Abstract: A service provider may receive item price information and/or point of sale (POS) transaction information from a plurality of merchant devices associated with a plurality of merchants. The service provider may categorize the plurality of merchants according to the types of items offered by the respective merchants, and may further categorize the merchants according to the locations at which they conduct business. The service provider may subsequently determine a price recommendation or other pricing information for a particular item offered by a particular merchant. A merchant device of the particular merchant may present the pricing information in a user interface that enables the merchant to view projected sales at various different price points. Further, the merchant may be able to specify one or more factors used for determining the recommend price, such as a desired business model, a desired clientele, a desired profit margin, or the like.

Abstract: A method and system for receiving digital artifacts from a management server. The method includes sending a request for a digital artifact from a mobile application to the management server for display within a specific mobile application generated screen, receiving the digital artifact from the management server, and displaying the digital artifact with the specific mobile application generated screen.

Abstract: The disclosure provides a method for monitoring a short-term voltage stability of a power system. The method includes: obtaining a topology and time series of a current power system; inputting the topology and the time series of the current power system into a trained spatial-temporal graph network model, the trained spatial-temporal graph network model being obtained by classification learning on a spatial-temporal graph network model based on a simulation sample dataset; outputting a status of the short-term voltage stability of the power system; and sending an alarm signal in response to outputting an unstable status of the short-term voltage stability of the power system.

Abstract: A system for recognizing a plurality of assets in an environment, determining a brand associated with each of the plurality of assets using a deep neural networking model, and computing a brand visibility and a compliance metric for the brand is provided, The system (i) determines a location of a plurality of assets and type of each of the plurality of assets within the media content, (ii) determines a brand and at least one object from the brand associated with each of the plurality of assets, (iii) determines at least one attribute of the at least one determined object associated with the brand, (v) implements at least one compliance rule to the at least one attribute of the at least one object, (vi) automatically determines a brand visibility and a compliance metric for the brand within the environment based on attention sequence and heatmap corresponding to the media content.

Abstract: Systems and methods for identifying and extracting specific product usage patterns of potential customers and utilizing a machine learning evaluation model to predict the potential customers that are most likely to convert their subscriptions.

Abstract: Methods, apparatus, systems, and articles of manufacture are disclosed to determine total audience ratings. An example apparatus includes metrics generator circuitry to generate a first audience size for media accessed by first devices of a first media platform at a first level of aggregation, the first level of aggregation corresponding to the media accessed on a first television network and on a first website, generate a second audience size for the media accessed by the first devices of the first media platform at a second level of aggregation, the second level of aggregation corresponding to the media accessed on the first television network and accessed on the first website and a second website, comparator circuitry to compare the first audience size to the second audience size, adjustor circuitry to reduce the first audience size based on the second audience size, and audience determination circuitry to determine a total audience size.

Abstract: The invention relates to a system for identifying a user terminal forming part of an entertainment system for a mobile passenger transport apparatus comprising a plurality of user terminals and a communication network connecting said user terminals, each user terminal comprising a screen, and being designed to be attached to a docking station positioned at a predetermined location. The docking station comprises an identification component encoding an identifier comprising spatial location information for the docking station, and the user terminal comprises an identifier reading device, adapted to obtain, upon command, said identifier from the identification component of the docking station to which said user terminal is attached, the user terminal comprising a memory and being adapted to store said identifier in said memory. The identifier is used during network communications in said communication network.

Abstract: The present invention relates to methods and systems for targeting and retargeting individuals with advertisement spots during television broadcasting. The method and system enable an advertiser for identifying and categorizing a set of viewers or individuals for retargeting advertisement based on parameters such as, but not limited to, interests or preferences of the individuals, past purchases and interactions of the individuals with the advertiser. The method and system further enable the advertiser to segregate the plurality of individuals into subgroups on the basis of information such as, but not limited to, demography, psychographic and behavioral characteristics of the plurality of individuals. The method and system then enable the advertiser to define one or more advertisement spots and corresponding advertisements to be delivered to different sub groups of individuals based on the categorization.

Abstract: The present invention provides a system for retailers to monitor and track customer interaction with a product in a retail environment. The system of the present invention utilizes RFID tagged products and communicating with near field communication in an Internet of Things environment for a more comprehensive relationship between customers and the products of interest. Where the products are not so connected, the system of the present invention alerts the need for same.

Abstract: A method of optimizing an offer value to be offered to a selected group of consumers includes selecting a series of products, wherein each are serialized unique code marked; selecting a target group of consumers from a consumer database, each consumer with a registered consumer profile in the consumer database, the selecting based on a set of criteria; selecting a first subgroup of consumers from the target group of consumers; determining an initial offer value of the uniquely code marked product to be presented to the initial first subgroup of consumers; distributing (offering) the initial offer value to the selected initial first subgroup of consumers; a number of the selected initial first subgroup of consumers accepting the offer; associating the code of the uniquely code marked product to the acceptance of offer to the consumer profile of each the accepting consumer in the first subgroup of consumers; summing the number of accepted uniquely code marked products to a first uptake value as a function of th

Abstract: The present disclosure includes adjusting the QoE measurement obtained from a testing Content Delivery Network (CDN) entity to reflect accurately the QoE that would have been obtained from a reference video source from a content provider. A method includes performing a Quality of Experience, QoE, measurement from a first content source and adjusting the QoE measurement to reflect an estimate of a QoE measurement to a second content source. In this manner, it is possible to perform QoE measurements for an Over-the-Top, OTT, content provider without violating user policies that prohibit repeated requests.

Abstract: A system and method for facilitating a user to initiate and accept an assistance request through a chat session is disclosed. Controls may be provided in a graphical chat interface to enable the user to specify inputs to request assistance from other users participating in the chat session. An assistance request may be generated and communicated to those users through the chat session. Graphical representation for the assistance request and controls that facilitate the users to accept the assistance request may be provided in the graphical chat interface. Upon an acceptance to the assistance request by a responding user through the graphical chat interface, an assistance command may be generated and executed in the virtual space.

Abstract: Systems, methods, and computer-readable media are disclosed for estimating impressions for a digital out of home (DOOH) advertising spaces (e.g., digital billboards and screens). A DOOH advertising system may determine the location of relevant DOOH advertising spaces and the location of certain consumers with known attributes and a known location. Based on this information the DOOH advertising system may estimate a number of impressions for a given DOOH advertising space and a given consumer segment associated with attributes of consumers within a certain distance from the DOOH advertising space. Using this information, the DOOH advertising spaces having the highest estimated impressions for a given consumer segment may be identified.

Abstract: Methods and systems for determining a set of lowest corresponding price data related to a salable unit are disclosed herein. An example method includes receiving an input indicative of the salable unit, the input including a current date. The example method further includes generating a set of comparable salable unit data based on the input. Each respective comparable salable unit data in the set of comparable salable unit data includes a respective prior date within a date threshold from the current date. The example method further includes determining the set of lowest corresponding price data by applying an exclusion model to the set of comparable salable unit data, and transmitting a notification of the set of lowest corresponding price data for display to a user. The example method further includes storing the set of lowest corresponding price data into an historical transaction log.

Abstract: A system and method is disclosed for incrementally adjusting a supply chain plan. The system includes a database operable to store data associated with one or more supply chain entities and a server system coupled with the database. The server system receives one or more perturbations in supply chain plan inputs from one or more of the supply chain entities, wherein the perturbations are received during a period of time separating a supply chain planning session from a subsequent supply chain planning session and accesses the data stored in the database associated with the one or more supply chain entities. The server system also incrementally and optimally adjusts the supply chain plan based on the one or more received perturbations and the data stored in the database and communicates the incrementally adjusted supply chain plan to the one or more supply chain entities.

Abstract: The quality of user experience (UX) of an information visualization depends on multiple diverse aspects. These include qualitative, quantitative, and contextual parameters that are unmeasurable and incomparable. Hence, measuring the UX of a visualization is challenging. The disclosure herein relates to a system and method that collects, processes, and analyzes a multiple diverse parameters to measure and profile the UX of a visualization. To accomplish this, the system collects data regarding the usage, effectiveness, and user perception of the visualization. The system creates a quantitative and comparable version of all these parameters to measure holistically the UX of the visualization.

Abstract: A method is disclosed for displaying dynamic media content on a vehicle-mounted display as the vehicle travels along a route. The dynamic content may be audio or video content, and is selected based in part on sensor data, which may pertain to contextual or environmental factors. The content may be dynamically adjusted during playback, such as by bouncing or sharply changing direction during a sudden change in velocity or acceleration. Aside from motion-related factors, other contextual and environmental factors include weather, visibility, traffic, location, and time of day.

Abstract: A method for managing multimedia files includes an operating step whereby at least one playback management object of one or several multimedia files is generated, said playback management object including at least one playback parameter of multimedia files, said operating step whereby at least one playback management object is generated including at least an operating step whereby said at least one playback parameter of multimedia files is generated. The method also comprises an operating step whereby at least one link between said playback management object and at least a first multimedia file is generated, the operating step whereby said at least one playback management object and/or said link are stored in a memory and an operating step whereby at least a first multimedia file or a plurality of multimedia files are played, as a function of said at least one playback parameter of said playback management object.

Abstract: Embodiments of the present disclosure provide a method for identifying those entities within a network that have the most influence on other entities within the network. A multi-relational network comprising links among a plurality of physicians is generated based on peer network data, wherein each link indicates a first physician that influences a second physician, and a weight of the influence. A decision by a treating physician of the plurality of physicians is decomposed, using a deep learning engine, into a magnitude of peer influence and a magnitude of control factor influence based on the multi-relational network and a plurality of control factors respectively. The magnitude of peer influence among one or more physicians in the multi-relational network is distributed among physicians in the multi-relational network based on the links each physician maintains with other physicians.

Abstract: A system and a method for generating an automated GIF file generation system is described. In one aspect, the method includes accessing an animated GIF file, identifying a plurality of elements displayed in the animated GIF file, applying a variation of one or more elements to the animated GIF file, and generating a variant animated GIF file by applying the variation of the one or more elements to the animated GIF file. The system measures a trending metric of the variant animated GIF file based on a number of times the variant animated GIF file is shared on the communication platform and uses the trending metric as a feedback to generating the variant animated GIF file.

Abstract: Disclosed herein is a time-based leaderboard that ranks users based on a length of time each user has controlled or possessed a given digital object. The leaderboard includes customization options for purposes of user identification and identity connected to social network objects. The leaderboard further uses a staking feature where users provide their digital objects to universal wallets to hold for a predetermined period based on smart contract limitations. Staking improves leaderboard position. The leaderboard further enables expression and displayed of staked digital objects despite the user no longer having actual possession of the digital object. A digital object generator builds unique digital objects based on the user specific input. The unique digital objects are part of a graphic presentation to users.

Abstract: A computer-implemented method for determining a risk score reflecting the risk that a police officer may be involved in an adverse event in the future having a computer system preprocessing data to create residual features; the computer system iteratively running models using the collected data and residual features; the computer system identifying the model that best predicts whether a police officer may be involved in an adverse event in the future; and, the computer system generating a risk score by running the model.

Abstract: The present disclosure generally relates to systems and methods for generating termination notification of an experiment to be presented through a user interface. In some implementation examples, a termination notification system generates a probability value that is valid as of a time period of an experiment at a predetermined point in time based on at least data sample obtained during the time period, predicted sample sizes of each time period of the experiment, or probability values generated prior to the time period. Responsive to determining that the probability value that is valid as of the time period satisfies a threshold value, the termination notification system causes the user interface to present the termination notification that, when selected, causes the experiment to terminate prior to completion of a predicted duration of the experiment.

Abstract: An application in production may communicate with one or more heterogeneous services, including requesting and receiving data from a one or more data sources. The communication between the application and the services can include complicated scenarios making facilitating end-to-end testing of the application difficult. The disclosed service virtualization solution works in two stages of ‘record and replay’ to simulate a backend service. During the recording stage, the disclosed tool intercepts the data flow between the client and the service and records the data and during the replay stage, the disclosed tool creates a proxy service that simulates the responses of service application by reading the recorded session file, allowing for the client application to be tested without having to connect to the actual service application.

Abstract: Systems and methods are disclosed for tracking consumer spend behavior to predict attrition. One method includes: receiving past transaction data related to a plurality of past payment transactions of a consumer; receiving environmental and/or behavioral data associated with each of the past payment transactions of the consumer; determining a spend behavior model of the consumer; subsequent to determining the spend behavior model of the consumer, receiving transaction data related to one or more current payment transactions of the consumer; receiving environmental and/or behavioral data associated with the one or more current payment transactions; determining, based on an analysis of the current transaction data and environmental and/or behavioral data associated with each of the current payment transactions, a current spend behavior of the consumer; and determining, based on a comparison of the current spend behavior with the spend behavior model, the likelihood of an attrition of the current spend behavior.

Abstract: Systems and methods for recommending merchant actions include a physical merchant location having a plurality of beacon devices. A system provider device receives a plurality of first location information from the plurality of beacon devices that is collected from a customer beacon communication device that is associated with a customer. The system provider device also receives a plurality of second location information over the network from the plurality of beacon devices that is collected from a merchant beacon communication device that is associated with an asset of the merchant. The system provider device analyzes the plurality of first location information and the plurality of second location information to determine at least one merchant action recommendation related to the customer and the asset of the merchant and provides the at least one merchant action recommendation over the network for display on a display device.

Abstract: A lighting system includes control adapters and a lighting controller that sends commands and data over an AC power line to power and control the lamps associated with the control adapters. Lighting themes are uniquely programmable color and intensity that are applied to a collection of control adapters to achieve different lighting modes instantly, without the delay that programming each control adapter individually incurs. The plurality of control adapters receive theme lighting information over the power line and store the theme information in memory. The lighting controller sends a single command to the collections of the control adapter groups to apply the theme or a multiple of themes to run in sequence as a pattern. Each control adapter retrieves and applies the theme information associated with the pattern.

Abstract: A system for dynamic number insertion may include at least one application operable on at least one client device and at least one public facing API operable on at least one server, the at least one API configured receiving a request for a phone number swap comprising attribution information from the at least one client device, providing a phone number based on the attribution information to the at least one client device, receiving notification of a phone call made to the phone number, and attributing the phone call based on the attribution information. The at least one application can be interfaced to the at least one public facing API.

Abstract: A communication/collaboration system enables a first user at a first entity to define a collaboration object, and to invite a second entity to collaborate on the collaboration object in accordance with a hierarchy with corresponding permissions. A second user at a second entity is enabled to collaborate on the collaboration object. A communications log regarding the collaboration between the first user and the second user is maintained. A communications log between the first user and other users at the first entity is maintained. A communication interface is displayed on the first user computer system that displays the log of communications between the first user and the second user on the collaboration object, together with the log of communications regarding the collaboration object between the first user and other users at the first entity, and excluding communications regarding the collaboration object between the second user and other users at the second entity.

Abstract: This application relates to apparatus and methods for automatically determining and providing digital recommendations including discounted items with associated savings. In some examples, a computing device obtains savings data including savings items. In response to obtaining the savings data, the computing device obtains a plurality of clusters. Each cluster of the plurality of clusters includes a set of product types. The computing device obtains user data associated with a user, and based on the savings data and the plurality of clusters, determines a set of initial items for recommendation. The set of initial items includes a subset of the savings items. The computing device also determines final recommendation items for the user based on the set of initial items and the user data.

Abstract: The invention relates to a campaign management system (CAMS) comprising a plurality of participant records (PREC) and two or more process structure versions (PSV1, PSV2) of a process structure (PS) comprising a plurality of configured logic templates (CLT); wherein the campaign management system (CAMS) is computer-implemented and configured to process said participant records (PREC) according to said process structure versions (PSV1, PSV2) and wherein said participant records (PREC) comprise track histories (TH) of said processing; and wherein said campaign management system (CAMS) is configured to migrate said processing of said participant records (PREC) between said two or more process structure versions (PSV1, PSV2) on the basis of said track histories (TH) and said two or more process structure versions (PSV1, PSV2).

Abstract: Analytics are used for live streaming based on analysis within a shared digital environment. An interactive digital environment is accessed, where the interactive digital environment is a shared digital environment for a plurality of participants. The participants include presenters and viewers. A plurality of images is obtained from a first set of participants within the plurality of participants involved in the interactive digital environment. Cognitive state content is analyzed within the plurality of images for the first set of participants within the plurality of participants. Results of the analyzing cognitive state content are provided to a second set of participants within the plurality of participants. The obtaining and the analyzing are accomplished on a device local to a participant such that images of the first set of participants are not transmitted to a non-local device. The analyzing cognitive state content is augmented with evaluation of audio information.

Abstract: Systems and techniques may be used for providing information related to an underperforming product. An example technique may include determining, for products in a particular zone of a website, an underperforming product based on pageviews or interaction metrics of users visiting the website. The technique may include identifying a product type of the underperforming product, and outputting a recommendation for display. The recommendation may include at least one replacement product of the product type, other than the underperforming product, to replace the underperforming product in the particular zone.

Abstract: A computer system and computer-implemented method for retail merchandise planning, including promotional product selection, price optimization and planning. According to one or more embodiments, the computer system for generating an electronic retail plan for a retailer comprises, a data staging module configured to input retail sensory data from one or more computer systems associated with the retailer; a data processing module configured to pre-process the inputted retail sensory data; a data warehouse module configured to store the inputted retail sensory data and the pre-processed retail sensory data; a state model module configured to generate a retailer state model for modeling operation of the retailer based on the retail sensory data; a calibration module configured to calibrate the state model module according to one or more control parameters; and an output module for generating an electronic retail plan for the retailer based on the retailer state model.

Abstract: An adaptive authentication (AA) computer device used for improved payment transaction authentication services is provided. The AA computer device includes at least one processor in communication with at least one memory device and is configured to retrieve historical transaction data and authentication types for each historical transaction. The AA computer device is also configured to generate a model associating each of the authentication types with a corresponding set of values for transaction parameters. The AA computer device is further configured to receive pending transaction data including a cardholder identifier of a first cardholder, a merchant identifier, and a transaction amount. The AA computer device is further configured to determine an authentication type by applying the model to the transaction parameters derived from the pending transaction and transmit to the first cardholder an authentication request of the authentication type.

Abstract: A compliance discovery and integration process is implemented in association with a cloud-based security and compliance platform and associated CI/CD framework. The process assumes an existing DevOps-based deployment of a product, such as an enterprise application that executes in a runtime production environment. The technique of this disclosure addresses the problem of misalignment between a compliance policy and the product's post-deployment regulation posture by providing tools and methods that enable pro-active augmentation of governance and compliance policy during the pre-deployment phase and with respect to a next deployment of the product (e.g., a next or updated version). Thus, when the product is later deployed in its next deployment, its regulation posture (post-deployment) is already consistent with the compliance policy.

Abstract: A content editor for generating content including root blocks and nested blocks is disclosed. The content editor can generate a deployment that includes the content. The content editor can generate user interface code configured to edit the content. The content editor can receive updates to the content and update the root blocks and nested blocks. The updated root blocks and nested blocks can be used to generate updated content for editing and/or can be deployed to end-users.

Abstract: This video distribution server which receives moving images from an originating terminal and distributes these moving images to a viewer terminal implements a questionnaire within the broadcast on the basis of commands from the originating terminal and provides the same questionnaire to a Web server.

Abstract: The invention is a system 3-00 and method for presenting off-platform incentive information 14C during shopping sessions conducted on a merchant platform by a consumer. The system 3-00 comprises: (a) a merchant server 31 in data communication with a network 15 during each shopping session; (b) one or more computing devices, each computing device including a display window, a user interface, and a page viewer; (c) one or more payment servers 30A; (d) one or more affiliate servers 30B; and (e) an extension module integrated with the page viewer. The extension module captures merchant platform product pricing and merchant coupon incentives details during the shopping session. The extension also stores or accesses the off-platform incentive information 14C of payment service programs and affiliate programs. The price impact from all the available incentives are presented on at least one modified checkout page 14 for consumer viewing and approval of the transaction.

Abstract: The present disclosure relates to systems and methods for managing a fleet of ridesharing vehicles. In one implementation, the system may include a communications interface configured to receive requests for shared rides from a plurality of users; a memory configured to store indications of passenger-capacity for specific ridesharing vehicles in the fleet; and at least one processor configured to receive information from the communications interface and access the memory The at least one processor may be further configured to assign, to ridesharing vehicles already transporting users, additional users for simultaneous transportation in the ridesharing vehicles; track a current utilized capacity of each specific ridesharing vehicle; and implement a threshold block that prevents assignment of additional users to a ridesharing vehicle when the ridesharing vehicle's current utilized capacity is above a threshold being less than the ridesharing vehicle's passenger-capacity.

Abstract: A processor may receive user interaction data of a user for a plurality of electronically-presented offers. The processor may generate a plurality of labels, the generating comprising generating a label for each respective offer according to a comparison of the quality of the user interactions of the respective offer to the frequency of the user interactions of the respective offer. Each label may be a positive label or a negative label. The processor may determine whether the generating produced both positive and negative labels. The processor may select one of a plurality of available ML models, wherein a two-class ML model is chosen in response to determining that the generating produced both positive and negative labels and a one-class ML model is chosen in response to determining that the generating did not produce both positive and negative labels. The selected ML model may be trained and/or may be used to process user profile data and provide recommendations.

Abstract: In one aspect, a system receives a request to cluster a set of log records. Responsive to receiving the request, the system identifies at least one dictionary that defines a set of tokens and corresponding token weights and generates, based at least in part on the set of tokens and corresponding token weights, a set of clusters such that each cluster in the set of clusters represents a unique combination of two or more tokens from the dictionary and groups a subset of log records mapped to the unique combination of two or more tokens. The system may then perform one or more automated actions based on at least one cluster in the set of clusters.

Abstract: Most current systems decompose sales volume of a product into base volume and additional volumes associated to each sales driver. Here base volume refers to sales quantity that is derived from non-promoted sales period. It leads base volume of a product with partial price effect. In addition, base volume includes volume contributed by store location, space allocated to product category and assortment etc. In the present disclosure a system and method for sales decomposition is described by computing reference base volume and sales contribution by each sales driver. Here reference base volume is the volume derived by excluding the effect of sales drivers namely, retailer price, competitor price, demographics, weather conditions, space occupied by the category to which the product belongs, number of available substitute products in assortment. Retail strategies are recommended in real time based on sales contribution of the sales driver for the product.

Abstract: A method for obtaining credit card pricing for a merchant includes obtaining a merchant category classification (MCC) code. A sales volume, a number of credit card transactions, an average dollar amount of the credit card transactions and a percentage of credit card transactions that are keyed are obtained. The MCC code, the average dollar amount of the of credit card transactions processed and the percentage of credit card transactions that are keyed are compared with corresponding data from a database of merchant credit card transactions. A matched merchant is identified whose transaction profile closely matches a combination of the MCC code, the average dollar amount of the credit card transactions processed and the percentage of credit card transactions that are keyed. Credit card processing pricing information for the matched merchant is obtained from the database. The credit card processing pricing information is used to calculate credit card processing pricing for the matched merchant.

Abstract: Described is a system and method for collecting item and user information and utilizing that information to determine materials handling facility patterns, item trends and inventory location trends. User monitoring data for users located in a materials handling facility may include information identifying inventory locations approached by users, gaze directions of users, user dwell times, an identification of items picked by users, an identification of items placed by users, and/or in-transit times for items. This information may be aggregated and processed to determine materials handling facility patterns, item trends and/or inventory location trends.

Abstract: The present disclosure includes a haptic guidance and navigation system for a vehicle that includes two Blutooth modules configured as beacons (using, for example, Bluetooth®, Low-Energy (BLE) modules) disposed on the front-center end and back-center end of a vehicle. The system may include an application operative on a mobile device that is also configured for BLE. The BLE modules onboard the vehicle may be uniquely associated with the vehicle with a unique identification (ID), and used to determine relative distances and angles between the BLEs and the mobile device. The haptic guidance and navigation system may generate haptic and other feedback using the mobile device and haptic output devices onboard the vehicle, to guide a user to a determined point of entry for the vehicle.

Abstract: A market planning system and associated methods are disclosed for dynamically generating an at least one local trade area and/or market planning area for an at least one business location. In at least one embodiment, a central computing system identifies a plurality of block groups proximal to the at least one business location. For each of the identified block groups, the computing system identifies at least one trade anchor located within said block group. The computing system defines a plurality of local trade areas based on the identified block groups and associated trade anchors, and subsequently defines an at least one market planning area based on the local trade areas.

Abstract: Methods, systems, and devices are described that support extensible data mapping. A data mapping server may receive an indication of a source schema for a data source and may receive a user input indicating creation of a custom data object to handle the source schema. The server may create the custom data object based on the user input. The data mapping server may automatically map one or more data fields for a source data object (e.g., based on the source schema) to one or more custom data fields for the custom data object (e.g., based on a custom schema). The server may import a set of data records stored at the data source and may store the data records in a database system according to the custom schema based on the data mapping. The stored custom data objects may be used for segmentation, activation, analysis, or some combination thereof.

Abstract: Quantitative evaluations of friction within a customer experience may be provided to reduce abandonment and improve conversion of transactions. One or more transactions may be identified. One or more personas corresponding to the one or more transactions may be identified. One or more customer friction factor (CFF) scores corresponding to the one or more transactions may be determined. A given CFF score may be a quantification of an aspect of a given transaction that has a negative impact on a customer experience associated with the given transaction. The one or more CFF scores may be compared with one or more valid comparisons relating to the same industry and the same transaction type. One or more friction points may be identified based on the comparison of the one or more CFF scores. Addressing a friction point may reduce abandonment and improves conversion associated with transactions.

Abstract: A system and methods are disclosed for scoring audience responsiveness or exposure to viewing of paid content or advertising via connected television devices (“CTV”) and/or over-the-top (“OTT”) delivery mechanisms. The scoring system and method determines relevant data and creates and records the relevant data in an “Ad Exposure File” and an “Advertiser Outcome File” and at regular intervals compares them to identify matches via overlapping combinations of IP Address/DID, Timestamp (for confirmation of appropriate recency) and recording a conversion event to the “Exposed Household Record.” of the appropriate household on the Ad Exposure File.