Abstract: The present invention comprises an applicator for coatings such as paints, stains, varnish, and other such materials. The applicator may be a brush, foam, or other applicator as conventionally used for such materials. According to the present invention, the handle of the applicator is adapted to be received in the hand of a user when the hand is in a substantially relaxed posture, and supports the hand in the posture. The handle of an applicator made according to the present invention also may include visual or other aids to promote the use of a relaxed hand posture to hold the applicator.