032553
    Abstract: The present invention is a novel marketing, promotion and distribution system utilizing Web-enabled interactive devices. The invention contemplates a client creating media content that is designed to appeal to users who are equipped with such Web-enabled devices. This content is presented in a user visual experience that, in turn, has been designed to induce an impulsive-type desire to purchase in users. The user visual experience will include multi-dimensional media which includes a portion thereof designated a visual media tag area capable of providing a visual tag including a multi-character code capable of being seen by the user who is viewing the multi-dimensional visual media. The said media content is located on a client Web server. The user enters the multi-character code on the Web-enabled device, which communicates with the client Web server using one or more of a native app, or a phone app, or a text message app.
    Type: Application
    Filed: July 1, 2014
    Publication date: January 29, 2015
    Inventors: Jonathan Thaler, David Friedson
  • Publication number: 20150032552
    Abstract: A proxy server receives from a client device a request for a network resource that is hosted at an origin server for a domain. The request is received at the proxy server as a result of a DNS request for the domain resolving to the proxy server. The origin server is one of multiple origin servers that belong to different domains that resolve to the proxy server and are owned by different entities. The proxy server retrieves the requested network resource. The proxy server determines that the requested resource is an HTML page, automatically modifies the HTML page, and transmits the modified HTML page to the client device.
    Type: Application
    Filed: November 4, 2010
    Publication date: January 29, 2015
    Inventors: Lee Hahn Holloway, Matthew Browning Prince, Matthieu Philippe François Tourne
  • Patent number: 8943401
    Abstract: Particular embodiments of the present invention are related to a digital media benefit attachment mechanism for generating or attaching revenue rights and other benefits to one or more entities associated with socially distributed media.
    Type: Grant
    Filed: September 29, 2006
    Date of Patent: January 27, 2015
    Assignee: Yahoo! Inc.
    Inventors: Ronald Martinez, Balaji Ravindran, Chris Kalaboukis
  • Publication number: 20150025982
    Abstract: A system and method for encouraging and rewarding users for providing exposure that is desired by other entities. The reward is at least partially dependent upon the expected and/or actual demonstrated reach and/or impact of the generated exposure.
    Type: Application
    Filed: July 17, 2014
    Publication date: January 22, 2015
    Inventors: Corbett W. Drummey, Justin A. Holmes
  • Publication number: 20150025962
    Abstract: An apparatus and method that pulls campaign criteria from a plurality of servers, including a publisher's ad server, and processes user-input campaign criteria to generate a media plan wherein delivery goals and rates for each ad placement, and flight dates for fixed ad placements are determined by the system. While the delivery goals and the rates for each ad placement and the date for fixed ad placements are automated, there is a graphical user interface wherein a user can edit these values to meet the advertiser's specific needs. This media plan can then be sent to the advertiser via the system and pushed to the publisher's ad server as an order capable of receiving creative assets for ad trafficking.
    Type: Application
    Filed: July 1, 2014
    Publication date: January 22, 2015
    Inventors: Sean Anderson BECKET, Andrew Logan BECKET
  • Publication number: 20150025981
    Abstract: A method and system is provided for URL shortening application that allows content publishers to process and monetize traffic through advertising-related data established via a computer network. A computer system may be configured to produce advertisement before redirecting to the destination page. Using certain processing techniques, publishers and related entities may be credited values by the computer system to determine advertisement revenue. Using specialized algorithms, the computer system is optimized to operate more efficiently in processing such data. Because the shortened link is text based, it can also be advantageously configured to be shared on any social media, website, email, text messaging, or other mediums. Advertisements may be displayed any time a shortened link is clicked, so connections with social followers can be achieved through more personal interactions, which are proven to increase click-throughs.
    Type: Application
    Filed: March 17, 2014
    Publication date: January 22, 2015
    Inventors: David Zaretsky, Fred Stan Hunting, III, Brandon Guttman
  • Patent number: 8937887
    Abstract: Methods and apparatuses to provide communication connections for partners based on communication references assigned to entities maintained by the partners. In one embodiment, a method includes: receiving from a partner contact information of an entity; providing the partner with a real-time communication reference usable to at least initiate a request for a communication connection; and in response to receiving a request initiated via the real-time communication reference, providing a real-time communication connection between a requester and the entity using the contact information received from the partner.
    Type: Grant
    Filed: March 25, 2013
    Date of Patent: January 20, 2015
    Assignee: YP Interactive LLC
    Inventors: Ebbe Altberg, Scott Faber, Ron Hirson, Sean Vander Linden, Paul G. Manca
  • Publication number: 20150019352
    Abstract: The example embodiment discloses a method of advertising including providing multiple icons from multiple merchants within a defined advertising space on a webpage, where each of the multiple icons corresponds to one of the multiple merchants. The example method also includes responding to a user's selection of one of the multiple icons by displaying an offer to purchase goods or services from one of the multiple merchants, where displaying the offer is performed within the defined advertising space on the webpage.
    Type: Application
    Filed: July 12, 2014
    Publication date: January 15, 2015
    Inventor: Michael Flynn
  • Publication number: 20150019351
    Abstract: Described are methods, systems, and apparatus, including computer program products for domain selection for advertisement data in the delivery of website display ads. A request is received from a requester for indicia of one or more impression opportunities. A redirection URL and redirection type is received. One or more desired impression opportunities are determined. The indicia of the one or more impression opportunities are generated comprising indicia of the one or more desired impression opportunities. Redirection instructions are generated based on the redirection URL and redirection type. The indicia of the one or more impression opportunities and the redirection instructions are sent to the requester.
    Type: Application
    Filed: July 15, 2013
    Publication date: January 15, 2015
    Inventors: Loic Chambard, Nicolas Messelet
  • Publication number: 20150019353
    Abstract: A system for generating proposals or purchasing orders for outdoor advertising units includes a processor based server to process HTTP requests received from the client devices. The processor based server includes web servers, a postgres server, a server processor, and Resque workers. Each web server processes the HTTP requests, extracts data from the HTTP requests and generates an HTTP response to each HTTP request. The postgres server stores the extracted data and provides stored data from/to the web servers. The server processor decodes and routes the HTTP requests from the client devices to one of the web servers, and transports the HTTP responses to the client devices. The Resque workers perform predefined jobs associated with each HTTP request and transmit emails to the client devices.
    Type: Application
    Filed: September 29, 2014
    Publication date: January 15, 2015
    Inventors: JOSHUA PATRICK WARRUM, SAMUEL JAMES HERBERT, JOHN FRANCIS LARAMIE, ELIANE KABKAB, ANDREW JOSEPH SHULTS, ERIC ISAIAH JUSTUSSON, NEAL RANJAN SHYAM
  • Publication number: 20150012369
    Abstract: A method and system are provided for displaying on internet connected display-devices large advertisements having multiple sequential creatives belonging to an advertisement campaign. Examples of internet connected display-devices include; wireless enabled smart-phones; internet enabled phablets and tablets; personal-computer; laptops; note-books and smart-TVs. Since one or more of these devices can be owned by a single user and used at different times, the ads can be displayed only during the period when a particular device is switched on and content is being viewed on that particular device by a user. This makes tracking of creatives of large-advertisements belonging to a brand and a campaign requiring sequential viewing on a specific ICDD difficult. Thus a method is provided using the processing power and storage capability of the ICDD, with an installed micro-splicer, for sequencing of creatives and monitoring of the display for completion.
    Type: Application
    Filed: July 3, 2013
    Publication date: January 8, 2015
    Inventors: Srini DHARMAJI, Pawel S. VESELOV
  • Publication number: 20150012370
    Abstract: A website (“Teratrees”) is described where a person can upload pictures of trees or shrubs which they have recently planted and have them displayed in their personal profile. Validation of the tree is obtained by a voucher code that is entered into the website. Once the tree has been uploaded to the website it appears in the ‘Planted Trees’ section and can be offered to the Market at a price set by the planter. Another user can then purchase (using a virtual currency with real financial value) this tree from the Market and own it—whereupon it appears in their profile under ‘Owned Trees’. This is virtual ownership within the context of the website. The user who owns this tree can offer the tree again on the Market if desired, while further transactions are also possible. Users who plant and own trees are rewarded with points and ranking.
    Type: Application
    Filed: June 30, 2014
    Publication date: January 8, 2015
    Inventors: Ryan Alexander Stevenson, Olaf Kroeger
  • Patent number: 8930239
    Abstract: An Internet-oriented advertising exchange controller presents website content in a plurality of frames as well as support search criteria and other flexible forms of inventory formatting and delivery. Applications include Internet protocol request coordination or relay, cooperative frame based or interstitial advertising, and support for a local search or dataless metasearch system. The controller operates in a cookieless environment, has logic to protect advertiser's investment from AutoSurf equivalent systems, and protects against other inappropriate stimuli including denial of service or IP blast attacks. As such, an advertiser's credits are affected only by human stimuli. Communication with and among exchange controllers for sharing or delivering information about inventory occurs by a number of protocols with optional encryption.
    Type: Grant
    Filed: December 29, 2005
    Date of Patent: January 6, 2015
    Inventor: Douglas Ashbaugh
  • Publication number: 20150006301
    Abstract: A system includes a plurality of servers to process and serve a social web application and advertising platform. The platform is capable of transforming tags of products in identifiable regions of a socially shared photo into a linkable advertisement and/or hyperlink to a purchase page for the products. Transforming the shared photo itself into a multi-faceted advertisement, creates direct relevance, desire, works within the confines of screen real estate limitations, saves manual research and communication and provides a direct path to complete the purchase.
    Type: Application
    Filed: June 29, 2013
    Publication date: January 1, 2015
    Inventor: JOHN BENJAMIN MCMILLION
  • Publication number: 20150006302
    Abstract: Internet users are becoming more aware of data transfer through third-party cookies to multiple publisher sites without their consent. Subsequently, they are taking action to block or delete third-party cookies through browser controls or automated anti-spyware programs. This blocking and deleting process reduces the ability of third-party networks to accurately target users for relevant advertising. First-party cookies are less susceptible to cookie deletion and are therefore able to provide better targeting for more relevant ad delivery. There is an extended opportunity for “Trusted” First-Party networks to share non-Personally Identifiable Information (non-PII) across the network to prevent data leakage outside the trusted partners. For example, a large corporation with multiple companies that have either their own domains (domain1.com, domain2.com) or multiple subdomains (product1.domain.com, product2.domain.
    Type: Application
    Filed: February 24, 2014
    Publication date: January 1, 2015
    Applicant: TRUEFFECT, INC.
    Inventors: Martin Gregory Smith, Ronald John Hill, Jim Bob Oney, Gregory James Neal, Scott Michael Alfred Kozub
  • Publication number: 20140379497
    Abstract: Method, systems, and apparatus for mirroring a storefront to a social media site. A social media interface system mirrors an online or offline storefront of a merchant to an account of the merchant on a social media site. The system receives a copy of an electronic message from a user device of the merchant. The system parses the copy of the message and determines that the message is related to the item and related to an online store or physical store of the merchant. The system then inserts a tag into the copy of the message, the tag linking the message to an online storefront of the online store or an offline storefront of the physical store. The system posts the copy of the message, including the tag, in the account of the merchant on a social media site.
    Type: Application
    Filed: June 23, 2014
    Publication date: December 25, 2014
    Inventors: Ajit Kalidindi Varma, Joseph Loree Robinson, Jesse Reiss, Andrew Lin
  • Publication number: 20140379495
    Abstract: A method includes receiving, at a proxy server, a first request for advertising content from a computing device, where the first request includes an identifier and where the first request is associated with an e-mail received by the computing device. The method also includes determining whether state information associated with the identifier is available. The method further includes, in response to determining that the state information associated with the identifier is unavailable, generating the state information associated with the identifier at the proxy server. The method also includes sending a second request for the advertising content from the proxy server to an advertising server, where the second request includes at least a portion of the state information associated with the identifier. The method also includes receiving the advertising content from the advertising server. The method further includes sending the advertising content to the computing device.
    Type: Application
    Filed: June 21, 2013
    Publication date: December 25, 2014
    Inventors: Matthew Fielder, Pablo M. Calamera