Abstract: A method and apparatus for brokering data embedding services. The method comprises the steps of receiving a request in an embedded data brokering system to embed the auxiliary data in the media program, determining if the auxiliary data may be embedded into the media program, negotiating a schedule for broadcasting the media program with embedded auxiliary data with the media program provider, transmitting the negotiated schedule for broadcasting the media program with the embedded auxiliary data to the media program provider, steganographically embedding the auxiliary data in the media program while collecting billing information regarding the embedded data, and providing the media program and the embedded auxiliary data to the media program services subscriber for broadcast according to the broadcast schedule.

Abstract: A system and method for displaying a multimedia content over a network is provided. The multimedia content comprises a standard-content part and a customized-content part. The customized-content part comprises one or more multimedia components. The method comprises the steps of selecting one or more of the multimedia components based on a predetermined set of preferences to obtain a multimedia component set comprising one or more multimedia components. The method further comprises customizing dynamically one or more of the multimedia components belonging to the multimedia component set based on the predetermined set of preferences. Thereafter, the method integrates the multimedia components to obtain the customized-content part. Further, the customized-content part is associated with the multimedia content and the multimedia content is displayed with the customized-content part.

Abstract: Methods, apparatus, and computer program products for providing interactive services used with a time sensitive interactive application are provided. A request is received for interactive services that corresponds to a program. A program identification (ID) for the program is determined. An interactive application that corresponds to the program is determined based on the program ID, where the interactive application has a corresponding interactive application ID. The interactive application ID that corresponds to the interactive application for the program is provided.

Abstract: Methods and apparatus for identification and insertion of content targeted to a particular audience within a content-based network, such as a cable television or satellite network. In one embodiment of the invention, audience qualities are identified and distributed to an advertisement decision maker, which uses the information to fulfill advertisement placement opportunities. Qualifiers about an existing or projected audience are classified utilizing an algorithm for qualifier weight and variance in order to determine the proximity any given qualifier may be to a target audience for an advertisement. Subscriber privacy and anonymity is also optionally maintained via e.g., hashing or encrypting data relating to the CPE and/or subscriber, thus ensuring that audience data is not traceable to a specific user account. Business methods are also disclosed.

Abstract: The present invention relates to a method for processing pictures intended to insert an advertising clip at a point, called insertion, between two pictures of a sequence of video pictures, called video sequence, comprising the following steps: generating a salience map representing the salience of the video sequence preceding the insertion point, generating, for each advertising clip of a set of advertising clips, a salience map, determining, for each advertising clip of said set of advertising clips, a degree of similarity between the salience map of the video sequence and the salience map of said advertising clip, said degree of similarity being representative of the comparison between the location of the salience zones on both said maps, selecting, among said set of advertising clips, the advertising clip having the highest degree of similarity, and inserting the advertising clip selected into the video sequence at the insertion point.

Abstract: A method includes receiving, at a component of a multimedia content distribution system, a command including blackout information related to a first version of content. The blackout information includes scheduling information. The method includes updating a first entry within a control matrix based on the blackout information in response to the command. The first entry includes information related to when the first version of the content in a first stream is to be blacked out based on the scheduling information. The method also includes updating a second entry within the control matrix based on the blackout information in response to the command. The second entry includes information related to when the second version of the content in a second stream is to be blacked out based on the scheduling information. The method also includes sending a control stream based on the control matrix to one or more set top boxes.

Abstract: In one of many possible embodiments, a system includes a content delivery subsystem providing an enhanced content data stream, which includes media content from a first source and interactive advertising content from a second source. The system further includes a content processing subsystem communicatively coupled to the media content delivery subsystem. The content processing subsystem is configured to receive the enhanced content data stream, provide at least a component of the media content instance for presentation to a user, and provide at least a subset of the interactive advertising content for concurrent presentation of both the component of the media content and the subset of the interactive advertising content to the user.

Abstract: Systems and methods are provided for inserting an advertisement into a data stream. In accordance with one implementation, a method is provided that includes operations performed by one or more processors, including extracting a metatag from the data stream and identifying an advertising descriptor based the extracted metatag and characteristics of a scene associated with the data stream. The method also includes selecting, based on the identified advertising descriptor, an advertising object from a plurality of advertising objects, the identified advertising descriptor reflecting a temporal transformation of the advertising object within the scene, so that the advertising object appears as if the advertising object was originally included in the data stream. In addition, the method includes inserting the advertising object into the scene included in the data stream and transmitting the data stream with inserted advertising object to a recipient.

Abstract: In a method and system for selecting an advertisement for video on demand, a video player is connected to a video content provider over a network via an access gateway. The video content provider receives a request for a video content from the video player, determines a popularity count for the video content and a geographical area for the video player, selects the advertisement based on the popularity count and the geographical area, and sends the video content combined with the advertisement to the video player. In one embodiment, the advertisement has a corresponding advertisement rule with an advertising condition which specifies a required popularity count and geographical area. If the advertisement condition is satisfied, then the advertisement is selected. In this manner, an advertisement for video on demand is selected based upon both demographics information and location of the video player increasing the effectiveness of the advertisement.

Abstract: Exemplary embodiments involve a mediation application executed on a processor determining one or more digital programming insertion breaks in a linear media stream. The linear media stream can include electronic content delivered over a network at a time determined by the content provider. The mediation application can determine that a plurality of clients identified by a common group identifier and in communication with the mediation application are receiving the linear media stream. The mediation application can mediate a plurality of requests for digital programming insertion content provided by a digital programming insertion content provider by identifying digital programming insertion content targeted to the common group identifier. The mediation application can provide the digital programming insertion content during the one or more digital programming insertion breaks to the plurality of clients.

Abstract: Systems and methods are disclosed for providing real-time access to movie information to viewers in an interactive television viewing system. During select times when viewing a program on a television, the viewer is presented information, typically an advertisement, regarding a movie available for viewing in a movie theater. The viewer can opt to review supplemental information regarding the movie, including information directed to the actors, plot, rating, and where and when it is showing relative to the viewer's location. The viewer can opt to purchase tickets as well. The system can be controlled in one embodiment by the user interacting with a set top box sending signaling information to a processor in the network headend that retrieves the appropriate information for display to the viewer. The information can be provided to the set-top-box and displayed to the user using an overlapping window, or other techniques.

Abstract: A system and method (the “Channel Dancer”) of delivering broadband content that has been personalized for a recipient user is disclosed. By excelling in the personalization of the user's view of broadband content on the Internet and otherwise, the system and method develop “stickiness” with the user that maximizes the benefits and effectiveness of advertising and related activities. The system preferably comprises a network operations center (“NOC”) that receives and packages content, with promotional materials, on virtual channels, a transmission medium that transmits the virtual channels, a broadband ISP with a point-of-presence (“POP”) server that receives the virtual channels and routs virtual channels to a user machine, based on requests received from client software (the “client”) resident on the user machine and filtering performed by the client based on a personal profile of the user.

Abstract: A video processing apparatus comprises a controller and a communications unit that receives video data representing a video image for display from a source and receives first data representing text to be reproduced within the video image, the text being in accordance with a first language. The controller is configured to communicate the first data to a remote terminal using the communications unit. The remote terminal converts the text from the first language to a second language, and to form second data to receive second data representing the text in the second language. The video processing apparatus further includes a video processor that is configured to process the video data and the second data to generate display signals for reproducing the video images with the text according to the second language inserted onto the video images, the text associated with the video images.

Abstract: Methods and systems for advertisement insertion into streaming media content are described. In one method, an advertisement insertion tool receives a first indication of a start time of where an advertisement is to be inserted into media content and a second indication comprising at least one of an end time of the advertisement or a duration of the advertisement. The advertisement insertion tool inspects a first original slice of the media content that contains the media content at the start time to locate a first key frame at or prior to the start time and creates a first new slice comprising the media content of the first original slice up to the start time. The advertisement insertion tool inspects a second original slice of the media content that contains the media content at the end time to locate a second key frame at or prior to the end time and creates a second new slice comprising the media content of the second original slice after the end time until an end of the second original slice.

Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.

Abstract: A system measures a frequency with which a user views a television program and identifies the television program as one of the user's favorite programs based on the measured frequency. The system automatically records, without intervention of the user, the one of the user's favorite programs.

Abstract: In accordance with the invention, advertisement identifiers are stored in a queue in memory in the set top box or elsewhere corresponding to individual subscribers of a television service delivery network. The advertisements are retrieved and displayed in the order dictated by the queue as advertisement avails are detected in the particular channel information stream being watched by that subscriber. Accordingly, the subscriber sees the advertisements regardless of what channel or television program is being watched and sees them in the order dictated by the queue. The invention also is applicable to other information streams including Internet advertising, audio/radio advertising and advertising in electronic program guides.

Abstract: A system that incorporates teachings of the subject disclosure may include, for example, determining identified impressions that are detected from consumption data collected from a group of media processors where the identified impressions represent viewing of selected content and where the consumption data indicates channel tuning events at the group of media processors including changing of channels, applying a ridge regression analysis to the identified impressions to determine a predicted number of target impressions per advertisement slot, and generating a media plan based on a ratio of an advertisement slot cost to the predicted number of target impressions per advertisement slot. Other embodiments are disclosed.

Abstract: A method and apparatus are provided for broadcasting at least one complementary element corresponding to a content broadcast to a terminal. The method includes: applying, to at least one portion of the content, at least one index detection function, stored in a database, the detection function delivering an information cue regarding the presence or absence of the index, providing at least one complementary element associated with the index, if a presence cue is emitted; and combining the content and the at least one complementary element, thereby delivering a complete content.

Abstract: A method of providing advertisements includes requesting, by a software development kit for an application, an advertisement from an advertisement server in response to playback of a video content item by the application; receiving the advertisement from the advertisement server based on the requesting; displaying, with the application, the advertisement received from the advertisement server; collecting a set of metrics while the advertisement is displayed; and providing the set of metrics to the advertisement server.

Abstract: A server receives a source signal stream comprising metadata and an advertisement space. The server extracts from the metadata a channel identifier, a private client identifier, and personal identifiable information about an intended audience of interest to advertisers. The server identifies at least one anonymous statistic of a national market and a placement opportunity including an owner of the advertisement space, the at least one anonymous statistic of a national market based in part on the channel identifier and the personal identifiable information. The server purges the personal identifiable information about the intended audience when the owner of the advertisement space is identified as a national network. The server targets an advertisement decision to the intended audience based on the at least one anonymous statistic of a national market.

Abstract: The subject matter disclosed herein relates to distribution of media content and a system and method for presenting a user-selectable option to permit a user to change a setting for an advertising experience during presentation of such an advertising experience.

Abstract: Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

Abstract: In an exemplary system, a data store includes at least a subset of media content, media content attribute data associated with the media content, user profile data associated with at least one consumer having access to the media content, advertising content, and content matching data associated with the advertising content. An access module is communicatively coupled to an access device and configured to receive a request sent by the access device, the request being for access to a media content instance included in the media content. A matching module is configured to match at least one advertising content instance included in the advertising content to the media content instance based on the media content attribute data, user profile data, and content matching data. The access module is configured to provide the matched advertising content instance to the access device for user presentation.

Abstract: A method of monitoring video streams currently being displayed at a customer premises of an Internet Protocol television network. A plurality of Internet Protocol television video streams each currently being displayed by a respective one of a plurality of set-top box devices located at a customer premises and a universal resource locator being accessed at the customer premises are identified. The plurality of Internet Protocol television video streams currently being displayed by the respective set-top box devices are displayed together with the universal resource locator on a display device.

Abstract: Methods and apparatus to acquire and use geocoding information included in broadcast content to enhance content presentation to the user.

Abstract: Methods and apparatus for using geocoding information from a user's mobile device to determine program and advertising media content to deliver to the user.

Abstract: Systems and methods can include offering a user an incentive for viewing advertising content, delivering the advertising content to the user, monitoring the delivery of the advertising content to the user and awarding the user the offered incentive upon successful completion of delivery of the advertising content to the user. Systems and methods can further include maintaining a database of incentives awarded to the user for subsequent redemption by the user. Systems and methods can further include offering the user an opportunity to identify advertising content preferences, storing those advertising content preferences in a database and using the advertising content preferences to filter the advertising content identified to the user when the user is offered an incentive for viewing advertising content.

Abstract: Intelligent selection of items encoded onto portable machine-readable entertainment media comprises receiving at least one request from at least one given viewer related to obtaining at least one instance media for viewing and identifying the given viewer based on the obtaining of the at least one instance media for viewing.

Abstract: An advertisement is selected based on a demographic profile that is determined based on a second set of categories of broadcasted programs. The second set is a set to which a category from a first set of categories of broadcasted programs has been added in response to either a selecting of the category from the first set, or a broadcasted program viewing device being tuned, for a period of time at least equal to a first predetermined threshold, to at least one broadcasted program predetermined to be in the category from the first set. The advertisement may be displayed with an interactive programming guide.

Abstract: A television advertisement system whereby a viewer retrieves product placement contact information for a product, that has been promoted on the viewer's television by using a wireless remote control device. The invention provides the means for a viewer to easily obtain in-hand product contact and detailed information which can then be used at-will. Teletext data, which contains product information, is associated with a product's video signal and is automatically decoded and stored in the television's or TV set-top box's memory. The viewer retrieves on demand the product's teletext data stored in memory by using a remote control device. The product data is transferred to and stored in a remote control device's memory. The data is displayed on the remote's screen. The data stored in the remote control can be used to contact an advertiser for further information, or to purchase a product or service.

Abstract: Systems and methods for facilitating and targeting of online ads to voters within a selected political demographic are presented. Audience targeting may be accomplished in several ways including: geo-targeting; contextual targeting; behavioral targeting; site placement; and targeted household television ads. This segment or neighborhood level targeting allows more granularity based upon, for example, hot topics and people interested in those topics based upon where populations of people live (i.e., the location of the household) and voter registration. In this manner, a candidate may delivery an ad in order to influence a select group of people in a particular location. In some embodiments, the ad is delivered by dropping and later reading a tracking cookie that associates the voter's browser with political demographic information.

Abstract: Methods and systems for advertisement insertion into streaming media content are described. In one method, an advertisement insertion tool receives an advertisement insertion input. The advertisement insertion input identifies a presentation time in media content to insert an advertisement. In response to receiving the advertisement insertion input, the advertisement insertion tool inspects an original slice of the media content that contains the media content at the presentation time to locate a key frame at or prior to the presentation time. The advertisement insertion tool creates a first new slice comprising the media content of the original slice up to the presentation time and creates a second new slice comprising the media content of the original slice after the presentation time. The advertisement insertion tool updates a descriptor file to include the first new slice, the advertisement, and the second new slice for streaming.

Abstract: A method of providing recommendations related to a service is disclosed and includes receiving data from a device associated with a service subscriber, the data identifying an individual. The method also includes creating a personalization profile associated with the service subscriber. The personalization profile is populated with information included in a profile of the identified individual. The method further includes providing at least one recommendation based on the personalization profile of the service subscriber.

Abstract: A method is disclosed for monitoring data packet traffic in a communication network for at least two of a plurality of subscriber devices associated with a subscriber; developing a holistic subscriber profile for the subscriber based on the monitored data packet traffic; selecting advertisement data for a current one of the plurality of subscriber devices based on the holistic subscriber profile and sending the selected advertising data to the current subscriber device. A system is disclosed for performing the method. A data structure is disclosed for use in performing the method.

Abstract: Techniques described herein provide for an advertising processing engine service to act as an intermediary between client applications and advertising networks. The advertising processing engine service can provide an interface with which the client can interact, via an application programming interface (API) or directly through the use of a standardized language, thereby allowing client applications to receive advertisement data without the need to be customized to communicate with specific advertising networks. On the other hand, the advertising processing engine service can receive requests from clients and communicate these requests to advertising networks in the corresponding language and/or format they require.

Abstract: Delivering content to a requesting device over a content delivery network, the content being deliverable in only one or more restricted geographic regions and the requesting device being communicatively connected to a cellular communications service provider via a cellular communications network, the method comprising steps of: receiving a network identifier of the requesting device uniquely identifying the requesting device in the cellular communications network; transmitting a verification message over the cellular communications network for receipt by the requesting device; receiving, from the requesting device, an access control submission; receiving, from the cellular communications service provider, location information corresponding to a geographic location of the requesting device; and in response to a determination that the access control submission derives from the transmitted verification message and the location information indicates the requesting device is in one of the one or more restricted ge

Abstract: Systems and methods are provided for inserting advertisements into a video. In accordance with one implementation, a method is provided that includes processing a data stream including a video content selection to extract a metatag that models a template object appearing within a first content segment featuring primary content of the video content selection, the template object enabling a transformation of an advertising object. Further, the method includes identifying an advertising descriptor based on characteristics of a scene and the metatag extracted from the first content segment and selecting the advertising object based on the identified advertising descriptor. The method also includes modifying the video content selection by inserting the advertising object in the data stream such that the advertising object is integrated into a scene of the video content selection and transmitting the video content selection to a recipient.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a media processor having a controller to receive from a media communication system metadata describing one or more marketable items depicted in a media program supplied by the media communication system, present images of the media program at a media presentation device without highlighting the one or more marketable items, present an icon at least at one of a remote controller managing operations of the media processor or the media presentation device to indicate a presence of the one or more marketable items in one or more of the images presented at the media presentation device, detect a selection of the icon, and highlight the one or more marketable items. Other embodiments are disclosed.

Abstract: Enriching video-based content with additional content is enabled by defining metadata for a video comprising a place holder and matching attribute. When the video is viewed, a matching server is utilized to select an object to be inserted in the place holder according to the matching attribute. The matching server selects the object according to video content, represented by matching attribute, according to user related information, and according to type of place holder. The place holder may be utilized to dynamically insert an interactive object to the video. The inserted object may be seamlessly inserted to the video.

Abstract: In-program content targeting is described. A default data stream containing default content associated with multiple segments of a particular program is generated and transmitted. An alternate data stream containing alternate content for one or more of the multiple segments is also generated and transmitted. A client device receiving the default content via the default data stream detects the availability of alternate content via the data stream. Based on profile data associated with the client device (or a user of the client device) and profile data associated with the alternate content, the client device may access the alternate data stream for one or more segments of the particular program.

Abstract: Delivering content to a requesting device over a content delivery network, the content being deliverable in only one or more restricted geographic regions and the requesting device being communicatively connected to a cellular communications service provider via a cellular communications network, the method comprising steps of: receiving a network identifier of the requesting device uniquely identifying the requesting device in the cellular communications network; transmitting a verification message over the cellular communications network for receipt by the requesting device; receiving, from the requesting device, an access control submission; receiving, from the cellular communications service provider, location information corresponding to a geographic location of the requesting device; and in response to a determination that the access control submission derives from the transmitted verification message and the location information indicates the requesting device is in one of the one or more restricted ge

Abstract: A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.

Abstract: Methods, systems and computer program products for classifying incoming data and identifying relevant demographic information from the incoming data. The incoming data may include media content, and the media content may be classified to determine demographic information such as the audience of the media content associated with the media content related to a topic. A content item presented in another medium on the same topic also may be identified. Subsequently, appropriate advertising based on the demographic information to be associated with the content item may be provided.

Abstract: A system, method and computer readable media are disclosed for presenting a simultaneous multimedia experience to a plurality of computing devices, each at different locations. The method involves coordinating a simultaneous presentation of multimedia content to a plurality of computing devices, receiving a control signal from a computer of one of the plurality of computing devices to control the presentation of multimedia content, and broadcasting the control assigned to each of the plurality of computing devices such that a control event substantially simultaneously occurs in the presentation of a multimedia content at each of the plurality of computing devices.

Abstract: The present invention discloses a multicasting broadcasting apparatus and method. In an aspect, a multicasting broadcasting method includes receiving content from a user, inspecting the content, performing IP encapsulation on the content, reconfiguring a broadcasting frame so that the content does not interfere with other broadcasting signals, generating a modulation signal comprising the content, and broadcasting the modulation signal to target receivers over a broadcasting network.

Abstract: A mobile wireless system and method are described for distributing emergency alert messages to mobile wireless devices in multiple languages. The emergency alert system receives an alert message including a geographic area identification, and a text alert. The emergency alert system renders one or more translations of the text alert from the text alert. The one or more translated versions of the text alert are provided in particular foreign languages based upon designated foreign languages corresponding to the geographic area identification. The emergency alert system transmits the text alert and one or more translated text alerts commercial mobile wireless service provider networks for broadcasting the text alert and the translated text alert(s) via mobile wireless transmitters having a coverage area falling within a region corresponding to the geographic area identification.

Abstract: A system for and method of targeting a broadcast message to a subset of potential electronic receivers in a broadcast network is presented. The system and method may comprise collecting identifying information associated with designated electronic receivers of a targeted broadcast message, generating, using a computer processor, a data set structure using the identifying information, associating the data set structure with the targeted broadcast message, and broadcasting the targeted broadcast message and the data set structure to a plurality of electronic receivers, wherein the data set structure provides information allowing at least one of the plurality of electronic receivers to determine whether the targeted broadcast message is targeted to the at least one electronic receiver.

Abstract: Certain aspects of a system and method for inserting an advertisement in a media stream may include a content access server. The content access server may receive the media stream from one or more content providers. The media stream may comprise one or more pre-determined positions for inserting the advertisement. The content access server may insert the advertisement in the media stream at one of the one or more pre-determined positions. The advertisement is selected from one or more advertisements in real-time based on a first metadata associated with the media stream, a location of the one or more pre-determined positions in the media stream, and one or more parameters associated with a user.

Abstract: A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.